"for 7 years I was working undercover as a spy and I needed to know how to manipulate how to live and operate without ever being detected and how to collect Secrets okay I've got so many questions Andr..."

"Andrew you're well known for your time in the CIA because people are so intrigued and compelled by it how long were you in the CIA I was actually in the CIA for a comparatively short period I was only..."

"CIA is uh the United States's intelligence foreign intelligence collection uh platform their primary agency deemed with collecting foreign secrets that have any kind of impact in American National Sec..."

"spy is is it the same thing as being a spy so I'm going to I'll geek out with you a little bit here because terminology is really very important so uh there are spies and spy is a vernacular that's us..."

"that to to what end so if I'm you know the average Joe listening to this now when you say break barriers what are those barriers that that I'm going to be able to break in my life so I I intentionally..."

"will tell me secrets as part of your training to become a CIA officer you must have learned how to manipulate people that seems to me from what I know of spies pretty foundational to what it is to be ..."

"work to um counteract the potential consequences of that wiring as you become an adult and a father and all of those things it's something I think about a lot I think I've got my own pretty uh [ __ ] ..."

"popup on your computer screen yeah back in the day that's that's uh I was actually applying I was a nuclear missile officer for the CI excuse me I was a nuclear missile officer for the Air Force and a..."

"you're uh so in 2007 when I was a nuclear missile officer you sit in a in a launch control capsule in LCC uh that sits 100 feet underground and you sit there on a 72-hour shift with one other person t..."

"come in that instructed you to launch a nuclear weapon would you have done it absolutely that's what you do the other thing that's important to understand is we're redundancies of redundancies so we d..."

"applying and it says um we another recruiter wants to speak to you or something what's to that effect what happens then so that's when being a 27-year-old single guy kicks in and you think to yourself..."

"rental car reservation's real the airline tickets real you fly out there you land what happens next uh you get another phone call that says hey did you get in safe and then they tell you the address f..."

"letter in the post saying that you've been offered a role how did you feel great yeah yeah I felt like I had done everything right right I felt like I mean there was a part of me that says that that s..."

"disconnect from these people at all they told you that you would have to eventually and you know they they explain how you're going to go into covert service if you're going to go into Clandestine Ser..."

"amazing do you think your appearance and ethnicity factored into the cia's decision to recruit you absolutely in 2007 so just to take everybody back 2007 was 6 years after 911 it was uh 3 years after ..."

"how do they train you to become a CIA agent so a lot of the training part is classified still so I can't talk about it but uh but there's a school that we go to uh it's fairly publicly known but I can..."

"expensive it must be very expensive for them to train a CIA agent right that's why they train Us in batches so uh"

"there's generally two to three batches a year that go through different types of training and there's different classifications of officers too right so your analysts are different than your uh techni..."

"curriculum what is involved in that curriculum you mentioned a few things there is um learning how to kill people involved in the curriculum no that is not involved in the curriculum not at the basic ..."

"how to lie they teach you how to lie how do they teach someone how to lie it starts with a foundation of making sure that you recruit people who are already liars and then once you when you're sitting..."

"is saying consider your your stereo stereotypical jock your standard European footballer or your american jock a lot of times they'll be portrayed as like somebody like yeah yeah they sit bigger than ..."

"mirrored right now which means when you look at me subconsciously you see yourself m i want you to see yourself in this exercise because if you see yourself your initial instinctive response is going ..."

"your eyes blink or the Twitch in your face or if you're sucking on your lips these ideas that get glorified through social media as indicators of of Deceit the truth is you don't know if someone is ly..."

"unskilled Liars it's much easier to find generic tells there are people who you've heard of being on the hot seat it's a it's a phrase we use in Western culture pretty often like when someone is under..."

"incredible things C is coercion coercion is all the negative things guilt shame blackmail anything that you do to force someone to take certain action by leaning into the negative element of motivatio..."

"do what you want them to do in the real world once you hold a gun to someone's head they never trust you again you can never get them to do something twice whereas if you appeal to their ideology doin..."

"children but that's just the message then the narrative is not emotional in nature The Narrative is logical in nature so you use an emotional message to communicate a logical narrative are you afraid ..."

"comfortable sharing that secret CIA then taught me you're what you're seeing is actually the world as it really is and let's train you to show you and give you a vocabulary to understand what you're s..."

"of you your perspective is very different than my perception right at a at a minimum I'm looking at you with a background that's different than when you're looking at me with a background so the benef..."

"immediately distrust your emotions know right away when you're feeling emotions in other words what I'm saying is don't trust your gut which is the antithesis of what most people tell you to do most p..."

"thinking emotionally they don't even know that there's an alternative just think about this man the conversation we're having right now the people who are hearing this conversation right now who have ..."

"kind of remuneration very very difficult to find but if you can find a spy if you can find a Trader you can make a sale right the two skills are incredibly uh interconnected so what I found is that th..."

"that step yeah they don't think about a good productive customer a good productive customer has lifetime customer value a good productive customer turns into referrals turns into positive reviews and ..."

"the right customer instead of just customer it it's game changing for your company so you would assess Targets in the CIA for using the same sort of framework yep using the same framework because in i..."

"reliable asset in the future will they do what we tell them to do will they be able to provide information in the long term not just once or twice right is the information they provide high value info..."

"that's so secretive that you don't even share it with the people in your private life what we're trained to do is to follow a process that allows us to meet somebody in their public life get them to l..."

"what you're saying that way it doesn't feel like you're being interrogated instead it feels like you're talking to somebody who gets you so I'll confirm what you say like oh yeah I mean I had a girlfr..."

"human condition is so predict people just want to feel heard they want to feel listened to and they want to feel validated you can automate that you can automate the process that makes people feel hea..."

"Impulse buyer right what do I have to say right now to get you to buy my $7 thing I don't really want you to buy a $7 thing I want you to buy a $97 thing if it takes me three weeks to get you to buy a..."

"giving me the thumbs up that I'd be able to talk about it but then geopolitical tensions in the world changed and CIA change their mind along with that so now I'm exploring what Avenues I have to get ..."

"service of collecting intelligence forced forced but you can if you want to what ends up happening is you can if you want to and for those people who do they end up creating what's known as an operati..."

"someone arrested using those two level three is what the movies are made out of that's your Prosthetics if we put put fake ears on you if we put a fake nose on you if we change your eye color if we pu..."

"has two hemispheres right a left brain and a right brain your left brain is your logical brain your right brain is your emotional brain because you have two different hemispheres and they operate on a..."

"people because the people who are trapped in that consumer cycle the people who are prisoners to their fear are the people who run the economy it's the people who are willing to break that cycle and c..."

"how impactful it can be for you you met your wife while you were um an undercover CIA operative yeah it was uh I'm I am still to this day very thankful that she is a poor judge of character in 2014 yo..."

"about it the leader used to be Yahoo right Yahoo had to see what it's like to lose and gain par with Google only to then be eclipsed right so most probable outcome we reach par second most probable ou..."

"liberate themselves so that they can pursue whatever they want to pursue so the the most important thing is to take action that is the most even if it's the wrong action if you take the wrong step if ..."

"competition and you've learned a lot in those first four steps so my suggestion is take action take action using the skills that we talked about today take action using the skills that you've talked a..."

"Andrew thank you so much thank you so much I feel so um inspired little bit excited um and energized by this conversation and I'm I think it's so incredible that you've committed your this sort of cha..."