"[MUSIC] Let's give a GSB welcome to Ellen Melleli. [SOUND]. Thank you. Thanks. Thank you. Thank you. So, how are you? Good? I'll be outside after this to take your car orders. [LAUGH] We've got some g..."

"First of all it's really neat to be back, in the MBA program. And what I thought I'd do is, you're still studying case studies, right? Do a lot of that? And they describe the situation, give you lots ..."

"And here's the situation. I check with our finance people and they give me the the great news that we are projected to lose $17 billion in 2006. You could run out of money really fast. At $17 billion ..."

"Also, we had never, we really hadn't made a commitment to the investing class or the competition so we were kinda competitive on quality and fuel efficiency and safety and really smart design. And. Bu..."

"The MBA program. We've got engineers, we've got business, we've got the smartest people in the world right here. Right? OKay, what would you do? Okay, just shout it out. Okay, now I'm going to take no..."

">> Figure out what customers want. >> Really? >> [LAUGH] >> [INAUDIBLE] >> Overhaul your design process. Absolutely. End of production. Maybe do it together. [LAUGH] What do you think the customers re..."

"Right? So, when you do a transformation like this the most important thing is when you have a plan... But two, do you have the finances in place? Cuz if you run out of money during the, during the tra..."

"And at the time, January 24, 1925, he's at the top of his game. He has 56% market share worldwide. Every country around the world wants Henry to come set up his operation. He's wildly successful by an..."

"They want you to be successful. They actually would like you to pay the money back. Not quite as fast as we're paying it back now, cuz they like to get some interest, more interest too. And then the l..."

"That's my report to the committee. Nice job. Okay, now, what are you thinking about and maybe if you just, we've got some microphones, although it's pretty good here, too. And maybe just introduce you..."

">> Absolutely, this is a really important question, and I'm really, I'm just so pleased that the position Ford is taking going forward. We, part of our business is gonna be how to we have transportati..."

"[LAUGH]. >> But I think electrification will see more and more. And then, we haven't, we're still very very positive about hydrogen. But the issue there as you know is, that one, you have to have the ..."

"What do we wanna do about energy independence and security, right? What are we gonna do, what are we gonna do about, generating, our electricity clean, cuz you can't just be working on using it clean,..."

">> hi. My name's Alex. Thank you so much for being here today. >> Glad to be here. >> I'm actually a joint MBA and Masters in public policy student. >> Very good. >> And I, I see Ford as, basically a ..."

"to Washington D.C. I felt like I was running drugs or guns. You know, if you're from the auto industry, because, they stood so tall, for trying to help people understand what the cost benefits were fo..."

"Yes. Is now the time to, to really, move those up on the agenda? Absolutely. I think there's no reason, why back to your question about the United States, why we can't compete with the best in the wor..."

"Yes sir? >> so. >> I've never had a question asker so close. [LAUGH]. >> Are you okay? >> I, I'm feeling fine, how are you? >> Yeah, very good. >> Okay. So, I wanna know what you think about the, the ..."

"And so, I think that, that, you can write these specific uses of it, but it be very controlled. And there's no reason technically, you can't do it. but, you can imagine all the different issues that g..."

">> Thank you. [LAUGH]. >> You're welcome. Yes sir, oh, oh I'm sorry [INAUDIBLE]. Yes. >> I got a mic. >> Okay. [LAUGH] >> You win! >> Yeah. I'm, I'm Clay Calhoun. And I'm a, a second year student here..."

"I was thinking that, one of the things Bill Ford, that bill ford was asked one time about the culture. And, I think he used the Kremlin comes to mind. [LAUGH]. >> From a, you know, past history. And, ..."

"So it was pretty, scary. And everybody's kind of looking out for themselves and a lot of people were leaving and. So the only thing that I, I know to do is, just like my days at Bollingworth. We got t..."

"to honor, time changes in Shanghai, and, and the Australia and everything else. So we've got the clocks all up on the wall. We're all interneted, connected on the internet. We have screens that were o..."

"Now when we first started this. Remember I told you that, that within a couple of days the forecast was that we were gonna lose $17 billion. So I started the business plan review, the charts are flowi..."

"South America had an edge avant, in Oakville, Canada and then actuator issue, on the, tailgate, so he stopped production because we're gonna be best in class, we're not gonna deliver one vehicle, unle..."

"Was the header of a manufacturer, and he said you gonna need some manufacturer engineers, cuz as soon as you find the problem and fix it, you're gonna have to change all these vehicles and get the pro..."

"Data tells you everything. But, also now, it was safe enough that you could share how it was. You weren't red, the issue you're working on is red. And, matter of fact, the expectation is that everybod..."

"And, then I remember walking up and then walking in that office like I shared with you and I knew, I knew it right away, what we had to do. And you can imagine when the culture change. Can you imagine..."

"That's what good companies do. So it's just absolutely unleashed all the talent around the world. By, by focusing the vision, what we are, and the comprehensive strategy and then that relentless imple..."

"I'm so pleased about how we pulled together. I'll tell you, another thing, I wondered, really wondered whether I was doing the right thing by going back and testifying on behalf of GM and Chrysler. I ..."

"And so that's another important thing is going really easy on the water. Cuz the whole worlds watching you. [LAUGH] Now on a, on a really serious note. And I think about this all the time. A lot of pe..."

"I think, everything on the product was good. So I don't think of it so much the mistakes as that, I think that just pulling together around this compelling plan we decisively, that we, that we did it ..."

"You know, Ford is number one, number two. All the markets in Europe and it, and Ford of Britain concerned to be a British company and so we're very fortunate. And that's very different and like you sa..."

">> Absolutely and we just announced, well can I come back up just a little bit to your, to your start of your question, because it's really important? This is about business and, this is about profita..."

"In Asia Pacific, we're grow, we're one of the fastest growing companies in Asia Pacific. Find tremendous opportunities. Great market in Europe, a little bit slower growth, a little bit more mature. Fa..."

"okay. I know you're gonna get up and leave. And, and I would take it personally if I wasn't done, so I'm gonna be done. I, was honored, to get a request to come here. I, I grew up in Kansas, I grew up..."