searchlore

Back to Resource

All Segments

How to build your product team from scratch, attract top product talent, go multi-product, and more

How to build your product team from scratch, attract top product talent, go multi-product, and more

40 segments available

Rohini Pandhi is a product leader at Mercury, and previously spent over seven years at Square/Block leading product work on Square payments, invoicing, and the Bitkey hardware Bitcoin wallet. She’s also the co-founder of the startup bootcamp Transparent Collective and is an active angel investor. In our conversation, we discuss: • Key indicators that it’s time to hire PMs • How to build your early PM team • Why founders should initially take on the product manager role themselves • How to attract top PM talent • What she’s learned about going multi-product • A case for investing in quality • More — Brought to you by: • Cloudinary—The foundational technology for all images and video on the internet: http://cloudinary.com/lenny • OneSchema—Import CSV data 10x faster: https://oneschema.co/lenny • Airtable ProductCentral—Launch to new heights with a unified system for product development: https://www.airtable.com/lenny Skip the Mercury Personal waitlist: https://mercurytechnologies.typeform.com/lenny Find the transcript at: https://www.lennysnewsletter.com/p/how-to-build-your-product-team-from-scratch-rohini-pandhi Where to find Rohini Pandhi: • X: https://x.com/rohinip • LinkedIn: https://www.linkedin.com/in/rohinipandhi Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Rohini’s background (05:00) The role of product managers at Mercury (09:51) Key indicators that it’s time to hire PMs (13:18) Building the product team at Mercury (19:53) Why you should avoid hiring PMs too early (22:26) The different flavors of product management (26:15) How to attract top talent (35:59) Advocating for quality in product development (44:10) Going multi-product (46:37) Organizational structure for multi-product success (50:57) Organizational culture for multi-product success (52:07) Customer obsession and product development (57:36) More lessons from going multi-product (01:05:57) Transparent Collective: supporting underrepresented founders (01:09:54) Lightning round Referenced: • Immad Akhund on X: https://x.com/immad • Mercury: https://mercury.com • Square: https://squareup.com • Product management career ladders: https://www.lennysnewsletter.com/p/product-management-career-ladders • Pioneers, Settlers, Town Planners [Wardley]: https://orghacking.com/pioneers-settlers-town-planners-wardley-9dcd3709cde7 • Jason Zhang on LinkedIn: https://www.linkedin.com/in/jason-zhang-5645a860 • What is ‘Dogfooding’?: https://www.nytimes.com/2022/11/14/business/dogfooding.html • Mercury Bill Pay: https://mercury.com/bill-pay • Zip: https://zip.co • Jira: https://www.atlassian.com/software/jira • The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan • Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started angel investing, more: https://www.lennysnewsletter.com/p/gokul-rajaram-on-designing-your-product • Gokul Rajaram on X: https://x.com/gokulr • Transparent Collective: https://www.transparentcollective.com • 16 Reading Tips from Naval Ravikant: https://alexandbooks.com/archive/16-reading-tips-from-naval-ravikant • Shrinking on AppleTV+: https://tv.apple.com/us/show/shrinking • Bad Sisters on AppleTV+: https://tv.apple.com/us/show/bad-sisters • Slow Horses on AppleTV+: https://tv.apple.com/us/show/slow-horses • Severance on AppleTV+: https://tv.apple.com/us/show/severance • Presumed Innocent on AppleTV+: https://tv.apple.com/us/show/presumed-innocent • Waymo: https://waymo.com • Adam Robinson on X: https://x.com/IAmAdamRobinson • Cyan Banister—From Homeless and Broke to Top Angel Investor (Uber, SpaceX, and 100+ More): https://tim.blog/2024/11/28/cyan-banister • Bobby Matson on LinkedIn: https://www.linkedin.com/in/bobbymatson • Jobs at Mercury: https://mercury.com/jobs Recommended books: • Vectors: Aphorisms & Ten-Second Essays: https://www.amazon.com/Vectors-Aphorisms-Ten-Second-James-Richardson/dp/0967266890 • The Inner Game of Tennis: The Classic Guide to the Mental Side of Peak Performance: https://www.amazon.com/Inner-Game-Tennis-Classic-Performance/dp/0679778314 • Pachinko: https://www.amazon.com/Pachinko-National-Book-Award-Finalist/dp/1455563927 • Cutting for Stone: https://www.amazon.com/Cutting-Stone-Abraham-Verghese/dp/0375714367 • The Song of Achilles: https://www.amazon.com/Song-Achilles-Novel-Madeline-Miller/dp/0062060627 Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Segments Timeline

1
0:00 - 2:18
2:18 duration464 words

The Evolution of Product Management at Mercury

Rohini Pandhi discusses the journey of Mercury from having no product managers to establishing a robust product management team. She highlights the initial resistance from founders to hire PMs, the signs that indicated the need for product managers, and the importance of having a strong engineering and design team to support product development.

"the CEO of the company you work at now Mercury tweeted uh a few years ago where he basically was very proud of not having any product managers clearly you have product managers today you're a product ..."

2
2:18 - 4:00
1:41 duration296 words

Why Founders Should Be Product Managers

Rohini emphasizes the critical role founders play in the early stages of a startup, advocating that they should take on product management responsibilities until the company scales. She explains how founders being close to customers and solutions is essential for product success, drawing parallels with her experiences at Square.

"tries to do and often fails if you enjoy this podcast don't forget to subscribe and follow in your favorite podcasting app or YouTube it's the best way to avoid missing future episodes and it helps th..."

3
4:00 - 6:30
2:30 duration516 words

Recognizing the Need for Product Managers

Rohini outlines the key indicators that signaled it was time for Mercury to hire product managers. She discusses the bottlenecks that arose as the company scaled and the increasing complexity of projects, which necessitated dedicated PMs to ensure smooth operations.

"export a CSV to an SFTP folder we see our customers all the time getting stuck with hacks and workarounds and the product teams that we work with don't have to turn down prospects because their system..."

4
6:30 - 9:00
2:30 duration503 words

The Role of Engineers and Designers in Product Success

In this segment, Rohini explains how hiring exceptional engineers and designers contributed to Mercury's success before the introduction of product managers. She highlights the importance of having a product-obsessed team that can operate autonomously and make informed decisions.

"it's you know split between junior and more experienced PMS but it's about half more than half are senior PMS with uh with managers baked in there somewhere okay and then where do you fit in the timel..."

5
9:00 - 12:30
3:30 duration666 words

Transitioning to a Formal Product Management Structure

Rohini discusses the transition from informal PM roles to officially hiring product managers at Mercury. She reflects on the challenges faced by business leads who took on PM duties without formal training and the lessons learned from this experience.

"do think it's hiring amazing Engineers hiring amazing designers because you're Pro as you scale those are the the people the disciplines that you really need to to build um Your solution in the softwa..."

6
12:30 - 15:00
2:30 duration547 words

Building a Product Team: Key Lessons

Rohini shares insights on building a product team at Mercury, emphasizing the importance of defining the PM role and expectations. She discusses the creation of a career ladder for product managers and the need for alignment on goals and values within the team.

"you guys do do this thing that's like quite sort of product management but we're not going to call you product managers you're something else yeah and then eventually it's like oh I see there there's ..."

7
15:01 - 16:13
1:11 duration254 words

Aligning Hiring Processes with PM Skills

In this segment, Rohini elaborates on how Mercury's hiring process was updated to reflect the skills outlined in their career ladder for PMs. She highlights the importance of assessing candidates for product sense, customer obsession, and analytical skills during interviews.

"Matrix and then the other was like it needs to have the work that you do needs to have a positive positive impact on the business in whatever way that is it doesn't have to be a revenue goal or anythi..."

8
16:13 - 17:01
0:47 duration178 words

The Value of Written Communication in Interviews

Rohini shares her vision for incorporating a written component into the PM interview process at Mercury. She believes that writing can demonstrate a candidate's ability to think deeply and communicate effectively, which is crucial for senior roles in a growing company.

"the future is a written uh element of our interview process we we don't have that yet but I really do think quality and writing demonstrates this ability to go in depth with something and to really pu..."

9
17:01 - 18:01
1:00 duration233 words

Learning from Others: Crafting PM Roles

Rohini reflects on how she developed the PM roles at Mercury by borrowing ideas from her experiences at Square and engaging with other product leaders. She emphasizes the importance of understanding the unique needs of the company and the specific skills required for PMs.

"senior levels especially at a scaling growing company yeah so what I love about what you talked about is something that basically every company has to reinvent from scratch what is a product manager w..."

10
18:01 - 19:11
1:09 duration248 words

Identifying the Right Type of PM

In this segment, Rohini discusses the different types of product managers needed at various stages of a company's growth. She introduces the framework of 'pioneers,' 'town settlers,' and 'city planners' to help founders understand which PMs to hire based on their current needs.

"exec team what were the values that you really think are important there's some skill sets that are just like table sticks for pm to have but then there's superpowers that you want to flex into at dif..."

11
19:11 - 20:01
0:50 duration165 words

When to Hire Product Managers

Rohini advises founders on recognizing the right time to hire product managers. She explains that hiring too early can lead to bottlenecks and emphasizes the importance of being closely involved in product development before bringing in PMs.

"out to be very preent and important I know we had a lot of questions after yeah yeah um but yeah it's it's just something that kind of shows off your personality shows that you care about some like a ..."

12
20:01 - 21:39
1:38 duration359 words

Signs Your Team Needs PMs

Rohini outlines key indicators that signal the need for product managers, such as when the founder becomes a bottleneck or when other team members start taking on core PM responsibilities. She stresses the importance of scaling decision-making and cross-functional collaboration.

"essentially what you highlighted as bottlenecks your team is starting to get bottlenecked more and more just coming back to that real quick do you you have a sense of just like like it sounds like the..."

13
21:39 - 22:47
1:08 duration269 words

Understanding Different PM Flavors

Rohini explains the various flavors of product managers and how they fit into different company stages. She emphasizes the need for founders to recognize the specific type of PM that aligns with their company's current phase and goals.

"mentioned that we're going to spend a bunch of time on that I know that's what you spent a lot of time on worky and I actually have a post on what is a s need product managers now and you touched on a..."

14
22:47 - 24:00
1:13 duration249 words

Attracting Top Product Talent

Rohini shares insights on what attracts great product managers to a company. She discusses the importance of understanding candidates' career trajectories and offering them challenges that align with their next steps on the career S-curve.

"kinds of PMs and different flavors of PMS one thing that I I really I feel like um sometimes gets lost in when we talk about oh I've met one pm and they kind of didn't do what I wanted them to do or t..."

15
27:19 - 30:01
2:41 duration591 words

Navigating the S-Curve of Product Management

Rohini Pandhi discusses the S-curve framework for understanding career progression in product management. She explains how product managers start with low ambiguity tasks and gradually tackle more complex challenges. This segment emphasizes the importance of recognizing where candidates are on their career path and how to provide them with meaningful challenges that align with their growth.

"their what's their next what's their goal what's their job to be done kind of an idea and consider like where this the PMS would be that you're hiring for on this um actually a mentor of mine had this..."

16
30:01 - 32:02
2:01 duration450 words

The Importance of Team Dynamics

In this segment, Rohini highlights the significance of working with talented peers in product management. She emphasizes that candidates are not only evaluating the role but also the quality of their future colleagues. The discussion touches on the need for transparency and honesty during the hiring process to attract top talent who are excited about the challenges ahead.

"um group and you want to I play tennis you want to play tennis you want to challenge yourself with people that are a little bit better than you and you know bounce that ball back and forth and it's fu..."

17
32:02 - 34:17
2:15 duration458 words

Quality Over Quantity in Product Development

Rohini shares her insights on advocating for quality in product management, especially in traditionally 'boring' industries like fintech. She argues that investing in quality user experiences is essential, even if it doesn't immediately impact metrics. This segment illustrates how attention to detail can build trust with customers and create a competitive advantage.

"think it was probably uh at Square uh I worked one of the first products that I worked on there was uh invoicing and it was one of those projects that was like it was a hack we project that just did r..."

18
34:17 - 36:01
1:44 duration353 words

Crafting Exceptional User Experiences

Rohini discusses a specific example from her work at Mercury, where the team focused on enhancing the user experience of their bill pay product. She explains how small, thoughtful details can significantly improve customer satisfaction, even if they don't directly correlate with key performance indicators. This segment underscores the importance of creating enjoyable and efficient user interactions.

"speaking of levers that's I was going to highlight just I love the way you describe this as a such a good example of a great product manager skill of just breaking the problem down into these step by ..."

19
36:01 - 39:36
3:34 duration709 words

The Cultural Value of Quality

In this segment, Rohini emphasizes that a commitment to quality must be a cultural value within an organization. She discusses how leadership support is crucial for fostering an environment where product managers can prioritize quality. The conversation also touches on the need for products to be both powerful and user-friendly, especially in competitive markets.

"advocating for quality and helping people understand why it's worth investing in and in particular you've worked on uh in quotes boring boring products banking Finance stuff but have made help make th..."

20
39:36 - 43:10
3:34 duration734 words

Differentiating Through Quality in Boring Industries

Rohini and Lenny explore the idea of differentiating products in 'boring' industries through exceptional quality and user experience. They discuss how companies can stand out by focusing on creating beautiful, well-crafted products that enhance user satisfaction. This segment highlights the potential for product managers to innovate in spaces that are often overlooked.

"compounding interest rates on it there's a couple of things here that I think about as you talk about this one is if there's like a PM at some you know bank that's like oh great we're going to do this..."

21
43:13 - 44:06
0:53 duration147 words

The Importance of Dedicated Resources for New Products

In this segment, Rohini explains the significance of providing dedicated resources and a supportive organizational structure for new product initiatives. She emphasizes the need for new product teams to have the space to grow without being overshadowed by more mature products.

"whole other that'll be your our second our your second visit to the podcast this episode is brought to you by air table product Central the unified system that brings your entire product or together i..."

22
44:06 - 45:00
0:53 duration183 words

Launching Multiple Products: Lessons from Mercury

Rohini outlines Mercury's journey in launching multiple products, including personal banking and invoicing solutions. She shares key lessons learned about product velocity and the importance of adapting organizational structures to support new product development.

"book a demo that's airtable.com Lenny okay so let's talk about the final big topic that I know you're passionate about and this is what you work on on Mercury which is super cool which is going multip..."

23
45:00 - 46:38
1:38 duration330 words

Organizational Structure for Product Growth

Rohini discusses how Mercury's organizational structure has evolved to support new product initiatives. She highlights the importance of separating new product teams from mature product lines to allow for focused growth and innovation.

"is a bank everyone still does and so we're in the early days so yeah I'll take this opportunity to make sure that we talk about which products first and then I can go through kind of our lessons learn..."

24
46:38 - 48:29
1:51 duration352 words

Creating a Culture of Customer Obsession

Rohini emphasizes the importance of a customer-centric culture at Mercury. She explains how regular customer interactions and feedback loops are integrated into the product development process, ensuring that products meet real customer needs.

"going into some of the maybe the biggest lessons learned about going like from one product to multiproduct prob there's probably like two general categories one or the organizational structure is real..."

25
48:29 - 50:00
1:30 duration316 words

Balancing Customer Needs with Business Viability

In this segment, Rohini discusses the challenge of aligning customer desires with business objectives. She stresses the need for product teams to understand customer feedback while also ensuring that new features and products are sustainable for the business.

"this product this business line shows um the path toward success and I think that that point is really important so it's basically every quarter slash two quarters you check in how's this going do you..."

26
50:00 - 51:11
1:11 duration246 words

Operational Strategies for Customer Research

Rohini shares operational strategies for conducting customer research effectively. She discusses the role of a dedicated user experience research team and the importance of scheduling customer calls to gather valuable insights.

"beginning uh well so I think uh seaing that it just required like we were going after a completely different Market we were going after a different base and having another banking solution while we st..."

27
51:11 - 52:07
0:55 duration203 words

The Art of Customer Conversations

Rohini explains how to conduct effective customer conversations by adopting a non-biased, observational approach. She highlights the importance of understanding customer context and needs to inform product development.

"off to the side yes I think there's um that that kind of hits that culture that needed to be instilled into this organization too because we're going to be a zero to one team and we're going to have t..."

28
54:54 - 56:07
1:12 duration244 words

Balancing Customer Obsession with Business Viability

Rohini discusses the importance of aligning customer obsession with business needs. She emphasizes that while understanding customer desires is crucial, it must be balanced with what is viable for the business. Using insights from a podcast episode on pricing, she illustrates how context affects perceived value, highlighting the need for a strategic approach to customer feedback.

"Obsession needs to also be anchored back into does it work for your business like just because a customer wants it I mean they probably want free products that doesn't work for what we're going to be ..."

29
56:07 - 57:20
1:13 duration271 words

Organizing Customer Research Effectively

In this segment, Rohini shares how her teams at Mercury organize customer research. She explains the role of the user experience research (UXR) team in scheduling customer calls and conducting research weeks to gather insights. Rohini also discusses the importance of integrating customer feedback into product development through various channels.

"example we'll link to the modon episode folks that want to check it out and then one very tactical question how do your teams find customers to talk to and organize that is there anything operationall..."

30
57:20 - 1:00:01
2:41 duration568 words

Identifying Adjacent Product Opportunities

Rohini elaborates on the strategy for identifying new product opportunities at Mercury. She emphasizes the importance of building products that are adjacent to existing offerings and leveraging distribution advantages. By analyzing customer segments and existing solutions, she illustrates how Mercury successfully expanded its product line.

"okay cool and then uh what does RM stand for by the way oh sorry sorry uh relationship managers or sales te Okay cool so like account manager yes awesome okay I'm going to come back to where we were I..."

31
1:00:01 - 1:01:43
1:41 duration384 words

Navigating Product Launch and Market Fit

In this segment, Rohini discusses the critical phase of finding product-market fit after launching new products. She advises against rushing to monetize immediately and instead suggests encouraging usage and engagement. Rohini highlights the importance of understanding customer needs and gradually introducing pricing as complexity increases.

"two kind of some attributes you look for is can't have you Dr risk that like basically you're already seeing there's a need here from kind of a baby feature of that product and then do you have a dist..."

32
1:01:43 - 1:04:02
2:18 duration518 words

Lessons from Product Development Missteps

Rohini reflects on lessons learned from product development at Mercury and Block. She shares insights on the dangers of trying too many initiatives simultaneously and the importance of focusing resources effectively. Additionally, she discusses the significance of understanding pricing models and the iterative nature of product development.

"make sure that people feel good about it we're not overcharging customers that are too small and don't want to pay and we're really focusing on the customers that need that extra you know the the heft..."

33
1:04:02 - 1:08:35
4:33 duration933 words

The Impact of Transparent Collective

Rohini introduces the Transparent Collective, a nonprofit organization aimed at supporting underrepresented founders. She shares the organization's mission to provide resources and connections to help these entrepreneurs succeed. Rohini highlights the success stories of alumni and the importance of fostering an inclusive entrepreneurial ecosystem.

"be helpful to people I'm also curious if there's any missteps you've had along the way uh either at block or Mercury of building something just failed which I imagine well one one other learning that ..."

34
1:08:35 - 1:10:01
1:25 duration273 words

Recommended Reads for Entrepreneurs

In the lightning round, Rohini shares her favorite book recommendations for entrepreneurs. She highlights 'Vectors: Aphorisms & Ten-Second Essays' for its engaging short essays and 'The Inner Game of Tennis' for its insights on performance and mindset. These recommendations reflect her passion for continuous learning and personal development.

"uh along the way so far I think we've had 90 plus alums across our 11 batches and I think 65% or 70% of them have raised Venture funding now because of our programming I think we have a total of like ..."

35
1:10:01 - 1:11:01
1:00 duration210 words

The Power of Fiction in Personal Growth

Rohini highlights her love for fiction, recommending titles like 'Cutting for Stone' and 'The Song of Achilles.' She reflects on how fiction can provide valuable insights and enjoyment, especially during downtime, and encourages others to explore diverse literary genres.

"ready ready all right here we go first question what are two or three books that you find yourself recommending most to other people I got this book recently called vectors uh aphorisms and aphorisms ..."

36
1:11:01 - 1:12:03
1:01 duration247 words

Favorite TV Shows and Movies

Rohini shares her thoughts on recent Apple TV shows like 'Shrinking,' 'Bad Sisters,' and 'Severance.' She emphasizes the quality of storytelling in these series and encourages viewers to explore them, highlighting the need for better marketing of such content.

"people love fiction recommendations so I'm glad you threw those out the intergame of tennis I know I read I think half of it and then I some for some reason stopped but uh it's important to note it's ..."

37
1:12:03 - 1:13:31
1:27 duration324 words

The Future of Autonomous Driving

Rohini discusses her admiration for Waymo's self-driving technology, describing the seamless experience of riding in an autonomous vehicle. She reflects on the rapid advancements in this field and the excitement surrounding the future of transportation.

"they don't talk about it I don't know why they don't Market these things better but like um I I'm behind on these uh second Seasons but like shrinking or bad sisters slow horses was great s a bunch ye..."

38
1:13:31 - 1:14:56
1:25 duration303 words

Life Lessons and Inspirational Quotes

Rohini shares her guiding life motto inspired by Adam Robinson, emphasizing the importance of connecting with others, creating joy, and embracing each moment with an expectation of magic. She reflects on how these principles guide her interactions and decision-making.

"coming so fast just so true and it started singing in La now too it's gonna be fun yeah can't wait for them I live North of San Francisco and so I can't wait for them to be able to get on the freeway ..."

39
1:14:56 - 1:17:01
2:05 duration429 words

Proud Moments as an Angel Investor

Rohini reflects on her experiences as an angel investor, highlighting her admiration for founders who are deeply committed to solving real-world problems. She shares a specific example of Bobby Matson, founder of Pay It Off, who is dedicated to improving student loan repayment processes.

"love that it's includes both be like creating moments of happiness and joy for yourself but also for other people it's a nice balance of those two makes me think about Canan banister was just on the T..."

40
1:17:01 - 1:19:01
1:59 duration421 words

Connecting with Rohini and Opportunities at Mercury

Rohini invites listeners to connect with her on social media and learn about job opportunities at Mercury. She emphasizes the importance of product feedback from users and shares a special offer for listeners to skip the waitlist for Mercury Personal Banking.

"folks that want to raise money and maybe have rohini as an investor here's your lesson of what she looks for I love you they you share that uh two final questions working folks find you online if they..."