
28 segments available
Chris Pavlovski is the founder and CEO of Rumble, an online video and cloud services platform launched in 2013 as an alternative to YouTube for independent creators. As CEO, he has positioned Rumble as a next-generation infrastructure and video platform aimed at empowering creators and businesses that are wary of content moderation on larger tech platforms. Under his leadership, Rumble grew from roughly one million users before 2020 to tens of millions of monthly active users. He continues to scale Rumble globally, investing in cloud, payments, and AI capabilities to compete across both media and technology markets. 00:00:00 Chris Pavlovski 00:00:23 The Need for Rumble 00:01:13 Search Picks the Winners 00:02:39 The Stolen Content Era 00:04:07 Building for the Underdog 00:04:51 Naming Rumble 00:06:35 The Wild West Internet 00:07:45 The Monetization Pivot 00:10:13 2020 Changes Everything 00:10:34 The Call That Shifted It 00:12:34 Competing on Principle 00:16:17 Owning the Infrastructure 00:19:23 The Parler Lesson 00:21:29 Speech and Clear Lines 00:23:02 Never Moving the Goalposts 00:23:56 Honor What’s Right 00:25:01 Winning in France 00:28:54 Brazil and Due Process 00:33:42 AG1 00:36:00 47 Million Users 00:36:23 Beyond Politics 00:37:35 Creator Economics 00:38:27 Rumble Wallet 00:39:59 TV Over Phone 00:40:20 Live Is the Future 00:44:17 It Was Always YouTube 00:45:16 The Pendulum Swings 00:47:29 Macedonia and Media Smears 00:53:48 Independent Media Rising 00:54:08 First Amendment Wins 00:55:19 The July 4 Shutdown 00:56:42 LMNT 00:58:18 Global Censorship Pressure 01:01:23 AI Translation 01:02:16 Rumble Cloud 01:03:12 Election Night Surge 01:04:18 Owning the GPUs 01:06:23 The Freedom Stack 01:08:02 Money They Can’t Freeze 01:14:09 Squarespace 01:15:40 Invisible Censorship 01:18:03 Building Sovereign AI 01:19:46 Going Public Alone 01:22:53 The Vimeo Moment 01:24:08 The Creator Wars 01:26:04 Culture Expands 01:27:55 Quantum Shock 01:32:05 tetragrammaton.com
Chris discusses the challenges posed by YouTube's dominance and the founding vision of Rumble.
"Tetro Grammaton. Tetro. By 2008 and 2009, there was no game in town that competed on video. was absolutely impossible to to compete against Google in YouTube. It was so difficult even you know years a..."
Chris explains how YouTube began to favor bigger brands and creators, which impacted smaller content creators.
"They also said the same thing with YouTube. It's going to be just an open platform. it's going to fall under section 230 and we're not going to do any biases or you know algorithmic changes that are g..."
The narrative shifts to how YouTube's initial policy changes left behind small creators, allowing Rumble to fill that void.
"YouTube was built on the backs of stolen content in my opinion. I believe that like they grew because they had an enormous amount of stolen content... So that was the opportunity I identified. And in ..."
Chris recounts the backstory of how the name 'Rumble' came to be and the encouragement he received from a friend.
"How do you come up with the name? So the person who that's actually one of the coolest stories at a high school I started websites like passing around funny pictures, funny jokes. So >> this is pre-Yo..."
Chris elaborates on the technical difficulties of video hosting and the financial implications of building a video platform.
"It was really expensive to host. So, you needed financing. You needed money. You definitely needed a bunch of developers to develop it. But, it was a game at that time where you couldn't really moneti..."
Discussion on the competitive landscape of video platforms and how Rumble thrived despite challenges.
"So before YouTube, if you were searching for a certain kind of video, someone might end up going to Google and getting to your site... So in you know they moved their platform more to this like highly..."
The conversation shifts to the explosive growth Rumble experienced during 2020 due to political changes.
"In the middle in the summer of 2020, it was uh I got a call from at the time the ranking member of the House Intel Committee in Congress. I didn't know him. I didn't know anybody in politics."
Chris explains how Rumble's philosophy of fair content distribution played a crucial role in its growth.
"...to build our own infrastructure. because of what was happening due to politics. A lot of the platforms were shutting things down. Not a like a lot of the hosting platforms wouldn't allow specific t..."
Rumble's commitment to maintaining a consistent terms of service without succumbing to external pressures is discussed.
"So it wasn't a thoughtful decision at the time when it happened. It was when we started Rumble in 2013. What happened is that Rumble didn't move its goalposts after we established its terms."
The conversation covers Rumble's legal battles in various countries due to its policies and political tensions.
"Was France the first government interaction you had? >> I can't remember if it was Brazil or France. Actually, the first one I think that banned Rumble was China. And I think that happened in,..."
Discussion on the resurgence of free speech platforms and the evolving political landscape.
"move towards free speech and they're going to bring everyone back and Facebook did that a year ago and Elon did that with X like a couple years ago. So it's all coming back to where we were which is g..."
A personal account detailing the interview with BuzzFeed that revealed the darker side of media narratives.
"What was the first time the media came after you? >> Oh yeah. Okay. So this was in this is a good one. So it was 2020. You're going to like this story. This is this is a good story. I don't think I've..."
The impact of initial media interactions on perspective and the trajectory of Rumble.
"Did the story talk about that at all? >> They touched on it very little. He's like, I must put it in and I'm like, why does that have any relevance to this story whatsoever? So, they didn't really tal..."
Discussion on Rumble's encounters with censorship and the significance of protecting free speech.
"Have you dealt with any censorship in the United States? >> We dealt with a few things. one in California, one in New York that we've challenged in the courts and we've succeeded on both of them. >> W..."
The establishment of Rumble's infrastructure and overcoming challenges with corporate censorship.
"L M N T Element Electrolytes. Have you ever felt dehydrated after an intense workout or a long day in the sun? Do you want to maximize your endurance and feel your best? Add element electrolytes to yo..."
Exploration of Rumble’s audiences, growth potential, and international initiatives.
"Where on the planet is Rumble most popular? >> United States of America >> and after that >> I would say Canada and the UK would be the next the next two. >> And are there any places where you see big..."
Insights into Rumble's cloud services and capacity to host content beyond its platform.
"So pretty excited about that. And to go to your AI point, you know, that AI resource now that we'll have is going to be critical in making Rumble better, making our ads better for our advertisers, and..."
A discussion on Rumble's mission to ensure free speech and protection against censorship for users.
"I remember a few years ago in Canada, there was the issue with the Canadian truckers. Do you remember the story? >> Oh, yeah. Very well. Very well. >> And they were smeared. They were removed from soc..."
An analysis of Rumble's role in protecting free speech during the Canadian truckers' protest.
"And on election night, we're, you know, not far at all. Actually, >> we're the only competition on election night. So, >> the appetite for what we're building is there. And I think that it doesn't jus..."
How AI may complicate censorship and the authenticity of information online.
"How much of the internet is free and fair now? >> Not much. And it's going to get worse. It's going to get way worse with AI. >> Wasn't that the whole idea of the internet originally? >> That's the fr..."
Exploration of quantum computing's potential to transform AI and its implications for security.
"The whole basis of AI is that it can look at all the information that exists and make decisions even better than humans. That's the idea. >> Yep. >> So if the humans in any way put the thumb on the sc..."
Reflections on Rumble's public launch and the ensuing support from users over corporate investors.
"Tell me about the decision to go public. >> So, we went public in 2022. The one thing about Rumble is the people love Rumble. It's It's unbelievable how much recognition we get and how much love we ge..."
A discussion about Rumble's history, and strategic positioning in the video content space.
"How has it been so far since that decision? >> It's been amazing. I I everyone says like going public is tough and maybe you don't want to go public, but you know, it's kind of fun when you're when yo..."
Evaluation of Vimeo's transition and its competition with Rumble and YouTube.
"Where does Vimeo fit into the ecosystem of YouTube, Rumble in the video wars? >> You know, there's actually a cool story behind that. Even was started by the college humor guys. So remember I was talk..."
Exploring Rumble's strategies for attracting and retaining creators through monetization.
"So, we we do that too. We we have contracts with like Tim Pu, Steven Crowder. >> So, Tim Pool's on Rumble, but he's not on YouTube. >> He's on YouTube as well, but he's an exclusive show on Rumble as ..."
Investigating technological advancements and their implications for video content creation and distribution.
"And it had nothing to do with politics, just simply their desire for freedom of expression. Have there been any technological breakthroughs from the early days to now that have like changed everything..."
Exploring the implications of quantum computing on security and society's future.
"What's the projection on quantum computing? When does that become real? They say like 5 to 10 years, some say 20, 30 years. It's really I think everything's going to happen a lot faster than people th..."
Weighing the potential benefits and risks of AI and quantum computing in the near future.
"If it breaks everything would it be legal? Yeah, that's another question, right? Like, but then if someone can have it in their basement, whether that's possible or not, like we don't know. We don't k..."