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Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.

Bruno Fernandes: Roy Keane Twisted My Words. They Offered Me £200M, I Said No.

29 segments available

Manchester United captain Bruno Fernandes reveals what happened the night his agent called with the news that United wanted him, how the club is rebuilding its winning culture, what great management and leadership actually looks like, and what really happened with the Roy Keane criticism. Bruno Fernandes is the captain of Manchester United and one of the most driven midfielders of his generation. Since joining in 2020, he has scored 108 goals in 328 appearances, won the Sir Matt Busby Player of the Year award a record 5 times, and equalled the Premier League's all-time single-season assist record with 20 assists this season. He explains: ◼ How his father's parenting style shaped him into the player and person he is today ◼ How growing up playing against boys five years older than him made him fearless ◼ What he said to Harry Maguire the moment he was handed the captain's armband ◼ Why taking risks is one of the most important things he does on a pitch ◼ Why he turned down a reported £200 million offer to leave Manchester United 00:00:00 Intro 00:01:38 What Shaped Bruno Fernandes? 00:02:33 How Bruno Learned His Winning Mentality From His Father 00:05:47 Why Bruno Was Already Different at 5 Years Old 00:08:40 How Francesco Guidolin Helped Shape Bruno’s Career 00:12:04 What Bruno Really Dreamed About at 18 00:12:30 Why Tottenham Nearly Signed Bruno 00:14:09 The Moment Bruno Found Out Manchester United Wanted Him 00:22:15 How Football Culture Has Changed Inside the Game 00:32:38 Social Media and Footballers' Interactions 00:35:36 Why Bruno Believes Every Manager Deserves Backing 00:37:15 What Actually Makes a Great Football Manager 00:37:54 How Bruno Treats Players 00:39:56 What Happens Inside the Dressing Room During Bad Runs 00:43:07 The Key Change Michael Brought to Manchester United 00:48:23 Why Bruno Thinks Taking Risks Is Essential 00:52:44 Ads 00:55:01 The Position Bruno Loves Playing Most 00:58:58 Bruno Never Seems to Get Tired 01:00:31 What Being Manchester United Captain Really Means to Bruno 01:03:44 Why This Season Feels Different for Bruno 01:05:40 Bruno Responds to Roy Keane’s Criticism 01:10:33 The Emotional Voicemails Bruno Received From Teammates 01:14:31 Why Being Human Matters More Than Football to Bruno 01:15:54 Ads 01:18:56 Why Bruno Rejected Huge Offers to Leave Manchester United 01:22:32 The Importance of Family For Bruno 01:30:30 What Must Change for United to Compete for Titles Again 01:31:42 Bruno’s Definition of Success Five Years From Now Follow Bruno: Instagram - https://link.thediaryofaceo.com/Bh3r8R7 X - https://link.thediaryofaceo.com/GGhEBj3 Facebook - https://link.thediaryofaceo.com/4IPRmSU The Diary Of A CEO: ◼ Join DOAC circle here - https://doaccircle.com/ ◼ Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼ The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼ The Diary Of A CEO Conversation Cards: https://linkly.link/2io2A ◼ Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼ Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: LinkedIn Marketing - https://www.linkedin.com/DIARY Bon Charge: https://boncharge.com/DOAC for 20% off Vanta - https://vanta.com/stevendiary

Segments Timeline

1
0:00 - 1:38
1:37 duration260 words

Intro

"In the in the football career, you go through a lot ups and downs and a lot of uh difficult moments. And uh let's say the ones that suffered most family, they um they see your good moments, your bad m..."

2
1:38 - 2:33
0:55 duration205 words

What Shaped Bruno Fernandes?

">> Bruno. To understand somebody, I always think you have to start with where they started and the the early context that they grew up in. And we were just talking before we started recording about Po..."

3
2:33 - 5:47
3:14 duration687 words

How Bruno Learned His Winning Mentality From His Father

">> The older I've gotten, I'm now 33, so I think I'm 2 years older than you, the more I've realized actually with time what I learned from my parents and like the values that my dad in particular gave..."

4
5:47 - 8:40
2:53 duration682 words

Why Bruno Was Already Different at 5 Years Old

">> Yeah, five. >> And were you good from 5 years old? Were you were you different from your peers at a young age? In such a young age, I I never think about being a footballer. I just wanted to play f..."

5
8:40 - 12:04
3:23 duration741 words

How Francesco Guidolin Helped Shape Bruno’s Career

"remarkable things I noticed when I looked at you starting playing at 5 years old getting promoted to an older team and then quickly almost in all the clubs, you know, up I'm looking at when you were 1..."

6
12:04 - 12:30
0:26 duration108 words

What Bruno Really Dreamed About at 18

"you're 18 years old what are your dreams and if I'd asked you at the time what does your future look like what would you have said to me >> as soon I I became a professional player I I was like I want..."

7
12:30 - 14:10
1:39 duration338 words

Why Tottenham Nearly Signed Bruno

">> And at 22, you get a call um and you returned to Portugal and signed a 5-year deal with Sporting in a deal worth reportedly 8.5 million. That next season, you scored 20 goals and added 13 assists, ..."

8
14:10 - 22:16
8:06 duration1728 words

The Moment Bruno Found Out Manchester United Wanted Him

">> Tell me about that call cuz I know Manchester United has has been you know in your eye for a long time. I mean you I know you grew up watching people like Cristiano Ronaldo play for this club and I..."

9
22:16 - 32:38
10:22 duration2306 words

How Football Culture Has Changed Inside the Game

"so much. So my question to you is really about the cultural evolution at this club and what the fans are desperate to know about like how it's changed and how it feels different from the time you arri..."

10
32:38 - 35:37
2:58 duration649 words

Social Media and Footballers' Interactions

"I've noticed as a change, especially this season, is all this social media distraction. People posting on their Instagram stories when they don't play their brother's sister posting my brother should ..."

11
35:37 - 37:15
1:37 duration338 words

Why Bruno Believes Every Manager Deserves Backing

">> And it's true because, you know, you've been through this this process of transition with Ollie, then Carrick, then Raph, then Eric, then Reuben, then Fletcher, then Carrick again. And actually, on..."

12
37:15 - 37:54
0:39 duration117 words

What Actually Makes a Great Football Manager

">> What have you learned about what a good manager does and how to be a good manager from the six managers you've had? >> For me, look, through my career, I've always heard that, you know, like certai..."

13
37:54 - 39:56
2:01 duration445 words

How Bruno Treats Players

">> So do you treat players differently on the pitch because you're you know you shout at lots of your teammates. Are there some that you won't shout at as much? I treat I treat all of them the same an..."

14
39:56 - 43:07
3:10 duration665 words

What Happens Inside the Dressing Room During Bad Runs

"time at Manchester United has been a bit of a roller coaster like this kind of like up and down and up and down. You went second and then you dropped down the league you're second and uh I mean the la..."

15
43:07 - 48:24
5:16 duration1136 words

The Key Change Michael Brought to Manchester United

">> What did Michael change? I think in in the first moment what what what Michael tried to do is like to give stability to the team because as every manager understands when you come in after a break,..."

16
48:24 - 52:44
4:20 duration838 words

Why Bruno Thinks Taking Risks Is Essential

"interesting because it when I was looking at um a bunch of your quotes over time, but also how I think about business. You are a player that takes more risks than most people. And we talk a lot about ..."

17
52:44 - 55:03
2:19 duration429 words

Ads

">> I've spent the last decade building and investing in companies and so often the conversation around marketing budgets follows the exact same pattern. The budget gets approved, but then the results ..."

18
55:03 - 58:58
3:54 duration709 words

The Position Bruno Loves Playing Most

"I think the positions where I can be more effective is this square. Let's say here I would say let's let's put it like this. >> Okay. >> Yeah. No, just just need a square. >> Oh, you just need a squar..."

19
58:58 - 1:00:31
1:32 duration350 words

Bruno Never Seems to Get Tired

">> It doesn't appear to me that you ever get tired. And also, one remarkable thing about you is you don't seem to ever get injured. >> I get tired and I got injured unfortunately. Oh, >> but how how d..."

20
1:00:31 - 1:03:44
3:13 duration670 words

What Being Manchester United Captain Really Means to Bruno

"into that moment. >> These core principles that have been central to how you play have led you to being given this the captain's armband, which was quite there's lots of talk of it at the time because..."

21
1:03:44 - 1:05:40
1:56 duration388 words

Why This Season Feels Different for Bruno

"fans. And there's other awards that I know you've won in recent times. I saw you on stage the other day winning more awards. What has what's happened? Why why are you sudden you know you've had you've..."

22
1:05:40 - 1:10:33
4:52 duration1099 words

Bruno Responds to Roy Keane’s Criticism

"being captain and with being at the biggest club in the world. I think in terms of fan base, um with that comes pressure and responsibility, the world talks about you. You know, no matter what industr..."

23
1:10:33 - 1:14:32
3:59 duration761 words

The Emotional Voicemails Bruno Received From Teammates

">> Well, I am I I did actually ask your your teammates what you were like and uh I asked them on and off camera on and off the record. I couldn't get some of them to be very serious, but um what I wha..."

24
1:14:32 - 1:15:55
1:22 duration269 words

Why Being Human Matters More Than Football to Bruno

">> Why does that mean so much to you? I can see it in your face. >> No, because as I said to you, uh I think as a player you can be as good as you want. like uh at the end of the day I think the way y..."

25
1:15:55 - 1:18:57
3:01 duration606 words

Ads

"One thing I've learned from interviewing a lot of founders and building companies myself is that trust is the real currency of business. It's the thing that gets customers to buy, partners to say yes,..."

26
1:18:57 - 1:22:34
3:37 duration532 words

Why Bruno Rejected Huge Offers to Leave Manchester United

">> Uh I I said it before I I haven't fulfilled my dreams here, you know, at this club. >> Was that a conversation you had with your wife? >> Yeah, also >> what was that conversation? She seems to be t..."

27
1:22:34 - 1:30:30
7:55 duration1483 words

The Importance of Family For Bruno

"it's uh it's tough just because um in the in the football career you go through a lot ups and downs and a lot of uh difficult moments and uh let's say the ones that suffered most of them because they ..."

28
1:30:30 - 1:31:42
1:12 duration282 words

What Must Change for United to Compete for Titles Again

">> You said to me earlier that since Michael Carrick has joined, Man United have won more points than any club in the Premier League, and that's statistically accurate. For this to continue on and to ..."

29
1:31:42 - 1:34:45
3:02 duration567 words

Bruno’s Definition of Success Five Years From Now

">> Bruno, we have a closing tradition on this podcast where the last guest leaves a question for the next guest not knowing who they're leaving the question for. And the question that's been left for ..."