"we are very grateful to have sueldo she from Mixpanel who co-founded Mixpanel almost 10 years ago now and is going to talk about how to measure your product which as you heard from Gustav is really th..."

"hello everyone happy to be here awesome I thought I would start off by just kind of like I sometimes try to gate try to change my presentation a little bit on the fly depending on the audience and so ..."

"off with just a quick about me for those who don't haven't heard of Mixpanel um I started this company called Mixpanel I think the first line of code was written in like October 2008 technically I was..."

"yeah 2008 to now cool awesome um if you don't know what mix phenol is we make pretty graphs like this we help you measure what people are doing inside the product so this is like you know someone invi..."

"feel free to do that awesome great so today what I wanted to dive into was I thought I would take a top-down approach to thinking about analytics and metrics instead of kind of coming at you with char..."

"make a mistake with yeah so from there I thought that I would try to also I thought that it'd also be helpful for you to see it kind of broken down in a formula and so this is the formula and I think ..."

"person companies that get it wrong they tend to overcomplicate the number of things that they should actually measure and track and it's really easy to make twenty five metrics conceive of them align ..."

"wrong and today we're gonna talk about things that guide the team okay cool great so with this formula you should be able to assess anything going wrong in the company right if you're if you have a re..."

"awesome and then once you are able to measure those five things and assess what's wrong you have your levers and you should be able to take action and fix any of those things put a team on it maybe yo..."

"enemy is the back button so this is what mixed panels first front page look like in 2009 that's not what our logo looks like anymore this is a design by me original design by me and and and in all of ..."

"and and because it like very much differentiated us as something where we would measure engagement we did something different like Google was about pageviews we were about like what people did in your..."

"of valuable okay how much and so even something like that I think can tell you a lot and then if you're in consumer the benefit of being in consumer is that you generally have usually will have like h..."

"steps so when we think about like is it easy to get started with my product you know forgot about password is kind of a useless feature if you have like a very small percentage of people that are basi..."

"important and here's an example of like easy to use something you use every single day that is literally one-step you just go to google you type it in and you immediately get to use the product there'..."

"process so they're actually many steps to booking something online but Airbnb had to kind of figure out like how do we a describe what we're doing what we offer what's useful for the world and be how ..."

"they probably change that you know 50 times before they figure it out like this is the right current optimal thing at this stage for the company and so it takes a lot of work in and you have to grind ..."

"first two are like actually the ones that have the greatest drop-off and then the last thing is just like actually speed this is one that I think a lot of people don't actually do they're just like ho..."

"initial user experience that will be a never-ending process you will do this forever even as the press especially as the product it becomes really critical to like have someone on it so at least one r..."

"least are people coming back to me this is probably one of the metrics that is greatly ignored by most startups and it's often the reason why I've seen companies even with millions of users actually d..."

"then the second one is is just daily active users there might be people that disagree with this I don't think they're too many but I now think that monthly active users has become like the new BS metr..."

"10 percent is incredible and so I really stress measuring a da you and then the last thing is a b2b slant again is something that I think a lot of b2b companies make an early mistake with it's actuall..."

"dollars and we're starting the year like that you now you have to do that and grow on top of that and once your base of revenue gets really high it becomes really hard to keep up and you kind of have ..."

"really important cool I wanted to go over two things one I recognize that there a lot of people here that have zero users so they're like what the hell do I measure so what if I have less than 50 user..."

"back and it was totally the right decision in retrospect so I don't think there's any way that you can kind of skirt by talking to customers but here's the bet here's the benefit of talking to custome..."

"universe like what is that what is that metric and I'm not saying you need to choose that metric forever but choose it for six months choose it commit some time to it if you find out that it's actuall..."

"to have numbers that you wish to monitor but don't focus on them awesome I think that's it and then for the people that were like slightly bored because I went over the basics I thought I would help y..."

"Jeff Kuhn a cool all right yeah I want to be fair I don't be like if like every speaker like choose them in the front yeah yeah so that's the problem with that is that um it's soo it's so yeah oh yes ..."

"like that so I think that you could probably go there and find various benchmarks reports but it's really depending on the business yeah [Music] so when you're going through the signup process how do ..."

"sometimes they're willing to share it yeah so question is Airbnb ease landing page was super simple and how do you balance like I mean what if a lot of people just know about Airbnb and then just know..."

"right YouTube could just like be like Google they just like what do you want to look what do you want to watch right they could do that but they don't and so I think that the question really is is lik..."

"know the first three steps but what we did find was this interesting thing that occurred as a result of looking and measuring things which was that um well we have a feature in mix panel where you can..."

"thought of was in fact right the a percent loss in revenue over a year yeah so what these are slightly two different things one is one is like user retention and then one is like dollar churn and so i..."

"are not exactly linked they're not directly linked yeah yeah yeah like to give you to give you kind of a benchmark like a chat app that's like often used a lot we'll have like 60 70 percent retention ..."

"were and then after like a few years you just you talk to users you ask them like what size of company they are if they sign up if you want to we didn't do that but we just spent a lot of time we just..."

"we weren't necessarily building things to bring new users on oh sorry the question is you guys built forgot about you didn't you just you decided to not build forgot about password how do you know whe..."

"there's a lot of people that probably have already will talk about or have already talked about like you know people will say very and I think they're there all right so I'll give you a kind of I'll g..."