In this session from the 2018 edition of Amplify, Amplitude’s annual product conference, product thought leaders Brian Balfour and Georgina Hill discuss user acquisition strategy.

Brian is a founder and CEO at Reforge and the former VP of Growth at HubSpot. Georgina is VP of Growth at Weebly, which was acquired by Square.

As you’ll learn, their top three takeaways include:

- Acquisition is governed by three laws: law of habit transition, law of product channel fit, law of model channel fit.
- Acquisition is getting harder!
- Acquisition is getting harder, but there are still several strategies that companies can put in place to improve it.

Learn more about how Amplitude can help you build better digital products and experiences: https://amplitude.com

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Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Nearly 2,500 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories by G2. Learn how to optimize your digital products and business at https://amplitude.com.