
45 segments available
Cristiano Amon is the CEO of Qualcomm, world-leader in 5G wireless communication and computation systems inside premium Android phones and other robots. Please support this podcast by checking out our sponsors: - Scale: https://scale.com/lex - Truebill: https://truebill.com/lex - BiOptimizers: http://www.magbreakthrough.com/lex to get 10% off - Four Sigmatic: https://foursigmatic.com/lex and use code LexPod to get up to 60% off - Fundrise: https://fundrise.com/lex EPISODE LINKS: Cristiano's Twitter: https://twitter.com/cristianoamon Qualcomm's Website: https://qualcomm.com PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ Full episodes playlist: https://www.youtube.com/playlist?list=PLrAXtmErZgOdP_8GztsuKi9nrraNbKKp4 Clips playlist: https://www.youtube.com/playlist?list=PLrAXtmErZgOeciFP3CBCIEElOJeitOr41 OUTLINE: 0:00 - Introduction 1:26 - Football/soccer 2:21 - Smartphones 4:52 - 5G 21:09 - Snapdragon 27:28 - Apple and Google 32:02 - Future of Qualcomm 43:03 - Autonomous vehicles 44:47 - Robots 47:14 - Chip shortage 51:23 - Lawsuits 54:49 - Leadership 59:08 - Advice for young people 1:03:00 - Meaning of life SOCIAL: - Twitter: https://twitter.com/lexfridman - LinkedIn: https://www.linkedin.com/in/lexfridman - Facebook: https://www.facebook.com/lexfridman - Instagram: https://www.instagram.com/lexfridman - Medium: https://medium.com/@lexfridman - Reddit: https://reddit.com/r/lexfridman - Support on Patreon: https://www.patreon.com/lexfridman
Cristiano Amon discusses the remarkable capabilities of Qualcomm's Snapdragon processors, highlighting their use in both smartphones and space exploration. He emphasizes the technological advancements that allow these devices to perform at levels previously reserved for desktop PCs, showcasing the evolution of mobile technology and its impact on everyday life.
"talking about an exciting thing for an engineer the same snapdragon that goes to a phone and it can go to a galaxy phone for example samsung the same not a special one went all the way to mars you exp..."
In a light-hearted moment, Cristiano Amon shares his thoughts on the greatest football player of all time, revealing his preference for Ronaldo over Pele. This segment captures the cultural significance of football in Brazil and Amon's personal connection to the sport, providing insight into his background.
"you are originally from brazil so let me ask the most important question the most profound question the biggest question who's the greatest football soccer player of all time look everybody's going to..."
Amon reflects on Qualcomm's pivotal role in the development of mobile communication technologies from 2G to 5G. He discusses the transformative impact of these technologies on society, emphasizing how they connect billions of people and devices, and the incredible processing power now available in smartphones.
"qualcomm is largely responsible for 5g and some of the greatest processors in our smartphones ever built so we got communication and computation tech that impacts probably billions of people so if you..."
Cristiano Amon explains the intricacies of 5G technology, including sub-6 GHz and millimeter wave. He outlines the challenges 5G aims to solve, such as data congestion and the need for seamless connectivity, and discusses its potential to revolutionize how society interacts with technology.
"what do you think they would notice so there's road networks there's all kinds of networks there's uh there's lights that keep popping up cities bringing up like from an alien perspective you're obser..."
Amon elaborates on the vision for a fully connected society enabled by 5G technology. He discusses the importance of last-mile connectivity and how 5G will facilitate the integration of billions of devices into the cloud, likening its significance to that of electricity in modern life.
"to eliminate all issues with data congestion whether you are in into stadium we talk about soccer you're in a stadium and everyone should be ability to have access to broadband so deal with congestion..."
In this segment, Amon discusses the concept of the Internet of Things (IoT) and Qualcomm's role in making everyday devices smarter. He highlights examples of technology in retail and manufacturing, emphasizing the vast potential market for smart devices and the ongoing evolution of connectivity.
"the cloud is interesting because the space of everything is constantly increasing that isn't correct you know i don't think the refrigerator over there it looks kind of smart but i don't think it's co..."
Amon addresses the challenges of 5G coverage and the necessity for more spectrum allocation. He explains the differences between sub-6 GHz and millimeter wave 5G, discussing the infrastructure requirements for deploying these technologies and the timeline for achieving widespread coverage.
"speed there's a bandwidth thing and then there's coverage how many people get to enjoy today and how does the progress in the next 5 10 20 30 50 years you think looks like in terms of coverage great t..."
Cristiano Amon shares insights on the complexities of building 5G infrastructure, including the regulatory hurdles and the need for municipal permits. He emphasizes the importance of investment in critical infrastructure to support the future of connectivity and the promise of immersive technologies.
"call the sub six but you needed more you needed to go to the millimeter wave so that's why five 5g is a technology that you can deploy from 450 megahertz as an example or 600 or 700 all the way to in ..."
In this segment, Amon discusses the obstacles Qualcomm faces in advancing technology, particularly regarding regulatory challenges and the time required to build necessary infrastructure. He underscores the urgency of developing 5G capabilities to meet the demands of a connected future.
"resistance is futile okay so uh for millimeter wave we need density of access points and what's the biggest resistance for qualcomm for human civilization is it uh politicians regulators federal regul..."
Amon reflects on the societal implications of rapidly scaling technology, particularly 5G. He acknowledges the excitement and fear surrounding technological advancements and emphasizes the need for a balanced perspective on how these changes will affect human civilization.
"be a conversation with the ceo if i did not ask questions that make you nervous some people raise concerns about there not being enough studies about the effects of 5g on the human body is 5g safe loo..."
Amon discusses the evolution of digital rights as society becomes more interconnected. He highlights the importance of extending rights and obligations to digital identities and mentions the European Union's proactive approach to digital privacy laws, such as the Digital Markets Act.
"required to close the radio link now also you have a number of organizations the fcc for example has rigorous programs which they do a lot of tests uh to validate uh you know the safety of those devic..."
Amon critiques the regulatory process, noting that regulations often lag behind technological advancements. He expresses frustration with how regulators sometimes misunderstand technology, leading to clumsy laws that can hinder innovation while also recognizing the necessity of effective regulation.
"however the concern that people have is when you scale technology exponentially how would that change human civilization i mean that doesn't apply to 5g that applies to every technology how you said s..."
Amon introduces the concept of digital twins and the metaverse, discussing how these technologies will shape our interactions with both physical and digital spaces. He emphasizes the importance of considering human rights in the digital realm as we create more interconnected experiences.
"we're connected and then we're building digital twins of everything right so so when you look at that picture when you look at the picture of this connected society you started to have the following t..."
Amon elaborates on the complex relationship between technology companies and regulators. He advocates for better communication and understanding between the two, stressing the importance of allowing innovation to flourish while ensuring responsible oversight.
"digital to win uh should peop people and government should think about it so that we get the best of a technology we doubt that any downside yeah so when you say digital twin that's one of the other t..."
Shifting focus to Qualcomm's Snapdragon technology, Amon highlights its evolution as a powerful system on a chip that has revolutionized smartphones. He discusses the integration of various technologies into a single chip, enabling advanced capabilities in mobile devices.
"about regulators i think it's a valid point as i said before i think the europeans probably have a very good framework but you know the way the way i'll oh think about it we we depend on have the abil..."
Amon shares insights into the innovations driving Snapdragon technology, including advancements in connectivity, processing power, and graphics capabilities. He emphasizes the importance of creating a powerful yet efficient chip that meets the demands of modern smartphones.
"billions of smartphones over its pretty long history now a decade and a half maybe so it's constantly iterating there's constantly just like a turmoil of beautiful innovations happening so last year w..."
Amon discusses the complexities involved in designing integrated chips like Snapdragon, highlighting the need for collaboration among engineers and the importance of meeting tight deadlines in the competitive smartphone market.
"standpoint ability to get into a single chip of not only all possible connectivity technology from cell alert wi-fi to bluetooth to every single constellation of satellite for position location but at..."
Cristiano Amon discusses the intricate process of designing processors at Qualcomm, emphasizing the need for collaboration among various technologies like CPU, GPU, and NPU. He highlights the importance of quality and discipline in engineering, especially under tight deadlines, and how these factors contribute to Qualcomm's success in the competitive tech landscape.
"the and you have to be good to everyone all of those technologies pack it all in and there's also pressure to make the thing faster and faster and faster and then there's more and more applications yo..."
Amon explains Qualcomm's strategy in the mobile market, focusing on Snapdragon as the cornerstone of premium Android experiences. He clarifies that Qualcomm does not need to outcompete Google or Apple but rather aims to enable the Android ecosystem, highlighting partnerships with major manufacturers like Samsung and the rise of Chinese OEMs.
"change christmas you cannot change black friday you cannot change all of the selling season so the phones are going to launch on time and every technology needs to be there the engineer needs to work ..."
In this segment, Amon elaborates on the evolution of Snapdragon processors and their role in enhancing the Android ecosystem. He discusses how Qualcomm's focus on integrating advanced technologies into Snapdragon chips allows them to maintain a competitive edge in the smartphone market, particularly against companies like Apple and Google.
"like manufacture before you're not allowed to have any mistakes no wonder our name is quality communications oh i never even thought about the qual part quality so quality and there's a bar that's hig..."
Amon shares insights on the changing landscape of personal computers, emphasizing how Qualcomm's technology is adapting to meet new demands. He discusses the impact of the pandemic on PC usage, particularly the rise of video communication, and how Qualcomm is positioned to lead in this evolving market with innovations like 5G connectivity.
"ecosystem so i'll give an example so you ask me the question how to compete with google it's not about competing with google we're the number one enabler of the google android ecosystem and uh the lar..."
In this segment, Amon highlights the introduction of Snapdragon-powered laptops, such as Lenovo's ThinkPad, which offer impressive battery life and connectivity. He discusses how these advancements signal a shift in computing, merging mobile and PC technologies to enhance user experiences in a remote work environment.
"business we do have an apple relationship we provide modem technology to apple to multi-year relationship apple has been very public that they are uh investing to develop their own modem uh but the qu..."
Amon discusses the integration of AI in enhancing communication experiences on PCs, particularly during video calls. He highlights how Qualcomm's Snapdragon technology enables features that improve user interaction, such as maintaining eye contact during virtual meetings, showcasing the potential of AI to transform digital communication.
"okay so excellent can qualcomm also let's take a brief step away from mobile and take on intel and apple and other such companies in the laptop and desktop space so the nature of what a computer is se..."
Amon explains how 5G technology is reshaping the computing landscape, particularly in terms of cloud computing and remote work. He discusses the necessity for high bandwidth and connectivity to support advanced applications, illustrating how Qualcomm's innovations are at the forefront of this transformation.
"the the conversions of mobile and pc and the reason i'm excited about this because you see a lot of things happening that bring this right front and center when you think about the future technology s..."
In this segment, Amon reflects on how the pandemic has redefined the personal computer experience, with a focus on communication as the primary use case. He discusses the evolving expectations of consumers regarding connectivity, battery life, and overall performance, positioning Qualcomm to lead in the next generation of PCs.
"that's now the number one uh use case on a pc so now think about that for a second personal computers now their technologies that people when they're going to buy a pc they didn't care much about it n..."
Amon concludes by discussing the future of work and how technology will continue to evolve to meet new demands. He emphasizes the importance of connectivity and collaboration tools in shaping the work environment, highlighting Qualcomm's role in driving these innovations forward.
"mobile congress uh recently lenovo they have a line of uh of uh enterprise laptops called the thinkpad i'm sure you're familiar with it so they announced the thinkpad based on snapdragon with 5g on 28..."
Amon explores the integration of AI in communication tools, specifically mentioning Microsoft's Windows 11 features that enhance video calls. He reflects on the challenges of virtual interactions and the potential of the metaverse to improve human connectivity, addressing the common frustrations with current teleconferencing technologies.
"and let me go uh one step more microsoft talking about some of the features they're doing now using on windows 11 using snapdragon remember we talked about a snapdragon has an ai processor inside ther..."
Amon speculates on how Qualcomm will be remembered in the future, discussing the company's role in advancing connectivity and computation. He envisions Qualcomm as a leader in robotics and automotive technology, emphasizing the importance of 5G in enabling intelligent devices and the interconnectedness of various technologies.
"opportunity think about it it starts with the pc making the pc giving you a better experience for teams but then it goes right back into this trend of connecting physical and digital spaces and all th..."
Amon explains the concept of edge computing, emphasizing its significance in the evolution of technology. He describes how Qualcomm aims to provide intelligence and processing capabilities to devices outside traditional data centers, highlighting the growing importance of connected devices in various sectors.
"computation might you be become a robotics and car company um i will argue we're already an automotive uh company today and uh but let me tell what i what i would like qualcomm to be remember recogniz..."
Amon discusses the symbiotic relationship between AI and 5G technology, explaining how advancements in connectivity will lead to smarter devices. He highlights the potential for real-time decision-making and improved accuracy in AI models, particularly in automotive applications, as devices become more interconnected.
"qualcomm to be recognized for so by the way for people who are not familiar there's some technical jargon but people use the word edge like edge computing it's by the way that's probably changing what..."
Amon outlines Qualcomm's strategy in the automotive sector, positioning the company as a key technology partner for car manufacturers. He discusses the need for automotive companies to evolve into technology firms and how Qualcomm's Snapdragon digital chassis will facilitate this transformation.
"can make decision in real time provide context information to the cloud to make the models more accurate and as well compare and contrast with the cloud so there's going to be an exponential developme..."
Amon shares insights on Qualcomm's involvement in robotics, highlighting the company's rapid growth in the IoT sector. He mentions specific examples, such as the Mars Ingenuity helicopter, showcasing how Snapdragon technology powers advanced robotics and the potential for future applications in various industries.
"all that's happening at the end does qualcomm want to be the brain of a lot of autonomous vehicles in the future of different you said brands like mercedes-benz i don't know whatever just whatever car..."
Amon provides an analysis of the global semiconductor chip shortage, attributing it to the accelerated digital transformation across industries. He explains how the pandemic exacerbated existing trends and discusses the long-term implications for semiconductor demand, emphasizing the need for sustainable manufacturing solutions.
"billions of robots roam the earth in the future among us humans and i am for one concerned in a small percentage but largely i'm excited about that future will qualcomm be uh the thing that powers the..."
Amon outlines the industry's response to the chip shortage, detailing plans for significant capacity investments in semiconductor manufacturing. He mentions initiatives like the U.S. and European Chips Acts, aimed at boosting local manufacturing capabilities and ensuring a stable supply chain for semiconductors, which are crucial for technological advancement.
"main issue the main issue is it's actually a a long-term growth of digital so what i'm hearing you say is the pandemic was not the cause it was an aggravation it's an aggravation so is there a way we ..."
Amon explains Qualcomm's unique licensing model, which allows the company to monetize its innovations in mobile technology. He discusses the importance of standard essential patents in the telecommunications industry and how Qualcomm's licensing strategy has been validated across various jurisdictions, contributing to its stability and growth.
"with a geographic distributed way which that's how you play in supply chain so those those i think are good things so if anything we learn through the crisis is the semiconductor uh it's important my ..."
Cristiano Amon reflects on his first year as CEO of Qualcomm, sharing insights about leadership and the importance of building trusted relationships. He emphasizes the need for long-term partnerships and the challenges of managing a rapidly growing company in a complex technological landscape.
"semiconductor space and the semiconductor so licensing is you come up with a pretty good idea you have a bunch of smart people coming up with cool ideas and then once you come up with that idea you se..."
Amon offers valuable advice to young individuals starting their careers, stressing the importance of having a plan and pursuing dreams. He encourages self-awareness regarding personal strengths and weaknesses, and the necessity of surrounding oneself with talented individuals to foster growth and success.
"a company that's involved with a lot of fascinating technologies and it's touching the lives of billions of people a lot of complicated stuff because like i said licensing technologies you have to col..."
Cristiano Amon shares his insights on how young people can build a career they can be proud of. He emphasizes the importance of having a plan, even if it's just a two-year vision, and encourages individuals to pursue their dreams actively. Amon reflects on his own journey, highlighting the significance of self-belief and continuous evolution in one's career.
"you know how they can have a career or just the life they can be proud of i think the first thing and i'm and of course all of those answers are kind of relate to my own experience right the first thi..."
Amon discusses the critical advice he received early in his career about recognizing one's strengths and weaknesses. He stresses the importance of identifying the border between competence and incompetence, which allows individuals to focus on areas for improvement. Surrounding oneself with talented people in areas where one lacks skill is also highlighted as a key strategy for personal and professional growth.
"what i'm gonna do within the next two years but what do i want to do where do i want to go and uh and i think it's important for people especially young people um is is to really you know have a dream..."
In this segment, Amon reflects on the effectiveness of career plans, humorously noting that they don't always work out as intended. He shares his own experiences in the tech industry, including his journey from Brazil to Japan, illustrating how unexpected opportunities can shape one's career path.
"have to work on and you can say i can if i that's where i want to go next this is the gap i need to do it and it's it's it's faster when you can identify yourself before other people can tell you then..."
Amon expresses his pride in being a Brazilian CEO of Qualcomm and the responsibility he feels to inspire the Latino community. He discusses the importance of setting a good example and the impact of his achievements on others, particularly in underrepresented communities.
"uh what was the whole why did you end up in japan you know i've been uh fortunate enough to work in cellular and wireless my entire career so i i always like communications when i went to engineering ..."
In a profound discussion, Amon contemplates the meaning of life, emphasizing the belief that everyone has a purpose. He shares his perspective on living in the present and creating positive impacts during one's lifetime, while also touching on the role of technology in achieving a form of immortality through its lasting effects.
"and i do know that that also i carry a burden i you know i especially for the latino community to be an inspiration for them and make sure i set a good example so not just your your mom and dad but um..."
Amon discusses the essential role of love in the human experience, particularly in the context of technology and societal development. He argues that while technology can be a force for good, it must be integrated with a sense of humanity and compassion to truly benefit society.
"whole thing i asked you about aliens observing us what what's the meaning of life cristiano what's the meaning of life easy questions that's not an easy question at all uh i think that's uh that's the..."
Amon highlights the transformative power of smartphones and technology in connecting people globally. He reflects on how these advancements empower individuals and foster communication, ultimately serving as a force for good in society.
"of us i'm a big believer that technology is at the end the force for good and if just look if you just look you know not trying to move away from a deep discussion to a more uh specific technical one ..."
In the closing moments of the podcast, Amon expresses gratitude for the conversation and reflects on the potential of technology to shape the future. He shares a quote from Stephen Hawking about the importance of communication and collaboration in achieving humanity's greatest hopes.
"in the podcast thanks for listening to this conversation with cristiano ahman to support this podcast please check out our sponsors in the description and now let me leave you with some words from ste..."