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In this segment, the speaker discusses the 'Wizard of Oz' test, a technique used in product development to validate ideas before full implementation. They share their experience with the tabbed inbox feature, demonstrating how a facade of HTML was used to simulate functionality in Gmail. This approach provided valuable insights and evidence to pursue the development of the feature, highlighting the importance of testing concepts with users early in the process.
"fake it the fake door test you do smoke test Wizard of Oz tests we used a lot of those in the tapped inbox by the way one of the first early versions was actually we showed the tabbed inbox working to..."