"hey folks how you doing woo that's so great I have never shout out to Lenny I have never been to a conference named for one person I got to say I am kind of jealous uh I got to get Amicon up and rolli..."

"it's helped me build better products it's helped me focus on what's important in my life and I wanted to share some of the lessons I've learned about building simple products but the first question I'..."

"successful product that has ever existed and there's one in every home it's lasted 2 and a half million years why because it works and the thing that makes a knife work is that everything unnecessary ..."

"lessons I've learned about what to build just product strategy how to build product design and how to tell the story about comps and I'll talk about the lessons I've learned from working on a really s..."

"I mean look I get it I build these kinds of products for a living I still get confused when something in my apps moves around it's like someone rearranged the furniture in my house in the middle of th..."

"jealous but that Focus whittling down to calls and messages meant that our users never had to ask what is WhatsApp for how do I use it they knew and they used it and they kept using it and as we built..."

"to a knife and says how do I use this where do I hold it you know you say Hey where's the bread I'll make a cheese plate even kids can use it is it bad that I give my three-year-old a knife everyone i..."

"never used it before and it meant what I learned is that really building these super simple patterns helped our customers build an intuition for how to use the thought of course this was super limitin..."

"product and start using it like a knife and so what to build what makes your product familiar and then finally how do you simplify the story we tell about the products all right do you recognize this ..."

"that Technologies change but humans underlying needs stay pretty stable you know I'm thinking about things like the need for connection or the need for safety the need for status and so we can plug in..."

"we built a product like disappearing messages which could have felt really novel and confusing and different from what our users were used to we thought how does this work in the physical world well y..."

"telling the story about it means you hook into something deep and emotional that will help them understand your product now maybe you're saying okay this all makes sense but how do I know how do I kno..."

"next and so here's some tactics that I've picked up over the years I hold a slot in my calendar every week for me this is a good Friday afternoon task because let's be real I'm not going to get anythi..."

"she needs is to restock cozy baby blankets and that's my goal when I talk to customers is to find someone who says your product changed my life because whenever I hear that my knife is sharp I know wh..."

"we all need that but I can hear you saying look what's that's an outlier like it's a a global product that had a massive Network effect it was acquired by a much larger company how could this possibly..."

"desktop I can tell you what we're seeing from applying these lessons at Fair remember fair is that Marketplace for local independent retailers to connect with Brands marketplaces notoriously complicat..."

"providing it I love this chart because it's totally accurate but it tells you absolutely nothing thanks to my strategic cropping turns out labels do matter and so to recap here's my of lessons I know ..."

"solves their problems and when you're unsure the customer will be your guide and honestly even as someone who loves Simplicity who spent 20 plus years trying to build to that set of principles it is s..."

"applying product principles to my life and my career I feel like I've invested so much in them I might as well get maximum Roi out of them and told you I'm lazy SL efficient and sometimes I think in o..."