"hi everyone welcome to the Asics Lindsey podcast I'm sonal today's episode closes out our special series on network effects you can find the other pieces at on a 6nz comm and we're wrapping up by talk..."

"that was the first time someone coined the term network effects okay because the first time I heard about it was I think when it came to the coinage of Metcalfe's law correct yeah so that was during t..."

"Metcalfe law you know from 1907 it took until 1974 until academics started looking at this because they started to see these effects and particularly in technology businesses and Metcalfe's law came a..."

"with only four major types of defensive yeah well the ones that we still have left over our brand and there's actually three types of brand defense abilities we have scale like you'd see with an Amazo..."

"mobile that's how you saw all these messaging even photo sharing apps it became even easier because mobile phone enabled you to take pictures you could communicate via images it was easier for path ph..."

"unpack these terms yeah so academic literature I know tries to classify network effects at the highest level into four types right one is direct network effects which Facebook is a classic example of ..."

"of the primary we put out around WeChat it's not the social connection only the personal connection you're just cry but the more utility you drive the more people will use it why does that distinction..."

"definition so I don't I don't think that all marketplaces have not a network effects by definition they have the potential but different marketplaces are different at different stages of development i..."

"adopted that platform so that we feel like they're going to have a chance to win what I find fascinating about this conversation and also as the person who loves words for a living is how why the word..."

"also tying it to the viral growth point it's not sometimes all of a sudden so the product has to be good for the viral growth but the key influencers also matter right like who is using the product go..."

"dollar company when do we know it is at that point that it is winner-take-all it's very hard to determine the tipping point and I think if you ask the companies themselves they would tell you that the..."

"they're all growing quickly like whoa yes especially these days with mobile on-demand services where you have company in San Francisco another company in New York and both are growing really well in t..."

"of the reasons the key drivers for why I think MySpace did not succeed I don't think they had the strong retention that Facebook today as well Facebook from day one measured their repeat usage and tha..."

"in fact Facebook in the first two years I believe when they were trying to get the students to sign up called it as a student directory because these universities didn't even have a good student direc..."

"going back to the past I think past suffered from competition I think that once facebook mobile came out and once you had whatsapp you had so many other ways of getting the personal utility out of you..."

"great okay well you guys thank you for all those insights a lot of terminology but I think it's important thank you for joining the agency podcast James and thank you under thank you thank you hi ever..."

"and pullin and Momo's and you know Chios and empanadas like it's just like a food from around the world I mean technically the samosa is the dumpling samosa yeah ravioli and I was like okay emoji are ..."

"really interesting crew isn't an interesting career and they have these quarterly meetings and then I just shot and they're you know very welcoming you know they're like you thank you for coming what ..."

"amazing list of emoji criteria where they say okay here's what we're looking for for emoji it's got to have like you know kind of a unique meaning and that it's not covered by other stuff but it also ..."

"Japanese teenagers use this Waypoint to meet each other and so that's how it ended up in Japanese cellphones and that's why it ended up an emoji the artists use this inspiration of Easter Island the i..."

"still some interesting messages of like the different telcos between Apple and Google one was DoCoMo and the other one was sopping sips also soft towel so they're basically depending on who their part..."

"ears and the Japanese bunny women that was a case where there was an intentional translation translation to sort of obscure the cultural reference smarter map technically the same emoji but it's like ..."

"go further and say that a lot of people ask me why emoji have become so popular and I think it's tied to the fact that we now are just inundated with text we live in a text culture right we we communi..."

"using punctuation using situation is so often ASCII ish right art as well some of the earliest references to emoticons go back to the 19th century as well where people are using all and dashes and par..."

"system so there is literally a what they would call a code point assigned to each emoji or sorry not every single one cuz now they're all a compound emoji but there are code points assigned to emoji w..."

"those companies are doing it because a they can afford to make their own set yeah be they want to avoid the legal liability of using Apple say and see like they think they might kind of have some like..."

"only like really for roles for women to play compared to men you know man you can be a sleuth or you can be a you know a police man you can be Santa Claus but as a woman the four thing is you can be a..."

"actually want to decide which flags were and weren't in emojis dude amazing then political issues what they did was they built this kind of like meta country system so that you would actually be pairi..."

"vast like multitudes of humanity whether it's you know people's relationships as or sexual orientation or skin color it's like like emojis never going to be able to express that and so like how do you..."

"always considered Caucasian man and we were like this is ridiculous it was one of the earliest blind spots of emoji I remember I was like only white men designing them do you ever win slack there was ..."

"privilege as a white male girl just like that I mean if you're not exposed to you're not supposed to the bottom line is if you're any person of color you're always aware of your color right and so con..."

"they'll they actually say like we're adding like 60 emoji a year this is unsustainable we feel like the future is in line images and that kind of breaks my heart as like kind of a you know nerd standa..."

"then in this kind of like proprietary ecosystem of that's okay but like you think about the stuff that really works and the stuff that really changes the future or the web and communication is it's al..."

"in this proprietary ecosystem like WeChat or line and you only have their sticker set you don't you can't always transfer all these stickers across I mean also if you think about the accessibility iss..."

"know when whenever you start texting with somebody who hasn't used emoji before they're like choosing like the safest ones going back to this idea of some of the companies owning their own emoji and s..."

"don't get anything useful you're not getting insights one of the reasons there is that words have these degrees of freedom they can use they can be sarcastically and you would never know it based on t..."

"just a fascinating thing to be able to codify this the sentiments have generally correlational wrong with human face and body so I think this is also why people agitate so much for emoji that looks li..."

"sort of an interesting idea I also think it ties into this slightly dubious notion of the uncanny valley where you want to try to represent yourself and you want to have like configurability or on tha..."

"through these filters and being able to now express yourself through these cartoon like ways I mean it takes me back to like theater and like Shakespeare and like seven in the 8th grade I remember hav..."

"and weird some of the trade-offs and decisions you made and by the way for the audience that book was like 2009 or that was like many years ago so I got in a text from my college roommate whose wife i..."

"was like that's like too hard honestly it's a little bit like I just came back from seeing Hamilton and so it's a little bit like the idea of putting a wrap to like the founding fathers and and and it..."

"10,000 sentences and okay well if I don't want to do this man hire somebody to do this and I was like experimenting with Mechanical Turk at the same time I think it was like one of the original Amazon..."

"works and so I think the the the sentence that's kind of like on the cover of the book if you go to the website it's like being emoji dick emoji dick Tom call me Ishmael is the first sentence of Moby ..."

"emoji deck and and I see hundreds of copy and probably like 5 or 600 copies of it have sold since then which there are two copies one there's a black and white copy which is like the easy to print one..."

"address yeah you can so you have an emoji book you have emoji art shows and what you hack it on emoji hackathon so our big news this week is that in November in San Francisco we are going to throw the..."