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The Birth of FigJam
In this segment, the speaker reflects on the controversial decision to create FigJam, a whiteboarding and brainstorming tool. Initially perceived as lacking soul and excitement, the team recognized the need to differentiate FigJam by making it fun. This pivotal moment set the stage for the product's development and eventual launch.
"One thing that was definitely unpopular and controversial at the time and now we look back on and it's like duh, Fig Jam. So Fig Jam is our whiteboarding diagramming brainstorming tool. The entire pro..."
Design Sprint for Differentiation
The team undertook a design sprint to explore various features and ideas for FigJam, aiming to inject fun into the product. This rapid exploration provided the conviction needed to move forward with the launch, highlighting the importance of creativity and innovation in product development.
"Where we came out of was let's go differentiate by making Fig Jam fun. The team was like, "What? We're going to make fun our differentiator?" In retrospect, it was absolutely the right move. We did a ..."