searchlore

Back to Resource

All Segments

Lessons on product sense, AI, the first mile experience, and the messy middle | Scott Belsky (Adobe)

Lessons on product sense, AI, the first mile experience, and the messy middle | Scott Belsky (Adobe)

42 segments available

Scott Belsky is an entrepreneur, author, investor, and currently Adobe’s Chief Strategy Officer and EVP of Design and Emerging Products. He founded Behance, an online platform for creative professionals to showcase and discover work, and served as CEO until its acquisition by Adobe. Scott is an early advisor and investor in several businesses at the intersection of technology and design, including Pinterest, Uber, Warby Parker, Airtable, and Flexport. He is also the author of two nationally bestselling books and founded 99U, a publication and conference focused on productivity in the creative world. In today’s episode, we discuss: • How to strengthen your product sense • Why you should only do half the things you want • What it takes to build a successful consumer product • Why you are probably underinvesting in onboarding • The future of AI and how to prepare for it • Advice for founders and PMs who are feeling stuck • Why resourcefulness will take you further than resources • Adobe’s current priorities and their exciting path ahead — Brought to you by Braintrust—For when you needed talent, yesterday | Eppo—Run reliable, impactful experiments | Rows—The spreadsheet where data comes to life Find the full transcript at: https://www.lennysnewsletter.com/p/lessons-on-building-product-sense Where to find Scott Belsky: • Twitter: https://twitter.com/scottbelsky • LinkedIn: https://www.linkedin.com/in/scottbelsky/ • Blog: https://www.implications.com/ • Website: https://www.scottbelsky.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Scott’s background (04:50) Why Scott shifted roles at Adobe (08:29) Advice for PMs looking to build product sense (10:43) The first mile (13:18) How to develop more empathy (16:33) How to build consumer products that work (20:42) Scott’s philosophy that you should “only do half the things you want to do” (26:15) Scott’s optimism about how the world will look in five years with AI (29:44) How AI will impact product teams (32:55) How the PM role will change as a result of AI (35:09) How Adobe is leveraging AI tools (36:59) What the term “golden gut” means (38:15) Advice for PMs to stay ahead of the new AI trends (41:02) How to start writing more (41:49) The messy middle (47:03) What Scott looks for as an angel investor  (50:16) Why resourcefulness will take you further than resources  (52:41) Adobe’s current priorities and the path ahead (54:58) Lightning round  Referenced: • Adobe: https://www.adobe.com/ • Behance: https://www.behance.net/ • Casey Winters on Lenny’s Podcast: https://www.lennyspodcast.com/thinking-beyond-frameworks-casey-winters-pinterest-eventbrite-airbnb-tinder-canva-reddit-grubhub/ • Crafting The First Mile Of Product: https://medium.com/positiveslope/crafting-the-first-mile-of-product-7ed25e8f1027 • Shishir Mehrotra on Lenny’s Podcast: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/ • Scott’s tweet on only doing half the things you want to do: https://twitter.com/scottbelsky/status/1441469886975279109?s=20 • Matt Mochary on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary-ceo-coach/ • Adobe Firefly: https://www.adobe.com/sensei/generative-ai/firefly • Howie Liu (CEO at Airtable): https://www.linkedin.com/in/howieliu/ • ChatGPT: https://openai.com/blog/chatgpt • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture by Scott Belsky: https://www.amazon.com/Messy-Middle-Finding-Through-Hardest/dp/0735218072 • Adobe Express: https://www.adobe.com/express • Build: An Unorthodox Guide to Making Things Worth Making by Tony Fadell: https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067 • Cosmos: A Spacetime Odyssey on Netflix: https://dvd.netflix.com/Movie/Cosmos-A-Spacetime-Odyssey/80004448 • Vinod Khosla’s prediction: https://futurism.com/80-of-it-jobs-can-be-replaced-by-automation-and-its-exciting • Queue: https://www.queue.co/ • Tome: https://tome.app/ • Kevin Kelly on The Tim Ferriss Show: https://tim.blog/2014/08/29/kevin-kelly/ Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Segments Timeline

1
0:00 - 1:11
1:11 duration263 words

Conviction in Entrepreneurship

Scott Belsky discusses the importance of conviction in entrepreneurship, especially when facing challenges. He emphasizes that if founders have lost their conviction in their solution, it may be time to pivot. This segment highlights the critical decision-making process for entrepreneurs when their ventures face difficulties.

"yeah you know I've had this conversation quite a few times over the years with Founders and friends who were running a company going sideways or or worse and have had this question should I continue o..."

2
1:11 - 2:15
1:03 duration190 words

Scott Belsky's Journey

In this introduction, Scott Belsky shares his impressive background, including founding Behance and his rise to Chief Strategy Officer at Adobe. He reflects on his experiences as an angel investor and author, setting the stage for a discussion on product sense and the impact of AI on product development.

"the world of Entrepreneurship welcome to Lenny's podcast where I interview world-class product leaders and growth experts to learn from their hard-won experiences building and growing today's most suc..."

3
2:15 - 3:14
0:59 duration201 words

The Role of Strategy at Adobe

Scott explains his new role at Adobe, overseeing strategy, corporate development, and design. He discusses the shift in focus towards AI and emerging technologies, highlighting the importance of adapting to new opportunities in the creative space.

"with that I bring you Scott belski after a short word from our sponsors this episode is brought to you by braintrust where the world's most Innovative companies go to find Talent fast so that they can..."

4
3:14 - 4:29
1:15 duration232 words

Breaking Down Boundaries

Scott reflects on his approach to product management, emphasizing the need to break down boundaries between design, product, and engineering. He shares insights on how aligned teams can create better user experiences and the importance of understanding user psychology.

"network of 20 000 high quality vetted candidates ready to work whether you're looking to fill in gaps upskill your staff or build a team for that dream project that finally got funded contact Brain Tr..."

5
4:29 - 5:40
1:10 duration194 words

Building Product Sense

In this segment, Scott discusses the significance of developing product sense through empathy for customers. He warns against becoming too attached to a specific solution and stresses the importance of understanding the user's experience to create effective products.

"activation retention subscription and payments EPO supports tests on the front end on the back end email marketing even machine learning plans check out app well at get eppo.com that's getepo.com and ..."

6
5:40 - 6:57
1:17 duration251 words

The First Mile Experience

Scott introduces the concept of the 'first mile experience' in product design, focusing on the initial onboarding process. He explains how crucial it is to engage users quickly and effectively to foster long-term relationships with customers.

"that we have connectivity between the products that we launched new web apps that meet new types of creatives and you know and that that was a incredible five-year chapter now with the Advent of AI an..."

7
6:57 - 8:12
1:15 duration252 words

Psychology in Product Design

Scott elaborates on the psychological aspects of product design, emphasizing the need to cater to users' primal instincts during their first interactions with a product. He discusses how understanding these tendencies can lead to better onboarding experiences.

"shipping and that's that's a hard thing to do in the company that has a lot of Legacy products you know and a lot of baggage that comes with them and on the emerging product side it's really about the..."

8
8:12 - 9:29
1:17 duration255 words

Adapting to New Customer Cohorts

Scott highlights the importance of adapting onboarding processes to new customer cohorts. He explains how different user groups may require different approaches, particularly as products evolve and attract a broader audience.

"you can ship better experiences so a lot of the work I had to do was breaking some of these boundaries down over the years and and uh and I think that a lot of G product officials traditionally don't ..."

9
9:29 - 10:45
1:15 duration247 words

The Evolution of Photoshop's Onboarding

In this segment, Scott discusses the changes in onboarding for products like Photoshop as their user base expands. He emphasizes the need for continuous improvement in onboarding experiences to accommodate new users with varying levels of skill and expectations.

"psychology it's about understanding the natural human tendencies that people have in their most you know Primal moments I talk a lot about the first mile experiences that we have across any product we..."

10
10:46 - 12:14
1:28 duration302 words

The Importance of the First Mile

Scott Belsky discusses the critical role of the 'first mile' in product onboarding, emphasizing how it shapes user experience and retention. He explains that the onboarding flow, orientation, and defaults are essential for guiding users effectively. Belsky highlights the need to continually adapt onboarding strategies as customer demographics change, particularly as new cohorts of users may have different expectations and levels of tolerance for friction.

"essentially that's the onboarding flow maybe to the activation moment I think that's right it's the onboarding flow it's the initial experience it's the defaults that you see it's the orientation of w..."

11
12:14 - 13:15
1:01 duration235 words

Evolving Customer Expectations

In this segment, Scott Belsky elaborates on how customer expectations evolve over time, particularly as new user cohorts enter the market. He illustrates this with the example of Photoshop, which has transitioned to a more accessible pricing model, necessitating a rethinking of the onboarding experience to cater to less experienced users. Belsky emphasizes the importance of continuously refining onboarding processes to meet the needs of diverse customer segments.

"over again I mean when you look at a product like Photoshop for example it used to cost hundreds and hundreds of dollars right now you can get Photoshop for as little as 10 bucks a month and so of cou..."

12
13:15 - 14:43
1:28 duration307 words

Building Empathy for Users

Scott Belsky shares insights on developing empathy as a product leader. He stresses the value of observing customers in their natural environments to gain context about their experiences and challenges. By understanding the broader context in which users interact with products, product leaders can create more intuitive and effective solutions that resonate with their audience.

"know based on what type of user we are I have a billion AI related questions for you so I'm going to hold off just a problem a bit and I wanted to double click on the empathy piece so you talk about h..."

13
14:43 - 16:09
1:25 duration300 words

Surprise and Delight in Product Design

In this segment, Belsky discusses the significance of creating unexpected moments in product experiences that lead to user delight. He argues that users are more likely to share their experiences when products exceed their expectations, using examples like Tesla to illustrate how unique features can drive conversation and engagement. Belsky encourages product teams to focus on delivering those delightful surprises to foster a deeper connection with users.

"know some of the best customers some of the best products in the world are made when we are you know the makers are the customer makes me think of Mark Andreessen as this awesome code that I always co..."

14
16:09 - 19:04
2:55 duration557 words

The Challenge of New Consumer Products

Scott Belsky reflects on the difficulties faced by new consumer products in achieving lasting success. He notes that many products experience initial popularity but often fade away due to a lack of sustainable differentiation. Belsky emphasizes the importance of understanding underlying market dynamics and leveraging unique insights to create products that can withstand competition from established platforms.

"interesting and reminds me of something I just talked about with Gustav from Spotify whose episode might come in out before this or after this about how every great consumer product pulls some kind of..."

15
19:04 - 21:30
2:25 duration441 words

Doing Half the Things You Want

Belsky shares a key lesson he learned about product development: focusing on doing half the features you initially plan. He explains that prioritizing essential features that address user problems leads to better outcomes. By optimizing for the right problems, product teams can create a more streamlined experience that encourages user engagement and satisfaction.

"work those features are then brought into the native Apple camera for instance so let's double click on that I know this is like a big question but just what have you found is important for a new cons..."

16
21:27 - 23:00
1:32 duration313 words

Optimize for Desired Problems

Scott Belsky emphasizes the importance of optimizing product features for the problems you want to have. He advises teams to focus on ensuring customers can successfully navigate the product funnel before adding additional features. This segment highlights the significance of prioritizing user experience and eliminating barriers that prevent engagement.

"actually execute that sort of approach I mean one of the first comments I'll just make is whenever I'm asked by teams what features need to be part of their MVP how do they decide you know which featu..."

17
23:00 - 24:54
1:54 duration360 words

The Power of Simplification

Belsky shares his experience with Behance's initial launch, where too many features complicated the user experience. He discusses the decision to remove unnecessary features, which ultimately led to increased user engagement and project publication. This segment illustrates the value of focusing on a single core function to drive success.

"we actually launched with pretty much all of these features and and then you know it was the most complicated form of behance was ironically at the beginning and then what we realized is that some thi..."

18
24:54 - 26:15
1:21 duration266 words

The Relief of Tough Decisions

In this segment, Scott Belsky reflects on the relief that comes from making tough decisions in product development and team management. He draws parallels between simplifying product features and optimizing team structures, emphasizing that reducing complexity often leads to greater efficiency and focus.

"you probably only need to do half of it I wonder if in reality most of the time you only realize this afterwards versus ahead of time and that's just the way it is and then it's just the Seal of sun s..."

19
26:15 - 29:02
2:47 duration516 words

AI's Transformative Potential

Scott discusses his optimistic view of AI's impact on the future, particularly how it can liberate human potential by reducing mundane tasks. He believes AI will enable product builders to focus on creativity and innovation, ultimately enhancing the customer experience and expanding the possibilities for product development.

"let's shift to talking about AI which I'm really excited about because I know you've been spending a lot of time talking with people about AI building AI products you all launched Firefly which a lot ..."

20
29:02 - 31:06
2:04 duration409 words

Empowering Cross-Functional Teams

Belsky explores how AI will empower product managers and teams by collapsing traditional organizational structures. He envisions a future where individuals can independently access data and insights, fostering a more agile and innovative work environment. This segment highlights the shift towards a more empowered and cross-functional approach in product development.

"that I uh you know and I also am excited about humans having less Grudge work to do I'm also excited for that it reminds me there's a it might have a tick tock account and uh I have this team that hel..."

21
31:06 - 33:00
1:54 duration373 words

The Evolving Role of Product Managers

In this segment, Scott Belsky discusses how the role of product managers will evolve with the integration of AI. He emphasizes the importance of exploration and creativity in product development, suggesting that AI will expand the possibilities for PMs, allowing them to focus on high-impact decisions and innovative solutions.

"cross-functional mini team which sort of suggests this idea of idea meritocracy you know it's almost like what if people get promoted an opportunity you know based on how creative and how much Ingenui..."

22
33:04 - 34:39
1:34 duration314 words

The Evolving Role of Product Managers

In this segment, Scott explores how the role of product managers (PMs) will change in the next five years due to AI advancements. He highlights the importance of exploration and feedback in product development, suggesting that generative AI will enable PMs to explore a wider range of possibilities in less time, enhancing their decision-making capabilities.

"result of AI well let me start by saying that I think that the greatest performers I've ever worked with whether they're designers or product leaders basically preserve the time to explore lots of pos..."

23
34:39 - 36:01
1:22 duration281 words

Empowering Design in Product Development

Scott shares his philosophy on integrating design earlier in the product development process. He believes that involving designers in customer research and decision-making enhances their intuition, or 'golden gut,' leading to better product outcomes. This approach has been a key factor in his success as a product leader.

"surface area in far less time it reminds me of something I always share about like why do you need a PM why do you need a designer why do you need researchers it's not necessarily that they're just li..."

24
36:01 - 37:00
0:58 duration193 words

Generative AI's Impact on Design

Scott discusses how generative AI is transforming the design process, allowing designers to receive real-time suggestions and explore creative options more efficiently. He envisions a future where AI tools augment designers' capabilities, enabling them to make more informed decisions and streamline their workflows.

"cheat code of my career as a product leader as has just been disproportionately empowering design throughout the process I think what we're going to start seeing is generative AI augmenting the design..."

25
37:00 - 38:04
1:03 duration212 words

Understanding the 'Golden Gut'

In this segment, Scott defines the concept of the 'golden gut' in product design. He explains how experienced product thinkers make instinctive decisions that simplify user experiences, emphasizing the importance of reducing cognitive load and enhancing user satisfaction through thoughtful design choices.

"out this term golden gut what is that about the golden gut is when you're when you're designing an experience and uh and a flow you are playing around right with all kinds of options you're moving thi..."

26
38:04 - 39:32
1:28 duration284 words

Staying Ahead in the Age of AI

Scott advises product managers to embrace AI technology and experiment with various generative AI tools. He emphasizes the importance of continuous learning and adaptation to stay relevant in a rapidly evolving landscape, encouraging PMs to explore their curiosities and engage with new technologies.

"opportunity cost trade-off like I think those sorts of little micro decisions that we make in the process of building products that's the golden gut I love it I have not heard that term before 4 PM's ..."

27
39:32 - 40:58
1:26 duration312 words

The Power of Writing for Clarity

Scott discusses the value of writing as a tool for clarity and understanding in both personal and professional contexts. He shares insights on how writing can help crystallize thoughts and ideas, serving as a forcing function for deeper engagement with complex topics and fostering better communication.

"that let's plug implications while we're at it how do people get a subscriber they find it yeah I know it's uh implications.com so it's easy to find but this is a it's just a it's a monthly exercise w..."

28
40:58 - 42:12
1:13 duration266 words

Navigating the Messy Middle

Scott offers advice for founders and product managers navigating the 'messy middle' of their ventures. He emphasizes the importance of endurance during challenging times and suggests setting micro-goals to maintain motivation and a sense of progress, helping teams stay focused and engaged.

"crucial idea you know for a problem you're facing at the moment there's a lot of people actually in your shoes that want to write more and put content out but that also a full-time job with a lot of t..."

29
42:12 - 45:07
2:55 duration566 words

Knowing When to Pivot

In this segment, Scott addresses the critical question of when to pivot or abandon a project. He encourages founders to assess their conviction and the viability of their ideas, emphasizing the need for honest reflection and the courage to make tough decisions when necessary.

"the bottom line is that these years in the middle of whether it's a venture your new startup will turn around within a big company they are messy because they are full of lows you know it's very volat..."

30
44:06 - 46:49
2:42 duration523 words

When to Quit: Assessing Conviction

In this segment, Scott Belsky shares insights on how founders should evaluate their conviction in their projects. He explains that if a founder feels less conviction than before, it may be time to pivot or quit. He highlights the importance of recognizing when to move on and the necessity of maintaining a strong belief in the problem being solved.

"there's a lot of research around progress be getting progress and how progress is a source of motivation and so as product leaders like we have to merchandise progress we have to be the steward of thi..."

31
46:49 - 48:47
1:58 duration386 words

Qualities of Great Founders

Scott Belsky outlines the key attributes he looks for in founders as an angel investor. He values those who listen, learn, and prioritize their mission over profits. He warns against overly promotional founders and emphasizes the importance of honesty about challenges faced in the entrepreneurial journey.

"don't you're right don't make a bold decision on a bad day but if the conviction you know generally dissipates be open-minded about other options you do a lot of Angel Investing talk to a lot of Found..."

32
48:47 - 50:06
1:18 duration288 words

Evaluating Product Viability

In this segment, Scott discusses how he assesses product viability during reviews. He emphasizes the need for a clear object model in products, where users can easily understand how to navigate and what actions to take. He stresses that every product experience should answer key questions about user journey and functionality.

"on the product side I am looking for an object model way of thinking about a product that I'm confident that we'll we'll scale you know and as they as they solve their their problem and when I say obj..."

33
50:06 - 52:01
1:54 duration383 words

Resourcefulness Over Resources

Scott Belsky shares his perspective on the current resource-constrained environment, advocating for resourcefulness as a key to success. He argues that this shift encourages teams to innovate and refactor processes rather than simply throwing money at problems, which can lead to stronger, more resilient companies.

"okay excellent any last words of wisdom that you think could impact the way people build products in the world the tens of thousands hundreds of thousands of listeners listening is there anything else..."

34
52:01 - 55:01
3:00 duration635 words

Transformative Trends at Adobe

Scott discusses three transformative trends driving Adobe's strategy: increasing creative confidence among users, the ability for creative professionals to explore more possibilities, and the rise of personalized experiences in marketing and commerce. He highlights how Adobe's tools are evolving to meet these trends and enhance user creativity.

"in the Venture world is ultimately an exception and uh and with all the best practices Lenny that you and I just discussed and all the stuff that we read in books and whatever else I always try to rem..."

35
55:01 - 55:07
0:05 duration27 words

The Rise of Adobe

Reflecting on Adobe's evolution, Scott expresses excitement about the company's growth and innovation over the past decade. He acknowledges the significant strides Adobe has made, positioning it as a leader in the creative software industry.

"involved but with that we've reached our very exciting lightning round I've got six questions for you we'll try to go through it pretty fast sounds good"

36
55:07 - 55:14
0:07 duration28 words

Lightning Round Introduction

Scott and Lenny transition into a lightning round segment, where Scott will answer a series of rapid-fire questions. This format aims to provide quick insights into Scott's preferences and thoughts on various topics.

"through it pretty fast sounds good okay sound excited here we go sounds good let's do it let's do it what are two or three books that you've"

37
55:14 - 56:14
1:00 duration165 words

Books That Shape Product Thinking

Scott shares his top book recommendations, including 'Build' by Tony Fadell, emphasizing the importance of pragmatic product building. He also discusses the value of understanding human psychology and historical patterns in decision-making for product development.

"what are two or three books that you've recommended most to other people first is build by Tony Fidel you know Tony is just an amazing charismatic deeply pragmatic product Builder you know he he's bee..."

38
56:14 - 57:30
1:15 duration273 words

Preparing Kids for an AI-Driven Future

In this segment, Scott reflects on how to prepare children for a future where AI may replace many jobs. He emphasizes the importance of fostering passion and initiative in children, believing that these qualities will help them navigate an evolving job landscape.

"people uh feel successful and and and and and productive so I I don't know I I love those books just because I think that they remind us of sort of the limitations and opportunities or possibilities o..."

39
57:30 - 58:00
0:30 duration101 words

Introspection in Interviews

Scott discusses his favorite interview questions, focusing on introspection and self-awareness. He highlights the significance of understanding personal limitations and the role of luck in success, providing insights into what he values in potential hires.

"itself and taking initiative on your passion is a muscle memory that once you develop it you know I have a daughter who loves horseback riding I don't know if she's going to do horseback riding foreve..."

40
58:00 - 59:40
1:39 duration314 words

Innovative Tools for Content Discovery

Scott introduces a product called Q, designed to help users manage and discover content across various streaming platforms. He explains how this tool addresses the challenge of content overload, making it easier for users to curate their viewing experiences.

"love that what's a favorite interview question you like to ask when you're interviewing people there's a real one and there's a snarky one right so the um you know I do I do love trying to understand ..."

41
59:40 - 1:01:00
1:19 duration270 words

AI as a Resource, Not a Constraint

Scott shares his thoughts on AI tools, including Tome, which assists in creating presentations. He emphasizes the importance of viewing AI as a resource that enhances productivity rather than a limitation, encouraging a mindset shift in how we approach technology.

"billion sources of content I'm definitely going to check that out I've been looking for an app like that of like I'm sitting it in the evening what the hell should I watch I've seen everything that ex..."

42
1:01:00 - 1:02:01
1:01 duration210 words

Connecting with Scott Belsky

In the closing segment, Scott shares how listeners can connect with him online. He expresses his openness to engaging with others and emphasizes the value of sharing insights and fostering connections within the product community.

"Scott this is the first time we've ever chatted but I feel like I know you you are wonderful thank you so much for being here two final questions where can folks find you online if they want to reach ..."