"40 years ago, a small group gathered in a burned-out department store building in war devastated Tokyo. Their purpose was to found a new company. Their optimistic goal was to develop the technologies ..."

"Japan aka Marita and Sony. This book was published all the way back in 1986 and the re I I did I first read it I don't know probably five six years ago uh and made podcast about I think it's episode 1..."

"Jeff Bezos said many many years ago and what he learned from Akio and how it influenced the building of Amazon. Bezos says right after World War II Akio Marita the guy who founded Sony made the missio..."

"this is what James Dyson when he was studying a Kon Sony what he realized. He goes, "Think of the Walkman." His company didn't want to do the Walkman because it wouldn't record audio. Aquarito brought..."

"think the guy's name is like Izzy Miyaki or something like that. And so Izzy's the one that designed Steve's black turtleneck that you know he made famous. He had like a hundred in his closet he'd wea..."

"to the success of Sony in my opinion is the fact that Akio had immense from a young age immense self-confidence. So he says, "I was having lunch with my Navy colleagues when the incredible news of the..."

"even then. And so, what did Michael Dell say? you know, when he he's having this argument with his dad like, "What do you want to do with your life?" He's like, "I want to compete with IBM from my dor..."

"blackened remains. The blackened remains were the homes of literally millions of Japanese. And then yet again he's going to hit us very surprising when you read his book. One he's like he's got a huge..."

"the Navy, physics degree, knows he wants to play a role in rebuilding Japan. Thinks he's the right person with the right set of skills at the right time. Okay. Then he tells us about his childhood. So..."

"you know, in the last 5 years since the time I I last read this book. And now, because I just spent, you know, two weeks studying Michael Dell and reading both the books that he wrote, there's a lot o..."

"and so said they did not carry the responsibility of the generations and that's exactly how it's framed for for Akio and his father and so that is when the business fell into my father's hands as the ..."

"my ancestors from early childhood. So they would teach him about the business decisions of previous generations. And this is that what he would take away from studying his ancestors. Tenacity, perseve..."

"he could use. And so making radios was actually becoming like little ham radios was becoming a very popular hobby in Japan. So he says, "I began to buy books about electronics and I subscribed to all ..."

"again from a young age till all the up until you know he's building Sony is constantly repeating I'm determined I'm determined I was very determined so my father was disappointed I did not choose to s..."

"side of his family. They admired American ingenuity and technology. So now he's like, "Oh we're in big trouble. We just bombed the country that seems to be superior to us in technology." Knowing about..."

"to have umbrellas at their desks because when it rained, the water would fall onto their desks. Okay? You have no resources when you're doing that. And then it's not like just like, "Oh, we're just go..."

"ideology that they had that that Akio thought was ridiculous. The the commanding officer like yells at him. He's like, "Well, you know, you're going to be court marshaled and you'll be punished if you..."

"be devoted to the construction of the future and keep pace with the progress of the world. That's exactly what Okio is going to do with Sony. That's really what jumped out to me. Now, one of my favori..."

"shower of firebombs. In Tokyo, less than half of the pre-war population of 7 million people remained into the city. Only 10% of the city's street cars were running. There was 60 buses in running condi..."

"start what's eventually going to turn to Sony. But Akio tells great stories about Ibuka and he just talks about this guy's mind is like any unlike anybody else's. So he's he's he gives an example to u..."

"radios that everybody had in during the war because they would broadcast like updates in the war. Okay, so one, it's just like they're not expensive and they're essentially ubiquitous in Japan. Okay, ..."

"started the Tokyo Telecommunications Research Laboratories. This is the company that's going to turn into Sony. And Akio does not hide the fact that without Ibuka, there would be no Sony. So what Akio..."

"for this they have to get essentially get permission from his father told my father about the new venture now this is very fascinating and this is again talks about remember Kio mentioned earlier I ha..."

"misfits. I don't know why this like it brings like tears to my eyes. It's just funny. This this section this section is going to be funny. So, our new company was not setting any records for financial..."

"not be like that today, but undoubtedly for four the first four decades, it was that it was its leader. It was completely innovative. So it says Ibuka and I often spoke of the concept of our new compa..."