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CEO Carlos Ghosn of Renault-Nissan Alliance on Innovation

CEO Carlos Ghosn of Renault-Nissan Alliance on Innovation

34 segments available

During a student-led interview at Stanford Graduate School of Business, Carlos Ghosn, CEO of Renault-Nissan Alliance, discusses his experience leading this global automobile alliance and its subsequent innovations. More about the View From The Top speaker series: http://www.gsb.stanford.edu/vftt All View From The Top videos: http://www.youtube.com/course?list=EC5C14B375A7F2FEA8

Segments Timeline

1
0:04 - 0:39
0:34 duration121 words

The Challenge of Leading Nissan

Carlos Ghosn reflects on the dire state of Nissan in 1999, detailing the company's massive debt and lack of profitability. He discusses the pivotal moment when he was offered the chance to lead Nissan's recovery, despite personal challenges and the language barrier. This segment sets the stage for understanding the immense pressure and expectations he faced.

">> On behalf of the entire Stanford community, thank you so much for taking the time to talk with us today. I'm delighted to get the chance to, to have this conversation. I'd like to structure the int..."

2
0:39 - 1:30
0:51 duration166 words

Seizing Unexpected Opportunities

Ghosn shares his philosophy on taking unexpected opportunities, emphasizing the importance of making impactful contributions. He describes the chaos in his personal life as he considered the offer to lead Nissan, highlighting the risks and uncertainties involved in such a significant career move.

"As the dean said, Nissan was hemorrhaging money. I believe you, you found later only four of 43 models that sold were profitable, that had lost domestic market share for, for 27 years in a row. 27, 21..."

3
1:30 - 2:15
0:45 duration112 words

First Day at Nissan: A Reality Check

On his first day at Nissan, Ghosn recounts the challenges of navigating a new culture without speaking Japanese. He emphasizes the importance of establishing communication and understanding the company's structure, illustrating the initial hurdles he faced in his leadership role.

">> [LAUGH]. >> Well look I think from time to time you have opportunities coming, you are not expecting them. You just have to make a decision, you take them or not. Independently of how much chance o..."

4
2:15 - 3:02
0:46 duration144 words

Rejecting Outside Consultants

Ghosn explains his decision to avoid outside consultants during Nissan's turnaround, believing that solutions must come from within the company. He stresses the importance of internal buy-in for successful execution, setting the foundation for his leadership approach.

"And this was this huge opportunity. Obviously, it was a complete mess in my own life, professional life, personal life. Because we were, you know, coming back from the Unites States, settling in in Pa..."

5
3:02 - 3:50
0:48 duration168 words

Finding Solutions Within

In this segment, Ghosn discusses his belief that solutions to corporate problems lie within the organization. He emphasizes the need to identify specific opportunities and priorities, advocating for a hands-on approach to understanding the company's challenges through direct engagement with employees.

">> Can you, can you tell us a little bit about what your first day at Nisan was like? What, what do you do in that situation? >> Well, you gotta be disappointed because, you know, when you arrive the ..."

6
3:50 - 4:44
0:53 duration159 words

The Importance of Purchasing

Ghosn highlights the critical role of purchasing in a car company's profitability. He explains how effective purchasing strategies can significantly impact financial performance, illustrating the need for a thorough understanding of the company's operational processes.

"Where are the main location, the plant's location of Nissan? What are the main technical centers of Nissan? So I was, during my first, trying to establish just the communications system, and the list ..."

7
4:44 - 5:33
0:49 duration160 words

Listening to Employees for Solutions

Ghosn shares his strategy of interviewing employees to uncover issues within Nissan. He emphasizes the value of listening to those involved in critical processes, showcasing how this approach led to clear insights and potential solutions for the company's challenges.

"at the end of the day, everything is about execution. And when it comes to execution, you want people buying in. And people will never buy in as much as, it is our plan, it's our own plan. So from the..."

8
5:33 - 6:00
0:26 duration93 words

Commitment to Results

In this segment, Ghosn discusses the necessity of committing to specific results when implementing changes. He explains how establishing clear goals can foster employee buy-in, which is essential for executing a successful turnaround plan.

"say, this is our plan and we're gonna execute it. Maybe the plan would have been better with a consultant. Maybe, it's not sure. But I can't tell you, when it comes to execution, you know, it could no..."

9
6:00 - 6:46
0:46 duration168 words

Facing Cultural Challenges

Ghosn addresses the cultural challenges he faced while leading Nissan, particularly the resistance to change within the Japanese corporate environment. He reflects on the need to navigate these challenges while focusing on the company's urgent need for recovery.

">> So, so can you tell us a little bit about what you did differently or how you, how you, how you helped Renault help itself, or help Nissan help itself? >> Well let me tell you. Let me the, the, no ..."

10
6:46 - 7:30
0:43 duration121 words

The Urgency of Fixing Nissan

Ghosn outlines the immediate financial challenges Nissan faced, including significant debt and a cash crunch. He emphasizes the urgency of addressing these issues to restore the company's viability and competitiveness in the automotive market.

"Let me give you an example, 50% of the PNL of the car company is purchasing. You know, I mean a Nissan has in 100 and 10 billion dollars sales a year. From the 110 billion dollars sales, you have abou..."

11
9:46 - 11:01
1:14 duration210 words

The Fix-It Mentality

Carlos Ghosn emphasizes the urgency of addressing Nissan's dire financial situation upon his arrival in Japan. He outlines the company's $20 billion debt and the need for immediate action to restore profitability. Ghosn stresses that as a leader, the expectation is clear: fix the problems without excuses, and commit to specific results to gain the trust of the team.

"But, but when you go and you are a foreigner and you're going to Japan, you're going to Japan for one reason, and that's it. It's turning around the company, period. That's what people are expecting f..."

12
11:01 - 12:40
1:39 duration347 words

Challenging Japanese Norms

Ghosn discusses the cultural challenges he faced while implementing necessary changes at Nissan. He explains how he dismantled the Keiretsu system and challenged the seniority-based hiring practices to promote younger talent. By committing to transparency and results, he aimed to gain the benefit of the doubt from his team while navigating these significant shifts.

"Put it, put it right. So I knew from the beginning that what was expected from me is, fix it. Fix it. So if, if, when you know you need to fix it, you, you can say, okay, I'm gonna make as many change..."

13
12:40 - 14:08
1:27 duration290 words

Strategy vs. Execution

In this segment, Ghosn articulates his belief that strategy is only 5% of the challenge, while execution accounts for 95%. He reflects on the importance of moving beyond strategic planning to effective execution, emphasizing that a disciplined approach to processes is crucial for success in the automotive industry.

"I challenge the seniority system by saying, it's not I'm, I'm, I have nothing about people who are 50 or 60 or 70 years old. But I don't want a segregation against younger Japanese people who have a l..."

14
14:08 - 15:54
1:45 duration338 words

The Importance of Discipline

Ghosn shares insights on the necessity of discipline in executing strategies within the automotive industry. He highlights how companies that prioritize disciplined execution and robust processes tend to succeed, using examples of leading firms like Toyota and Volkswagen to illustrate his point.

"So, so what does that mean, and how did you actually, what did you do differently? >> Well, you know the, the five percent yeah, I said, yeah, five percent of the challenge is the strategy and 95% is ..."

15
15:54 - 17:01
1:06 duration194 words

Connecting with the Product

Carlos Ghosn explains his decision to move executive meetings to the test track to ensure that top management remains connected to the product. He stresses that understanding the product is fundamental for anyone in the automotive industry, regardless of their specific role, and emphasizes the importance of listening to consumer feedback.

"In our industry, at the end of the day, yes, strategy is important. But at the end of the day, the most disciplined organization, the, the organization which gives a lot of importance to processes end..."

16
17:01 - 19:31
2:30 duration437 words

The Value of Manufacturing Experience

Ghosn reflects on his early career in manufacturing and how it shaped his leadership style. He discusses the significance of monozukuri, the Japanese term for the craftsmanship involved in product creation, and how starting in manufacturing provides a comprehensive understanding of the product lifecycle.

"Can you talk about that a little bit? >> Oh, that, that's, I mean, our industry is an industry around the product, and everything starts from there and ends up here. It's, it's, I don't think you can ..."

17
19:31 - 21:11
1:39 duration334 words

Stamina and Discipline in Leadership

In this segment, Ghosn shares how he maintains stamina and discipline while managing two global companies. He emphasizes the importance of personal organization and making disciplined choices to handle the demands of his role effectively, illustrating his approach with examples from his busy schedule.

"So I wanted to start in manufacturing, and frankly, I don't, I don't regret it. But I can tell you some of our top executives both in Renault and Nissan, not all of them, but some of the top executive..."

18
20:51 - 21:46
0:54 duration194 words

Personal Scheduling and Organization

In this segment, Ghosn outlines his rigorous schedule, detailing visits to various Nissan plants and meetings across the globe. He illustrates how meticulous planning is essential for managing his responsibilities and ensuring effective leadership within the Renault-Nissan Alliance.

"There is, there is a solution for it. But it requires lot of choices, personal choices. There are a lot of things you cannot do, you know. There are a lot of things you can do, but you gonna do them w..."

19
21:46 - 22:39
0:53 duration131 words

The Evolution of Leadership

Ghosn reflects on the changing nature of leadership, asserting that effective leaders must adapt to the times. He identifies empathy as a crucial attribute for leaders, especially in a diverse organization like the Renault-Nissan Alliance, which employs people from various cultural backgrounds.

"Took the plane, flew, I am here today. Later I'm going to our, research center, that we have opened in, Silicon Valley in order to make sure that we understand what the startup are doing, particular a..."

20
22:39 - 23:30
0:51 duration161 words

Empathy as a Leadership Essential

Ghosn emphasizes the importance of empathy in leadership, particularly in a global organization with a diverse workforce. He argues that the ability to connect with employees from different cultures is fundamental for effective leadership and organizational success.

"You go through all the elements, and then I'm flying for Paris. I have my schedule for 2014 booked already. That's so we [LAUGH]. Now you can't, I mean, you, you have to accept that. I mean, I know ex..."

21
23:30 - 24:30
1:00 duration158 words

Decisiveness in Leadership

In this segment, Ghosn discusses the attribute of decisiveness in leadership, explaining that it involves making timely and appropriate decisions. He shares insights from his experiences in Japan, highlighting the balance between quick decision-making and thorough preparation for effective execution.

">> yeah, but, you know, leadership also depends on the time. I don't think if you're a good leader today, you're gonna be a great leader ten years down the road or 20 years down the road. And I don't ..."

22
24:30 - 25:30
1:00 duration173 words

The Future of Electric Vehicles

Ghosn addresses the challenges facing electric vehicles, particularly the Nissan Leaf, and discusses the importance of infrastructure for the growth of electric car sales. He highlights the satisfaction of Leaf owners and the need for continued investment in charging infrastructure to support the transition to electric vehicles.

"Are Russians. The second largest group of employees we have is Chinese. The third largest group we have is Japanese, and the fourth is French. And then you continue like this, and you have American, y..."

23
25:30 - 26:30
1:00 duration204 words

Infrastructure Challenges for Electric Cars

Ghosn elaborates on the slow adoption of electric vehicles due to inadequate charging infrastructure. He shares personal anecdotes about the challenges faced by electric car users and emphasizes the need for cities and states to invest in charging stations to facilitate the growth of electric vehicle sales.

"Obviously, you have other attribute, but you're asking me some of them. I'm telling you I consider empathy is, is the, probably the most important really. >> And I think you already said this. Would y..."

24
26:30 - 27:30
1:00 duration195 words

Autonomous Vehicles as Partners

Ghosn expresses his excitement about autonomous vehicles, describing the shift from cars as mere tools to becoming partners that enhance the driving experience. He discusses the technological advancements that enable cars to respond to drivers' needs and improve safety.

"That's your goal. So the question now is, when should you make the decision in order to make sure that this thing has changed in the fastest, period of time. So from time to time, you have to wait to ..."

25
27:30 - 28:30
1:00 duration170 words

The Role of Technology in Driving

In this segment, Ghosn highlights the capabilities of modern vehicles equipped with technology that can assess driver mood and adjust settings accordingly. He envisions a future where cars not only assist drivers but also make decisions to enhance safety and comfort.

"from niche players into mass market leaders? >> Yeah. Well, you know, I, I considered that, the future of our industry is based mainly from, still with oil, but second with electricity. When I say ele..."

26
29:15 - 30:20
1:04 duration217 words

The Future of Electric Cars

Carlos Ghosn discusses the current state of electric car technology and infrastructure, emphasizing the importance of charging systems. He shares a personal anecdote about his daughter's experience with charging a Nissan Leaf, highlighting the slow development of charging stations and the need for investment in infrastructure to support electric vehicle sales.

"They're waiting for Chinese carmakers to really master the technology of electric cars in order to hit it. Japan is, is, is putting a lot of incentive. The charging system in Japan is really developin..."

27
30:20 - 32:02
1:41 duration293 words

Autonomous Vehicles: A New Era

Ghosn expresses his excitement about autonomous vehicles, describing the shift from cars as mere tools to becoming intelligent partners. He outlines the technological capabilities of modern cars, such as mood detection and accident prevention, and argues that autonomous driving is essential for achieving zero accidents and providing mobility for an aging population.

"It's coming because lot of cities, lots of states are investing. Some only in the United States. But France, Japan, China, we are signing an agreement with cities with different cities now. It's comin..."

28
32:02 - 34:30
2:28 duration414 words

Making a Difference

In response to a question about what matters most to him, Ghosn emphasizes the importance of making a difference in various aspects of life. He reflects on the significance of contributing positively to society and the satisfaction that comes from being part of transformative efforts, whether professionally or personally.

"A lot of objective reason. The first one is we want zero accident. Any car company would like zero accident. The only way you move to zero accident is autonomous driving, because 95% of accidents happ..."

29
34:30 - 38:14
3:43 duration628 words

The Power of Cultural Alliances

Ghosn discusses the strengths and weaknesses of Japanese companies in innovation, particularly their focus on technology over market needs. He advocates for cultural alliances between companies, highlighting how collaboration can lead to innovative solutions that leverage diverse strengths and address consumer demands more effectively.

"I wanna have the impression that I made a difference. No matter how you measure this difference, but the way you measure difference must be important for you. Okay? I think that's what matters all the..."

30
38:14 - 41:00
2:46 duration485 words

Common Sense in Leadership

Ghosn addresses the concept of common sense in leadership, explaining its role in guiding decision-making and maintaining focus on core objectives. He shares his experience at Nissan, emphasizing the importance of staying true to one's mission and the risks leaders face in losing sight of common sense as they rise in their careers.

"imagined by our self, no matter where we're coming from. So I totally agree with you. That's why I think Japanese companies coupled with other companies as long as they know how to make these things h..."

31
41:00 - 42:37
1:37 duration279 words

Growth in Emerging Markets

Ghosn provides insights into the potential of emerging markets, acknowledging the varying growth rates across different countries. He emphasizes that while the timing of growth may be uncertain, the long-term prospects for these markets remain strong, and he encourages understanding the unique realities of each region to capitalize on opportunities.

"It happens that you can lose your common common sense. >> In the back row over there. >> Hi. I'm Alex, a second year MBA student. I'm curious to get your view on developing countries boost for a compa..."

32
43:12 - 44:38
1:26 duration267 words

Opportunities in Emerging Markets

Carlos Ghosn discusses the immense opportunities in emerging markets, drawing parallels between current trends and historical growth patterns. He shares a conversation with a Brazilian entrepreneur who sees potential in Myanmar, likening it to Brazil's past. Ghosn emphasizes the need for a nuanced analysis of each market to capitalize on growth.

"least the level of Portugal, or Spain, if not, if not more. So, when you are in China, in the case of China, at 100, less than 100 car pool [UNKNOWN] inhabitants. And Portugal is at 500. You can imagi..."

33
44:38 - 49:40
5:01 duration798 words

Electric Cars and Environmental Responsibility

Ghosn addresses the challenges and opportunities in the electric car market, particularly the need for supportive leadership in countries to drive adoption. He shares his experiences with various leaders and emphasizes the importance of viewing electric vehicles as a necessity for environmental sustainability. Ghosn highlights the rapid advancements in technology and infrastructure needed to support electric vehicles.

"And see all the metrics, which matter for your industry or your area of of interest, but it's not gonna be linear, you're gonna have ups and down, and stabilization and consolidation and then, acc, ac..."

34
49:40 - 50:44
1:04 duration185 words

Innovation in Electric Vehicle Technology

In this segment, Ghosn discusses the rapid innovation occurring in electric vehicle technology, including advancements in charging systems and battery efficiency. He highlights the importance of collaboration with leaders who recognize the urgency of addressing CO2 emissions and the potential for electric vehicles to transform transportation. Ghosn concludes with optimism about the future of environmentally friendly transportation.

"And the technology in term of battery, motor, inverter, everything is moving very fast. So I don't think we're gonna add too much to it. Everything which is around the charging system still needs, to ..."