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Turning Your Users Into Paying Customers

Turning Your Users Into Paying Customers

10 segments available

Step inside the Group Partner Lounge to hear Y Combinator Group Partners Harj Taggar, Michael Seibel and Brad Flora discuss when you should start charging your users and some exceptions when you shouldn't. Apply to Y Combinator: https://www.ycombinator.com/apply/ Work at a startup: https://www.ycombinator.com/jobs Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 - Introduction 01:30 - Why are people not charging? 02:47 - Successful startups are always testing 04:21 - Advice on pricing plans 05:24 - Anti-signal of not charging big companies 07:13 - Assumption - Learn from people using for free 07:44 - Devil's advocate - Open core model 08:54 - Slack strategy 10:19 - Consumer business 11:57 - Takeaway

Segments Timeline

1
0:00 - 1:31
1:31 duration256 words

Introduction

"the best feedback you're gonna get about your product is in the three seconds after you tell them the price yes [Music] hello this is michael with harj and brad welcome to inside the group partners lo..."

2
1:31 - 2:48
1:16 duration240 words

Why are people not charging?

"having to say that so often what are some of the the reasons why people have talked themselves into not charging i mean i think one reason is we push people to go out and hey like you need to get feed..."

3
2:48 - 4:21
1:33 duration322 words

Successful startups are always testing

"successful startups they have new pricing all the time right they're always testing it just like they're testing the features in their app the price that you ask for is just as dynamic oftentimes and ..."

4
4:21 - 5:25
1:03 duration216 words

Advice on pricing plans

"repeating a lot in office hours especially during a badge is when the founders like you know we've got to get the price perfect because we can never change it it's like well think of it this way you c..."

5
5:25 - 7:13
1:48 duration392 words

Anti-signal of not charging big companies

"products to companies and they say some version of like oh well charging is going to make it harder for me to get the deal like it's hard enough to get this sale done if i charge money it'll be worse ..."

6
7:13 - 7:44
0:30 duration98 words

Assumption - Learn from people using for free

"assumption that for a product that should be paid if it's free you can still learn and it's like it's pretty obvious you learn a lot more from people who are paying for your product then people are us..."

7
7:44 - 8:54
1:10 duration203 words

Devil's advocate - Open core model

"let's play the devil's advocate for a second there are business models where free is a core component like you know companies we funded like gitlab open core model like we want people to um adopt our ..."

8
8:54 - 10:20
1:26 duration313 words

Slack strategy

"strategy like almost no one i knew back in the day who was using slack was paying and that seemed to work out like what do you think heart what was the play there yeah i think slack falls under so the..."

9
10:20 - 11:59
1:38 duration307 words

Consumer business

"what about the the social kind of consumery you know youtube facebook twitter like what about those situations i think that those like open call where it's like there are there there are specific case..."

10
11:59 - 13:16
1:16 duration168 words

Takeaway

"think it's okay to to be free in certain cases where there is a structured intentional plan and path to getting paid right we talked about freemium we talked about open core we talked about um like a ..."

Turning Your Users Into Paying Customers — Harj Taggar | Searchlore