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Howie Liu is the co-founder and CEO of Airtable, the no-code platform valued at around $12 billion. After a viral tweet declared “Airtable is dead” based on incorrect data, Howie led a radical transformation: reorganizing the entire company around AI, becoming an “IC CEO” who codes daily, and achieving over $100 million in free cash flow. *What you’ll learn:* 1. The “fast thinking” vs. “slow thinking” team structure that lets Airtable ship AI features weekly (inspired by Daniel Kahneman) 2. Why Howie uses AI hourly (not daily) and is Airtable’s #1 inference-cost user globally 3. Why CEOs must become ICs again in the AI era (and how to restructure your calendar to make it possible) 4. Why “playing” with AI tools should be mandatory—Howie tells employees to cancel all meetings for a week to experiment 5. The specific skills product managers, engineers, and designers need to develop to succeed in the AI era 6. Why evals can kill innovation (and when to use “vibes” instead) *Brought to you by:* LucidLink—Real-time cloud storage for teams: https://www.lucidlink.com/lenny DX—The developer intelligence platform designed by leading researchers: http://getdx.com/lenny Claude.ai—The AI for problem solvers and enterprise: http://claude.ai/ *Transcript:* https://www.lennysnewsletter.com/p/how-we-restructured-airtables-entire-org-for-ai *My biggest takeaways (for paid newsletter subscribers):* https://www.lennysnewsletter.com/i/171904193/my-biggest-takeaways-from-this-conversation *Where to find Howie Liu* • X: https://x.com/howietl • LinkedIn: https://www.linkedin.com/in/howieliu/ • Email: howie@airtable.com *Where to find Lenny:* • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ *In this episode, we cover:* (00:00) Introduction to Howie Liu and Airtable (04:05) The “Airtable is dead” viral tweet controversy (08:07) The rise of IC CEOs (10:57) AI’s paradigm shift in product development (16:27) Specific changes Airtable has made (21:38) Fast- and slow-thinking teams (32:57) The emergence of new form factors in AI models (34:48) Airtable’s vision and philosophy (40:20) Empowering teams with AI tools (46:50) Encouraging experimentation and play (50:55) Cross-functional skills in product teams (01:03:35) The importance of evals and open-ended testing (01:08:06) Key strategies for AI-driven success (01:12:43) Counterintuitive startup wisdom (01:22:21) Don't step away from the details that you love (01:25:50) Advice for aspiring engineers and designers (01:30:00) Lightning round and final thoughts *Referenced:* • Airtable: https://www.airtable.com/ • All In podcast: https://allin.com/ • Nikita Bier on X: https://x.com/nikitabier • Figma: https://www.figma.com/ • The AI-native startup: 5 products, 7-figure revenue, 100% AI-written code | Dan Shipper (co-founder and CEO of Every): https://www.lennysnewsletter.com/p/inside-every-dan-shipper • Every: https://every.to/ • Cursor: https://cursor.com/ • The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell • Windsurf: https://windsurf.com/ • Building a magical AI code editor used by over 1 million developers in four months: The untold story of Windsurf | Varun Mohan (co-founder and CEO): https://www.lennysnewsletter.com/p/the-untold-story-of-windsurf-varun-mohan • Rippling: https://www.rippling.com/ • Omni: https://www.airtable.com/lp/ai-psu-plp • How ChatGPT accidentally became the fastest-growing product in history | Nick Turley (Head of ChatGPT at OpenAI): https://www.lennysnewsletter.com/p/inside-chatgpt-nick-turley • Palantir: https://www.palantir.com/ • Harvey: https://www.harvey.ai/ • v0: https://v0.dev/ • Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder and CEO of Vercel, creators of v0 and Next.js): https://www.lennysnewsletter.com/p/everyones-an-engineer-now-guillermo-rauch • Replit: https://replit.com/ • Behind the product: Replit | Amjad Masad (co-founder and CEO): https://www.lennysnewsletter.com/p/behind-the-product-replit-amjad-masad • Lovable: https://lovable.dev/ • Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika ...References continued at: https://www.lennysnewsletter.com/p/how-we-restructured-airtables-entire-org-for-ai _Production and marketing by https://penname.co/._ _For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com._ Lenny may be an investor in the companies discussed.
Howie Liu discusses the necessity for companies to adapt their missions in a fully AI-native approach. He emphasizes the importance of empowering employees to explore AI tools by canceling meetings and experimenting freely. This segment highlights the shift in expectations for team members to succeed in an AI-driven landscape.
"If you were literally founding a new company from scratch with the same mission, how would you execute on that mission using a fully AI native approach? If you can't, then you should find a buyer and ..."
Howie reflects on the viral tweet claiming 'Airtable is dead,' which was based on incorrect data. He explains the impact of misinformation on public perception and how it was amplified by popular media discussions, illustrating the challenges faced by companies in the digital age.
"chappd, and mobin. Check it out lennisnewsletter.com and click product pass. With that, I bring you Howie Lou. This episode is brought to you by LucidLink, the storage collaboration platform. You've b..."
In this segment, Howie Liu introduces the concept of 'IC CEOs'—leaders who actively engage in coding and product development. He shares his personal journey back to hands-on involvement in Airtable's product, emphasizing the importance of being deeply connected to the technology and its evolution in the AI era.
"Howie, thank you so much for being here. Welcome to the podcast. I'm so excited. Thank you, Lenny. I've I've been a listener from afar for a while now. I'm I'm really flattered to hear that. I'm also ..."
Howie discusses the paradigm shift brought by AI in product development. He argues that every software product must be re-evaluated and re-founded to stay relevant, highlighting the need for CEOs to engage with the intricate details of their products to leverage new AI capabilities effectively.
"around the world some number of times before truth has even has time to get out of bed. Yeah. Yeah. Yeah. Well, I I think I learned about um uh memes and morality very quickly in uh in that experience..."
Howie explains the concept of being a 'chief taste maker' in the context of product development. He emphasizes the necessity for leaders to participate in the creation process to understand the nuances of AI tools and their applications, likening it to a chef experimenting with new ingredients.
"think the same is true for Figma which um you know actually like had a very parallel timeline to us like we both were founded around the same time both spent two and a half years building the product ..."
Howie shares his commitment to using AI tools hourly, positioning himself as a leading user of Airtable's AI features. He discusses the significance of hands-on experience with AI technologies and how it correlates with a company's success in adopting AI-driven solutions.
"capabilities in our product domain. You have this phrase somewhere where you you talk about being the chief taste maker. Yeah. And to do that you have to do exactly what you're describing. That's righ..."
Howie shares his experience as the top user of Airtable AI, highlighting the value of investing in AI-driven insights despite high inference costs. He illustrates how spending on AI can yield strategic advantages, akin to hiring a top consultant for invaluable insights.
"I'm still the um I I just checked this recently, but like uh I take pride in being the number one most expensive in inference cost user of Air Table AI. Uh not just within our own company, but I think..."
In this segment, Howie discusses the balance between the costs associated with AI usage and the potential value it brings. He advocates for a strategic approach to AI investments, encouraging companies to embrace high-value problems with aggressive computational resources.
"really really smart chief of staff has gone through and read every single sales call like transcript that we've had in the past year and giving me like you know you know kind of very uh astute product..."
Howie explains how he has restructured his calendar and reduced one-on-one meetings to focus on timely, impactful discussions. He emphasizes the need for urgency and relevance in meetings to drive AI initiatives forward effectively.
"it's it's a crazy ratio and like more people should be like aggressively throwing comput cycles at these very high value problems until somebody tweets how you're eating uh costing the company so much..."
In this segment, Howie discusses the importance of having meetings that are driven by urgency and real-time insights. He shares his approach to balancing structured meetings with informal catch-ups to foster relationships while maintaining productivity.
"more timely topics, right? Like I like to think of um you know, the best types of meetings as like very um urgency driven and like, you know, there's some timely topic like you know, you've you've dis..."
Howie outlines the recent reorganization of Airtable's teams to enhance AI capabilities. He describes the shift from feature-based groups to business units focused on scalability and user experience, aiming for faster execution in AI development.
"way like go for a longer lunch or coffee walk or whatever um in person when you can uh maybe that's like a once every month or two kind of thing and then like the the inetweens are either topical So w..."
Howie introduces the concept of 'fast thinking' and 'slow thinking' teams within Airtable. He explains how these distinct groups allow for rapid AI feature deployment while also ensuring thoughtful, deliberate planning for complex projects.
"Yeah, so I mean we did do a reorg uh of uh the EPO or so. So before we had we've gone through a few different um kind of reorgs over the past call it four years. The the you know kind of original stat..."
In this segment, Howie discusses the complementary nature of fast and slow thinking teams. He highlights how fast execution generates excitement and new use cases, while slow thinking ensures sustainable growth and deeper adoption of AI solutions.
"reorged um initially to basically different um business units effectively right so uh I know Airbnb has done like kind of the the functional to GM you know back etc this was more like saying look we h..."
Howie shares insights on the hiring process for Airtable's fast thinking teams. He emphasizes the need for autonomy and entrepreneurial spirit in team members, as well as the importance of continuously seeking fresh perspectives and skill sets.
"it still felt like it wasn't, especially as as we started to execute more on AI stuff, like it wasn't, you know, allowing us to aggressively and quickly move as a AI native company would, right? Like ..."
Howie discusses the critical role of user experience in AI product development. He stresses the need for a holistic approach that combines technical feasibility with user-centric design, ensuring that AI capabilities are effectively communicated and utilized.
"use this new capability in in Air Table and then separately we have the slow thinking group that's not me meant to be like better or worse like it's it's literally like you need fast and slow thinking..."
Howie Liu discusses the intricate design decisions involved in creating AI-driven functionalities within Airtable. He emphasizes the importance of blending design thinking with technical constraints to develop bespoke features that enhance user experience. Liu highlights the need for a full-stack mindset in product development, where understanding both design and technical capabilities is crucial for innovation.
"like really final mile very bespoke functionality or like uh visuals right so you could say like hey generate me a very very specific type of map view with like this kind of like uh heat mapping and t..."
In this segment, Howie Liu reflects on the underutilization of visual metaphors in AI products. He critiques existing AI interfaces, like ChatGPT's blank chat box, and advocates for richer, more intuitive designs that help users understand AI capabilities. Liu shares his vision for Airtable's user experience, aiming to create a more engaging and informative interface that showcases the potential of AI.
"capabilities are right like I mean Chach obviously like you know extremely successful product so not knocking it at all but like you come in and you just get this like completely blank chat box right ..."
Howie Liu emphasizes the need for experiential learning in AI product development. He discusses how companies can benefit from allowing users to trial AI products freely, as seen with ChatGPT's rapid user adoption. Liu argues that understanding AI's capabilities often requires direct interaction, which can lead to better product iterations and user engagement.
"instance at a law firm. Um, and yet like to me the the best way to get AI value out there is experientially, right? And so like you can kind of get that in a sales motion. You can like, you know, show..."
In this segment, Howie Liu outlines Airtable's transition to an AI-centric product development approach. He discusses the importance of leveraging existing no-code components to enhance AI functionalities, allowing users to build business applications more efficiently. Liu stresses the need for a clean slate approach to redefine the company's mission in the AI landscape.
"still really uh important for our business. But I also think like me personally like one of my goals is to shift my attention back into that kind of like you know builderled adoption and like literall..."
Howie Liu explains the strategy of combining AI capabilities with reliable building blocks in Airtable. He highlights the importance of using existing no-code components to create a seamless user experience while minimizing bugs and security issues. Liu envisions a future where users can easily manipulate these components through AI, enhancing the overall software creation process.
"software creation context was GitHub copilot, right? It's like autocomplete a few lines of code at a time, right? But you know, you couldn't chat to it and tell it like build me this entire app from s..."
Howie Liu discusses the future of business applications in an AI-driven world. He emphasizes the need for democratizing software creation, particularly for business apps, and how AI can facilitate this process. Liu shares insights on the challenges of relying solely on AI for app development and the importance of maintaining a balance between AI-generated solutions and user control.
"then by the way, like do you have useful building blocks? um you know that you can leverage from your existing product uh and your existing business or are you literally worse off having this legacy a..."
In this segment, Howie Liu reflects on the challenges faced by legacy companies in adapting to the AI landscape. He discusses the importance of introspection and leveraging existing strengths while embracing new AI technologies. Liu shares his perspective on how Airtable can maintain its competitive edge by integrating AI into its core mission and product offerings.
"And by the way, here's all these other view types and a layout engine for a custom interface, you know, uh a layout, right? Or automations and business logic. And so it's almost like um in programming..."
Howie Liu shares his daily routine of engaging with various AI products, including those outside of Airtable. He explains how experimenting with new AI tools, such as Runway and Sesame AI, helps him stay informed and inspired. Liu encourages creating personal projects to explore AI's potential, emphasizing the importance of hands-on experience in understanding AI's evolving landscape.
"thinking team. I love that metaphor and framing. And then there's the point you made about just talking to AI regularly as the founder feels like an important element just like to truly be this ICEO t..."
In this segment, Howie Liu reflects on the excitement and unpredictability of using AI tools. He discusses how the rapid advancements in AI over the past five years have transformed the landscape, making it essential for leaders to engage with these technologies. Liu advocates for a playful approach to AI, where experimentation leads to deeper understanding and innovation.
"chach and pull together the results have it composed like you know kind of a little Did you actually do this? Is there something like that? That's literally an example of some like just you know a fun..."
Howie Liu emphasizes the necessity of keeping pace with the rapidly evolving AI landscape. He compares the current AI environment to the mature SaaS era, where understanding competition was crucial. Liu stresses the importance of hands-on experience with new AI products, rather than relying solely on articles or tweets, to truly grasp their capabilities and potential applications.
"entertainment value to just using AI period because like a it's it's it's not it's not like perfectly predictable. So I think the element of like you're not quite sure what you're going to get, you kn..."
Howie Liu discusses the cultural shift at Airtable towards encouraging employees to explore AI tools playfully. He suggests that team members should feel empowered to block out time for experimentation, fostering a creative environment. Liu shares examples of how he leads by demonstrating the use of AI in practical applications, moving away from traditional documentation to interactive prototypes.
"all. And combining this with our point earlier of like a lot of this has to be experience, not just like read. Like you can't just read like the write up on TechCrunch or or you know even a tweet abou..."
In this segment, Howie Liu outlines the shift from traditional documentation to interactive prototyping in product development. He advocates for showcasing actual demos and prototypes instead of static presentations, emphasizing the importance of real-world testing. Liu believes that this approach enhances understanding and accelerates the feedback loop, ultimately leading to better product outcomes.
"AI/ Lenny for people that work for you across Air say the product team PMs maybe engineers designers how have you adjusted what you expect of them to help them be successful in this new world. one is,..."
Howie Liu explores the evolving roles within product teams, highlighting the value of individuals who possess hybrid skills across design, engineering, and product management. He notes that those who can navigate multiple disciplines will thrive in the AI landscape, as they can create more interactive and engaging products. Liu emphasizes the need for team members to embrace a hands-on approach to AI tools to enhance their effectiveness.
"care about and maybe even like ask it to like okay summarize this all into like a final, you know, kind of like memo output and then intentionally share that rather than expose the fact that like I'm ..."
Howie Liu discusses the implications of AI on team structures and productivity. He suggests that AI tools enable teams to accomplish more with fewer resources, allowing for greater efficiency. Liu reflects on how this shift may change the dynamics of product teams, encouraging a focus on collaboration and innovation rather than traditional hierarchies and rigid timelines.
"experimentation and iteration driven. Of the different functions on a product team, PM, engineering, design, who has had the most success being more productive with these tools and how do you think th..."
In this segment, Howie Liu explains how AI tools enable teams to accomplish more with fewer resources. He illustrates how Airtable's platform allows for the creation of AI applications, emphasizing the potential for innovation and efficiency in product development.
"getting hands-on rather than seeing their role as you know kind of writing documents writing PRDS. Do you see one of these roles uh I don't know being more in trouble than others just like you need fe..."
Howie Liu shares insights on fostering a growth mindset within teams at Airtable. He encourages employees to invest time in learning and experimenting with AI tools, which can lead to increased effectiveness and innovation in their roles.
"right and I'm always telling the team like look like the great news is like we have it's like we have all these fruit trees and Like there's so many crazy lowhanging fruit, right? Like and you got lit..."
This segment focuses on the necessity for product managers, engineers, and designers to develop cross-disciplinary skills. Howie Liu argues that understanding each other's roles enhances collaboration and leads to better product outcomes.
"looking more like a hybrid PM prototyper who has some good design sensibilities and by the way like I think some of the best edge PM and design cultures respectively over the past even few decades hav..."
Howie Liu emphasizes the importance of hands-on experience in product design and development. He advocates for using existing products as learning tools and encourages continuous experimentation to refine skills and enhance product sensibilities.
"you know you could be a designer who's really good at thinking about UX and interaction design and then just like good enough to be dangerous on thinking about like what's technically possible and lik..."
In this segment, Howie Liu advises aspiring product developers to choose projects that are both useful and enjoyable. He highlights the value of working on personal projects to develop skills and foster creativity in product design.
"then going and trying to build like my own weekend project ideas, right? Oh, I want to build like a Yelp style app with a map view and then also a list view. And I want it so that when when you pan ar..."
Howie Liu discusses the importance of empowering teams to explore and prototype new ideas within their roles. He encourages a culture of experimentation, allowing team members to take initiative in developing AI functionalities.
"right? I mean like I am basically telling our teams on the AI platform um uh group especially like look like you know in that that lowh hanging fruit metaphor it's like I'm not being prescriptive with..."
Howie Liu shares his perspective on the balance between vibes and evals in product development. He suggests starting with open-ended testing to explore new ideas before defining specific evaluation criteria, especially for novel product experiences.
"functionality. I actually tried to do exactly that. The problem I ran into, I wonder if it's changed, is there's no API for uh for chat GPT deep research yet. There is now there is now ends up being u..."
Howie Liu discusses the importance of flexible evaluation methods in AI product development. He emphasizes starting with open-ended testing to discover effective use cases before applying structured evaluations. This approach allows teams to creatively explore AI capabilities and iteratively refine their products based on real-world performance.
"like the prompt or the model or like the the agentic workflow used to generate the these outputs and you have to define like you know what does good look like right by definition for the eval like I w..."
In this segment, Howie Liu reflects on the need for companies to reset their expectations regarding pace and urgency in AI development. He advocates for rapid experimentation and encourages teams to engage deeply with AI tools, fostering a culture of play and exploration to better understand their capabilities and improve product offerings.
"like the the uh the the output for that, right? Um, but like by that point, you've probably already scoped the product and maybe the way we would merchandise it in the the in air table is not like a c..."
Howie Liu shares insights on the necessity of breaking down organizational silos to enhance collaboration across teams in the AI landscape. He argues for a more integrated approach where roles are less compartmentalized, allowing team members to be versatile and outcome-oriented, ultimately driving innovation and efficiency.
"I think just to really really try to break down ro silos like and I think that's true certainly for EPD um in the typical like um you know EPD triangle but I also think it's it's probably true even fo..."
Howie Liu reflects on the counterintuitive lessons learned while scaling Airtable. He contrasts the artisanal approach of early-stage startups with the industrialized processes often recommended for larger companies, advocating for maintaining holistic thinking and product innovation as organizations grow.
"wants to compete in this new arena. That is that is a great addition. It almost feels like you go back to startup times when everyone's doing a bunch of stuff. There's no like here's the head of produ..."
In this segment, Howie Liu emphasizes the importance of understanding the reasoning behind decisions made by successful leaders. He encourages a reflective approach to advice, focusing on the context and rationale rather than simply following recommendations, which can lead to more tailored and effective strategies in product development.
"first place. And then I think as you scale up you know the default guidance that you often get from you know like operational experts and and you know kind of like larger scale you know kind of uh uh ..."
In this segment, Howie Liu explores the concept of 'founder mode' and the balance between being detail-oriented and avoiding micromanagement. He argues that while it's essential to care about important details, leaders must also trust their teams to foster innovation and collaboration across departments.
"actually is very uh informative. It's interesting how this idea founder mode is not so different from this ICE trend that you're following and it's Yeah. Yeah, it's like being in the weeds, being in t..."
Howie shares his personal experience of finding joy in being an engaged CEO who is involved in the details of product development. He reflects on the importance of staying connected to the core aspects of the business that initially inspired him, emphasizing that this connection is vital for long-term success and satisfaction.
"I think um like the really cool thing about uh you know CEOs as IC's and frankly any leader playing more of an IC like role and being in the details is I think for the right type of person it's it's a..."
Howie Liu advises aspiring leaders to remain connected to the aspects of their work that they love, even as their roles evolve. He discusses the challenges of scaling a company and the importance of not losing sight of the passion that drove the initial success, encouraging leaders to prioritize their interests in product development.
"guess I'm just more and more skeptical that that like hands-off, you know, pure delegation, uh, you know, and process management role ever works as a CEO. Like maybe maybe you just like you go through..."
In this segment, Howie emphasizes that anyone can learn the skills necessary to thrive in the AI-driven landscape. He encourages professionals to bolster their technical abilities, highlighting that with the right resources and dedication, individuals can become versatile product engineers and designers, adapting to the demands of the AI-native era.
"to keep doing this for for a long time. I I I think that's so true. And to me, that's why there's always been a difference between entrepreneurs who love the the act of building a product or, you know..."
Howie discusses the unprecedented opportunities for learning and building in the current technological environment. He highlights the availability of resources and tools that make it easier than ever to acquire new skills, encouraging listeners to take advantage of these advancements to enhance their capabilities in software engineering and product design.
"empowering way to end it. And I just to double down on that, it's never been easier to learn these things. Like there are super intelligences that you can talk to that do a lot like as they're buildin..."
Reflecting on the evolution of technology, Howie shares nostalgic anecdotes about the early challenges of building applications. He contrasts the past complexities with today's more fluid and accessible development processes, celebrating the advancements that have simplified the creation of digital products.
"builder. You remember spacer.gif. Uh, it's like to create like to line stuff you just know I remember invisible one pixel thing that you just stick in places. Yeah. Yeah. No, I don't. Oh my god, what ..."
Howie Liu shares his thoughts on the interconnectedness of ideas, likening it to the concept of 'inception' where each book or idea leads to another layer of understanding. He discusses his enjoyment of the TV show 'The Studio,' highlighting its entertaining take on Hollywood's inner workings and how it resonates with his experiences in tech.
"inception where every book, every subsequent book was like you dropped into another like you you incepted into like another layer, right? Awesome. Okay. What's a favorite recent movie or TV show you'v..."
Howie expresses his admiration for Runway, a software product that enhances video creation with advanced controls and photo realism. He appreciates its underdog story in a competitive landscape dominated by giants like Google and OpenAI, emphasizing the innovative spirit of smaller companies in the AI space.
"Do you have a favorite product you recently discovered they really love? Could be an app, could be a gadget, could be a clothing. So, okay. So, I I'll give uh two uh because I feel like I have to I ha..."
Howie discusses his newfound interest in artisanal clothing produced by small-scale Japanese manufacturers using traditional methods. He reflects on the value of slow production processes in a fast-paced world, appreciating the craftsmanship and nostalgia associated with vintage styles.
"awesome you know uh video experiences right so that's the software And then a very very uh kind of nerdy um uh real world uh answer on product is I kind of just recently got into like this whole um co..."
Howie highlights Self Edge, a store in San Francisco that specializes in artisanal clothing, showcasing various small-scale makers. He shares insights about brands like Studio Darton and Toyo Manufacturing, emphasizing the blend of American post-war aesthetics with Japanese craftsmanship.
"to be really good stuff. Is there is there a brand you want to share that is that or is this like you want to keep it under the radar? Um actually so Self Edge which actually has a a storefront like t..."
Howie reflects on a life motto inspired by psychologist Paul Ki, emphasizing the importance of humility and gratitude in shaping one's outlook on life. He discusses how this mindset can lead to more opportunities and positive experiences, even in challenging situations.
"clothes. I feel like we just tapped into what could be a whole other podcast conversation about clothing and craftsmanship, but let's I'm going to pull us out of that the next uh franchise or just How..."
Howie invites listeners to connect with him and explore Airtable, encouraging feedback and collaboration. He emphasizes the platform's experiential nature, urging users to dive in and start building, while also expressing his passion for product development in the AI era.
"maybe even for like you know the the whole uh lifetime that uh super resonates that is really powerful advice that's hard to internalize but important yeah um easily said hard to uh practice yeah uh w..."