"the whole point about a road map is that it's not designed to be your plan I think about it as being a prototype for your strategy what I mean by that is we talk about prototyping all the time in the ..."

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"effectively and have published their templates for anyone to use if you're ping-ponging between lots of documents and spreadsheets make your life better and start using Coda you can take advantage of ..."

"decade or so and currently you have a company maybe just mentioned that before we move on because I think it'll be important yep absolutely so that tools that I was talking about turned into prodpad w..."

"it grew and consistency as well like just always being there every month holding a product tank every year holding an event and just being there whenever those tends to be there so I'm hearing is just..."

"know that there's thousands and thousands of product people around the world who are taking part in the community in one way shape or former the other and of course some people take part in the big co..."

"a plus one for me to never run a conference something I never want to do and this is a reminder of all the pain yeah Comfort conferences are ridiculously hard I mean the thing that I've learned is whe..."

"hugely risky in hindsight I'm highly surprised we actually made it through some of those first ones if you can do it there are some amazing ways that you can monetize them but it only starts making a ..."

"yeah but there again product management was also listed as one of the toughest jobs one of the hardest jobs out there I'm not sure if that still stands but I know product management as it stood 10 yea..."

"conferences and speaking I've watched a bunch of your talks online before we started chatting today and a couple of things they noticed one is just an awesome speaker and you're awesome storyteller an..."

"that sort of thing but also one of the things that mind the product has been able to provide to speakers is a speaker coach so when I was invited to speak on behind the product stage in 2017 one of th..."

"things she did was make me listen to it and play it back which I had not done before and I still hate doing to this day but I'm now more used to it than before and I don't think anybody likes listenin..."

"one of the things that I've stopped doing is I used to sit down with a PowerPoint and start writing my deck in PowerPoint right or slides now what I now do is I start with my story points I start with..."

"better as you're getting ready to stand on stage and something that me and other find the product speakers and um you know I've done behind all the big stages that I've done in recent years standing t..."

"that's such a good advice the power pose piece you said that it's like hands on hips I think there's also like when we raise your hands up and you're like Superman or something I think I think there c..."

"and they were all super professional and they're all looking at me and I stood at the front of this group and I was supposed to just not tell them what they were supposed to be doing that day and I've..."

"with it that's such a great story and it's a good example of people have this fear of like the worst case scenario everything's gonna fall apart they're gonna be seen as idiots they don't know what th..."

"worse than that like as long as they just remembered their name they'd be fine crack on they got it speaking of screwing up you have some very spicy takes on road mapping and roadmaps and then general..."

"and whatever I can now start using this digitize tool but one of the things that we started hearing from early customers is about a month later they said great but I want to take this and move all the..."

"sat down and we came up with uh three column roadmap current near-term future which we came now next later and it took away the simple concept of a timeline at the top now the problem with the timelin..."

"because people went oh wait I can just say What's Happening Now what's happening next and what's happening later and if I want to I can add a date to the specific thing but I don't have to and I can b..."

"States on some of the things that's interesting because I was trying to understand exactly how this approach works we should also mention you came up with this whole idea of now next later which a lot..."

"well we've always thought of amplitude as being about supporting the full product Loop think collect data inform bets ship experiments and learn that's the heart of growth to us so the big aha was see..."

"there's two questions that this brings up and you may have answered them in part one is just without dates on things how do you make sure marketing and sales and your CEO has things that they need for..."

"marketing and sales teams is separating your hard launch from your soft launch so you know what you should be doing is basically saying your developers are able to launch something on a particular dat..."

"better for marketing anyways because they're not setting up their launch steps based on something that they don't have eyes on there's nothing worse than the marketers trying to Market something based..."

"they're done that marketing isn't okay great what have you built we're ready to work on the next thing so you're just separating soft launch from hard launch so that you don't have this stress of tryi..."

"where compared to these tiny teams who are just out delivering them and just spinning things out the door they're the ones who aren't spending all their time going are we certain this is going to deli..."

"more than a lot of other folks and so I was curious what percentage of teams that you see are what you'd call like top-notch highly functional product teams that's a good push-up don't think I've got ..."

"change the expectations of the audience I guess putting the now next later he's to the site for one moment I'm curious what else have you seen separates the best product teams from mediocre product te..."

"questions less silos things what's the lasting change that a team has made that made them significantly better at Building Product is it these two things doing more Discovery and maybe more safety ima..."

"expectations of what's going to be done and when because that was really only done because some head honcho wanted to see that information that wasn't psychological safety that was somebody hitting th..."

"companies larger companies are tough they're tougher right I think of culture as calcification so calcification being the Limestone that you know is built up as slaughtered run over and that sort of t..."

"a lot of these larger companies they're incentivized to keep the company as stable as possible to keep the company just growing quarter on quarter which is great for the stock market right they love t..."

"being willing to take the dip to move upwards what's the biggest company that you've implemented this new way of building and is that how you approached it you found a team within the larger company t..."

"within the business because one of the things about broadbed is that it's not just a tool to help you deliver products it's actually a tool that helps you become a better product manager like it sets ..."

"of this sort of work if someone wanted to experiment with now next later what would be a good place to go and just start to play around with it I mean you can start a free trial in broadpad you can st..."

"mapping process what you're actually doing is laying out your assumptions of the problems that you're solving so you're saying I think we have this problem then this problem what do you think the whol..."

"they don't know that what they do know is that they have a process by which they're going to fill a pipeline and almost certainly they're going to to be able to close a million pounds worth of or a mi..."

"so you're not asking for any more leeway than your sales person what you should be able to do is point at how many experiments you ran the previous quarter and what numbers moved in the right directio..."

"very exciting lightning round which I didn't tell you about we'll see how that goes so one is you have an interesting framework for coming up with a product vision and I don't know if you have this in..."

"the last question European not your founder so you moved from pm to founder and a lot of PMS imagined being Founders someday I'm curious if you have any advice for folks that are currently PMS that ma..."

"and there's always going to be bumps like you don't know what they're going to be yet there's always going to be things that are going to come by and sideswipe you but that's always the case that you ..."

"amazing I think we covered a lot of different topics more than we often cover in a podcast like this two final questions where can folks find you online if they'd like to reach out and learn more and ..."