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In the beginning, startups should do things that don't scale. Here, YC founder Paul Graham explains why. Join the community and learn from experts and YC partners. Sign up now for this year's course at https://startupschool.org.
Paul Graham discusses the concept of doing things that don't scale in the early stages of a startup. He emphasizes the importance of engaging in handmade, artisanal efforts to connect with early customers, even if it seems impractical for future growth. Graham argues that these non-scalable actions are crucial for learning and laying the foundation for future success.
"what doing things that don't scale means specifically is doing things in a sort of handmade artisanal painstaking way that you feel like yeah it would be great if you could do things that way forever ..."