"It's true that every great entrepreneur is first and foremost a designer. Anyone who's held an iPhone or a MacBook has felt the result of Steve Jobs obsession with visual and experential perfection. B..."

"see the future as random. A startup is the largest endeavor over which you can have definitive mastery. You can have agency not just over your own life but over a small and important part of the world..."

"Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. The act of creation is singular as is the moment of creation and the result is something fresh a..."

"the way through, but I've read highlights from that book, I don't know, hundreds of times. And I got actually got to meet James Dyson for my other show and got to sit down and record a conversation wi..."

"SpaceX has demonstrated is that a religious dedication to controlling your cost helps increase revenue because you can pursue opportunities you couldn't otherwise. And we see that in the ramp data too..."

"should be limited to computers. Properly understood. Any new and better way of doing things is technology. And then I love this part because he's describing the environment in which new technology is ..."

"says, "When I was running PayPal in late 1999, I was scared out of my wits because it seemed like everyone else in the valley was ready to believe anything at all. Everywhere I looked, people were sta..."

"building a new studio for founders right now, and I'm very tempted to just have a giant portrait of Edwin Land sitting behind me. So every time I look at him, I can just think, don't do anything that ..."

"really important. You build a creative monopoly by being customer obsessed and different. Inside a firm, people become obsessed with their competitors for career advancement. Then the firms themselves..."

"I'm I feel compelled to do this. I don't necessarily I'm defin I'm not autistic. I don't have asberers. I just like making things that make other people's lives better. And I think that is like key. L..."

"for growth at the expense of durability. But think about how he opened the book. Apple think Apple's a multi-t trillion dollar company today was founded 50 years ago 1976. So he says a great business ..."

"Will this business still be around a decade from now? Amen. I feel like throwing the book across the room if I'd had to get up and go grab it. I love this part. The most important question. I don't gi..."

"that chaos for you. Vanta automates compliance, continuously monitors your controls, and gives you a single source of truth for compliance and risk. So whether you're a fast growing startup or an ente..."

"scale large enough to dominate pricing for the materials it buys. Then it gets into network effects and it enjoys strong network effects from its content ecosystem. Thousands of developers write softw..."

"what are businesses we can build that can take advantage of this crazy insane growth that we see on the internet. And the code name for what turned out to be Amazon was actually called the everything ..."

"plans and optimistically run down those plans make those plans real turn them into from a vision into a reality and that too much of society or other people will tell you oh it's just all comes down t..."

"the face of the world. Then he talks about the interstate highway system which began construction in 1956 and the first 20,000 m of road were open for driving by 1965. NASA's Apollo program began in 1..."

"and decision-making themselves follow a power law and some moments matter far more than others. However, you can't trust a world that denies the power law to accurately frame your decisions for you. S..."

"shouldn't look for secrets. I think the best quote I've ever come across about uh about this, at least for entrepreneurs, comes from the founder of IKEA. He reframed that if mistakes are inevitable, w..."

"chapter with a very simple and direct piece of advice. Take the hidden paths. So we have a secret. We're going to start a new company. He has this entire chapter called foundations. He has this thing ..."

"disagree totally I think it's the most important job this is so good assume you're by yourself in a startup and you want to partner you take a lot of time finding the right partner right he would be h..."

"have plenty of options. So, general and undifferiated pitches don't say anything about why a recruit should join your company instead of many others. The only good answers are specific to your company..."

"own. This is counterintuitive for most entrepreneurs who assume that more is more. Most businesses get zero distribution channels to work. Poor sales rather than bad product is the most common cause o..."

"this definitive optimist that is going out and intentionally building creative monopoly which is the whole point of I think reading this book at this point. So this is what Michael Mort said. Many are..."