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Bob Moesta co-created the Jobs To Be Done framework
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You can listen to the full pod with Bob Moesta here: https://www.youtube.com/watch?v=xQV7HVyAJjc #startup #founder #entrepreneur #entrepreneurship #jobstobedone jobs to be done framework, what is jobs to be done, jtbd framework, best startup frameworks, best founder advice podcast
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Understanding Jobs To Be Done
Bob Moesta addresses a common misconception about the Jobs To Be Done (JTBD) framework, emphasizing that it's not merely about pain and gain but rather about context and outcome. He illustrates how understanding the full context of a situation can make seemingly irrational decisions rational. This segment highlights the importance of context in behavioral change and decision-making.
"I think one of the biggest misconceptions around jobs to be done is this notion that it's pain and gain as opposed to context and outcome when you hear somebody's story and it seems irrational like we..."