"the majority of people they're still seeing the world through a lens that was built for them and they want more they just don't know how to do it so what I teach which is what CIA teaches is how to se..."

"subscribers Andrew what is it you're doing in this season of your life you know it's an interesting question I actually just lost my grandmother recently in the last week or so and my grandmother was ..."

"what is the mission of that business the mission of everyday spy is to use spy education to break barriers for everyone willing to learn and what is spy education spy education is anything from specif..."

"organization do you um do you do you ever have a bit of a you you're a guy that thinks quite big picture about things um and sometimes think are Level above everybody else do you um do you think the p..."

"me when CIA trained me how to be a field officer I don't feel like they took me out of the shed I don't feel like they cleaned the glass I feel like what they did is they just shattered the glass and ..."

"the field tradecraft course is they said Society is conditioned to believe a certain way because Society needs to be a giant economic machine we all live inside of a giant machine we are conditioned t..."

"Espionage or treachery so they they chose you because you were a bit of a defiant personality or thinker I would say or on the cusp of or potential of being I would say a differently only because Defi..."

"life better there's absolutely things that you can do about it you you skipped over the awareness part as if it wasn't substantial the first thing I would say is awareness of the system is quite a sub..."

"I think start to believe about whatever shed they're born into I need this church I need this neighborhood I need these friends I need to be popular in school like because everybody else is after the ..."

"and you're probably um going to struggle and that's like a narrative and through labeling Theory you can come to believe that as the truth and then play that out in your life but I always think the bi..."

"would still be working in the call center that I was when I was 19 you know and basically have no free time working till midnight at night and just getting [ __ ] from a boss that was an [ __ ] to me ..."

"to be aware that you're choosing to be in the shed right you can always leave this is an argument I have so often with people who are trapped in in the wrong mindset right I don't even know what the r..."

"you um you just reminded me of a video that changed my life I'm going to play this video for you okay um it's a very very short video but when you talked about people living in a state or living in a ..."

"when I saw that the first thing I asked myself was in what ways have I drawn an imaginary circle around myself I think the more important question is often times when did the imaginary Circle start wh..."

"were and the way to understand that it's not permanent is to step out to step out but stepping out does two things to us simultaneously one it feels uncomfortable because nobody else is stepping out a..."

"want an opportunity so bad that we're willing to cheat to get the opportunity but we don't want to admit that we're willing to cheat to get the opportunity we want an advantage but we don't want to be..."

"anymore and cheating in the because cheating can you know it's a bit of a loaded word right what do you mean when you you talk about choosing in the context of business I'm talking about like an unfai..."

"the way life is you know what's not fair it's not fair that some people are born into a house where the cabin where the the shed that they're born into is a $300,000 a year shed and other people are b..."

"when people believe me but I don't want people to believe me what I want people to do is my preferred approach which is to test the information test what I'm saying learn a framework that we teach it ..."

"Truth there may only be one fact but there's multiple versions of Truth so how do we we're not even conditioned to learn to question the truth to find the fact instead we're just taught that the truth..."

"this very positive flywheel that's how the int Ence cycle works but what happens in society what happens in a in a state system that requires people to become predictable and obedient and and respectf..."

"today and in this conversation um what is a good example of something that you've seen in your practice when working with people at the everyday spy has helped someone to change their life like a fram..."

"it's private stuff but tell me okay um we're talking about your relationship things you're going through at home you said that in the last couple of days Everything's changed because of the assassinat..."

"does is when they talk to you they turn on they turn on the prefrontal part right away and they start paying attention to all the details right away because the way that you gain someone else's perspe..."

"forward so you as a podcast co host your original question was how do I use this information how do I use these Frameworks to become a better podcast host every person who sits across the table from y..."

"[Laughter] [ __ ] oh pray the Lord she doesn't listen to this am I accurate so I do I can I match her EXC levels she's changed the entire house at home it's like she's expecting I don't know what you ..."

"perspective so when you do that to your guests you're going to unlock a whole new level of podcasting from them instead of being frustrated or curious or wondering whether or not they're on track or o..."

"going into any situation understanding that most people are coming in living in their own perception consider applying this to business right you are a coffee shop well there's 500 other coffee shops ..."

"circle your own little shed so in terms of practi iCal things that you do so that you can really tune into someone's perspective is the most important one just listening yes but there's a Twist becaus..."

"to cultivate perspective over somebody you want to choose the windows and doors that you follow through in the conversation specifically to collect the kind of information that you want to gain that p..."

"Pathfinder a brand new Nissan Pathfinder ER not because my salesman was any good but because I went to the Nissan dealership already wanting a brand new Pathfinder just like you did but I always go th..."

"um kind of what you said because people come here and I I I assume that there's something that happened when they woke up this morning or there's something that's bugging them that my research team wo..."

"are things that cause you a little bit of fear a little bit of anxiety you're like I don't know how this is going to turn out but you do it anyways one of the major differences between entrepreneurs a..."

"defined him even though he also did Kindergarten Cop I mean that that's quite a good um that's quite a good concept to hold in your mind if you're trying to weigh up any sort of risk in your life like..."

"really yes because it doesn't grow whereas I invest in my company and my return has been 300% M and entrepreneurs even entrepreneurs who don't grow quickly still see 12% return on investment 15% retur..."

"going to believe what I have to teach them there are threads all over the Internet about how I'm a fake and a phony and a fraudster and and there's even there's for every one of those threads there ar..."

"for my children is a future where the United States is still the most powerful economy in the world still the most powerful military in the world and according to all reports that is not what will hap..."

"throwing the ball so there's there's an uncertainty that comes as a as competition arises it's why business owners want to be in a business of one it's why there's such a thing as a blue ocean marketi..."

"opportunities what does history tell us about how changing the changing of the God as it relates to world power what the dangers might be for the average person it's a great question and this is where..."

"so if you look at history Rome was really good for Romans for a long long time the fall of Rome was bad for everybody the transition was bad for everybody coming out of World War II right when you wer..."

"there's a clear bully in the playground there's only one bully and nobody has to mess with the bully and it's a bad day for anyone the bully messes with but for the most part everybody else is good bu..."

"because it sounded smart well it does sound smart it is smart proxy war is a Doctrine it's an actual military doctrine that says that you create what's known as interstate conflict which means conflic..."

"strategy that has been the United States strategy since the end of World War II who rebuilt Japan the United States who rebuilt the UK the United States who rebuilt Germany who rebuilt France all the ..."

"because what China is doing is giving the rest of the developing World an alternative to the United States well if just like any other business if I make coffee and you make coffee we're in competitio..."

"I mean I would say Barack but obviously he can't because he's done his eight years but Michelle I I I do agree and she doesn't want anything to do with it she said she said in early July she wanted no..."

"let the future of her daughters rest in the hands of somebody she doesn't believe in because the truth is if she were to run overnight she would have the complete support of the entire Democratic Nati..."

"power we're losing economic might they say that China's having an economic recession right now at 4.5% growth GDP we at 1.3% growth GDP nobody's talking about our recession because our recession has b..."

"ideology right now I think she could Define America's ideology right now I don't think she'd have to meet it I think America is lost America has been looking down the barrel of the 2024 election for a..."

"power to do that if you were his in his marketing team and you were desperate you would have shot him in the air that day wouldn't you no no way the risk is too great I mean if you if you knew it was ..."

"if you really really wanted to make it like so it it made headlines you could even potentially stage some kind of cut that's covered up with a small skin colored Band-Aid so that when the shots go off..."

"conspiracies happen all the time conspiracies happen in your own home who's the last one that ate the who ate the last piece of bread right who's the one that drank the last bit of milk how is there h..."

"what happens tomorrow we learn more we don't have to know all the answers today more information will come as soon as Donald Trump was shot I called up one of my friends who's a who's a secret service..."

"even though the newspapers come out and say it's a turkey shoot or an easy shot or a standard shot or a basic shot it is not any hunter out there will tell you 400 yards is a difficult shot and you ha..."

"does have history of doing things like this true true we we're coming into a a conversation that's twofold one we're talking about a pre- 911 CIA pre- 911 post 911 is important to to create a distinct..."

"conspiracy which department or which organization would be responsible in your opinion if it was a conspiracy there would be no Department in charge of the conspiracy so it would be something else cor..."

"least right so you never know how these sort of domino effects can happen and people can break out on the streets and you know cuz what might happen let's just play out the scenario Donald Trump gets ..."

"think so they would have you know gone they would might have been they might have gone to a left I don't know black uh event festival and done something and then you have the the ti for tat I don't I ..."

"you want it to be I've got two things that come to mind right the first is there's this lesson that I learned at CIA that I still teach now in my training with Executives and individuals and entrepren..."

"millionaire client that I work with frequently and he was talking about this idea of centimillionaire I've never had that term before I know what it is yeah yeah I have a ctim millionaire client who w..."

"and move forward and so what did he do so he he was trying to overcome his trauma what how did how does he go around it that specific example well what he was so in that specific example it was under ..."

"thankfully what I what we don't know is how that will shape him in the future all we know is what that's doing to hurt him in the present right think about think about all the famous stories all the f..."

"are now is successful do you think some people are wired for Success absolutely I think people are wired for Success what does that means in real terms how do I know if I'm wired for success I think e..."

"you want to overcome the thing that's holding you back so for I'm thinking now I was in a Black Cab the other day in London and there's I have so many conversation with conversations with black cab dr..."

"dude there's this heartbreaking story for me it's a business heartbreak breaking story I I was in Portland Oregon I was sitting with this 24-year-old kid who worked part-time at a brewery right I must..."

"end so his rationale was why even try but he still looked up to his mom as being an entrepreneur so the thing that kills me is that there are so many entrepreneurs out there who are trying and failing..."

"Edge where we bring in a number of speakers from the intelligence world I have an FBI speaker who comes in I have a Green Beret who comes in I have a exercise scientist come in I even had a recently I..."

"foundational Frameworks there's twep Frameworks and then there's 12ep step Frameworks right the thing to understand is Frameworks all fit within each other they fit like nesting dolls like Russian nes..."

"Frameworks and Frameworks within Frameworks that I'm happy to teach if you want to go through those yeah whatever you think is most useful for me and my audience so I'll start with this I'll start at ..."

"sense the next third is called competition competition is all about the exchange of information the exchange of ideas the exchange of energy because in an exchange you're building a relationship even ..."

"us from once there's sense once we understand and remember this is if we agree to disagree then that's we've made sense of our relationship is mutual peers on this particular topic politics that doesn..."

"we call no like trust no like trust is something that actually exists in the social media World which was a really awesome surprise to me to find it there um klt no like trust starts with Discovery if..."

"person that you're with that is the beginning of influence even if I'm wrong even if you disagree with me every step of the way even if the only thing you like about me is going out and having a pint ..."

"you know say something stupid to my kid I already trust that that person is going to put their garbage can at the end of my driveway so it's it's fascinating because we usually think of trust as only ..."

"polarity by being y standing for something very and not being scared of the fact that people going to tell him that they don't like him even better I want people to tell me that they don't like me tha..."

"comes to LinkedIn with like very inconsistent takes on the world I'm going to give you an example for for many years for many years he's um had a narrative about alcohol being bad and he's been sober ..."

"YouTube or grow an audience on YouTube or do anything with YouTube needs to understand the best comments are oftentimes the worst comments because somebody chimes in and talks [ __ ] about something i..."

"children to brush their teeth T night that's all persuasion because you're you are creating an emotional message it's a it's a question of messaging and narrative you're creating an emotional message ..."

"high probability that is empirically sound that you can measure through clicks open rates and view time because you've crafted a persuasive message and what do people typically do they typically Brand..."

"relationship context where I'm trying to you know convince a you talked about interviewing earlier you said that one of your case studies is a guy that kind of learned how to interview how do I transl..."

"sort of common ground with the interviewer themselves so how do I make sure I'm that person you know how do I what what can I do to make sure that say that you were interviewing me or say that let's d..."

"those calls I feel like the person I I feel like they're more thoughtful and I feel like they're smarter because why the hell would you come into an interview and not ask the person questions you're a..."

"you call Rice reward ideology coercion ego after you said that I started to kind of see it everywhere in my life and even in the context of an interview I notice it sometimes now um can you explain wh..."

"did a a tour and I played your you saying that in every country that I went to on stage for about 2 minutes so I know this really this [ __ ] really well my memory is not that good I've been I've been..."

"want you to tell me how good I did in terms of reward ideology coercion and ego and I'll put this on the screen if you want to because it is screen recording you can Circle okay the parts you're refer..."

"document are my own that's interesting too you're basically giving away IP up front and showing that you prepared more than just writing an email which is again feeding into some of the ego and the re..."

"would ask that question we've got four core motivators ego is very clear every time you talk to them or this person about them you're stroking their ego and you're not doing it in a glaring way howeve..."

"leveraging the the rice framework what about the other email so there's another one on there which is here just take a look at it if you could this one yeah so this was the email that I sent I sent 10..."

"universities all right our team includes media journalism students who have media and journalism students who have a passion for producing media content it also includes our web developer who loves bu..."

"them open the door to the cage they're going to run out and never get back in the cage you talked about these four C's of influence have we covered that four C's that we're talking about are the four ..."

"see what we're building here we're building influence and then the fourth C is control and control is the one that is super important and control is the thing that people drop all the time when they'r..."

"you're the type of leader that never that does all these other things they're super considerate of other people they they're collaborative they're consistent but you never exercise control you're not ..."

"lead you walk through life like seeing people be honest as kind of Puppets not puppets no not puppets I do I do walk through life seeing people as worthy or unworthy Investments interesting where beca..."

"transactional it's so true I think the big takeaway for me and all of that as well as just thinking about the relationships that are really doing nothing for you I've got a couple relationships like t..."

"spend in that thought process now why to try and change it I I don't think it I think it's because it would create such a a a sense of dissonance in my head because I've I've believed it for so long a..."

"got would it change any decision you've made in the past yeah just like the day-to-day decisions would you damn it would hold this question sucks man good question shitty answer I would if I knew that..."

"yeah because I think I was totally okay someone said I think it was Ricky J said this once I was how did you feel 100 years ago I want I want us I want us to have a beer 6 weeks after you have a baby ..."

"dad's comfort and without dad forever I don't know why it makes sense to me but I know that it makes sense to me and I know that half of the people I explain that to think it's really [ __ ] up maybe ..."

"enjoy speaking to you so um thank you again for coming to do this and thank you so much for the value you've brought to the audience because you know you're very much in every sense of the word One of..."