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Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal

Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal

44 segments available

Ivan Zhao is the co-founder and CEO of Notion. Ivan shares the untold story of Notion, from nearly running out of database space during Covid to finding product-market fit after several “lost years,” and the hard-won lessons along the way. What you’ll learn: 1. Why you sometimes need to “hide your vision” behind something people actually want—what Ivan calls “sugar-coating the broccoli” 2. How Ivan and his co-founder persevered through multiple product resets and complete code rewrites 3. Why Notion prioritized systems over headcount, keeping the team small and focused even at scale 4. Why Ivan believes in craft and values as the foundation for product development, balancing technical excellence with aesthetic sensibility 5. The surprising story of how Notion nearly collapsed during Covid when their single database almost ran out of space with only weeks to spare 6. Community-led growth tactics 7. Ivan’s unique journey from a small town in China 8. Much more — Brought to you by: • Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ • Airtable ProductCentral—Launch to new heights with a unified system for product development: https://www.airtable.com/lenny • Sinch—Build messaging, email, and calling into your product: https://sinch.com/lenny Find the transcript at: https://www.lennysnewsletter.com/p/inside-notion-ivan-zhao Where to find Ivan Zhao: • X: https://x.com/ivanhzhao • LinkedIn: https://www.linkedin.com/in/ivanhzhao/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Introduction to Ivan Zhao (04:41) Ivan’s early life and education (07:46) Discovering the vision for Notion (10:49) The lost years of Notion (13:56) Rebuilding and perseverance (17:14) Layoffs and company morale (18:53) Advice for startup founders (25:08) Product-market fit (29:56) Staying lean and efficient (34:27) Creating a unique office culture (37:20) Craft and values: the foundation of Notion’s philosophy (38:44) Navigating tradeoffs in product and business building (41:24) Leadership and personal growth (49:11) Challenges and crises: lessons from Notion’s journey (51:08) Building horizontal software: joys and pains (01:02:40) Philosophy of tools and human potential (01:06:17) Lightning round and final thoughts Referenced: • Ürümqi: https://en.wikipedia.org/wiki/%C3%9Cr%C3%BCmqi • Notion: https://www.notion.com/ • SpongeBob SquarePants: https://en.wikipedia.org/wiki/SpongeBob_SquarePants • Augmenting Human Intellect: https://web.stanford.edu/class/history34q/readings/Engelbart/Engelbart_AugmentIntellect.html • Alan Kay: https://en.wikipedia.org/wiki/Alan_Kay • Ted Nelson: https://en.wikipedia.org/wiki/Ted_Nelson • Steve Jobs on Why Computers Are Like a Bicycle for the Mind (1990): https://www.themarginalian.org/2011/12/21/steve-jobs-bicycle-for-the-mind-1990/ • Xerox Alto: https://en.wikipedia.org/wiki/Xerox_Alto • React: https://react.dev/ • Simon Last on LinkedIn: https://www.linkedin.com/in/simon-last-41404140/ • Magna-Tiles: https://www.magnatiles.com/ • Design on a deadline: How Notion pulled itself back from the brink of failure: https://www.figma.com/blog/design-on-a-deadline-how-notion-pulled-itself-back-from-the-brink-of-failure/ • Bryan Johnson on X: https://x.com/bryan_johnson • Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify): https://www.lennysnewsletter.com/p/tobi-lutkes-leadership-playbook • Smalltalk: https://en.wikipedia.org/wiki/Smalltalk#: • Lisp: https://en.wikipedia.org/wiki/Lisp_(programming_language) • DeepSeek: https://www.deepseek.com/ • Shana Fisher: https://www.crunchbase.com/person/shana-fisher • LAMY 2000 fountain pens: https://www.jetpens.com/LAMY-2000-Fountain-Pens/ • Macintosh 128K: https://en.wikipedia.org/wiki/Macintosh_128K • Toshiba rice cooker: https://www.toshiba-lifestyle.com/us/cooking-appliances/rice-cooker • Transistor radio: https://en.wikipedia.org/wiki/Transistor_radio • Jira: https://www.atlassian.com/software/jira • Salesforce: https://www.salesforce.com/ • HubSpot: https://www.hubspot.com/ • Zendesk: https://www.zendesk.com/ • Misattributed McLuhan quote: https://mcluhangalaxy.wordpress.com/2013/04/01/we-shape-our-tools-and-thereafter-our-tools-shape-us/ • Phin Barnes on LinkedIn: https://www.linkedin.com/in/phineasbarnes/ • Hacker News: https://news.ycombinator.com/ • Pablo Picasso quote: https://www.goodreads.com/quotes/629531-good-artists-copy-great-artists-steal#:~ Recommended book: • The Romance of the Three Kingdoms: https://www.amazon.com/Romance-Three-Kingdoms-Luo-Guanzhong/dp/024133277X Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Segments Timeline

1
0:00 - 2:15
2:15 duration470 words

The Lost Years of Notion

Ivan Zhao reflects on the first three to four years of Notion, which he describes as the 'lost years.' He discusses the initial attempts to create a developer tool that ultimately failed to resonate with users, leading to the realization that they needed to hide their vision behind a more appealing product. This segment highlights the importance of understanding user needs and adapting to market demands.

"the way you describe the early years of notion you describe the first three to four years as the last years we try many different version the first version they everybody can make and create their sof..."

2
2:15 - 4:30
2:14 duration364 words

Sugar-Coating the Broccoli

In this segment, Ivan introduces the concept of 'sugar-coating the broccoli,' explaining how Notion aimed to create a productivity tool that users actually wanted, rather than a complex developer tool. He emphasizes the need to balance personal vision with user demands, illustrating the challenges of building a product that serves both the creator's intent and the market's needs.

"also if you become a paid annual subscriber of my newsletter you now get a year free of notion Pro and perplexity Pro and superhuman and linear and granola check it out at Lenny newsletter. comom with..."

3
4:30 - 6:45
2:15 duration415 words

The Philosophy of Tools and Human Potential

Ivan discusses the philosophical underpinnings of Notion, emphasizing that tools are extensions of human capabilities. He reflects on how shaping tools can ultimately shape human potential, drawing parallels to historical computing pioneers and their vision for user empowerment through technology.

"limitations no compromises ready to se in action head to airtable.com Lenny to book a demo that's airtable.com Lenny Ivan thank you so much for being here and welcome to the podcast thank you for havi..."

4
6:45 - 9:00
2:15 duration372 words

From Small Town to Tech Innovator

Ivan shares his unique journey from a small town in China to becoming a tech innovator. He recounts how winning a programming contest allowed him to pursue education in Beijing and later in Canada, where he developed his passion for programming and creative tools. This segment highlights the significance of early experiences in shaping his career.

"tools create software for their DayDay work and life okay so going back to uh you you to get into a great school and to kind of leave this small town not so small you had to uh enter a programming con..."

5
9:00 - 11:15
2:15 duration415 words

The Impact of Creative Tools

In this segment, Ivan reflects on the importance of creative tools in empowering users. He discusses his realization that many people struggle to create with software and how this insight motivated him to develop Notion. He emphasizes the need for tools that enable users to express their creativity and solve problems effectively.

"that just got me obsessed with this problem and I want to start a company like noit makes me think of Steve jobs' famous line of how the computer is a bicycle for the mind you know what Steve Jobs is ..."

6
11:15 - 13:30
2:15 duration396 words

Navigating Product Development Challenges

Ivan elaborates on the challenges faced during Notion's early product development, including multiple resets and code rewrites. He shares insights into the iterative process of refining their product vision and the importance of resilience in the face of setbacks. This segment underscores the necessity of adaptability in the startup journey.

"two years now and you don't hear a lot of stories of companies of your scale and success that took three to four years to find product Market fit essentially what went on during these last years as yo..."

7
13:30 - 15:00
1:30 duration284 words

The Journey to Product-Market Fit

Ivan discusses the lengthy journey to achieving product-market fit for Notion, emphasizing the importance of persistence and learning from failures. He reflects on how the initial vision evolved over time and the critical moments that led to the eventual success of the product. This segment serves as a valuable lesson for aspiring founders.

"perspective right it took We Were Young took us multiple years it hit your head straight into the into the water realize that people just don't I love the way you phrased that you kind of have to hide..."

8
14:58 - 16:30
1:31 duration287 words

Staying Solvent: Family Support and Perseverance

Ivan reveals how he and his co-founder managed to keep Notion afloat during tough times, including financial support from his mother. He discusses the emotional and practical aspects of maintaining focus on their vision while navigating the challenges of startup life, highlighting the importance of resilience and support systems.

"whole thing otherwise we're going to run out of time so that's inste reset a c-base reset a company so we can build on our WR worther do techn technology Foundation how did you actually stay solvent a..."

9
16:30 - 17:15
0:45 duration154 words

The Lego for Software: A Vision of Creativity

Zhao articulates his vision for Notion as a 'Lego for software,' emphasizing the desire to create a tool that fosters creativity and playfulness. He reflects on the emotional connection to this vision and how it drives the team's motivation, illustrating the balance between personal passion and market needs.

"so and my co-founder s feels the same way Leo is the only thing he like wanted for every Christmas have you guys seen magnatiles though I have I I have a one and a halfy old and magne tiles are quite ..."

10
17:15 - 18:26
1:11 duration238 words

A Change of Scenery: Finding Inspiration in Japan

Ivan recounts a pivotal moment when he and his co-founder decided to move to Japan to reset their mindset during a challenging phase. This experience not only provided a fresh perspective but also allowed them to focus intensely on coding and design, leading to some of their happiest moments during the company's journey.

"so there's also a moment where you moved to Japan just what was that about is that just like escape and disconnect yeah that was during the one of the Rew faces um during the we know what the product ..."

11
18:26 - 19:35
1:08 duration243 words

Advice for Founders: Resilience and Resetting

In this segment, Zhao shares valuable advice for startup founders facing struggles. He emphasizes the importance of resilience, the ability to reset when necessary, and the significance of maintaining a balance between personal vision and user needs. His insights reflect a deep understanding of the entrepreneurial journey.

"day I saw stat you're coding hours a day like here's the quote I heard uh we just code code code then hey let's go off for food then we go eat go back to work and do it again because me and him workin..."

12
19:35 - 21:24
1:48 duration311 words

Building for Value: The Essence of Product Development

Zhao discusses the importance of building products that reflect personal values while also meeting market demands. He highlights the need for a balance between personal passion and user-centric design, suggesting that creating something authentic can lead to lasting fulfillment and success in product development.

"working I'm kind of Lucky and S I'm kind of lucky that high is never too high low is never too low for us so somehow it wasn't feeling too down um whenever I feel down I just go to sleep then next day..."

13
21:24 - 22:14
0:50 duration165 words

The Spectrum of Building: Balancing Personal and Market Needs

Ivan elaborates on the delicate balance between building for oneself and for the market. He stresses the importance of not getting too caught up in personal desires at the expense of user needs, advocating for a spectrum approach that allows for both personal expression and practical utility in product design.

"interesting you say that because there's also this there's this aspect of it wasn't working initially because you're building it for yourself and not for people but what I'm hearing is it's still impo..."

14
22:14 - 23:02
0:48 duration168 words

The Power of Abstraction: Resetting for Progress

In this insightful segment, Zhao discusses the concept of abstraction in product development. He explains how resetting and finding better abstractions can lead to faster progress and recovery from setbacks, drawing parallels to advancements in technology and the importance of adaptability in the startup landscape.

"Spectrum it's interesting yeah okay so I'll summarize some of the things you shared of just had to stick with it and stay with an idea and not give up so uh I love this said just get sleep very Briant..."

15
23:02 - 24:12
1:09 duration210 words

The Gradual Path to Product-Market Fit

Zhao reflects on his journey toward achieving product-market fit, describing it as a gradual process rather than a sudden breakthrough. He shares insights on how consistent user engagement and feedback helped shape Notion's development, emphasizing the importance of steady progress over dramatic milestones.

"here it's like you can create progress through better abstractions and that thing compounds faster can catch up to all the thing you build much quicker than you ever thought right your humans are not ..."

16
24:12 - 25:01
0:48 duration179 words

Recognizing Growth: The Signs of Success

In this concluding segment, Ivan discusses the subtle signs that indicated Notion was on the right track, such as increased user interest and revenue growth. He emphasizes the importance of recognizing these gradual changes as indicators of success, rather than waiting for a singular moment of validation.

"days all these companies have been working on this for so long and then they've cracked kind of an abstraction of how to think about scaling these these systems and now just people launch them and are..."

17
25:04 - 27:00
1:55 duration373 words

The Gradual Path to Product-Market Fit

Ivan shares insights on what achieving product-market fit feels like, emphasizing that it is not a binary state but a gradual process. He reflects on the early years of Notion, where small signs of interest from users indicated progress. This segment captures the essence of persistence and the subtle indicators of success in startup growth.

"figured out exactly what you're describing interesting oh man okay last question about the early years everyone's always wondering what does par product Market fit feel like you worked on it for three..."

18
27:00 - 28:10
1:10 duration218 words

Investor Interest and External Validation

In this segment, Ivan recounts a pivotal moment when investor interest began to grow, marked by a humorous anecdote involving a dog food delivery to their office. He discusses the importance of external validation and how it influenced their approach to building Notion. This highlights the intersection of product development and investor relations in a startup's journey.

"the way had we just hire someone in the office as a dog then we I think we post on Twitter or something like why did this show up to our office someone really hustle into where we are as our office ad..."

19
28:10 - 29:00
0:49 duration146 words

The Lean Approach to Growth

Ivan explains Notion's philosophy of maintaining a lean team while achieving profitability. He discusses how a small, talented team can drive efficiency and innovation, contrasting this with the common startup trend of rapid hiring. This segment emphasizes the value of talent density and strategic resource management in building a successful company.

"that's so true it's like I don't there's it doesn't help us make a better product right and the truth is with our what customer tell us um then we then sort of like we just went back to building I wen..."

20
29:00 - 30:06
1:06 duration185 words

Creating a Cozy Office Culture

Ivan shares insights into the design philosophy behind Notion's office space, emphasizing the importance of creating a pleasant and inspiring work environment. He discusses choices like color schemes and furniture that foster creativity and comfort, reflecting on how these elements contribute to employee satisfaction and productivity.

"150,000 businesses including eight of the top 10 largest tech companies globally use cinches API to build messaging email and calling into their products and there's something big happening in messagi..."

21
30:06 - 31:00
0:53 duration191 words

The Small Bus Metaphor

In this segment, Ivan introduces the metaphor of a 'small bus' to describe Notion's operational philosophy. He explains how a smaller team allows for agility and faster decision-making, making it easier to navigate challenges. This metaphor resonates with the company's approach to maintaining a lean structure while maximizing talent and efficiency.

"and how that's been a big priority for you so a few stats I've seen uh one is that you're you guys are profitable you've been profitable for a couple years now you haven't I think I don't know if you'..."

22
31:00 - 32:34
1:34 duration278 words

Balancing Aesthetics and Functionality

Ivan discusses the importance of aesthetics in product design and office environments, emphasizing that visual appeal can enhance creativity and comfort. He reflects on the need for thoughtful design choices that contribute to a positive work atmosphere, illustrating how aesthetics play a crucial role in both product development and company culture.

"of us I can c i can design I can do marketing storytelling talk talk s close sales deals so you sort of realize you don't need a lot and but when you can do a lot at the same time or hire people who c..."

23
32:34 - 33:56
1:21 duration244 words

Craftsmanship in Product Development

Ivan elaborates on the concept of craftsmanship as a core value at Notion. He draws parallels between building software and creating physical products, emphasizing the importance of skill, taste, and thoughtful design in delivering quality. This segment highlights the dedication to craftsmanship that underpins Notion's approach to product development.

"save our cash because otherwise we'll die do you think that was that was like a formative experience to inform how you want to operate or is that always something no I wouldn't say where notion is lik..."

24
33:56 - 35:01
1:05 duration206 words

Creating Lasting Impact with Software

In this segment, Ivan reflects on the goal of creating software that has a lasting impact, akin to timeless tools in history. He discusses the importance of thinking beyond short-term cycles and striving to build products that endure. This perspective underscores Notion's commitment to meaningful innovation and long-term value creation.

"leader in the company you de who sit around you on the bus seat right that dictates how fast our overall bus moves dictate your work and life experience at this company because you're you pick your ro..."

25
36:50 - 38:44
1:53 duration345 words

Crafting Lasting Software

Ivan Zhao discusses the importance of creating software that lasts, drawing parallels to the Sony transistor radio. He emphasizes the need for craftsmanship in product development, balancing technical skills with aesthetic values. This segment highlights the philosophy of building products that endure beyond short-term cycles, focusing on the craftsmanship required to transform great ideas into lasting solutions.

"million people right the Sony transistor radio is the first one to shrink semic something small and useful for people and those things people's life and last for decades what is like to create a softw..."

26
38:44 - 40:31
1:47 duration287 words

Navigating Trade-offs in Product Development

In this segment, Ivan Zhao elaborates on the trade-offs inherent in product and business development. He explains that every decision comes with a cost, and emphasizes the importance of making the right sacrifices to meet market demands. Zhao compares the evolution of technology to the emergence of new materials, illustrating how innovation requires balancing technological advancements with human behavior.

"much of this conversation is this and the way you think about building this company is this balance between practical useful things people need and like business and you know practical stuff and then ..."

27
40:31 - 42:10
1:39 duration337 words

The Journey of a Soft-Spoken Leader

Ivan Zhao reflects on his personal growth as a leader over the past 12 years at Notion. He shares insights into the challenges of adapting his communication style to lead a growing company, emphasizing the importance of storytelling in scaling his influence. This segment reveals the evolution of his leadership approach and the necessity of adapting to the demands of a high-scale business.

"with human behavior trade off where is we're not as a human ever since we got out of Africa we're sort of set right that's like a constraint it's an a variable and every generation pick up some new th..."

28
42:10 - 44:17
2:07 duration382 words

Finding the Sweet Spot in Product Vision

Ivan Zhao discusses the balance between ideals and practical needs in product development. He emphasizes the importance of framing and packaging ideas so that they resonate with users. This segment highlights the craft of storytelling in marketing and the necessity of aligning product offerings with genuine value to ensure long-term success.

"to you yeah I guess you never been in a business meeting or brainstorm session with me I haven't seen that side of I yet yeah I wouldn't the most uh soft interaction person at work um it's actually th..."

29
44:17 - 46:43
2:26 duration436 words

Lessons from Notion's Product Journey

In this segment, Ivan Zhao shares lessons learned from Notion's product development journey, particularly the importance of adhering to core values. He reflects on past mistakes and the realization that optimizing for competition can lead to misalignment with the company's vision. Zhao emphasizes the need to build products that are true to their foundational principles, ensuring they resonate with users.

"game and infinite games are more fun I love this idea I love that you keep coming back to this idea of there's like the ideals and the values and the vision and what you're trying to do and then you h..."

30
46:43 - 50:19
3:36 duration657 words

Crisis During COVID: The Doomsday Clock

Ivan Zhao recounts a critical moment during the COVID pandemic when Notion faced a potential infrastructure collapse. He describes the urgency of scaling their database to accommodate a rapidly growing user base and the challenges they encountered. This segment illustrates the pressures of maintaining service reliability while navigating unprecedented demand for productivity tools.

"um for a while and still is project management is one of most important use cases for notion and you can get your project man a better project management tool just by hard coding things like Milestone..."

31
50:19 - 51:18
0:59 duration213 words

The Blessing and Curse of Rapid Growth

In this closing segment, Ivan Zhao reflects on the dual nature of growth during the pandemic. He discusses how the surge in demand for online productivity tools presented both opportunities and challenges for Notion. This segment encapsulates the bittersweet reality of navigating rapid growth while ensuring the sustainability of their product and infrastructure.

"close call like how close we talking about if I recall correctly you're probably in weeks running all the time and then as you approach the limit of what post wordss can do Behavior becomes sporadic i..."

32
51:01 - 52:14
1:13 duration243 words

The Joy and Pain of Building Horizontal Software

Ivan explores the complexities of creating horizontal software that serves multiple functions. He reflects on the challenges of finding product-market fit and the long timelines often associated with such products. This segment provides valuable insights for founders looking to build versatile platforms in competitive markets.

"ramping up certain businesses yeah people just run like they have to use online productiv software right collaboration tools yeah blessing and a curse speaking of a blessing and curse this is a great ..."

33
52:14 - 53:14
1:00 duration178 words

Segmentation: The Key to Success

In this segment, Ivan shares his thoughts on the importance of segmentation when building horizontal products. He uses the metaphor of Lego bricks versus Lego boxes to illustrate how understanding customer needs can drive product development. This insight is particularly relevant for startups aiming to cater to diverse market segments.

"optimize for business but we're optimized for that Vision um learning wise I think segmentation is quite important because people can use Lego for different things only hardcore Lego fans care about L..."

34
53:14 - 54:03
0:49 duration172 words

Building Solutions for Enterprise Customers

Ivan discusses the necessity of creating solutions tailored for enterprise customers as Notion moves upmarket. He emphasizes the importance of understanding customer pain points and aligning product offerings with business needs. This segment is essential for founders looking to transition from consumer to enterprise markets.

"that's such a good metaphor I feel like even if you're not building Legos for for business uh just this idea of what is the box that you are selling to people like what how's it being positioned how d..."

35
54:03 - 55:32
1:28 duration287 words

The Power of Bundling: Notion's Strategy

In this segment, Ivan explains Notion's approach to bundling various functionalities into one platform. He highlights how this strategy not only simplifies user experience but also enhances value for customers. This insight is crucial for understanding how to effectively position a horizontal tool in a crowded market.

"market teams that's why we're I solution is one of my favorite work internally to Rally the sales team and the product te you think that way but then you need to hold in your head make sure you're sti..."

36
55:32 - 56:43
1:10 duration218 words

Leveraging AI for Horizontal Tools

Ivan discusses the integration of AI into Notion's offerings and how it enhances the platform's capabilities. He explains the potential of AI to improve user experience and streamline workflows, making it a vital component of Notion's future development. This segment is particularly relevant for tech founders exploring AI applications.

"teams good for AI actually that's a huge Market change that's like we did not expect until recently right um and save their cost which is um more and more people care about the bundling purchase nowad..."

37
56:43 - 58:00
1:17 duration227 words

The Future of Knowledge Work with AI

In this segment, Ivan reflects on the transformative impact of AI on knowledge work and how Notion is positioned to leverage this change. He discusses the potential for AI to enhance productivity and creativity, making it a critical area of focus for the company. This insight is valuable for anyone interested in the intersection of technology and work.

"always want to build a meta tool a tool to build the L of software we somehow stun upon document notes as one use case and that just gave us a large help the funnel that there's a 1 billion plus peopl..."

38
58:00 - 1:03:07
5:06 duration841 words

Tools as Extensions of Human Potential

Ivan shares his philosophical perspective on the relationship between tools and human potential. He emphasizes that tools are extensions of ourselves and discusses the implications of this belief for product development. This segment invites listeners to consider the deeper purpose behind the tools they create and use.

"right now man watch out everyone and then you mentioned AI it's such a good point that AI is best when it has data and the fact that you have all of this stuff already in there gives you a lot of real..."

39
1:03:01 - 1:04:59
1:57 duration296 words

Creativity and Beauty in Software

In this segment, Ivan Zhao expresses his belief that software should embody creativity and beauty. He contrasts the rigidity of traditional software with the potential for creativity, advocating for products that enhance human nature and allow users to express themselves, ultimately shaping a better experience.

"relationship between tools and human potential in humans and how we live in the world the tools are extensions of us that's why our office room name out Timeless tools they are just extends us a littl..."

40
1:04:59 - 1:06:10
1:11 duration235 words

Empowering Non-Programmers with Notion

Ivan shares the inspiring story of how individuals, even without programming skills, are making significant income by creating and selling Notion templates. He emphasizes the platform's role in enabling domain experts to package their knowledge into usable software, fulfilling Notion's mission of democratizing software creation.

"feel so good to have a product that is so aligned with the way you want to see the world and actually working and growing at this rate and scaling and becoming this uh I don't know part of The Ether o..."

41
1:06:10 - 1:07:20
1:10 duration213 words

Learning from Outside Tech

Ivan encourages tech professionals to look beyond their industry for inspiration, suggesting that valuable ideas can be found in history and other domains. He highlights the importance of understanding patterns and trade-offs from various fields to enhance product development and problem-solving in technology.

"and make living with it um it's awesome no yeah like millions of dollars it's crazy Ian before we get to an a bridge lightning round I'm curious if there's anything else that you wanted to touch on th..."

42
1:07:20 - 1:08:34
1:14 duration221 words

The Art of Stealing Ideas

In this segment, Ivan references the famous quote about artists stealing ideas, discussing how great artists and innovators borrow concepts from various sources. He reflects on how this practice can lead to creative breakthroughs and the importance of recognizing and utilizing existing knowledge in new ways.

"and business so at Le very inspiring very useful for me personally makes me think of the quote good artists copy great artist steel great artist steel yeah Picasso still or Steve Jobs SP that from Pic..."

43
1:08:34 - 1:10:52
2:18 duration394 words

Crafting Unique Solutions

Ivan shares his life motto about viewing work as a craft, emphasizing the importance of creating unique and useful products. He believes that if something is crafted well for oneself, it will naturally resonate with others, highlighting the value of personal investment in product development.

"at least a horizontal product because you're trying to channel the energy use smaller parts to create something that the sound is much larger than its parts is there a specific book that comes to mind..."

44
1:10:52 - 1:11:52
0:59 duration181 words

Finding Misfits for Innovation

Ivan discusses Notion's hiring philosophy, focusing on attracting 'misfits'—exceptional individuals who think differently. He invites those interested in building innovative software solutions to reach out, emphasizing the importance of diverse perspectives in driving creativity and progress within the company.

"being here two final questions working folks find you online if they want to follow up on anything and then how can listeners be useful to you probably find out me on Twitter Ivan hzo um just helpful ..."