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Lessons from Atlassian | Megan Cook (Head of Product, Jira)

Lessons from Atlassian | Megan Cook (Head of Product, Jira)

45 segments available

Megan Cook is the head of product for Atlassian’s Jira software, which is used by 75% of Fortune 500 companies, has over 125,000 customers globally, over 15 different products, and is by far the most popular project management tool in the world. Megan has been at Atlassian for just under 11 years, and before this role, she was an analyst, a developer, and an Agile coach. In our conversation, we discuss: • How to get buy-in for your ideas • The value of starting small • How, and why, creating space for play is so essential • How Jira stays ahead of endless competition • Atlassian’s approach to launching new product lines • Tactical tips for making remote work, work • A personal failure and the lessons learned from it — Brought to you by: • Teal—Your personal career growth platform: https://tealhq.com/lenny • Sprig—Build a product people love: Sprig — Build a product people love: https://sprig.com/getstarted?utm_source=lenny&utm_medium=podcast • Vanta—Automate compliance. Simplify security: https://vanta.com/lenny Find the full transcript at: https://www.lennysnewsletter.com/p/lessons-from-atlassian-launching Where to find Megan Cook: • X: https://twitter.com/meganwcook • LinkedIn: https://www.linkedin.com/in/cookmegan Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Megan’s background (03:50) Creating space for play and psychological safety on teams (07:36) Peer feedback groups (10:30) Sharing stories of failure (13:33) The “10 dollar” game for priorities (15:24) Advice on making remote work, work (24:16) Getting buy-in for your ideas (28:33) The importance of staying open-minded (34:05) A quick summary of how to get buy-in (36:45) Fighting the good fight (38:19) Identifying customer pain points (43:08) Starting small and showing success (46:08) Launching new product lines (53:35) Atlassian’s gated process for new product ideas (58:29) How Jira stays ahead of competitors (01:04:56) Learning from failure (01:09:00) Fight club (01:10:37) Lightning round Referenced: • Jira: https://www.atlassian.com/software/jira • Atlassian: https://www.atlassian.com/ • Bitbucket: https://bitbucket.org/product • Ben Crowe on LinkedIn: https://www.linkedin.com/in/ben-crowe-67299714/ • Ash Barty on X: https://twitter.com/ashbarty • Atlassian’s blog, Work Life: https://www.atlassian.com/blog • Atlas: https://www.atlassian.com/software/atlas • Confluence: https://www.atlassian.com/software/confluence • Lenny’s swag store: https://lennyswag.com/ • What is CSAT and how do you measure it?: https://www.qualtrics.com/experience-management/customer/what-is-csat • The UX research reckoning is here | Judd Antin (Airbnb, Meta): https://www.lennyspodcast.com/the-ux-research-reckoning-is-here-judd-antin-airbnb-meta/ • Charlie Sutton on LinkedIn: https://www.linkedin.com/in/charliesutton/ • Nokia 6100: https://en.wikipedia.org/wiki/Nokia_6100 • Compass: https://www.atlassian.com/software/compass • Jira Product Discovery: https://www.atlassian.com/software/jira/product-discovery • Canva: https://www.canva.com/ • Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507 • Scaling People: Tactics for Management and Company Building: https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212 • Foundation on AppleTV+: https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3 • Foundation book series: https://www.amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573 • Traeger smoker: https://www.traeger.com/shop/wood-pellet-grills Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Segments Timeline

1
0:00 - 0:48
0:47 duration171 words

The Power of Conflict Resolution: Fight Club

Megan Cook introduces the concept of 'Fight Club,' a dedicated weekly meeting for her engineering and design leaders to address conflicts head-on. This proactive approach helps prevent issues from escalating and fosters stronger relationships within the team.

"what we put into place is something we called Fight Club I'll probably get in trouble for talking about Fight Club the first R was he don't talk about Fight Club but it's uh 30 minutes every week and ..."

2
0:48 - 1:44
0:56 duration165 words

Megan Cook: A Leader in Product Management

Megan Cook, head of product for Jira at Atlassian, shares her extensive background and the significance of Jira as a leading project management tool. She discusses Atlassian's success in offering multiple product lines and the importance of play and psychological safety in fostering innovation.

"things early today my guest is Megan Cook Megan is head of product for jira which is used by 75% of Fortune 500 companies one 125,000 customers globally and is by far the most popular project manageme..."

3
1:44 - 2:20
0:35 duration123 words

Reflecting on Career Growth with Teal

Lenny introduces Teal, a platform designed to assist individuals in their job search and career growth. Teal offers tools like an AI-powered resume builder and job tracker, emphasizing the importance of reflection and goal-setting during career transitions.

"bring you Megan Cook after a short word from our sponsors this time of year is prime for career reflection and setting goals for professional growth I always like to spend this time reflecting on what..."

4
2:20 - 3:44
1:24 duration216 words

Building Products People Love with Sprig

Lenny discusses Sprig, an AI-powered platform that helps product teams gather insights and feedback from users. This segment highlights how Sprig's unique features enable teams to make informed product decisions quickly and effectively.

"market there's a reason nearly 1 million people have trusted teal to run their job search if you're thinking of making a change in the New Year leverage teal to grow your career on your own terms get ..."

5
3:44 - 4:56
1:12 duration234 words

Creating Space for Play and Psychological Safety

Megan Cook emphasizes the importance of creating a playful environment and psychological safety within teams. She shares insights on how these elements contribute to innovation and team success, especially in the context of recent industry changes.

"to learn more and get 10% off that's sp.com Lenny Megan thank you so much for being here and welcome to the podcast oh thanks so much Lenny I am a big big fan of your podcast and I am excited to be he..."

6
4:56 - 6:00
1:04 duration187 words

The Role of Feedback in Team Dynamics

Megan discusses the significance of open feedback within her team, highlighting how a culture of constructive criticism can lead to better outcomes. She reflects on the challenges faced when team members hesitate to share their thoughts.

"had to really change you know people couldn't travel they had to work from in there a whole bunch of industries that got highly impacted by that and it created this time of high ambiguity before that ..."

7
6:00 - 7:36
1:36 duration301 words

Peer Feedback Groups: Building Trust

Megan introduces the concept of peer feedback groups, where team members meet regularly to provide constructive feedback on each other's work. This initiative fosters trust and collaboration, allowing individuals to feel comfortable sharing early-stage ideas.

"leadership outsite and one of the speakers there was Ben Cur and he's a an expert in having the right mindset so he works with Olympic gold medalists and uh ashb is another one he's a tennis player sh..."

8
7:36 - 9:00
1:24 duration274 words

The $10 Game for Prioritization

Megan shares an innovative approach called the '$10 game' to help product managers prioritize their tasks. This method encourages individuals to allocate their time effectively, ensuring alignment on priorities and identifying areas of overload.

"give you a couple yeah please yeah one of the first ones was uh my team at PMS is big enough now where not everyone necessarily gets to know everyone else and when you don't have that relationship it ..."

9
9:00 - 10:30
1:30 duration314 words

Embracing Remote Work: Lessons Learned

Megan reflects on the transition to remote work during the pandemic and shares valuable lessons learned. She emphasizes that building world-class products is possible without being in the office, highlighting the importance of adaptability in the new work environment.

"managers too to give each other feedback and is the feedback on like one pagers and prds and strategy docs and things like that what sort of documents are they giving feedback on so it's really open e..."

10
13:56 - 15:22
1:26 duration251 words

The $10 Game for Prioritization

Megan Cook introduces the innovative '$10 game' for prioritizing tasks, where team members allocate a virtual budget to their priorities. This method helps visualize time allocation and identify overloads, ensuring alignment on what truly matters for business success.

"less or being more worried about about talking in big meetings probably when we got into really different sort of uh streams of work that were happening where people didn't have as much of a reason to..."

11
15:22 - 17:06
1:43 duration362 words

Navigating Remote Work Challenges

Megan discusses the transition to remote work at Atlassian, emphasizing that effective product management can thrive outside the office. She shares insights on maintaining productivity and connection, highlighting the importance of intentional team gatherings.

"business board awesome okay so you mentioned that you all are remote and have been has it been remote from the beginning no not from the beginning actually when Co hit I think that was the Big M okay ..."

12
17:06 - 19:00
1:53 duration386 words

Building Human Connections Remotely

In this segment, Megan explains how Atlassian fosters human connection in a remote environment. She shares research findings that show how intentional in-person gatherings can boost connection and productivity, and outlines their strategy for team meetups.

"can give you a couple of tips from that and and what we found from some of our research yeah and we'll link to that Doc in the show notes okay great uh so the first one is just making time for connect..."

13
19:00 - 22:01
3:01 duration654 words

Intentional Meeting Management

Megan emphasizes the importance of intentionality in scheduling meetings, advocating for deep work time to enhance productivity. She shares strategies for balancing meetings with focused work, ensuring that team members have the time they need to think creatively.

"so I mentioned that we went through um you know sort of a bit a few stumbling blocks at the start one of those was uh immediately everyone sort of filled up everybody's calendar with all of these meet..."

14
22:01 - 24:15
2:13 duration430 words

Leveraging Asynchronous Communication

Megan discusses the shift towards asynchronous communication in remote work, highlighting the use of audio and video recordings to facilitate collaboration across time zones. She explains how this approach enhances clarity and reduces the need for constant meetings.

"what we do there is I I personally hate having status updates as a meeting so and make it really clear that if we're having a meeting this is to solve a problem and if it's just a status update that's..."

15
24:15 - 28:00
3:44 duration752 words

Getting Buy-In for Ideas

Megan shares her insights on securing buy-in for product ideas, emphasizing the importance of early stakeholder engagement. She discusses the need for a collaborative approach to decision-making, particularly in a remote setting, to ensure diverse perspectives are considered.

"helpful kind of along the same lines being fully remote it is harder to get buying on things you're working on I imagine and something I hear you're great at is getting buying especially getting Buy o..."

16
28:00 - 29:49
1:49 duration348 words

The Importance of Open-Mindedness

In this segment, Megan highlights the significance of being open-minded when presenting ideas. She advises product leaders to frame their proposals as hypotheses rather than absolutes, fostering a culture of feedback and adaptability in the decision-making process.

"maybe summarize so far what you've shared one is just basically it's l people in early especially the person that it's going to impact most I think an addition to that is having that mindset of being ..."

17
29:51 - 31:00
1:08 duration256 words

Learning from Past Experiences

Megan shares a personal story about a potential acquisition that she was passionate about. She illustrates how collaboration with her engineering team led to discovering alternative solutions that better served customer needs. This experience underscores the importance of flexibility and focusing on the ultimate goal rather than being attached to a specific solution.

"then you're exposing um your idea for people to go oh here's more that I know about that high itheses or here's some data that you don't have or here's another way to think about it I think people can..."

18
31:00 - 32:12
1:12 duration231 words

Effective Meeting Strategies

Megan advises on how to set up meetings effectively to maximize impact. She stresses the importance of clearly communicating objectives, whether seeking a decision or feedback. By framing the discussion around the current situation and desired outcomes, participants can engage more meaningfully and contribute valuable insights.

"because it would mean adding a whole bunch of much needed capability really quickly to the product and I just love that momentum and I didn't see any other way that we could do this so I looked at a b..."

19
32:12 - 34:02
1:49 duration353 words

Building Credibility Through Data

In this segment, Megan discusses the role of data in building credibility during meetings. She emphasizes the need to present key points clearly and be prepared to dive into details when necessary. This approach not only enhances understanding but also instills confidence in the proposed plans and strategies.

"there anything else you wanted to share along these lines before I move on to a different topic the other thing I would say is that setting up the meeting when you finally get there can be really impo..."

20
34:02 - 35:04
1:02 duration198 words

Summarizing Key Strategies for Buy-In

Megan summarizes her key strategies for gaining buy-in, which include engaging affected stakeholders early, maintaining an open mindset, and clearly defining meeting objectives. She reinforces the importance of focusing on the core problem to align team efforts and ensure everyone is working towards the same goal.

"people's confidence in the plan to go ahead would you mind just quickly summarizing these pieces of advice and then I was going to move on to another area of strength of yours that I hear yeah sure so..."

21
35:04 - 36:07
1:02 duration207 words

The Value of Customer Satisfaction Metrics

Megan introduces the concept of Customer Satisfaction (CSAT) and its significance in product development. She explains how understanding customer feedback can guide improvements and enhance usability, ultimately leading to better customer experiences and satisfaction.

"uh this is where the term uh or the cliche of product manager asking but what problem are we trying to solve comes from but it comes from in a really important place of always focusing on let's all a ..."

22
36:07 - 37:19
1:12 duration244 words

Investing in Usability Improvements

Megan shares her experience leading a project focused on improving usability based on customer feedback. She discusses the challenges of securing investment for such initiatives and the importance of demonstrating the potential impact on customer satisfaction and business outcomes.

"offering the most in demand security and privacy Frameworks such as sock 2 ISO 2701 gdpr Hippa and many more vanta helps companies obtain the reports they need to accelerate growth build efficient com..."

23
37:19 - 38:38
1:19 duration225 words

Collaborative Solutions for Usability

In this segment, Megan describes how collaboration across teams can lead to impactful usability improvements. By leveraging the expertise of various team members, they were able to implement changes that enhanced the overall user experience without incurring significant costs.

"successfully do that obviously it ties into this skill of Getting By in on stuff yeah I think that's a really good example actually the C set example because sometimes you can get caught up in let's a..."

24
38:38 - 39:56
1:18 duration257 words

The Power of Visual Storytelling

Megan highlights the effectiveness of visual storytelling in communicating the need for usability improvements. By showcasing real customer experiences and pain points, she was able to garner support and excitement for the proposed changes, demonstrating the emotional impact of the product on users.

"need to perform or different aspects of it like uh like the reliability or the speed or the usability how how did customers feel about that we actually had a podcast episode recently where with Jud wh..."

25
39:56 - 41:19
1:23 duration265 words

Starting Small for Big Impact

Megan concludes by discussing the strategy of starting small when implementing changes. She explains how this approach allows for quick wins and builds momentum, making it easier to secure further investment and support for larger initiatives in the future.

"then we had a look at well what is this going to impact and so logically it's what we found well what we found was that uh usability was one of the key reasons like I said and and logically if your pr..."

26
41:20 - 43:05
1:44 duration320 words

Empowering Teams for Change

Megan Cook discusses the importance of empowering teams to drive usability improvements in Jira. She shares how they collaborated with teams to create a low-cost solution for enhancing user experience, emphasizing the significance of visual storytelling to gain buy-in and excitement for new features. By starting small and showing success, they were able to build momentum and secure investment for impactful changes.

"basically impossible there was no way that was going to happen but we did find that they were really passion about this area and improving usability so we work together to find a lowcost way for those..."

27
43:05 - 44:30
1:25 duration270 words

The Power of Small Wins

In this segment, Megan highlights the strategy of starting small to gain investment for new ideas. She explains how small, successful projects can lead to larger initiatives, using the example of dark mode as a significant feature that required coordination across the company. The feedback from users reinforces the value of incremental improvements and the emotional impact of quality-of-life enhancements.

"last thing that was useful there actually is that we started pretty small too so I think if you have a hypothesis and you can start small you can get that investment more easily you can show success y..."

28
44:30 - 46:06
1:36 duration376 words

Staying Scrappy and Agile

Megan emphasizes the importance of maintaining a scrappy approach when launching new projects. She shares key takeaways for product managers, including the need to stay small, make ideas visual, and present data to support initiatives. By keeping projects manageable and demonstrating momentum, teams can effectively prove their concepts and secure further investment.

"that's amazing there's a lot of stuff I love about the story one is just the power of just empowering yourself to do things that you believe need to be done there's a lot of PMs and just people in gen..."

29
46:06 - 47:00
0:53 duration184 words

Atlassian's Product Launch Success

Megan discusses Atlassian's ability to successfully launch multiple product lines, highlighting the company's approach to innovation. She reflects on the evolution of Jira from a simple bug tracker to a versatile tool used by various teams beyond developers. This segment explores how Atlassian identifies user needs and adapts its offerings to meet the demands of a diverse customer base.

"investment awesome okay I want to move to a different topic around atlassian as a company but is there anything else you wanted to share along those lines before we do that no let's go for it okay so ..."

30
47:00 - 48:38
1:38 duration312 words

Identifying Opportunities for New Products

In this segment, Megan shares insights on how Atlassian identifies opportunities for new products based on user feedback. She explains the process of recognizing the needs of different teams within organizations and how this led to the development of Jira Work Management. The discussion highlights the importance of listening to customers and adapting products to serve a broader audience.

"not it's not like we added the first product and got it just right way off the bat so yeah 15 we've had a lot of shots at this uh so I might talk about two examples so I think um the first one you kno..."

31
48:38 - 50:30
1:51 duration371 words

The Journey of Product Discovery

Megan outlines the process of product discovery at Atlassian, where employees can pitch new product ideas. She describes how the company fosters innovation through small teams that iterate quickly on concepts. This segment emphasizes the importance of validating ideas with customers and the structured approach Atlassian takes to assess new product opportunities.

"just developers anymore we sold this in our own teams as well but we sold the these other teams you know the finance the marketing teams even design teams was sort of cobbling together the own solu jr..."

32
50:30 - 52:56
2:26 duration442 words

Stage-Gated Product Development

Megan explains Atlassian's stage-gated process for developing new products, which includes phases like Wonder, Explore, Make, Impact, and Scale. This structured approach allows teams to validate ideas at each stage, ensuring that only the most promising concepts receive further investment. The discussion highlights the balance between innovation and maintaining operational efficiency.

"to that one but I can give you a um a second example oh great yeah for sure so um the second example actually came from our product and channel Innovation program and that like we we let anyone pitch ..."

33
52:56 - 54:26
1:29 duration276 words

Launching with a Startup Mindset

In this segment, Megan shares advice for launching new products within a large organization like Atlassian. She emphasizes the importance of starting small, allowing teams the freedom to innovate, and avoiding bureaucratic processes that can stifle creativity. This approach helps maintain agility and focus on proving product-market fit before scaling.

"partnered with a partner company like Salesforce for for something like this for a new product in this case it was just really partnering heavily with our customers where we saw that interest coming t..."

34
54:26 - 56:59
2:32 duration522 words

Navigating Growth and Innovation

Megan concludes with insights on how Atlassian balances growth and innovation. She discusses the challenges of scaling new products while maintaining the startup mentality that fosters creativity. This segment provides valuable lessons for organizations looking to expand their product offerings while staying true to their core values.

"impact could be you know I can I can be self-sufficient in the revenue that I'm generating and scale is just like really launching it to take launch it yeah goes on the website okay so wonders like a ..."

35
57:00 - 1:01:05
4:05 duration731 words

Staying Ahead of the Competition

In this segment, Megan discusses how Jira maintains its competitive edge in the project management space despite numerous startups emerging. She highlights the importance of customer feedback, the company's culture of innovation, and the proactive approach to exploring new technologies. By continuously listening to users and adapting, Jira has successfully weathered challenges and remains a leader in the market.

"want to add something to your software but we're talking millions and millions of users there you know that thing has to be resilient it's got a scale there are all these things that users inherently ..."

36
1:01:06 - 1:03:17
2:11 duration397 words

The Importance of Agility and Innovation

Megan Cook elaborates on Atlassian's commitment to agility and innovation, detailing how the company quickly adapts to market shifts. She shares examples of how teams are empowered to explore new ideas and technologies, including the establishment of hackathons to foster creativity. This culture of openness and experimentation is crucial for Atlassian's ongoing success and ability to meet evolving customer needs.

"Innovation so we have these hackathons we call them ship it everyone the whole company stops and everyone can play with new ideas of Technologies it's it's a competition so the best idea is get visibi..."

37
1:03:18 - 1:07:31
4:13 duration805 words

Learning from Failure: A Personal Story

Megan reflects on a significant missed opportunity in her career related to automation features in Jira. She discusses how the initial success of a feature led to a costly oversight in recognizing its broader potential. This experience taught her the importance of thinking bigger and considering how ideas can be applied across multiple products, emphasizing the need for a forward-thinking mindset in product development.

"which has been really useful and the last thing is I think I I'm just really impressed at the way that we stay agile to move towards these different shifts that come up it always surprises me just how..."

38
1:07:32 - 1:10:10
2:38 duration513 words

Conflict Resolution with 'Fight Club'

In this segment, Megan introduces a unique practice called 'Fight Club' that her team uses to address conflicts proactively. By dedicating time each week for open discussions about challenges and disagreements, the team fosters a healthier working relationship and prevents issues from escalating. This innovative approach to conflict resolution enhances collaboration and communication within remote teams.

"just think bigger with the products that you like you almost need to wait for it to First be successful right for you just to be like oh but can we do something more with this do you think you should ..."

39
1:10:01 - 1:10:37
0:35 duration120 words

Lightning Round: Book Recommendations

In this lightning round segment, Megan shares her top book recommendations for product managers, highlighting 'Inspired' by Marty Cagan and 'Scaling People' by Claire Hughes Johnson. She emphasizes the foundational knowledge and practical tips these books provide for aspiring product leaders.

"love that I love that because it for yeah and it makes it okay to bring up things that are bothering you and things that you think need to change and with that we reached our very exciting lightning r..."

40
1:10:37 - 1:11:01
0:24 duration72 words

Binge-Worthy Sci-Fi: Foundation

Megan reveals her recent obsession with the TV show 'Foundation,' discussing its compelling narrative and thought-provoking themes about technology and human life. She contrasts the show with the original book series, sharing her insights on adaptations and storytelling.

"just inspired by Marty Kagan it holds up really well it was recommended to me by my first boss and it's just got a bunch of great tips in there just great foundational knowledge more recently what I'v..."

41
1:11:01 - 1:11:47
0:45 duration159 words

Interviewing for Growth Mindset

Megan shares her favorite interview question about candidates' biggest failures. She explains how this question reveals a candidate's vulnerability, growth mindset, and ability to learn from past experiences, which are crucial traits for successful team members.

"it's just got an incredible amount of really useful uh tactical things templates all sorts of things that you can put into practice great choices we have both on the bookshelf behind me both of them h..."

42
1:11:47 - 1:12:29
0:42 duration128 words

The Joy of Smoking Meat

Megan describes her experience with a Traeger smoker, highlighting the delightful unboxing experience and the joy of cooking. She shares how the product's thoughtful design enhances the overall experience, making it a standout in her kitchen.

"forward some of these ideas like like for What new technologies could mean um if you haven't seen it and this isn't really spoiling it the one of the main characters or three of the main characters ar..."

43
1:12:29 - 1:13:06
0:37 duration158 words

Maximizing Joy in Life

Megan discusses her life motto of maximizing joy, explaining how she transforms annoyances into enjoyable experiences. She shares personal anecdotes about simplifying her life and prioritizing meaningful relationships, emphasizing the importance of joy in both work and personal life.

"ruined for me by reading the books many many years ago is one of my favorite sci-fi Trilogy of all time and then I was so excited for the show and I just is nothing to do with the books basically it's..."

44
1:13:06 - 1:14:00
0:53 duration180 words

Surfing: A Humbling Experience

Megan offers insights into the challenges of learning to surf, emphasizing the need for persistence and practice. She encourages listeners to embrace the learning process and suggests finding a surfing buddy for motivation and support.

"the show especially next question do you have a favorite interview question that you like to ask candidates I think it's an old one but a great one you know on the subject of failure I love to ask peo..."

45
1:14:00 - 1:20:38
6:38 duration1224 words

Connecting with Megan Cook

In the closing segment, Megan shares how listeners can connect with her on LinkedIn and through the Atlassian community. She expresses her eagerness for feedback and discussions about evolving work practices, inviting engagement from the audience.

"learned from uh and so think um I think that's great to see what they consider there what the learnings are but also in the solution you can also see how they tackle something like that so are they th..."