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•0:23 duration•98 wordsCoca-Cola's Innovative Marketing Strategy
This segment explores how Coca-Cola pioneered the use of coupons as a marketing strategy, effectively creating a marketplace. By offering free Coke at soda fountains and distributing coupons, they stimulated demand and understood customer psychology, which remains relevant in marketing today.
"Coca-Cola invented the coupon but it was actually a Marketplace because what they would do is they would go to a town and they would go to the soda fountain and they would give free Coke to that side ..."