"We always try to reproduce a small part of your near cortex on our servers. Can you describe how you think this will play out? That's why startups are ahead. They don't have to rebuild. We don't have ..."

"Yeah, it's it's a great question. I think it is the right description at least in the longer term I think it is AI or die just like it was uh smartphone or die and before that internet or die computer..."

"think this is a similar one. The big question to me is does this require a business model change or is it quote unquote just a product change? The other thing that is different I think about AI is tha..."

"people say that AI is just machine learning. It's just a new word. And it's an interesting question. What is the difference? I think the difference between what people used to call machine learning an..."

"you receive versus information you give. And I think if you fast forward 5 to 10 years, almost all big consumer products are going to be a conversation to some extent rather than this service that you..."

"interesting side is these other seven hours of what a developer does, which is a lot of communication, planning, working with designers, prototyping meetings, those things I think will actually have a..."

"like this because of that or even do a thumbs up thumbs down requires you to take up your phone unlock it open Spotify what you can do from your earphone is to skip. So we have the skip signal, but th..."

"like the leadership team the product team and literally how you run the process of deciding what to do with your you have a lot of a big team obviously but no matter what you have limited effort limit..."

"cheap to talk. We should actually do a bit more of it if you you know sometimes it takes you to like you know it took the Greeks to the concept of the atom you know so we do a lot of talking and and i..."

"out the why I if it's the difference between pattern recognition and actually understanding something, pattern recognition is useful. That's called seniority. You know, I I love people good pattern re..."

"you're going to be much better at delivering something if you were the one who said, "I can do this than if your boss said you can do this." Right? So, so that's the the process, but leading up to tha..."

"that's a combination of sort of cultural input and then a very structured process for actually making it work. I I so many questions about process. The first is how that three-hour meeting on Tuesday ..."

"one thing of this meeting. Uh another principle we have in that meeting except uh nothing goes offline is you actually can't bring uh your direct reports for good and bad. The idea is that if you brin..."

"Airbnb does something similar. I spoke a lot to Branch Chesky about it. Um I think u Netflix may have have had something similar at the time but they're now sort of divided into content the business a..."

"planning. So then the question is how do you divide it you know into blocks and then we have so the structure we have is we have a platform organization uh that does you know they they work with GCP a..."

"to get really good at. And I'm not going to say we're really good but we're getting better all the time. It's the thing that I sort of care the most about making sure that the planning is reasonably b..."

"good at doing global changes, like changing the entire UI because we're synchronized, but we're probably much slower than other companies at, you know, quickly trying something because it needs to go ..."

"bigger part of the pie that sounds like really hasn't been hit too directly yet. There are a couple of things that are interesting that I don't think are super obvious. One is it used to be that you k..."

"think of a company like Spotify has tons of infrastructure you know you have the database with play history going 15 years back you have you know who was in the family plan that's that's one server th..."

"happening. So the combination of now there's a standard MCPS that you can wrap these APIs in and many of these at least us trying to expose all of this data means that a business person a lawyer a pro..."

"see where it where it's going to land because you're you're somewhere right now, but we're pretty certain that that somewhere is on this curve. So, you can be pretty certain that the workflows you see..."

"or something like this, what what score would you give how much this is impacting you so far and and like how crazy this might get? Like people are very excited that this is going to literally change ..."

"computers internet smartphones ML AI, quantum computing and these gifts keep coming almost on a schedule and they actually come closer and closer. Previously technology companies were not called techn..."

"Yes, we're a music company and then a podcast company and then a book company and a video company, but it's really about trying to anticipate technology, figure out what it can do and then adapt the p..."

"first where we need to figure out a free tier on mobile without cannibalizing our pay tier. And and what we did there was we looked at our data and saw that 50% of premium users were listening in shuf..."

"was audiobooks where you know there were audio books in the US alle cart um and sure we did some nice innovation around being able to stream that book but the real thing is not stream a book you you'v..."

"is a net new thing for Spotify. It's interesting because we're like the one technology company that always had a marginal cost. One more stream was a marginal cost to labels. So we grew up in a world ..."

"see more tiering of consumer products based on how much inference you want, but for us, that's not that new. We've had several tiers already. I'm curious because um I'm an investor in a company called..."

"features that you can't currently do? Like is that a is is that a thing or or do you think we kind of have what we need and therefore inference we could expect to be really cheap? So I both subscribe ..."

"ever and I think we're going to see exact I I think from a financial point of view um when the cost of something drops the demand usually increases more than the cost than than the drop and I think th..."

"very soon. Um, so I've always been interested because quantum computing is the or or quantum mechanics is the most insane thing on this planet. You know, we live in what we consider this reality. But ..."

"know, I wish I will be like him in that age. But this book uh has a few concepts that I've tried to apply at Spotify and one of them is he talks about the power of explanations and he thinks the human..."

"says that a good explanation has to be hard to vary. This I find very obvious but also very non-obvious to people. So what does he mean with a good explanation has to be hard to vary? He means that fo..."

"to force people in my company to try to even if we see something working in an AB test, I try to tell them I don't want to launch it until you at least have a theory of why it works. Even if it's supe..."

"the user need there is probably background listening and then you look at the app store. Is there a way to listen to music for free in the background in the app store? The closest thing was Pandora, b..."

"success um as does uh Spotify. I've called my team since you know I joined in 2000 2008 somewhere around 2012 or something. I started saying that, you know, my team, the the the R&D team and and all o..."

"you look at the emerging, it's lower. So the average is 40. But that that's not the average across the world. That's a blend of low and high converting. And so far throughout our history, everything s..."

"industry is absolutely massive. I just think the music industry it's like undervalued. Terminal is going to be much bigger than it looks. I I'm curious how you're thinking about the podcasting world. ..."

"with what happened around the election and the importance of podcasts in the election, it seems as though it it it's hit some tipping point where basically anybody that might make sense to have a podc..."

"you. If you're an advertising business model mostly you're going to be steered towards any additional engagement. Fortunately for us, we're mostly a subscription based business model. Um, so we focus ..."

"format. Everything in the world was getting more and more short form. People were bite-sized and, you know, attention spans were going down. And there was this this counterforce which was long form di..."

"it was something that was in line with music like if you lose an hour in a deep podcast you come out feeling like you learned something and this is the reason we also went into books u because it's in..."

"leveraging our own distribution, combining it with music, saying that the market is this big right now, but what if we could expose podcast to people who listen to music? Could we grow the market? So ..."

"philosophical discussion like is this are these good calories? Is this nutritious? This is in line with Spotify's mission of being like the place where you go when you want to feel good about yourself..."

"So the easiest model to think about it is Spotify is a bundle now. You you pay some price or or you have the advertising based tier and you get a bunch of value and our job is to try to increase the v..."

"different business model. Very different business model. I think we may be one of the most complex companies in the world on the back end because we're you know music is a sort of pool based royalty m..."

"behavior where you click matters and you know we have the personalization that has different impacts in terms of of cost and so forth. So we've had to build a system we call it the Spotify machine and..."

"like one thing on the front end and we're many different things on the back end with different different products. If you think about let's say 5 years from now and you dream as big as you can possibl..."

"uh and they are celebrities but they're not always good podcast hosts and u the podcast hosts that were really good they grew up through this organic system. So you know there there are two ways to be..."

"do you do outside of Spotify in your life that most prepare you or make you capable to do the best job that you can in Spotify? I think the world is moving very fast. So, a lot of my time is just tryi..."

"um for a very long time. I was never like a big math person in school. I was okay but not great. But I found myself getting very excited about math the older I got. So you as you start reading a bit o..."

"People probably don't know this because how would they, but Spotify, you and Daniel especially, have been probably the most influential people and certainly the company on me and how I've thought abou..."