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Office Hours with Kevin & Qasar

Office Hours with Kevin & Qasar

41 segments available

Talk at Startup School Europe 2014 at The Brewery in London

Segments Timeline

1
0:02 - 0:30
0:27 duration73 words

Meet Kevin and Qasar

Kevin Hail and Qasar introduce themselves as partners at Y Combinator, sharing their backgrounds and experiences in the startup ecosystem. Kevin discusses his journey with WFU Online and its acquisition by SurveyMonkey, while Qasar highlights his experience with Talkman and its acquisition by Google, setting the stage for their insights into startup mentorship.

"all right hi everyone my name is Kevin hail I'm a partner at y combinator um I went through YC myself back in 2006 uh co-founded a company called wfu online form Builder um ran that company for about ..."

2
0:30 - 1:06
0:36 duration135 words

Understanding Office Hours at YC

Kevin and Qasar explain the concept of office hours at Y Combinator, detailing the different types available to startups. They emphasize the importance of group office hours for peer learning and individual office hours for personalized guidance, highlighting how these sessions help founders tackle common challenges.

"partner at YC uh quick history is I went through YC in Winter 11 uh and we had a company called talkman and talkman lets consumers send messages to businesses and vice versa uh we were acquired by Goo..."

3
1:06 - 1:58
0:51 duration197 words

Types of Office Hours Explained

The partners delve deeper into the four types of office hours at YC: group office hours, individual office hours, investor office hours, and company office hours. They clarify how each type serves different purposes, from fostering community among startups to providing tactical advice from industry experts.

"different types of office hours there are group office hours in in the sense that when you're a startup you actually are sub broken into many groups at YC and Kevin and I have group office hours with ..."

4
1:58 - 3:01
1:02 duration258 words

Maximizing Your Office Hours Experience

Kevin shares tips for startups on how to make the most of their office hours with YC partners. He stresses the importance of being concise, knowing your numbers, and coming prepared with specific problems to discuss, rather than treating the session like a pitch.

"office hours so Alfred and I actually did office hours when we're going through talkman so investors come to YC we pair them up and and literally go through you know what the companies and short short..."

5
3:01 - 4:44
1:42 duration408 words

Avoiding Common Pitfalls in Office Hours

Qasar and Kevin discuss common pitfalls startups face during office hours, such as repeating the same issues without demonstrating progress. They encourage founders to show how they have acted on previous feedback and to bring new challenges to the table for discussion.

"right that changes the dynamic a little bit of the other thing is um I want to talk a little bit about sort of like if you get a chance to do office hours either with YC Partners or other sort of nota..."

6
4:44 - 5:02
0:18 duration59 words

Introducing Zifi

The session transitions to the first startup, Zifi, where Lauren introduces the company. Zifi focuses on profiling high-growth small and medium-sized companies to leverage their culture and employer brand as a competitive advantage in attracting talent.

"over again all right with that let's do the deal first company is zifi and I think we have Lauren let's give him a round of [Applause] [Music] applause this is really uh this is really turning into a ..."

7
5:02 - 6:03
1:01 duration218 words

The Challenge of Attracting Talent

Lauren explains the challenges startups face in recruiting talent due to limited employer branding. She discusses how Zifi helps these companies showcase their culture to attract job seekers who may not be aware of their existence.

"what you do so we are zifi we profile high growth uh exciting small and mediumsized companies to leverage their uh company culture and employer brand as competitive Advantage so we build online profil..."

8
6:03 - 7:15
1:12 duration283 words

Marketplace Dynamics in Recruitment

Kevin and Lauren discuss the dynamics of the recruitment marketplace, focusing on how Zifi is positioned to help companies attract candidates. They explore the importance of showcasing company culture and how it can lead to higher engagement from potential applicants.

"I mean if I you know we we did startups one of the first things you would see when you see a job board is do you actually are there other companies on there that are relevant how do you get kind of th..."

9
7:15 - 8:48
1:32 duration369 words

Challenges in Candidate Engagement

Lauren shares insights into the challenges Zifi faces in engaging candidates and the misconceptions about startups among job seekers. She emphasizes the need for startups to effectively communicate their value propositions to attract the right talent.

"side yeah correct um on the on the candidate side you know our kind of uh you know our strategies are just kind of with our with our networks leveraging the student student societies on campuses I kno..."

10
8:48 - 10:23
1:34 duration387 words

Building Awareness Among Students

The discussion shifts to strategies for building awareness of Zifi among students. Lauren explains their current approach of leveraging personal networks to reach potential candidates and the importance of creating a strong presence in the job market.

"stage we've had we've had candidates go through to interview how long have you guys been working on this uh so about six months so we went live uh about a month ago with all our companies on there so ..."

11
10:25 - 11:00
0:34 duration148 words

Expanding Company Partnerships

The duo discusses their strategy for expanding the number of companies on their platform. They highlight the role of client recommendations and the need for a viral loop to increase visibility and engagement among potential employers.

"you know we we need a job what kind of companies have you have you got and then we you can show them the profiles and they and we're careers events so with universities and the advantage as well is ho..."

12
11:00 - 11:45
0:45 duration176 words

Understanding Company Culture

Kevin and Qasar delve into the concept of company culture and its significance for students. They explore how to effectively communicate the unique aspects of each company's culture to attract the right candidates, emphasizing the need for authenticity in their messaging.

"Loop so beyond the your original you know so let's let's go back to the actual applicants beyond your friends and people at your uni what how are you going to kind of communicate this the value propos..."

13
11:45 - 12:50
1:05 duration263 words

The Importance of Authenticity

The discussion turns to the authenticity of company culture and the potential pitfalls of misrepresentation. Kevin warns that students will quickly discern whether a company's culture is genuine during interviews, stressing the need for transparency in their platform.

"what context are you you know do you want toang the thing I'm worried about right now is like you have done a really good job at building like a company branding yeah like service right but like that ..."

14
12:50 - 14:10
1:20 duration342 words

Market Demand for Job Sites

Kevin raises concerns about whether there is a genuine demand for a job site focused on company culture. They discuss the importance of validating their concept with students and the risk of building a platform that may not meet market needs.

"you sort of say on the website once they go in there for the job interview the students are going to know whether that company is lame or it's like saying I'm cool you can say you're cool but we know ..."

15
14:10 - 15:00
0:50 duration185 words

Targeting the Junior Job Market

Qasar explains their focus on the junior job market, discussing the challenges graduates face in exploring opportunities beyond traditional firms. They highlight the need for education and awareness to encourage students to consider high-growth startups.

"you actually build something that people actually don't want um even though it sounds like something that people would want so changing gears just a little bit um have you considered it like actually ..."

16
15:00 - 16:00
1:00 duration241 words

Educating Students on Opportunities

The conversation shifts to their efforts in educating students about job opportunities in startups. Qasar shares their strategies for engaging with student societies and running office crawls to provide firsthand insights into the startup environment.

"they just don't seem to want to explore that so um you know why uh I think a lot of it is down to sort of pressure from parents that's feel like you're just guessing right now um so we've done we've d..."

17
16:00 - 17:00
1:00 duration238 words

Ensuring Quality Company Listings

Kevin and Qasar discuss the importance of maintaining quality in the companies listed on their platform. They emphasize the need for a filtering process to ensure that only high-performing, people-centric companies are featured, which is crucial for attracting students.

"existed in my own so you're saying the biggest problem is education right now are you guys educating students how are you doing that so we've got sort of non-financial Partnerships with a lot of the s..."

18
17:00 - 18:10
1:10 duration269 words

Assessing Company Authenticity

The duo reflects on the challenges of verifying the authenticity of companies seeking to join their platform. They discuss the methods they use to assess company culture and ensure that the companies represented are genuinely appealing to students.

"lame because if the companies that get in are lame students who are who actually you know bought that call to action whether they hear from another Society maybe they're in some professional societ ac..."

19
18:06 - 19:04
0:57 duration238 words

Streamlining Company Assessments

Kevin and Qasar talk about the need for a more efficient way to evaluate companies for their platform. They aim to develop metrics that allow them to quickly determine whether a company should be featured, ensuring that students are presented with quality opportunities.

"like again how do you actually test that the companies are not lame yeah I think at the moment it's very sort of time intensive on my side so I do a lot of the client Side Sales um and it's sort of ju..."

20
19:04 - 19:45
0:41 duration153 words

Transitioning to Individual Office Hours

As they wrap up their discussion, Kevin and Qasar reflect on the differences between conducting office hours on stage versus in private. They express a desire to dive deeper into specific company cases during individual sessions, highlighting the nuances that can be missed in a public setting.

"you theator thank very much it is strange doing office hours because you know on stage because when you're when you're doing individual office hours we can bring up the next company viy uh as we you k..."

21
19:45 - 20:00
0:15 duration57 words

Introducing VY: A Retail Analytics Startup

Odo Moke introduces his startup, VY, which aims to enhance the understanding of customer behavior in retail environments. He explains how their platform uses sensors to track customer movements and provide valuable analytics to retailers.

"name and uh a little bit about your startup sure uh I'm Odo Moke and I am the founder and CEO of a startup called VY vui is essentially we're a platform trying to make the physical world an easier pla..."

22
20:00 - 21:01
1:00 duration226 words

Innovative Customer Tracking Solutions

Odo elaborates on the technology behind VY, detailing how they utilize Wi-Fi sensors and 3D cameras to accurately track customer movements within stores. He addresses common challenges in the industry and how their solution stands out.

"mean literally you like said a sentence and I don't know what that means all right Lally I'm a retailer what does that mean to me you're a retailer we put sensors in your stores we detect customers as..."

23
21:01 - 22:01
1:00 duration231 words

Retailer Needs and Analytics

The conversation shifts to the specific analytics that retailers seek from VY's platform. Odo discusses the importance of understanding visitor behavior, including dwell time and conversion rates, and how these metrics can drive sales.

"world this is live right now how how many customers do you have uh we have four customers four customers is that four locations or four companies four companies okay four how many locations uh they're..."

24
22:01 - 23:03
1:02 duration234 words

Understanding Retailer Pain Points

Odo shares insights into the challenges faced by retailers in adopting new analytics technologies. He explains how many retailers are overwhelmed by existing data and may not see the immediate benefits of implementing VY's solutions.

"retailers actually track people who move into their stores using a footfall counter it's either a physical one or or an actual footall counter above a door why aren't the other people tracking so thos..."

25
23:03 - 24:10
1:06 duration267 words

Navigating the Sales Cycle

The discussion focuses on the sales cycle for VY's product, with Odo explaining the typical timeline from pilot testing to full rollout. He shares insights from previous experiences and the importance of patience in the retail analytics market.

"of data so with the dwell time we see a relationship between the amount of money people spend and the amount of time they spend so literally time being money uh for every 1% increase in dwell time you..."

26
24:10 - 25:14
1:03 duration255 words

Overcoming Objections from Retailers

Odo addresses the common objections he faces from retailers when pitching VY's solutions. He discusses the need for actionable insights and how to effectively communicate the value of their analytics to potential clients.

"now so you guys you're running the pilots um when is the next step for those Pilots where they become like paid customers uh so the steps are typically six months uh 3 to six months to a pilot and the..."

27
25:14 - 26:49
1:35 duration382 words

Building Industry Benchmarks

The segment concludes with a discussion on the potential for creating industry-wide benchmarks based on VY's data. Odo emphasizes the importance of understanding customer behavior across different retailers and the challenges of convincing businesses to adopt new metrics.

"problem fors compan one suggestion would be is to the the value to adjust that value prop to say Hey listen we actually make this digest we make this actionable through these different ways because ev..."

28
27:03 - 28:00
0:57 duration243 words

Sales vs. Product Focus

This segment explores the balance between sales and product development in startups. The speakers challenge the assumption that long sales cycles are necessary and encourage a focus on providing immediate value to clients. They discuss the importance of pilots and how to ensure that clients see actionable results from their data.

"now challenge yeah are you what are you spending most of your time on right now product or sales no most of the time is sales which makes sense yeah and then I here's the thing I'd want to like challe..."

29
28:00 - 29:03
1:02 duration263 words

The Importance of ROI

The discussion centers on the critical role of ROI in convincing clients of a product's value. The speakers emphasize that startups must clearly demonstrate ROI to avoid being perceived as just another consultancy. They highlight the need for startups to set clear expectations and metrics for success during pilot programs.

"amount why that rather than like recurring like a it is a recurring R still recurs yeah so where are these Pilots right now are they like 3 months in four months in so the first of those is about a mo..."

30
29:03 - 30:00
0:57 duration221 words

Navigating Pilot Programs

In this segment, the speakers discuss the challenges of running pilot programs effectively. They stress the need for hands-on account management to help clients understand and utilize the data generated during pilots. The conversation highlights the importance of guiding clients towards actionable insights to ensure the success of the pilot.

"of the DAT right because that means you're really I mean you don't what you don't want to become is you don't want the company to become a consultancy essentially a consultancy so if you have a produc..."

31
30:00 - 30:10
0:09 duration21 words

Closing Thoughts on Value Delivery

As the segment wraps up, the speakers reflect on the importance of delivering clear value to clients throughout the sales process. They emphasize the need for startups to focus on actionable insights and measurable outcomes to build trust and ensure long-term success.

"unfortunately but on that note yeah good way to finish okay it's pleasure talking to you thanks Kevin [Music] [Applause] [Music]"

32
33:33 - 34:03
0:29 duration105 words

Navigating the Signup Flow

In this segment, Kevin shares his experience navigating the signup flow of a product called Screen Push. He discusses the initial impressions of the homepage and the confusion surrounding the product's purpose, highlighting the importance of clear communication in user onboarding.

"product through the signup flow and it took like a billion screenshots of going through that experience I'm just going to sort of narrate and go through it here so here's this the front page uh of scr..."

33
34:03 - 34:40
0:37 duration147 words

The Problem with Collaboration

Kevin reflects on the ambiguity of the term 'collaboration' as used on the Screen Push website. He emphasizes the need for clarity in messaging, noting that different interpretations of buzzwords can lead to misunderstandings about a product's functionality.

"is so if we scroll down the page a little further and he talks a little bit about his features here so uh in descriptions here each team member is assigned a specific shortcut notifications are subtle..."

34
34:40 - 35:19
0:39 duration146 words

User Experience Insights

Kevin provides feedback on the design and copy of the Screen Push website, praising its visual appeal while critiquing the lack of clarity in the signup process. He shares his personal struggles with the signup flow, emphasizing the need for intuitive design.

"should be an image to be fair on the left that demonstrates what is the screenshot graveyard but but that may have not came up okay it happens it's understandable so I think I think the just before we..."

35
35:19 - 36:01
0:41 duration191 words

Frustrations in the Signup Process

In this segment, Kevin recounts his frustrations during the signup process, including confusion over input fields and error messages. He highlights the importance of user-friendly design and clear instructions to prevent user drop-off.

"big deal because that's how most people are going to discover your product and that's kind of a meta piece of advice is you have all these things that you know what you mean by the word collaboration ..."

36
36:01 - 36:44
0:42 duration217 words

The Importance of Feedback

Kevin discusses the significance of receiving feedback during the signup process. He notes how the lack of confirmation messages can lead to user uncertainty and frustration, stressing the need for effective communication in user interfaces.

"sign up in terms of the emails that he sends all right and in real off hours we wouldn't compliment you we would just go on to the next thing all right cool cool cool good to know good to know so I've..."

37
36:44 - 37:30
0:46 duration182 words

Navigating the App Interface

Kevin describes his initial experience navigating the app interface after signing up. He expresses confusion over the app's functionality and the lack of guidance, underscoring the importance of intuitive design in software applications.

"flow okay which was very frustrating because I'd already gone through a bunch of questions and then I had to figure I think that's when I closed the browser sure sure all right so you go through it an..."

38
37:30 - 38:10
0:39 duration164 words

The Challenge of User Onboarding

In this segment, Kevin highlights the challenges faced during user onboarding, particularly in understanding the app's features. He emphasizes the need for clear instructions and a seamless onboarding experience to enhance user engagement.

"lot of times the hardest part is like getting them to install software so it's weird that it didn't start off with that which is where I went to because I was like let me see what it is before I send ..."

39
38:10 - 39:01
0:50 duration190 words

The Role of Clear Communication

Kevin reflects on the critical role of clear communication in user experiences. He shares his struggles with the app's interface and the importance of providing users with the necessary information to navigate effectively.

"you're into it so I click on here and I see username and I'm like uh I don't remember adding a username to my flow I only put it in email address so I made like I don't know what's going on and I go b..."

40
39:01 - 40:17
1:16 duration246 words

Learning from User Interactions

Kevin concludes by emphasizing the value of observing users who are unfamiliar with a product. He advocates for continuous user testing to identify pain points and improve the overall user experience.

"refreshes backwards but there has no confirmation on it okay except there's an email you do send me and that's the only way I know that the password reset so I probably hit that thing like 10 10,000 t..."

41
40:17 - 41:30
1:12 duration279 words

Wrap-Up and Key Takeaways

In the final segment, Kevin wraps up the discussion by summarizing key takeaways from the user experience analysis. He stresses the importance of understanding user perspectives and iterating on product design based on real user feedback.

"office hours we in regular office hours we would really uh be going step by step and and really figure out okay what would be better copy here what are the individual things we we literally just just ..."