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HOW TO FIND NEW IDEAS. From The Eternal Pursuit of Unhappiness by David Ogilvy
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•0:36 duration•153 wordsThe Art of Observation
David Ogilvy emphasizes the importance of observation in the creative process. He shares a thought-provoking quote about how ideas don't just come to us; instead, we must actively seek them out by observing the world around us. Ogilvy encourages looking deeply into various aspects of life—from nature to art to personal reflections—to discover unique insights and connections that others may overlook.
"Someone was once asked, "Where do you get your ideas?" He replied, "I don't. They get me." You open your eyes wide and you shut them again to see. You do not assume. You look and you look and you look..."