Lulu Cheng Meservey is the Chief Communications Officer and Executive Vice President of Corporate Affairs at Activision Blizzard.

She joins Infinite Loops to provide us with a masterclass in communications for startups.

A must-listen for current and aspiring founders.

Important Links:

- Lulu’s Twitter - https://twitter.com/lulumeservey
- Lulu’s Substack - https://lulu.substack.com/

Show Notes:
[00:00:00] - Intro
[00:02:00] - Main Podcast
[00:04:00] - Why people write hit pieces
[00:08:46] - The insurgency framework
[00:13:08] - How to access your audience’s neural real estate
[00:18:22] - How to develop a spontaneous elevator pitch
[00:23:48] - Tips for becoming better at reading the room
[00:28:56] - Speak directly and take the hits
[00:32:41] - Defining business objectives
[00:37:26] - Learning from other industries
[00:41:01] - Personalising your message
[00:50:56] - Overcoming resistance to the unknown, what Christianity can teach us about comms
[01:05:55] - Escaping corporate jargon
[01:11:57] - How comms resembles rugby
[01:16:13] - Taking ownership of comms
[01:21:48] - Moving to a new model of comms
[01:29:18] - “Don’t let things happen to you. Go and happen to things.”

Books Mentioned:

- The Network State: How To Start a New Country; by Balaji S. Srinivasan
- The Hero with a Thousand Faces; by Joseph Campbell