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Mark Suster (GRP Partners) at Startup Grind Los Angeles

Mark Suster (GRP Partners) at Startup Grind Los Angeles

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Mark Suster is an entrepreneur, angel investor, blogger, Techstars mentor, and investment partner at GRP Partners, joining them in 2007 after having worked with the firm for nearly 8 years as a two-time entrepreneur. Most recently Mark was Vice President of Product Management at Salesforce.com following its acquisition of Koral, where Mark was Founder and CEO. Prior to Koral, Mark was Founder and CEO of BuildOnline, the largest independent global content collaboration company focused on the engineering and construction sectors, which was acquired by SWORD Group (PARIS: SWP). Earlier in his career, Mark spent nearly ten years working for Accenture in Europe, Japan and the U.S. Mark is no stranger to Startup Grind; he was a featured speaker at Startup Grind 2013, where he interviewed Clayton Christensen. Our conversation will cover, among other things, Mark's recognize disruptive opportunities, building outstanding teams, and avoiding the common pitfalls that stand in the way of startups getting funding. For more information visit http://StartupGrind.com or follow us on twitter @StartupGrind. ***Startup Grind is an event series and website designed to help educate, inspire, and connect local entrepreneurs. Each month we welcome an amazing speaker who shares their story with our community and tells us what worked, what didn't, and what they'll do differently next time. It's an amazing opportunity to learn from the best, network with other members of the startup community, and improve your chances of entrepreneurial success.

Segments Timeline

1
0:00 - 0:14
0:14 duration37 words

Welcome to Startup Grind

Mark Suster is introduced at Startup Grind Los Angeles, highlighting his extensive travel and previous speaking engagements. The host expresses gratitude for Mark's presence and mentions his past interview with Clayton Christensen, setting the stage for an engaging conversation.

"welcome to the startup grind well let me thank you for coming you were like World traveler uh who saw uh Mark's Le web talk this La last week on the sharing economy oh my gosh okay"

1
0:00 - 0:42
0:42 duration142 words

Welcome to Startup Grind

Mark Suster is introduced at Startup Grind Los Angeles, highlighting his extensive experience as an entrepreneur and investor. The host expresses gratitude for Mark's presence and references his previous interview with Clayton Christensen, setting the stage for an engaging discussion about entrepreneurship.

"welcome to the startup grind well let me thank you for coming you were like World traveler uh who saw uh Mark's Le web talk this La last week on the sharing economy oh my gosh okay well we should get ..."

2
0:42 - 2:34
1:51 duration351 words

Mark's Early Life and Family Background

Mark shares insights about his upbringing in Northern California, discussing his father's immigrant story from Colombia and his mother's entrepreneurial spirit. He reflects on the struggles faced by previous generations and the importance of recognizing the challenges that still exist today.

"these with just getting to know you a little bit a little bit better tell us tell us about growing up in Northern California tell us about what your dad did what your mom did and and uh and your famil..."

2
0:14 - 0:51
0:36 duration152 words

Mark's Roots and Family Background

Mark shares his origins, revealing he was born in Philadelphia and grew up in Northern California. He discusses his father's background as a pediatrician from Colombia and his family's immigrant story, emphasizing the struggles faced by previous generations.

"on the sharing economy oh my gosh okay well we should get you a prize come find me after and I'll give you a shirt um but you know Mark's been traveling around the world he's to San Francisco to New Y..."

3
0:51 - 1:39
0:48 duration145 words

Lessons from Family Struggles

Mark reflects on the hardships his family endured, particularly his grandfather's immigration story from Romania. He contrasts these struggles with the ease of life for his generation, highlighting the ongoing global challenges and the impact of climate change.

"your family a little bit sure well uh for starters I was born in Philadelphia so oh you were okay lifelong Eagles fan if there's any of them out there this is going to be it's going to be our year it'..."

3
2:34 - 4:06
1:32 duration272 words

The Spark of Entrepreneurship

Mark recounts how his mother's entrepreneurial journey inspired him. He describes his early experiences with computers, learning programming at a young age, and balancing his interests in technology with social activities like throwing keg parties during high school.

"so something to be mindful of how lucky we are uh my mom grew up in the states my mom was an entrepreneur she was kind of my inspiration for entrepreneurship she uh uh she was originally a nurse and t..."

4
4:06 - 5:34
1:27 duration287 words

Navigating College and Early Career

Mark discusses his college experience at UC San Diego, where he worked in programming and corporate finance. He reflects on the challenges of entering the job market during a recession and how he ended up working for Anderson Consulting, which later became Accenture.

"parties sure and uh we had these Vans and mobile kegs in the back and we would go to golf courses and and the big decision for us was do you have three kegs or four kegs and do you charge $2 ahead or ..."

4
1:39 - 2:55
1:15 duration222 words

Inspiration from His Entrepreneurial Mother

Mark discusses his mother's entrepreneurial spirit, detailing her journey from nursing to opening bakeries and a restaurant in Sacramento. He shares how her use of technology inspired him to learn programming at a young age.

"and very typical immigration story his father left Romania at 19 had to get a fake passport in order to get out of the country wow uh left and never went back and left in the middle of winter and uh g..."

5
5:34 - 7:10
1:36 duration316 words

The Decision to Move to Europe

Mark shares his decision to move to France in 1994, motivated by a desire to learn Spanish and experience life in Europe. He reflects on the cultural and professional opportunities he encountered while working in various countries, including France and England.

"computers so you you you go to UC San Diego you graduate you start working for Anderson at the time which is now Accenture yeah um you start traveling around Europe as that where you start working for..."

5
2:55 - 4:06
1:11 duration224 words

Early Tech Experiences and Entrepreneurship

At just 14, Mark began programming and working in a computer store, blending his tech skills with entrepreneurial ventures like throwing keg parties. He humorously recounts the challenges of managing these parties while making money.

"president of the uja in Sacramento the United Jewish uh appeal I think it was called and then she opened a bakery and then a second Bakery and then a restaurant and where is this where did she open Sa..."

6
4:06 - 5:34
1:27 duration296 words

Navigating College and Early Career

Mark shares his college experience at UC San Diego, where he worked in corporate finance and programming. He reflects on the challenges of transitioning from a technical role to a business-focused position at Anderson Consulting.

"parties sure and uh we had these Vans and mobile kegs in the back and we would go to golf courses and and the big decision for us was do you have three kegs or four kegs and do you charge $2 ahead or ..."

6
7:10 - 8:32
1:22 duration272 words

Transitioning to Startups

Mark explains how his friends transitioned to startups during the tech boom of the 90s, while he remained in a corporate role. He discusses the allure of startups and how he eventually made the leap into entrepreneurship, starting his first company in Europe.

"94 uh I programmed I did uh I started as a programmer and then a database designer and then a project manager and then we did um you know I led conversion teams it was all Technical and uh my specialt..."

7
5:34 - 7:00
1:25 duration287 words

The Shift to Europe and Startup Aspirations

Mark discusses his decision to move to Europe during a recession, highlighting his desire for adventure and the entrepreneurial spirit that drove him to consider startups. He reflects on the contrasting paths of his peers.

"computers so you you you go to UC San Diego you graduate you start working for Anderson at the time which is now Accenture yeah um you start traveling around Europe as that where you start working for..."

7
8:32 - 10:00
1:27 duration278 words

Defining Your Brand

Mark emphasizes the importance of personal branding in entrepreneurship. He shares his journey of being labeled a 'serial entrepreneur' and how he crafted his identity in the venture capital space, encouraging others to define themselves and their brands.

"I I went uh at the end of '94 I moved to France yeah I moved to France because I wanted to learn Spanish and and uh it's actually true it just makes sense it was the closest I could get to Spain uh I ..."

8
10:00 - 12:12
2:11 duration423 words

The Value of Technical Skills

Mark discusses the perception of technical versus business skills in the consulting world. He shares his experiences at Anderson Consulting, highlighting the challenges he faced in being recognized for his technical expertise despite his economics background.

"some speaking but um I was deeply technical when I went into Anderson Consulting and I got paid much less than Engineers who graduated because I graduated with the degree in economics and they paid En..."

8
7:00 - 8:49
1:49 duration339 words

Building a Career in Tech Consulting

Mark details his journey through Anderson Consulting, transitioning from programming to project management and strategy consulting. He emphasizes the importance of technical skills in a rapidly evolving industry.

"money W by not being able to get a job you've been you've done all right it's worked out so so it was uh n from 91 to 94 uh I programmed I did uh I started as a programmer and then a database designer..."

9
8:49 - 10:53
2:03 duration378 words

The Entrepreneurial Leap

Mark recounts his decision to leave Anderson Consulting to pursue entrepreneurship, sharing insights on how he branded himself as a 'serial entrepreneur' and the challenges he faced in establishing his identity in the startup world.

"could get to Spain uh I I um well you could have gone to Spain but I didn't have someone who was willing to offer me a job in Spain so I had someone willing to offer me a job in France France and uh I..."

9
12:12 - 14:01
1:48 duration398 words

Creating Opportunities in Venture Capital

Mark reflects on his transition into venture capital and the importance of operational experience. He discusses how he leveraged his background to create a unique brand for himself in the industry, emphasizing the need for entrepreneurs to carve out their own paths.

"business guy or they eventually pay you as a tech guy well it kind of all equals out in the end it does um and then I got into uh strategy Consulting and I wanted to go into strategy Consulting and th..."

10
14:01 - 15:13
1:12 duration287 words

Confidence and Purpose in Entrepreneurship

Mark concludes by discussing the significance of confidence and a sense of purpose for entrepreneurs. He encourages aspiring founders to define their identities and pursue their goals with determination, sharing insights on how to navigate the early stages of a startup.

"thought I'm going to be in La which I was only supposed to come for two years and here we are seven years later but um I was only supposed to come for two years or it's six years later I was only supp..."

10
10:53 - 12:49
1:55 duration403 words

Defining Your Brand as an Entrepreneur

Mark discusses the importance of personal branding for entrepreneurs, sharing his experiences in venture capital and how he created a blog to emphasize his unique perspective. He encourages others to define their own brands.

"serving drinks around the office what do you mean she was cocktail no but like in college I'm working in a computer store and then I'm doing programming she's waiting tables she's no not even waiting ..."

11
14:56 - 16:27
1:31 duration298 words

The Overrated CEO Role

Mark Suster shares his candid thoughts on the CEO position, describing it as overrated and often burdensome. He reflects on the pressures and responsibilities that come with being a CEO, including the need for confidence and the impact of leadership decisions on team members.

"we're here in LA but you know we've got what people all over the the world watch this so what are some of the things you can do you're two guys in a garage you're Two Guys across campus you know tryin..."

11
12:49 - 15:13
2:24 duration552 words

Confidence and Purpose in Entrepreneurship

Mark emphasizes the significance of confidence and a sense of purpose for entrepreneurs. He shares insights on how to define oneself in the startup ecosystem, encouraging founders to embrace their unique journeys.

"do PowerPoint slides so then um when I left Anderson I did a startup and um and that started this in Europe yeah stayed there yeah I'll tell you the story of how how I did that for all the wrong reaso..."

12
15:13 - 16:42
1:29 duration284 words

The Overrated CEO Role

Mark Suster shares his candid thoughts on the CEO position, describing it as often overrated and filled with pressure. He reflects on the responsibilities that come with the title and the importance of confidence in claiming leadership roles, even when faced with challenges.

"yourself as well one thing that really matters is confidence uh confidence and maybe um a sense of purpose and what I mean is um I told a story in a blog post I wrote called is it time to earn or is i..."

12
16:27 - 18:29
2:02 duration429 words

Suspending Disbelief as an Entrepreneur

Suster discusses the necessity for entrepreneurs to suspend disbelief and maintain a strong sense of purpose. He shares personal anecdotes about believing in the potential of startups despite challenges, emphasizing that confidence and a clear vision are crucial for success.

"you're never going to be be funded right like just forget it like by the way it's it's no great failure to not be CEO CEO is the most overrated job in the world it's pretty terrible to be CEO uh peopl..."

13
16:42 - 18:29
1:47 duration370 words

Suspending Disbelief as an Entrepreneur

Suster discusses the necessity for entrepreneurs to suspend disbelief and maintain a strong sense of purpose. He shares personal anecdotes about believing in the potential of startups and the importance of messaging confidence to others, even when facing uncertainties.

"want to do it like you need to be confident and tell people I'm CEO I'm that guy I'm CEO material yeah I'm CEO I'm CEO you know what I'm CEO and then people you are so I have a I have a it's like it's..."

13
18:29 - 20:30
2:00 duration424 words

The Weight of Responsibility

In this segment, Suster reflects on the heavy responsibility that comes with leading a startup. He talks about the emotional toll of being accountable for employees' careers and the pressure to succeed, highlighting the importance of maintaining perspective amidst challenges.

"suspend disbelief I I came from a board meeting to he so that's why I wasn't here a little bit earlier and I was saying to the CEO the board meeting I said I don't know I just have this blind belief t..."

14
18:29 - 20:11
1:41 duration372 words

The Pressure of Responsibility

In this segment, Mark Suster elaborates on the immense pressure that comes with being a CEO, including the responsibility for employees' careers and the company's success. He highlights the emotional toll and the need for a strong support system amidst the challenges of startup life.

"suspend disbelief I I came from a board meeting to he so that's why I wasn't here a little bit earlier and I was saying to the CEO the board meeting I said I don't know I just have this blind belief t..."

14
20:30 - 22:44
2:14 duration458 words

Finding Perspective in Entrepreneurship

Mark Suster encourages entrepreneurs to maintain perspective by recognizing the relative nature of their challenges. He shares insights on the importance of gratitude and understanding the broader context of their struggles, especially when compared to global hardships.

"minute you do that I I I I own your success in a bad way meaning I'm responsible for you I'm responsible for your career track if I screw up and you've got this little blip that you have to explain ex..."

15
20:11 - 21:01
0:50 duration163 words

Finding Perspective in Entrepreneurship

Suster encourages entrepreneurs to maintain perspective by recognizing the relative nature of their challenges. He shares insights on the importance of gratitude and understanding the broader context of their struggles compared to global hardships.

"CEO you go out and you recruit somebody and you recruit someone from I don't know Google Yahoo Facebook or the startup around the corner and you say to them I know you're on a career track I know you'..."

15
22:44 - 24:41
1:56 duration421 words

Balancing Work and Life

Suster discusses the critical need for work-life balance in the entrepreneurial journey. He addresses the pressures that can lead to personal sacrifices and emphasizes the importance of prioritizing family and well-being over professional success.

"then I'm like gez like look like what am I saying you know I mean it could my life could be so much more difficult and hey I have the freedom yeah I may not have dental insurance you know or hey I may..."

16
21:01 - 22:15
1:14 duration250 words

Balancing Work and Life

Mark Suster discusses the critical balance between work and personal life for entrepreneurs. He reflects on the pressures of startup culture and the importance of prioritizing family and personal well-being over professional success.

"need to I need to get in the mirror tonight and work on it there you go no but um but honestly that's why it sucks being a CEO because I had people coming to me um by the way we're completely bouncing..."

16
24:41 - 26:01
1:19 duration320 words

The Entrepreneur's Dilemma

In this segment, Suster explores the tough decisions entrepreneurs face regarding integrity and ambition. He reflects on the challenges of pushing boundaries while maintaining ethical standards, highlighting the delicate balance required for success.

"balance right well and I think and look I you know may have not faced hard enough challenges but you I think as as entrepreneurs we have to we have to make decisions what are we going to do you've tal..."

17
26:01 - 28:09
2:08 duration383 words

Tenacity in Entrepreneurship

Mark Suster emphasizes the importance of tenacity for entrepreneurs seeking investment. He explains how persistence and resilience are key traits that investors look for, and he shares insights on how to navigate the often challenging landscape of startup funding.

"let's hear it what do you got what was that Ms paint meme generator that is a horrible idea you are right okay what else do we got anything else what's that costumes for marathons Bonsai delivery serv..."

17
22:15 - 23:39
1:23 duration309 words

The Importance of Integrity

In this segment, Suster emphasizes the significance of integrity in entrepreneurship. He discusses the tough decisions entrepreneurs face and the need to align their actions with their values while navigating the startup landscape.

"worry about the customers who entrusted you you know cuz everyone who said I'm going to use Mark software yeah they made that decision if I go under then they're the putts who you know built on top of..."

18
28:22 - 29:10
0:48 duration173 words

The Importance of Decisiveness

In this segment, Suster talks about the necessity for entrepreneurs to be decisive. He explains that successful leaders make quick decisions and adapt based on available information, stressing that indecisiveness can hinder progress in a startup environment.

"somehow you'll have to find a way that you're on my calendar 6 weeks later and and I'm like how the did Derek get on my calendar like didn't I already see him and then my assistant says yeah but he's ..."

18
23:39 - 25:00
1:21 duration319 words

Navigating Entrepreneurial Challenges

Mark Suster shares insights on the challenges entrepreneurs encounter and the importance of resilience. He encourages aspiring founders to learn from failures and to seek guidance from experienced mentors to navigate their journeys.

"of the world and I don't mean to depress you all but like you should feel pretty good about what you have and not take your stresses too seriously I mean it is something I've talked a lot about I worr..."

19
29:10 - 30:25
1:14 duration286 words

Embracing the Pivot

Mark elaborates on the concept of pivoting in business. He clarifies that pivoting is not about drastic changes but rather about making informed adjustments based on data and feedback, which is essential for entrepreneurial success.

"fine 10 minutes won't kill me I'm going to be there anyway right and then uh your thing that you wanted to meet me about is you have this company you want to introduce me to where the founder you thin..."

19
25:00 - 26:01
1:00 duration242 words

Crowdsourcing Startup Ideas

In this interactive segment, Suster engages with the audience to brainstorm startup ideas. He humorously critiques various suggestions, highlighting the importance of originality and practicality in entrepreneurial ventures.

"push it enough and we're not we don't hit the success um I like you've written so much that's impacted me as a Founder uh which I I snuck up to you know I used to sneak up to Steve blank's classes at ..."

20
26:01 - 27:10
1:09 duration193 words

Attributes of a Successful Entrepreneur

Mark Suster outlines the key attributes he looks for in entrepreneurs, emphasizing tenacity and the ability to pivot. He discusses the importance of perseverance and adaptability in the face of rejection and challenges.

"let's hear it what do you got what was that Ms paint meme generator that is a horrible idea you are right okay what else do we got anything else what's that costumes for marathons Bonsai delivery serv..."

20
30:25 - 31:36
1:10 duration211 words

Risk Acceptance in Entrepreneurship

Suster shares a personal story about his journey into venture capital, emphasizing the importance of accepting risks. He argues that entrepreneurs must be willing to take risks to gain the confidence of investors and succeed in their ventures.

"got that check um let's let's talk about let's talk about the ability to Pivot I think this is an interesting one um what what does that mean I mean right sharing this is going to be hot I'm sure this..."

21
31:36 - 32:49
1:12 duration237 words

The Entrepreneurial Mindset

In this segment, Mark discusses the qualities that define successful entrepreneurs. He highlights the need for a strong mindset, the ability to make decisions quickly, and the willingness to accept failure as part of the entrepreneurial journey.

"we get 8,000 square feet or 6,000 square feet should we put it in Amazon or should we have hosting here should we offer a dental plan or should we not offer a dental plan should I raise 300K or 800k s..."

21
27:02 - 28:25
1:23 duration286 words

Navigating Investor Rejections

Mark elaborates on the common responses entrepreneurs receive from investors, such as 'no' or 'not now.' He explains how entrepreneurs should approach these rejections and the importance of maintaining relationships with potential investors, highlighting the need for persistence and strategic follow-ups.

"let's just some of the attributes that you want me to have let's talk about what why why would I need to have tenacity what does that mean to you what do you need to see in me that would be tenacious ..."

22
28:25 - 29:49
1:23 duration301 words

The Art of the Follow-Up

Mark shares a personal anecdote about how persistence in following up can lead to unexpected opportunities. He illustrates how building rapport and demonstrating value can change an investor's perception over time, emphasizing the importance of strategic networking in the entrepreneurial journey.

"and I'm like how the did Derek get on my calendar like didn't I already see him and then my assistant says yeah but he's so nice and he gave me this nice clock and um I'm like fine I'll see him and th..."

22
32:49 - 34:01
1:12 duration284 words

The Path to Venture Capital

Mark recounts his transition into venture capital, detailing the challenges he faced and the decisions he made. He emphasizes the importance of proving oneself and being open to opportunities, even when they come with risks.

"of the time and then you see people who once they've decided become so dogmatic and inflexible because they they're worried that they're going going to look dumb for changing their mind and that's wha..."

23
29:49 - 31:06
1:17 duration283 words

Decisiveness in Entrepreneurship

In this segment, Mark discusses the necessity of decisiveness for entrepreneurs. He explains how quick decision-making can prevent analysis paralysis and lead to successful outcomes. Mark emphasizes that effective entrepreneurs must be willing to make informed choices and adapt when necessary.

"to say no to you and the guys you want to hire from Facebook are going to say no to you and you're going to call a journalist and they're going to say dude everyone's got a ride sharing idea I'm not i..."

23
34:01 - 35:36
1:34 duration345 words

Confidence and Risk in VC

Suster contrasts two different approaches to entering the venture capital world. He illustrates how confidence and a willingness to take risks can lead to success, while a lack of self-belief can hinder opportunities.

"portfolio companies after we invest I'm like well I want to be a general partner and uh and there weren't a lot of General partner like openings um so I talked to my buddies at grp and they had funded..."

24
35:36 - 37:00
1:23 duration294 words

The Entrepreneur's Journey

Mark discusses the essence of being an entrepreneur, focusing on the willingness to take risks and the importance of self-confidence. He encourages aspiring entrepreneurs to embrace challenges and pursue their goals with determination.

"yeah well I can I can DC's mouth right what I can't do that I just feel bad about it maybe right that's probably Fair um but they were asking me to be an employee not a company that they funded and di..."

24
31:06 - 32:28
1:21 duration238 words

The Importance of Pivoting

Mark clarifies what it means to pivot in business, stressing that it involves making informed decisions based on data rather than drastic changes in direction. He discusses the balance between sticking to a vision and being flexible enough to adapt when circumstances change.

"about um what I mean is this I believe that the best entrepreneurs make quick decisions and are decisive and don't have analysis paralysis and the overwhelming majority of people I work with in my lif..."

25
32:28 - 33:36
1:08 duration257 words

Embracing Risk as an Entrepreneur

Mark emphasizes the importance of accepting risk in entrepreneurship. He shares a personal story about his journey into venture capital and how taking calculated risks can lead to significant opportunities. This segment highlights the mindset needed to thrive in the startup ecosystem.

"triangulating I always say you need to talk to lots of people get lots of data points and say okay well I kind of heard what people think about being located in Santa Monica versus Venice what the pro..."

25
37:00 - 38:43
1:43 duration377 words

Defining the Entrepreneur

In this concluding segment, Suster reflects on the debate of whether entrepreneurs are born or made. He shares his belief that certain innate qualities contribute to entrepreneurial success, emphasizing the unique mindset that drives innovation.

"pretty unfulfilled life but if that's your lifelong ambition um how about you come work as an intern and he said what do you mean I said well we're going to be hiring in six months we're not hiring no..."

26
38:24 - 39:17
0:53 duration155 words

The Risk of Entrepreneurship

Mark Suster emphasizes the importance of risk-taking for entrepreneurs. He argues that if venture capitalists are unwilling to take risks, they cannot truly understand the entrepreneurial journey. Suster shares a personal anecdote about a potential hire who lacked the self-confidence to take risks, highlighting that true entrepreneurs must be willing to leap into uncertainty to succeed.

"is a very long walk to get to a punchline is if you as a VC are not willing to take risk how can you ever understand what it's like to walk in an entrepreneur shoes that's why I told him no called me ..."

26
33:36 - 34:54
1:18 duration290 words

The Path to Venture Capital

Mark recounts his transition into venture capital and the challenges he faced. He discusses the importance of proving oneself and being willing to accept lower compensation initially to gain entry into the industry. This segment provides insights into the competitive nature of venture capital.

"thought it'd be a good idea and uh a lot of the VCS I I was living in NorCal a lot of the VCS there were saying yeah come on in eir I'm like I don't know I kind of done that before I want to be a VC o..."

27
39:17 - 40:35
1:17 duration246 words

Are Entrepreneurs Born or Made?

In this segment, Suster discusses the age-old debate of whether entrepreneurs are born or made. He shares his belief that certain traits, such as risk tolerance and leadership skills, are innate. Suster argues that while anyone can improve their skills, not everyone is wired to be an entrepreneur, and he reflects on the importance of recognizing one's strengths and limitations.

"yeah yeah take the risk and then go out and get the work done and go go work your butt off and make it happen I mean that guy if he had done that where would he be if he had done a great job where cou..."

27
34:54 - 36:43
1:48 duration398 words

Confidence and Risk-Taking

In this segment, Mark contrasts two different approaches to entering the venture capital field. He highlights the importance of self-confidence and the willingness to take risks, illustrating how these traits can significantly impact an entrepreneur's success.

"raise a fund then you've got all this money and now you're like well let's do a recruiting process right I knew it had to be now and frankly I had kids by then and I'm like I want my kids there for th..."

28
36:43 - 38:00
1:17 duration293 words

The Entrepreneurial Mindset

Mark discusses the qualities that define successful entrepreneurs, including the ability to take risks and the drive to pursue their ideas. He emphasizes that true entrepreneurship requires a mindset that embraces challenges and is willing to adapt to changing circumstances.

"partner six years later but um back then it was like a third of the normal entry level of the most Junior partner that came in and the reason I pointed out is I had another guy who was coming out of S..."

28
40:35 - 41:59
1:23 duration252 words

The Journey of Entrepreneurship

Mark Suster explores the journey of entrepreneurship, discussing the challenges faced by aspiring entrepreneurs. He emphasizes that not everyone can quit their job and pursue their passion due to personal responsibilities. Suster encourages young entrepreneurs to take risks while they can, as failure is more acceptable in today's culture, especially in places like California.

"that person is musically gifted she just has a right brain that just she can do what other people can't do she's Musical that kid is good at sports he was just a natural that guy was just good at math..."

29
38:00 - 40:01
2:00 duration389 words

Are Entrepreneurs Born or Made?

Mark delves into the debate of whether entrepreneurs are born or made, sharing his belief that certain traits are innate. He discusses how these inherent qualities can influence an individual's success in entrepreneurship, providing a thought-provoking perspective on the nature of entrepreneurial talent.

"thought to myself exactly this if you're not confident enough in your ability to come in and knock the cover off the ball and of course if he knocked the cover off the ball I'm not going to take a a r..."

29
41:59 - 43:36
1:37 duration311 words

The Co-Founder Dilemma

Suster delves into the complexities of having co-founders in a startup. He warns that while co-founders can share the burden of risk, they can also lead to conflicts, especially when personal circumstances change. He advises entrepreneurs to carefully consider their partnerships and suggests hiring co-founders rather than forming equal partnerships to maintain control and flexibility.

"vagueness and turn it into ideas ability to um you know have certain attention to detail like if I if I go through all the traits that I think it takes or you know the hutzpah like the ability to kind..."

30
40:01 - 41:02
1:01 duration185 words

The Nature of Entrepreneurial Spirit

Mark Suster elaborates on the characteristics that define successful entrepreneurs, including the ability to persuade others and handle stress. He reflects on personal experiences with risk and leadership, suggesting that not everyone is suited for the pressures of entrepreneurship, and that it's important to recognize one's strengths and limitations.

"entrepreneur well um if you'll allow me um I'll answer two questions one that you didn't ask but I think that you're implying um or maybe you're not implying maybe I just want to answer it but um I've..."

30
43:36 - 45:19
1:43 duration298 words

Building Relationships in Entrepreneurship

In this segment, Suster discusses the importance of building relationships without expectation in the entrepreneurial community. He highlights the concept of reciprocity and how thoughtful gestures can create lasting connections. Suster emphasizes that genuine efforts to help others can lead to unexpected opportunities and strengthen professional networks.

"well there's a few things bundled in that question you know if um if I go back to this idea of two-thirds of the world's people are not as blessed as we are um not everybody's life circumstances allow..."

31
45:19 - 54:44
9:24 duration1706 words

The Power of Thoughtful Gestures

Mark Suster elaborates on the impact of thoughtful gestures in business relationships. He shares personal anecdotes about how handwritten notes and small gifts can foster goodwill and reciprocity. Suster contrasts these genuine gestures with more transactional interactions, emphasizing that the effort put into personal connections can significantly enhance professional relationships.

"pick yourself back up and you go but when you become 35 yeah and you're married and you've got two kids and responsibility I'm not saying don't do it by the way um I think three of the first six entre..."

31
41:02 - 42:44
1:42 duration302 words

Timing and Life Circumstances in Entrepreneurship

Suster discusses the impact of life circumstances on the decision to pursue entrepreneurship. He acknowledges that while young entrepreneurs may have fewer responsibilities, older individuals with families may face greater challenges. He encourages those with a passion for entrepreneurship to take the leap when the timing is right, regardless of age.

"there's certain physical limitations to how we're wired and when I look at these skill sets of leadership being self-confident being able to persuade other people against all rational reason to join y..."

32
55:02 - 56:29
1:27 duration300 words

Building Relationships Over Time

Suster introduces the concept of viewing relationships as lines rather than dots, emphasizing the importance of nurturing connections over time. He explains that successful relationships are built through consistent interactions and mutual support, rather than sporadic engagements. This perspective encourages entrepreneurs to invest in their networks and foster long-term relationships.

"owing people I hate it Jason Nazar who I wrote about in my blog called me out one night and said I have tck tickets to the Lakers and I want to take you and so I went it was fun this is several years ..."

32
42:44 - 43:59
1:14 duration235 words

The Co-Founder Dilemma

In this segment, Mark Suster addresses the complexities of having co-founders. He warns that while co-founders can share the burden of risk, they can also lead to conflicts, especially when personal circumstances change. He advises entrepreneurs to carefully consider their partnerships and suggests hiring co-founders rather than entering into equal partnerships.

"if your passion is whatever it is but you don't necessarily want to have to do all those other things there's no shame in that at all um what was your question again was it close yeah yeah super close..."

33
56:29 - 57:30
1:01 duration190 words

The Joy of Giving

In this segment, Suster shares his belief that giving feels better than receiving. He encourages entrepreneurs to step outside their self-centered mindset and help others in their community. By doing so, they can create a positive impact and foster a supportive environment, which ultimately benefits everyone involved.

"game seven Lakers one by the way uh I think this whole thing falls into you know your what you've written about you know a line versus a DOT maybe we can finish on this which this has had a this has h..."

33
43:59 - 45:19
1:19 duration233 words

The Myth of the Perfect Co-Founder

Suster critiques the idealized notion of co-founders, pointing out that many successful partnerships are often misrepresented. He emphasizes that the reality of co-founding can lead to significant challenges, especially when partners have differing risk tolerances or personal issues arise. He encourages entrepreneurs to be cautious and strategic in choosing co-founders.

"whatever and again I think we always ascribe the Merk Zuckerberg I stay up till 3: in the morning coding every night um archetype on on entrepreneurs and not every entrepreneur is that and I think tha..."

34
57:30 - 1:01:02
3:32 duration749 words

Creating Opportunities Through Connections

Mark Suster recounts a personal experience of being introduced to influential individuals through mutual connections. He highlights the importance of facilitating introductions and helping others, which can lead to valuable opportunities. Suster emphasizes that these acts of kindness not only benefit the individuals involved but also strengthen the overall entrepreneurial community.

"reason I'd say is this is those are part of our core Community Values I'd say anyone here you know who's here and saying I you know I got to rush this stage or I I got to do you know it's if you if yo..."

34
45:19 - 46:30
1:10 duration229 words

Building a Supportive Team

Mark Suster discusses the importance of building a supportive team when launching a startup. He highlights that having co-founders can provide emotional support and shared responsibility, making the entrepreneurial journey less isolating. He suggests that entrepreneurs should seek out individuals who complement their skills and share their vision.

"pick yourself back up and you go but when you become 35 yeah and you're married and you've got two kids and responsibility I'm not saying don't do it by the way um I think three of the first six entre..."

35
1:01:02 - 1:01:06
0:03 duration24 words

Closing Thoughts on Community Support

As the conversation wraps up, Suster reflects on the significance of community support in the entrepreneurial ecosystem. He expresses gratitude for the opportunity to contribute to events like Startup Grind and encourages others to engage in supportive actions that uplift the community. This segment reinforces the idea that collaboration and generosity are key to fostering a thriving entrepreneurial environment.

"let's end on that note let's give Mark a big round of applause thank you very much thank you for that was great I"

35
46:30 - 48:01
1:31 duration253 words

Navigating Co-Founder Relationships

In this segment, Suster delves deeper into the dynamics of co-founder relationships, emphasizing the need for open communication and shared values. He warns that conflicts can arise when partners have different visions or risk appetites, and stresses the importance of addressing these issues early on to avoid long-term problems.

"and Steve Mark and Eduardo um so talk to us about what you know let's talk about the good things about having a co-founder um shared risk shared what what what what is the good that you see from your ..."

36
48:01 - 49:06
1:04 duration174 words

The Importance of Hiring Co-Founders

Suster advocates for the idea of hiring co-founders rather than forming equal partnerships. He explains that this approach allows for more control and flexibility in decision-making, reducing the potential for conflict. He encourages entrepreneurs to seek out talented individuals who can contribute to the startup's success without compromising ownership.

"don't have the same risk tolerance someone wants an exit the other person doesn't someone is willing to have a high burn rate because they want to build something big and the other person wants to hav..."

36
1:05:42 - 1:06:29
0:46 duration127 words

The Need for a Tent Pole Win in LA

Mark Suster discusses the lack of a major tech success story in Los Angeles, emphasizing the importance of a 'tent pole win' to foster startup growth. He highlights that while LA has produced many successful companies, it still lacks a significant IPO like those seen in Silicon Valley. Suster argues that such a win is crucial for attracting investment and creating a thriving startup ecosystem.

"an LA company uh Yelp great company public company awesome but that original concept came from LA from City search Ticket Master La uh uh affiliate networking la lead generation la la knows how to mak..."

37
49:06 - 50:44
1:38 duration297 words

The Value of Reciprocity in Networking

Mark Suster discusses the concept of reciprocity in building professional relationships. He emphasizes the importance of giving without expectation and how thoughtful gestures can create a sense of obligation. He shares personal anecdotes about how small acts of kindness can lead to stronger connections within the entrepreneurial community.

"you're confident why so you talked about jumping out of a plane I really believe that most entrepreneurs people who want to do it they only are willing to do do it if they have two other people lined ..."

37
1:06:29 - 1:07:11
0:42 duration129 words

The Role of Big Companies in Startup Success

In this segment, Suster explains how established companies create opportunities for startups through business development deals and investor connections. He notes that successful startups often emerge from the ecosystem surrounding major players, which provide the necessary traction and funding for new ventures.

"and IPO and there's a reason for that is the way that startups become successful is as follows you get your first bis Dev deal and how do you get it you get it because you used to work at that company..."

38
50:44 - 54:44
4:00 duration760 words

The Power of Thoughtful Gestures

In this final segment, Suster highlights the significance of thoughtful gestures in networking. He contrasts the impact of handwritten notes with generic emails, stressing that personal touches can leave a lasting impression. He encourages entrepreneurs to invest time in building genuine relationships through meaningful interactions.

"to people why is that you I don't know like safety and numbers really honestly and and sometimes it works incredibly well but here's the thing you come to me and you're grinding me over whether I get ..."

38
1:07:11 - 1:08:31
1:19 duration245 words

LA's Rise in the Tech Ecosystem

Mark Suster outlines the improvements in the Los Angeles tech scene, attributing its rise to the emergence of various startup accelerators and incubators. He compares LA to New York, noting that both cities are experiencing growth but face challenges in scaling companies. Suster believes that the narrative around LA's tech potential is finally being told.

"MySpace created 11 startups in La 11 spinouts and uh it would be nice if there were if there was a tent pole win here but I will tell you there's no tent pole win in New York um so I feel like LA and ..."

39
1:08:31 - 1:09:12
0:40 duration119 words

The Future of the Internet is Video

Suster discusses the shift towards video content as the future of the internet, citing statistics on media consumption. He emphasizes LA's unique position with its abundance of creative talent in video production, suggesting that if the tech skills can be developed, LA could lead in this new digital landscape.

"I'm going to say one last thing is video I think really will change a lot because the future of the internet will be video enabled uh Americans watch 5.3 hours of Television every day and they read le..."

39
55:02 - 56:29
1:27 duration300 words

Building Relationships Over Time

Suster introduces the concept of 'lines not dots' in relationship building, emphasizing that successful connections are developed over time through consistent interactions rather than isolated events. He encourages entrepreneurs to focus on nurturing relationships and helping others, which can lead to mutual benefits in the long run.

"owing people I hate it Jason Nazar who I wrote about in my blog called me out one night and said I have tck tickets to the Lakers and I want to take you and so I went it was fun this is several years ..."

40
56:29 - 57:30
1:01 duration190 words

The Joy of Giving

In this segment, Mark Suster highlights the intrinsic satisfaction that comes from helping others without expecting anything in return. He shares anecdotes about how acts of kindness can foster a sense of community and support among entrepreneurs, reinforcing the idea that giving can be more rewarding than receiving.

"game seven Lakers one by the way uh I think this whole thing falls into you know your what you've written about you know a line versus a DOT maybe we can finish on this which this has had a this has h..."

40
1:09:12 - 1:10:06
0:54 duration178 words

Emerging Players in Video Production

In this segment, Suster reflects on the emerging companies in the video production space, including Maker Studios and Machinima. He expresses optimism for their success while acknowledging the challenges posed by YouTube's dominance in the ecosystem.

"animators and special effects people uh music and sound and staging and actors uh costume designers uh New York has a lot of those skills but no one has it quite like La so if the future of the intern..."

41
1:10:06 - 1:11:19
1:12 duration235 words

Building an Audience Beyond YouTube

Mark Suster emphasizes the importance of building a direct relationship with audiences for video producers. He explains that while YouTube is a powerful platform, creators must also focus on migrating their audience to owned properties to create sustainable assets.

"think maker you think it's maker no I'm just kid uh I do think it's maker but I'm an investor there so I'm biased I want them all to succeed full screen Machinima Big Frame taste made uh who am I leav..."

41
57:30 - 1:01:02
3:32 duration749 words

Creating Opportunities Through Connections

Suster recounts how he was introduced to influential figures through mutual connections, illustrating the importance of networking in the entrepreneurial ecosystem. He emphasizes that facilitating introductions and helping others can create a ripple effect of opportunities, benefiting everyone involved.

"reason I'd say is this is those are part of our core Community Values I'd say anyone here you know who's here and saying I you know I got to rush this stage or I I got to do you know it's if you if yo..."

42
1:01:02 - 1:08:18
7:15 duration1296 words

LA's Tech Ecosystem and the Need for Tent Pole Wins

Mark discusses the current state of Los Angeles as a tech hub, comparing it to New York and Silicon Valley. He argues that while LA has produced many successful companies, it lacks a major 'tent pole' win that can inspire and support the growth of startups. He emphasizes the need for significant successes to foster a thriving entrepreneurial environment.

"let's end on that note let's give Mark a big round of applause thank you very much thank you for that was great I appreciate that my mic are we are we do we have time for questions or no what's our ti..."

42
1:11:19 - 1:12:55
1:36 duration271 words

Venture Capital vs. Other Financing Options

Suster discusses the considerations entrepreneurs must make when deciding whether to pursue venture capital or other financing options. He highlights the expectations that come with VC funding and the potential benefits of maintaining control over a mature business without taking on venture capital.

"asset but for the first time in history video producers have the ability to build a direct relationship with audience and I'll tell you at Maker Studios we have 250 million subscribers we did 3.4 bill..."

43
1:12:55 - 1:14:47
1:52 duration385 words

Risk Tolerance and Growth Ambitions

In this segment, Suster talks about the importance of risk tolerance in entrepreneurship. He explains how having external funding can empower entrepreneurs to take bigger risks and pursue aggressive growth strategies, contrasting this with the mindset of self-funded entrepreneurs.

"going to fight and we're going to spar and we're going to talk about how to get growth going I want you to be 50 times bigger than you are today and I'm going to challenge the way you do things and I'..."

43
1:08:31 - 1:09:06
0:35 duration113 words

The Future of the Internet is Video

Suster argues that the future of the internet will be dominated by video content, citing changing media consumption habits. He highlights LA's unique advantage in video production talent and resources, suggesting that the city is well-positioned to lead in this space. This segment emphasizes the importance of adapting to evolving trends in media consumption.

"I'm going to say one last thing is video I think really will change a lot because the future of the internet will be video enabled uh Americans watch 5.3 hours of Television every day and they read le..."

44
1:14:47 - 1:17:14
2:27 duration450 words

Closing Thoughts and Audience Engagement

Mark Suster wraps up the discussion by engaging with the audience and reflecting on the key points made throughout the talk. He emphasizes the importance of ambition and adaptability in the startup world, encouraging entrepreneurs to pursue their visions while being open to change.

"competitors that you think are going to grow really fast do you think this is an enormous Market because if it is an enormous market and you're right and you don't grow that fast you're going to get y..."

44
1:09:06 - 1:10:06
1:00 duration191 words

Building Relationships in Video Production

In this segment, Suster discusses the importance of building direct relationships with audiences in the video production industry. He emphasizes that video producers now have the ability to connect with viewers like never before, which is crucial for success. This highlights the shift in how content creators can engage with their audience.

"La that has writers and directors and makeup artists and post production and animators and special effects people uh music and sound and staging and actors uh costume designers uh New York has a lot o..."

45
1:10:06 - 1:11:19
1:12 duration235 words

The Role of YouTube in Video Ecosystem

Mark Suster compares YouTube to Walmart, explaining how it dominates the video ecosystem. He discusses the importance of building an audience on YouTube while also migrating that audience to owned platforms. This segment provides insights into the strategic considerations for video producers in leveraging YouTube's vast reach.

"think maker you think it's maker no I'm just kid uh I do think it's maker but I'm an investor there so I'm biased I want them all to succeed full screen Machinima Big Frame taste made uh who am I leav..."

46
1:11:19 - 1:12:28
1:09 duration179 words

Venture Capital vs. Other Financing Options

Suster outlines the considerations for entrepreneurs when deciding between venture capital and other financing options. He emphasizes that venture capital is ideal for high-growth ambitions but may not be suitable for all businesses. This segment provides valuable insights into the funding landscape for startups.

"asset but for the first time in history video producers have the ability to build a direct relationship with audience and I'll tell you at Maker Studios we have 250 million subscribers we did 3.4 bill..."

47
1:12:28 - 1:13:43
1:15 duration271 words

Risk Tolerance and Growth Ambitions

In this segment, Suster discusses the importance of risk tolerance for entrepreneurs, especially when considering venture capital. He shares a story about a founder who has avoided venture funding for years, highlighting the challenges and expectations that come with taking VC money. This segment emphasizes the need for entrepreneurs to align their funding choices with their growth ambitions.

"I'll tell you a story is I have a term sheet into a company right now the company's been around for 13 years and never taking Venture money 13 years and I said to the founder um I put the term sheet i..."

48
1:13:43 - 1:14:55
1:11 duration246 words

Navigating the Venture Debt Landscape

Mark Suster explains the relationship between venture capital and venture debt, detailing how they often go hand in hand. He discusses the challenges of raising venture debt without prior venture capital backing and the implications for startups. This segment provides a nuanced understanding of financing options available to entrepreneurs.

"tax rate and every year put a little bit of cash in your pocket you take Venture Capital that isn't an option like you're not taking cash as dividends out and putting it in your pocket I mean there ar..."

49
1:14:55 - 1:17:14
2:19 duration412 words

Closing Thoughts and Future Outlook

In the concluding segment, Suster shares his final thoughts on the startup landscape and the importance of adaptability. He encourages entrepreneurs to consider their long-term goals and the best paths to achieve them. This segment wraps up the discussion with a forward-looking perspective on entrepreneurship.

"your ass kicked one day so you could be like a kind of small lifestyle business which is not pejorative remember that might be able to put $5 million in your pocket but for example take box and Dropbo..."