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Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
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Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market #startup #founder #entrepreneur startup strategy, business strategy framework, what is crossing the chasm, best startup founder podcast
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Starting the Party: Crossing the Chasm
Geoffrey Moore introduces the concept of 'crossing the chasm' by likening it to the Junior High dance problem, where the challenge is to get the party started. He emphasizes the importance of transitioning from a visionary approach to a pragmatic one, highlighting the need for companies to evolve from a 'cool possibility' to a 'going concern' in the market. This segment sets the stage for understanding the dynamics of market entry and customer acquisition.
"it was kind of like the Junior High dance Problem how do you get the party started which of the peers are going to go first that was what created the chasm what is it that people fall into and why is ..."