Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth.

In a bull market, the focus is on top-line growth. But in a bear market, your approach must change.

Curious about ways you should be rethinking your growth strategy?

In this recording from a recent live event, Reforge Founder and CEO, Brian Balfour and General Partner at A16z and Former Growth Lead at Uber, Andrew Chen discuss how you can reinvent your strategy in a downturn.

If you're interested in Growth Strategy and want to invest in the best learning on that topic, check out the Reforge Growth Series, which was created by Brian and Andrew from this video: https://www.reforge.com/growth-series?utm_source=youtube&utm_medium=event-recording&utm_campaign=balfour-chen-downturn

Timestamps
0:00 - 2:08 - Intros
2:09 - 5:47 - Andrew's Blog Post about Reinventing Growth Strategy
5:48 - 10:14 - Balancing efficient and fast growth
10:15 - 12:37 - What stage of this downturn are we in and does it matter?
12:38 - 18:44 - Examining marketing spend in a downturn
18:45 - 24:22 - Guaranteed costs versus unpredictable returns
25:06 - 28:49 - Living to fight another day
28:50 - 35:00 - Comparing the shift to mobile to the current market shift
35:01 - 59:52 - Q&A