All Segments
The crazy story of landing Uber as a client | Jonathan Becker (Thrive Digital)
5 segments available
Jonathan explains how he went from exploiting Uber's marketing loophole to landing them as a client. 🎙️Find the full episode here: https://youtu.be/mmxTeS0AVMo — On Lenny's Podcast, host Lenny Rachitsky interviews world-class product leaders and growth experts to uncover concrete, actionable advice to help you grow your own product. 🔔 For more videos like these, subscribe here: https://www.youtube.com/c/LennysPodcast?sub_confirmation=1 — Where to find Lenny: • Podcast: https://www.lennyspodcast.com/ • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Segments Timeline
A Chance Encounter with Uber's Founder
Jonathan Becker recounts the ironic moment he met the founder of Uber in a taxi, setting the stage for a transformative career shift. This encounter highlights the disruptive nature of Uber in the taxi industry and foreshadows Jonathan's unique approach to marketing.
"ironically I meet the founder of uber the company that is in the process of disrupting the entire taxi industry worldwide in the back of a taxi cab and what happened next basically changed my"
Exploiting Marketing Loopholes
In this segment, Jonathan shares how he capitalized on Uber's referral program by using paid search to siphon off referral credits. He explains the mechanics of his strategy, which earned him tens of thousands of dollars, showcasing his entrepreneurial spirit and innovative thinking.
"what happened next basically changed my career forever we end up at this party at the time I was kind of spamming Uber's referral program so kind of a long story but essentially I was using paid searc..."
Turning a Loophole into an Opportunity
Jonathan describes the pivotal moment when he decided to approach Uber's founder about the loophole he was exploiting. His candid conversation led to an unexpected opportunity to potentially work with Uber, illustrating how transparency can lead to new business relationships.
"ended up making like tens of thousands of dollars doing this and so fast forward you know I'm getting a drink at the bar next to Garrett and in my head I'm kind of like should I tell him about this ma..."
From Local Projects to Uber's Client
This segment details Jonathan's transition from running small projects for local businesses to landing Uber as a client. He reflects on how this partnership elevated his company from competent professionals to leaders in their sector, emphasizing the significance of this milestone in his career.
"you and so I get contacted by a bunch of his lieutenants if you've read the book super pumped like all the people that we dealt with at the time you know are in the book included watch the show yeah e..."
A Decade of Partnership with Uber
Jonathan concludes by highlighting the long-term relationship his company built with Uber over ten years. This segment encapsulates the journey from exploiting a loophole to becoming a trusted partner, showcasing the evolution of their collaboration and its impact on his career.
"in our sector and so it was a fascinating you know project and we worked with Uber for 10 years thanks for listening you can find the full episode on YouTube or head on over"