"The best performing titles that we've seen for me have been How I something. I think of you as the really smart friend that you know from school, who's like figured a bunch of stuff out, but the frien..."

"And if you try and approach writing from being a guru, it's quite hard because for a lot of people, it makes you feel like you're the guru on the mountaintop and you have all the answers. And to be ho..."

"that we've seen for me have been ones where the title has been how I type really fast. Totally. How I rank first at Cambridge. That's your Cambridge piece. Yeah exactly. It was actually really interes..."

"Emotions[c] fears insecurities. What came up for you? I think a lot of it, I can boil down to that phrase, imposter syndrome. Feeling like who am I to be writing a book about productivity? Who am I to..."

"a funny way that I said it. There's a lot of personality and there's a wit that I can have when I'm just texting a homie. Whereas once I sit down to the computer, all of a sudden it's like, all right,..."

"So how'd you think about this as you were writing the book? As I was writing the book[e], I was really imagining. I heard this piece of advice from Tim Ferriss at one point where he said he was strugg..."

"How scripted are your videos?[f] Is that something that you've played around with? I think you've mentioned in the past, "We've tried scripted. I don't like scripted." So how do you think about that? ..."

"about how do we bring the personality across, but in a way that is still relatable without over egging on personal examples? And the way that we're trying to do this is recognizing that personality ca..."

"We'll say, well, that was the point. Cool. So well, why is this a book? This person's just making a point and then fleshing it out with a bunch of superfluous examples and stuff. And one thing I've be..."

"I want to hear about process of distillation and framing through how you got to feel good productivity. You didn't start there. So what was the process that you used to get there? I remember when we w..."

"And I remember when I was staying with you in London, you would be in the bathroom listening to an audiobook. You were very determined about constantly learning, constantly thinking about things, work..."

"Exactly. So that encompasses the motivation method. If you are sufficiently motivated to do the thing, you will then do the thing. But a lot of people have motivation, or they have motivation at times..."

"I'm so energized by that. And that's what some people might call the flow state. And I think that there's a difference between today I need to be disciplined in order to do what I need to do. I'm feel..."

"Yeah. Nice. That's a really good way of putting it. I think something like discipline works really well in small doses. But relying on discipline is, at least for me, a recipe for unhappiness. And mos..."

"It's just really helpful, and to me, it almost seems like a no-brainer. If you want to get better at tennis, you would hire a tennis coach. Yes, you can watch all the YouTube videos. Yes, you can play..."

"That's really good. Tell me about some of your emotional journey of your relationship with your family through the lens of, I'm not going to be a doctor, which is what my family wants me to be. I'm go..."

"They weigh on you, man. And when I was being interviewed on Lewis Howes's podcast, School of Greatness. This was a remote interview that we did. I just moved to London. He was interviewing me about pr..."

"Blah blah blah. And what he really challenged me on, it was two things. Number one was the money, and number two was the passion. So on the money side of things, what he challenged me on, he was like,..."

"If I stop becoming a doctor and become a full-time YouTuber, that's less interesting. No one's going to follow me anymore. My life will crumble. I'll become homeless and broke. That was the thought pr..."

"That still plagues me a little bit, and I haven't really fully figured it out in terms of... Obviously for my quality of life, it's great and I can intellectually rationalize to myself that I'm having..."

"a bunch of personal blogs. I was a fan of Life Hacker and I think I'd discovered Seth Godin's blog years ago. I was like, oh, having a personal blog would be cool. I would love to write on the interne..."

"start making YouTube videos. And I completely underestimated this. I thought this was just a problem that high school kids would have. They're like, "Oh, my friends are going to bully me if I start ma..."

"And at that point, you're good. Cool. That might be 10 videos for some people, it might be 50 videos for some people. But at that point, let's get smart and worry about the strategy, because the strat..."

"way I say to my students is, if one of your coworkers came up to you and said, "Oh, I saw one of your YouTube videos the other day." Would you feel, oh my God? Oh, I can't believe it. Run! Yeah, would..."

"I want to provide value to people, versus I want to then do more of a marketing or sales pitch? Yeah, good question. We think about them all at the same time. So the way we think about it is the one m..."

"back to the channel." It's a thing that the existing fans can latch onto. And then once a month, in addition to the eight videos we'll produce that month, we'll do a more personal or chatty video wher..."