"It speaks to the miracle of podcasting and the 📍 fact that you really never know who is listening. And if they like what you're doing, it's they're going to invite you to very unique experiences. Mon..."

"I try to go way harder in the reverse direction and do exploration as a service. I don't think you build a great company or a great life for that matter without having persistence. If you type www.rel..."

"So this is a listener generated podcast. My guests are David Senra, the rockstar, apparently, of podcasting with his Founders podcast, which is part of my son Patrick's Colossus network, and one of my..."

"Thank you for doing this with me. The thing with you guys, man, is what I should do is just hit record before you even come on because we are 30 or plus minutes deep in what was an incredible conversa..."

"And one of the miracles about podcasts is like you never know who's listening, even meeting you where I go on Patrick's show, you like it, you listen to it twice, and then a few hours later you're lik..."

"I'm like, oh my God, and I didn't tell anybody about it. And so I told my wife the day of, I'm like, "listen, I'm going to this lunch with Sam Zell. Here's my location in case I get kidnapped, there's..."

"Jim, you're a legend. I just want to talk to you, dude. I want to hear the shit that happened, your fucking experience." And Sam's obsessed with the podcast. He's like, "Why did you start a podcast? H..."

"And if you love it, you'll be very good at it. And then the money will come with it." But he's like, "I never chased the money. I chased freedom and the freedom got me the money." And then he talked a..."

"He's like, "I optimize for freedom and I only do shit that's fun." Jim O'Shaughnessy: Liberty, I'm going to bring you in because you're somebody who I admire greatly as you know, and you've optimized ..."

"I can tell you that only about eight when I asked them, "So what was your passion?" Only eight said I wanted to get rich. All of the others of the hundreds of people that I spoke to, their eyes lit up..."

"have some great ideas on it, David, but so do you Liberty and you've optimized for freedom and for doing your own thing. Talk a bit about how you decided what I really need to optimize for freedom as ..."

"And David, the story's so great, and I have to ask you, right, you've read much about Sam Zell, did you going in, did you feel like you already knew him or did you have a massive update to the model? ..."

"And so where we've first connected, when he first sat down, I was like, all right, listen, I don't know how much time I got at this guys, but his time's very valuable. So I'm going to come out swingin..."

"Your dad was voracious for information, that saved his life. And yet when you tell the story of you being a teenager, a young man," because he started his company, he was like 19-20 years old veraciou..."

"Jim O'Shaughnessy: Yeah, I remember that as a Tom Peters quote, but a slightly variant where he says, "If I pay $25 for a book that I get, one great idea from, the return on investment that I'm gettin..."

"Liberty RPF: I think it's a great fuel, it's a great starting point. I feel like most people specialize way too much, right? We've talked about that before. I feel like one way to get out of that trap..."

"I feel like for everyone out there, your very favorite thing in life is out there and you haven't found it yet. It's so sad for those that don't explore enough, that don't stumble upon it, right? It's..."

"And maybe you don't have time to spend all day looking through stuff, but whatever I find interesting, I'll give it to you. Jim O'Shaughnessy: And I love that concept, as you know, you and I talked of..."

"the power of these tools. David, I want you to add to the list though, because as both of you know, I can't help it, I build algorithms in my head as I'm listening and I'm just like, ooh, I might be a..."

"But this obsession and persistence where everybody around him was like, "Ralph, why are you so obsessed?" He was a tie salesman, and yet he'd go and talk to Taylor's and people selling men's wear suit..."

"Then he winds up selling to Bloomingdale's, right? And he's like, "Hey, I don't have any money for advertising. I'm selling a lifestyle and an idea." At this time he's producing ties and shirts and su..."

"Jim O'Shaughnessy: Totally agree. And as you were talking about Ralph, who lives here in Greenwich, by the way, I see him and his wife on Greenwich Avenue quite frequently. So they're out and about. T..."

"Digital assets want to be free. And because if you are a widget maker, the cost, even if you have a monopoly on widgets, if it's a physical widget, the cost of the millionth and first widget is someth..."

"Reputation, persistence, quality, all of those things continue to matter because you can't fake them and you can't digitize them. These are things, these are aspects of personality which kind of leads..."

"extensively. Liberty RPF: Yeah and before I do, when I was listening to you and David about persistence and Ralph Lauren and all that, I thought of a metaphor. I don't know if it's a good one, but I l..."

"The icebreaker image came to me, I don't know if it's a good image, but- Jim O'Shaughnessy: I actually think that's a great image and it also ties in David to what you and I talked about when we did o..."

"Jim O'Shaughnessy: Exactly. David Senra: That's a Bezos quote. He makes the point. He's like, "If people have something to fall back on, they usually fall back on it." He's like, "So you have plan B? ..."

"throw it to both of you. Let's talk about this idea of ... and I'm going to tie it to Liberty's icebreaker thing. If we're going to icebreaker this, what advice would we give that young person of toda..."

"It's far superior and it's available for free to 16-year-old kids, 17-year-old kids. I get the craziest messages where people have 16, 17-year-olds listening to the podcast. They want to be an entrepr..."

"That's the way I think about ... my personal curriculum is essentially two things. It's books and podcasts and I think a combination those, it's very hard to beat those two things. Jim O'Shaughnessy: ..."

"About education, last time we spoke, Jim, I spoke about how important it would be for our kids. If I could teach my kid math and languages and all that inside of a Minecraft type game or something, tw..."

"I feel like there's a great analogy by I think [inaudible] who said that there are some people who have maybe, I don't know, they're 80 years old, but they have maybe 15 years of lived life because al..."

"It's pushing people in the direction of every single one of your days should be the same. You should basically be a machine. Ironically, maybe it'll be the machines that we're building right now that ..."

"David Senra: You know what jumps out when Liberty says some people live 15 years in an 80 year life and some people are like vampires? The book that you and I were talking about, the one that you just..."

"I just got a new biography by her, which covers Churchill when he was in the Boer War. I don't know how to pronounce that, but he's like a young man, a really young man. I have another biography. That..."

"Da Vincis. I know me and Liberty had talked about this before. It's like I'm guilty of this because I'm overs specializing. I'm only doing a podcast, but I tend to admire the people like the Franklins..."

"Acting is thinking in many respects, right? Because you got to see if you have these great thoughts but you don't act, it's a daydream and it doesn't matter. But then I just started obsessing. I start..."

"One of our things at OSV with the fellowships, find and fund. 10 years ago, am I going to find somebody in Ethiopia who's got a brand new idea about how to study animal consciousness and then bring it..."

"We're limited by mindset. Everything that humanity is doing today, all science, all technology is something that someone came up with that someone built. There was nothing that said that it had to hap..."

"You need a program kind of like JFK deciding to go to the moon. If you don't decide to do it, you don't do it. Jim O'Shaughnessy: I was seeing the video of him in that speech. Liberty RPF: Exactly. Do..."

"tell me to write a book forever. I fought it, I fought it. It was so hard to do." He's like, "You know what one my favorite day now of the week is," he's like, "It's Monday." He goes, "Because every M..."

"it and promote the hell out of it. Jim O'Shaughnessy: I obviously agree. I always say that I want to root for things as opposed to against them. I love your take on that, though. I prefer it actually,..."

"The way our brain works is I'm glancing around the room here and my brain stops taking it in because there's nothing new. If there was something new or there was a mouse running at me over here, I wou..."

"So we're making a movie about my friend David Rhoiney, who I discovered through ... Again, would've never discovered David in the old world because I'm a big believer, and if you want to try to unders..."

"But anyway, our use case was you can come co-host on Infinite Loop so you can be the guest. The guy who bought it was like, "Can I suggest somebody?" and I'm like, "Sure." So he suggests David because..."

"Oh, and by the way, naval officer. Oh, by the way, wanted to become a doctor, now is a robotic surgeon. He's like young. Maybe he's our Teddy. Maybe he's our Teddy. Liberty RPF: There's still time. Th..."

"My view is you need to hear them out. You need to have a conversation with them. You need to be able to engage. Because just telling them they're wrong, that's dumb to me. It's like, have you ever tho..."

"And then the last thing I'll say is another O'Shaughnessy advisory council member, Rory Sutherland, had a great quote and it ties to the appreciators of art. And his quote is, "Value resides not in th..."

"That part we've unbundled into the other part, which is the taste of the person making it, all of the decisions. Anyone can download Stable Diffusion and have it around 24/ 7, generating thousands of ..."

"Say I'm become a great painter at this type of oil painting and I make a certain type of painting. Will I spend 15 more years learning a totally different type of art, a sculpture or a different type ..."

"Liberty RPF: And I have some cabins in the woods. I have some huge AI robots and museums based on one of my piece. All these things are very different in some ways. But in another way, you could proba..."

"We built this iPhone because of cumulative cultural knowledge." It's when the printing press got invented. By the way, there were people against that too. Liberty RPF: Oh, yeah. Jim O'Shaughnessy: "Go..."

"And I can't remember who he stole it from. But this is in itself an example. I'm making a point based on all of these other people who have added to my learning base. Liberty RPF: And what is new righ..."

"When you say that the iPhone is the end result of a cumulative, all kinds of industries that add to build up to the point of being able to do touchscreens and systems on the chip that use milliwatts a..."

"And so was not based on much else, in the sense that so many discoveries, if this person wasn't finding it, someone else was finding it two years later. Well, even Einstein was based on a bunch of not..."

"I study beginning of industries for a living is one way you can think about Founders podcast. And humans just say the same shit over and over again. They're terrified of any kind of new change. And pe..."

"They're like, "We can't make any money anymore." I think they're in Scotland, goes to America. Andrew Carnegie starts working in factories at 13 years old. And his entire career, whether he was learni..."

"Jim O'Shaughnessy: Exactly. I love that. And that is another quote of yours I will be stealing. I usually attribute but sometimes I forget because I have the... David Senra: It's okay. Jim O'Shaughnes..."

"tell the difference if they went back to something that they'd done. Even they didn't know which of them had done it. Liberty RPF: Wow. Jim O'Shaughnessy: And so, I'm reading about this and then I rea..."

"You got to say, "Okay, how can I share this with the world?" And if your mentality... Because this is another thing I've been obsessed with. We start as on the planes, the world's very inhospitable pl..."

"And so that drove all sorts of things. But it drove coordinated markets and it drove a lot of the thinking that led us to where I think we are today. Which is we have the potential, I don't know that ..."

"And so, I think the big, big question here, and God, I would love advice because how do we get people to understand this? Because I'm a well-known anti-authoritarian. I view my purpose in life is to b..."

"I can only say my answers to those question is through my actions. And those are my actions. Jim O'Shaughnessy: I agree. Liberty, how about you? Liberty RPF: I agree with David that on the individual ..."

"Like, I'm not part of the Ivy League network and I don't have capital. I can't buy machine. Too many things stop them, so they didn't flourish and create this. Now there was some kind of society. That..."

"So, I feel like you can't change the people, but out of everybody, some of those people wanted to do it before and they couldn't because of the structure. And now the structure is much, much more perm..."

"He's like, "So you've done your homework on Jeremy, I hope?" And I'm like, "Uh, no." But the point I want to bring back is, it turned out great. And he asked really great questions. He was interviewin..."

"I have this concept that isn't unique to me, I got it from Bucky Fuller. People are either tuned in or not tuned in. And you can't get mad at people for not being tuned in yet. All you can do is try t..."

"one, you guys are going to become my first like six-hour podcast. Fuck it, man. I'm releasing- Liberty RPF: You're going to do a Lex Fridman? Jim O'Shaughnessy: I'm going to release the whole thing, j..."

"That's bullshit, man. And he's one of the smartest guys in the world. And to read that really disappointed me. And maybe I'm naive, maybe I just have too much faith in humanity and our ingenuity. But ..."

"to get into. David Senra: The one thing that is shocking to me is think about where all the innovation... I'm heavily biased to America, I grew up here. I'm going to live here forever. All the innovat..."

"So you just talked about, I really think the biggest threat is we have this almost calcified foundation of gatekeepers and it's like, yeah, that's great. We're making leaps and bounds in information t..."

"Anyway, that's all I'll say about it. Jim O'Shaughnessy: So this is the note I'm going to stop us on, because this leads to my next ask for both of you. This is a topic that has obsessed me for a long..."

"You were talking about the Sam Zells. Let's do a Larry David arc here and we're going to come right back to the beginning. So Sam Zell's family came here because this was where everybody wanted to be...."

"he was obsessed by certain things. So we've set up our next podcast... What's the one like on ESPN where they have the people... Patrick said Sports Center? I know nothing about sports- David Senra: Y..."

"Jim O'Shaughnessy: Love it. David? David Senra: My first request would be find people you're interested in and read their biographies. I promise you, I really believe with every bone on my body that i..."