
33 segments available
What happens when you build a billion-dollar music empire, but lose yourself along the way? Music mogul Scooter Braun reveals the raw truth behind his mask. Scooter Braun is a renowned music executive, entrepreneur, and manager behind the careers of global stars like Justin Bieber, Ariana Grande, Kanye West, Taylor Swift, Demi Lovato, J Balvin and more He is CEO of HYBE America and founder of SB Projects, a dynamic entertainment and media company. In this conversation, Scooter shares: ◽️ The mask he wore as “Scooter” and the journey back to being Scott ◽️ Why he carries guilt for every young artist he managed ◽️ How 20 years of running finally led him to confront his deepest fears ◽️ Why he felt like a complete fraud even at the top ◽️ The reason why his divorce saved his life No conditions. No pre-approved questions. Just an unfiltered conversation about everything. — ⏱ Timestamps: 00:00 Intro 02:30 What Drives You? 07:46 Your Dad 09:40 Your First Business 12:07 You’re Very Good at Forming Relationships 14:16 What Did Everyone See in You at an Early Age? 15:50 People Trying to Stop Your Dreams 18:29 Signing Your First Acts 21:21 Discovering Justin Bieber 24:36 What’s Your Relationship With Justin Bieber Now? 26:19 What Do Highly Successful Artists Have in Common? 27:54 Why Are There So Many Tragedies Around Famous People? 33:49 Did It Hurt Parting Ways With Justin Bieber? 34:14 The Artists You’ve Worked With 37:04 The Praise and Hate I Received Were Both Misunderstood 39:57 An Artist You Were Wrong About 44:31 Quitting Music Management 51:31 Ads 52:34 Selling Your Company for $1.1 Billion 54:37 How Pivotal Was the Incident With Taylor Swift? 57:41 Contending With an Unfair World 1:00:18 If I Had Seen You Then, What Would I Have Seen? 1:01:56 Your Divorce 1:07:11 Friends Being There for Me 1:11:17 Why My Marriage Fell Apart 1:22:08 The Work You Do on Yourself 1:24:52 Ads (Part 2) 1:26:59 The Power of Building Connections 1:28:35 Spotify Saving the Music Industry 1:32:25 What’s Next for Scott? 1:34:43 What Is Steve Trying to Achieve? 1:40:17 What Should We Do if We’re Always Chasing Something? 1:50:38 If You Could Do Anything Without Fear of Failure, What Would You Do? Follow Scooter: Instagram - https://bit.ly/45Ihx8k Twitter - https://bit.ly/3SZHKYJ Facebook - https://bit.ly/43JalX2 The Diary Of A CEO: Join DOAC circle here -https://doaccircle.com/ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb Get email updates - https://bit.ly/diary-of-a-ceo-yt Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Linkedin Ads - https://www.linkedin.com/DIARY Stan Store - Visit https://link.stan.store/joinstanchallenge to join the challenge! Bon Charge - http://boncharge.com/diary?rfsn=8189247.228c0cb with code DIARY for 25% off
"There's parts of your life where there's these big question marks that I'm hoping you can answer for me. Okay. But I want the full truth. Now I'm nervous. Scooter Braun is the man behind some of the b..."
"what it is that drives you? Because from an exceedingly young age, there was this dog in you. there was something for me when I was going through the research. It looked like a chip on your shoulder o..."
"your dad, Irvin. Yeah. He sounds like quite a tough guy. I was reading about some, of the, things, he, was, saying, to, you when you were a kid and I was like "Dad, Jesus." Like when he called you a l..."
"of it. You go to college. I went to college. You went to college. Um you started a business at college doing events. Yeah. Well, I I started selling fake IDs. That's what I started first. Yeah. Yeah. ..."
"Relationships. Why did he give you a foot up? So many people are early in their careers and they're having these chance encounters, but those those aren't converting into a relationship. And when I lo..."
"what were they betting on? Cuz they all seem pretty sure that you had something. My ignorance. Ignorance. I think I think uh I No one told me I shouldn't be there. And he offered you a job for working..."
"degree is like one in a billion." And the moment he said it, that's when I dropped out of school. What did your father say? Before you ask me about my father, I want to ask you a question. Okay. You m..."
"kind of have had this plan to sign three different types of acts. Yeah. First one Asher Roth who's a very famous rapper. Yeah. I wanted to sign three types of acts and Asher fit the mold for one Justi..."
"And the second artist that you signed it's called Justin Bieber. Who's Justin Bieber? Justin Bieber. You were 26 years old when you came across Justin. 25. 25. And he was 12. 13. 13. Damn. You discove..."
"proud of what we achieved and always rooting for him. How's your relationship with Justin now? Um not the same that it was. I think you know these things go eb and flows. I think there comes a point w..."
"Is there anything that these individuals have in common at all? These people that pain. Pain. Yeah, I think it's pain. Personally, I think um to be able to convey emotions on the level that it touches..."
"When I think about Justin's career, he he had a a wobble um where he was involved in lots of sort of uh you know, it looked like he was going through a bit of difficulty. And I reflect on one of my fr..."
"when Justin ultimately said that he wanted to kind of go it alone and do it himself. Does that hurt? No, not at that point I think I was also at that point you know, at at that point it had been a cou..."
"the wall. How many clients Oh god, that we would know a lot. Cuz when I was doing my research, I was like, "No surely not." Karly Ray Jeepson and then um Martin Garrick's Kanye. Yeah. Can you give me ..."
"thing. But I told you it the biggest lesson I learned from all of it is that at one point in my life I received so much praise and then the next moment without me expecting it I received so much hate...."
"it. So, tell me about a an artist that you believed in. You don't have to name them, of course, but an artist you believed in you were wrong about something you really just your first principles were ..."
"posting that post on your Instagram which sent a ton of headlines around the world saying that you were quitting music management. 23 years after 23 years. There was a little bit of a question mark th..."
"making this mistake. They're chasing volume instead of quality. And when you try to be seen by more people instead of the right people, all you're doing is making noise. But that noise rarely shifts t..."
"company for $1.1 billion. That's what I read. You can't confirm or deny, but that's publicly traded, so I can confirm, but I don't like talking about it. Okay. You sold your company for $1.1 billion w..."
"Just before that time, we have this whole Taylor Swift incident. What happened? Is this the moment you're talking about where you received Bad Press? Oh, Bad Press. Yeah. Yeah. That was That's the Whe..."
"contend with an unfair world? And I use the word unfair as well because, you know, we've got investigative re researchers here who looked through everything relating to that particular deal. And then ..."
"good wishes. When I say specifically that pain, people don't like think about how many people on earth have experienced such a thing. And if you if I could be a fly on the wall that is actually just h..."
"Marriage." Cuz that one got me. That one got me to pay attention. Losing my kids 50% of the time, that one changed everything. and the world that still couldn't move me. I was still able to figure out..."
"years old. They're the people I hang out with the most. Um, two of them live out here, Mike and V. And I hang out with them all the time. And people who know me, they know these guys because they've b..."
"It's really it's really um it's really difficult for me to understand and this is my naivity. The part that's difficult for me to understand is you family meant so much to you. Didn't don't you have a..."
"right? Yeah. Still today because you're someone that's done so much work. So it's it's interesting speaking to you because you're someone that I would seek advice on in everything in my life, but you ..."
"and I'm sure many of you listening have had it too or maybe you have it right now. I know how draining it can be especially if you're in a job where you're presenting often like I am. So let me tell y..."
"that I was interviewing you a couple of months ago and he sat me down in his LA office and was like, I've got to tell you a story about that Scooter Bron guy. I've got to tell you something. He said t..."
"am an early investor in Spotify because of that phone call. He was just I'm sure he told you this. He was just a company in Sweden. He didn't tell me this part. Oh, yeah. He was just When I called him..."
"What's next for you, Scooter? Should I call you Scott or Scooter? Either one. And I'm proud of both now. Okay. I'm going to call you Scott. Okay. What's what is next in if we sit here in 10 years time..."
"telling me that you'll stay up all night long like learning how to code with AI and you're trying to understand all the AI tools that are in front of us so you can kind of be first because you feel li..."
"And so what does that mean for me? And what what for anyone that can resonate with that? What does that mean that they should do? I know you said like turn off the cameras and but can you do both? I d..."
"question that has been left for you is now I'm nervous. Why do people always get nervous? It's like a lot of questions all day. The question left for you is if you could do one thing that fear of fail..."