"It was an intense time. We had to win football games, but all the rest was on my plate as well. I need a break. And you cannot do that in that business. You cannot say, "Give me a year. See you later...."

"you are today and that everybody knows you to be. I think we all are who we are because the environment we we grew up. My dad was a salesman and my mom came from a family and my grandpa had a brewery ..."

">> Yeah. I It's not long ago. I never I never got hit by whatever. Never. Never. Never. He was just He wanted to to bring the best out of me. I think that was what he wanted. Tough in a way. Yeah. how..."

">> What did they see in you as a football player? What was it that they they saw in you as a young man? cuz I've got all these wonderful photos of you as a young player and >> oh my god. So in my vill..."

">> Yeah. Your son's mom. Yeah. >> Yeah. Exactly. And then um she got pregnant and um December 88 I became a father. >> Were you scared? 20 years old become a father >> massively. When I heard she's pr..."

"stability or >> Oh, it's probably Yeah. There are couple problems you can you can have a great partner married or not and then everything is fine. It's the wrong partner it's not great. You have no pa..."

"differently and why you made the decision to treat them differently based on their origin? >> So, you have a young player as an example. So you trend Alexan Allen comes up to the first team. So and th..."

"really be tough with because that would make that would hurt their performance. I'm reflecting. >> Yeah. Of of course of course you have the Sadio Mani and and and Mosala are two top examples. So >> i..."

"going through all of these football teams you played in as a young man, it appeared that you were always the captain, repeatedly assigned to be the captain. And I wondered why. What was it that you we..."

">> You eventually become the manager of mines. Yeah, you're my age when you get that job and the the former manager's been sacked. The club have never gotten to the Bundesliga, the the first division ..."

">> What was your approach going into that? you you go from being a player to a manager of these boys like what what what's in your mind are you thinking I'm just going to let them do whatever they wan..."

"idea of making sure that the players you have throughout your career had belief in themselves? >> That's all it's all about that. It's not football. It's life. You had no when you started your podcast..."

">> Did you have to involve yourself much with social media usage of your team members? And did you did you ever consider someone's social media usage when you were considering signing them to join the..."

">> Yeah. But before winning that I I learned how to lose. This is very important. I would say I think that's again to learn even though you want to be as successful as somehow possible you have to acc..."

"the feeling? And what was your first thought about what you had to do to to bring that club back to its glory? >> The feeling I got I had roughly a week to to think about everything from the from the ..."

">> why why would a guy like Manchester United's often known as the biggest club in the world? Why wouldn't you take that job? Why didn't you take that job? >> Manchester United, the great Manchester U..."

"Manchester United haven't worked out as an objective observer. >> I want to I need to know you you can't no you you're a man that was able to take teams and make them successful and we are currently >..."

">> I've had so many founders speak to me and say why didn't this particular ad that I ran on this platform work for me maybe the copy wasn't good the creative wasn't strong but usually the problem is ..."

"I love about football is the analogies to the world I'm in, which is the world of business, where you can watch a team like we're seeing, I think, Crystal Palace at the moment, who objectively don't h..."

">> Oh, the situation. I knew the club, I knew the team. So if you look at um on top of that I didn't think it that way but when Alex left it was they became champion in his last year but it was not th..."

"So they a year before like not in that season but the the the two years before they nearly became chairman was a different team and it was a very specific way of football offensively. Oh my god they w..."

">> What are those little ideas that you started to implement one by one? >> So many if we don't have time to change football. What do you mean? We are all not genius and we cannot go there and show th..."

">> you're known for what they call heavy metal football. >> Yeah, but that's Yeah, I know. >> You like that phrase. And do you know why >> I said a lot of things, but it's like they that I said that i..."

"clubs. >> Do you think it's important how you win? Because you you know this heavy metal high intensity oh you win >> was great for the fans. They they love watching three four five six seven they lov..."

"inherent in when you come to Liverpool and you are the manager or you are a player what is the thing that you have to do that's specific to Liverpool in order to be successful >> you have to understan..."

"that you have a big aura? >> Don't know if anybody has the awareness of that. I heard about it but I doesn't that don't know what it means 100% to be honest but I see it with other people. >> An energ..."

"several times with warts and um with ESAC now as well. So change has arrived. These are these are new people coming in with their their own ideologies from their previous clubs. They've all arrived at..."

"the just the net spend graph of the different clubs um while you were while you were there. And it's quite clear that you um you weren't spending the same as your rivals during your time. And a lot of..."

"one specific moment changed the whole transfer window. Yeah. That was the the saddest day of of last year. Um, and how do you how do you replace somebody like Joo? It's not about the player itself. It..."

">> How much of a role do does a manager like you play in the transfer window? This is something that's always speculated by the fans. >> Do you remember the first when I came and told me about a trans..."

"for players and and signing them, and he's back now. So first and foremost before I don't want to say anything else because I really have a really good relationship my is absolutely great in what he's..."

"the club and I was trying to that you have you had ultimate power kind of like Sir Alex Ferguson he became you know he was everything. He is the st he's on the stadium. He is the club. So I I I always..."

">> Can I ask you about Nunes? He he didn't seem very happy on your last your last day. >> Darwin >> Darwin. >> Yeah. We had an absolutely good relationship as good as can be with a striker is not scor..."

"came on. Yeah. >> Just give me 15 seconds to explain how you can build a viable business online. The people I see winning in life don't have a perfect plan. They just take the first step and then the ..."

"watched your videos announcing your departure so many times and I was almost trying to read between the lines. >> Oh, >> I was trying to read between the lines. >> Tell me what you read. >> No, I was ..."

">> I said I will never coach another team, a different team in in England. So, that means if then it's Liverpool. Yeah. So, yeah, theoretically it's possible. >> What would it take theoretically for y..."

">> Those are the things you don't miss. What do you miss? >> Some sometimes people. So yeah, sometimes I miss people. like I I I I wish I so that's I don't miss a dressing room as a dressing room but ..."

"Dortmund, Liverpool, you seem to always be successful and it's it's extremely rare. It's extremely rare and you seem to always succeed with a lot of passion and all those things. But my question is I ..."

">> The togetherness. The way we we had we we the way we and that people can say that's in our club the same but the way we interacted in the training ground with the kitchen stuff with with the respec..."

"changes you made to how the team interacted with each other? I know that um the Inos guys told me at Manchester like they've changed the like canteen so that people don't sit on separate tables now an..."

"particular picture is of Elizabeth >> mama >> your mama >> yeah 2011 we became champion with Dortmund my home club as gladen invited me build a stage my elder sister wrote a poem. My mom couldn't have..."

">> Faith is a big part of your life as well. >> Yeah. >> Your belief in God. >> Yeah. And from what I understood, that's not always been the case. When you were a younger man, you weren't religious in..."

">> What goals have you got left to accomplish, Jurgen? What what's what is left on your list, if anything at all? Because you've got You're right. You're probably halfway through your life, the way th..."

"As you look back on your career, is there a particular moment, a particular conversation, a particular day that if you could you would go back and change or say something you wish you had said? I hone..."