"I really believe in Frameworks for things that helps Drive extreme Clarity I work on a lot of different projects a lot of times I'm ramping up mid project I'm like where can I learn what I need to lea..."

"glight Naomi thank you so much for being here welcome to the podcast thanks so much for having me as I told you earlier I refer your podcast all the time and so I can't believe I have the opportunity ..."

"you ever reflect on this and just realize like holy what a journey I've been on How how Wild um it's a great question I would love to say that I I reflect on it the truth is I think I barely have time..."

"goals here yeah this episode is brought to you by pendo the only all-in-one product experience platform for any type of application tired of bouncing around multiple tools to uncover what's really hap..."

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"about the story and it's super interesting you basically wrote your senior thesis at Stanford about why Facebook was gonna win and why it was going to beat its competitors and the competitor cited I'v..."

"it why was I so bullish on this this website um at the time it was ww.the facebook.com like why was I so excited about this thing I think it's because I definitely saw that there was product Market fi..."

"going to say that that that's such a good example of what she recommends of if you can get a seat on a rocket ship don't ask which seat and uh I love the Sean Parker piece I did not know that that's h..."

"cool I think that's such an empowering lesson of uh if you look at someone like you and they're like oh she was so early at Facebook how lucky clearly wasn't luck you knew you wanted to work at this c..."

"a PM I sort of took the same approach showing up at the office asking if there were any roles by then we had moved to 156 University um and all of the PMs and Engineers worked on the second floor and ..."

"standing and clapping and so it was a big Standing Ovation I'll never forget BOS was there by the way I know BOS has been on your podcast but even BOS was there sort of standing and clapping and so I ..."

"function and so I really care and I think it's PMS are huge point of lever uh leverage in a company for how we can actually you know get stuff done and and help accomplish the company's goals and so t..."

"questions because people are always curious to learn from what has worked so well for him the first question is just there's been a pretty profound transformation in in in Mark over the past few years..."

"say Mark is a learn itall not a know-it-all he is the fastest person at upskilling of anyone I've ever met he used to do these annual challenges one year I did them with him it was learning Chinese an..."

"also like I don't know 20 something when he started Facebook and now he's running 80,000 person org you know I could see I could see thetion habit yes I think he was I think he might have been like 19..."

"I love that is there something about Zuck that you know that most people don't know something that would surprise us the one thing I would say about Mark is I think people people know he's married he ..."

"and are you know have real jobs but one of the the lessons that we taught during that class that I remember Mark distinctly like writing on the Whiteboard or not the Whiteboard the actual was a chalk ..."

"helped me over time but I think that in that you can see some of of what I think we all see in Mark for example for those things never give up he has that that aspect of him and it makes sense for me ..."

"that he just totally oh man that's amazing I want to chat a bit about so at this point meta is 86,000 employees something like that that's what I found online he so he has to run this massive org as a..."

"reporting structure and stuff it's like who are the the leaders on the big on the big most important projects or functions they will be represented in small group what makes this group unique um a lot..."

"what that means is an agreeable person super nice Everyone likes them really easy to get along with but they're a taker and maybe their motivation is more self-interested rather than what's best for a..."

"organization one thing I think Mark has done really well in general is just have a culture including on his leadership team of of people who give him feedback um I think a lot of times as you get more..."

"more open-ended there is time for discussion it's longer and it's sort of more unstructured we also have one weekly operational meeting which is highly structured um where we go through all of the pri..."

"Mark's mind about you talked about he's good at seeing you data and being like okay I see I see your is there anything that you were successful there that is an interesting story one of the things tha..."

"you know myself Alex Schultz Javier olivon these are some of the original people that were on the growth team and that are my closest co-workers now may have really pushed on and um highlighted the va..."

"10 days was a thing uh 10 friends in 14 days was also a thing they're kind of the same thing they're just different points on a retention curve I would say the key Insight here is when we started the ..."

"engagement and retention how do we drive engagement and retention we look at the variables that correlate most with that outcome what we found was friending and so those those two magic moments having..."

"I'd love that that was you guys basically figured that out it was one of the first times of like here's how we understand if our product will last and how to grow retention matters most and retention ..."

"should have a product and engineering team working on optimizing things like the registration flow the invite flow the new user on boarding getting you seven friends in 10 days um one of my naom isms ..."

"team we eventually extended that approach I think that approach started with the growth team but we extended to other areas um so for example one of the products or projects that I took on after growt..."

"I'm really close friends with the designer that was on that team name is Mickey he was uh on that team for a while and really enjoyed and and yeah really enjoyed working with you oh that's so great I ..."

"totally remember that where it's like you ask your users to help translate the site yes yes I want to come back real quick to the activation metric because something that a lot of people somewhat misu..."

"out of having that goal was building a new user experience believe it or not you know when we first launched Facebook or you know I wasn't around then but in the early days of when it was just a colle..."

"activation metric that we talked about I love that you shared that such a recurring theme on this podcast the power of onboarding the value of investing in onboarding and the Ripple effects of opportu..."

"same and so obviously we still have an onboarding today um and it's relatively the same principles like get a profile picture and find your friends along those same lines just maybe a last question ar..."

"step and I I talked about the growth team the projects that we were working on were really at a high level around removing barriers there were macro barriers like the first project I work with worked ..."

"flows were really about removing micro barriers one of the things that I thought was just so elegant was after we did that 2009 instrumentation of all the the flows the product re the product flows re..."

"right regression connection to retention it's more that we have something we are all going to focus on and that is where most of the impact comes is let's get more people to that point whether it's pe..."

"spend some time understanding what you've learned about how to do this well what are kind of like skills you've collected that allow you to take really complex problems and get to a solution stay kind..."

"as a conductor that's one of the naom isms in my role as head of product I want to educate the PM Community about what is PM it's the most common question I get from PMs and non-pm what do PMS do what..."

"characteristics are the PM is not the star of the show indeed conductors don't even say anything during the performance and also you know but I would at the same time give PMS like little metronomes a..."

"get eo.com Lenny so PM as conductor is sort of how I describe the the product management function um but one of the key Naomi isms that I think is really critical to getting stuff done is what I call ..."

"that I use to drive I was gonna ask how do you do that that sounds great how does one get to extreme Clarity so another name is canonical everything so that includes canonical nomenclature I often tal..."

"haven't agreed upon set of like decisions and next steps that we all real time edited and looked at together just to double double click on that one real so what you're describing for the visual is yo..."

"any other very nuanced tip along those lines that is helpful in extreme Clarity or canonical everything canonical everything and stop me if I'm getting too wonky I can really get into this we got a wa..."

"every work stream has a single threaded owner sometimes work streams are really big you have subw workstreams underneath them everything canonical needs to recurse so you should have an owner or an st..."

"to read another quote from another one of your co-workers Charles porch he's vice president of global Partnerships at Instagram and he basically said what we've been talking about some of the biggest ..."

"of these um these Naomi isms and and just to give you a sense of um what teen accounts is it was basically putting all teens into the safest settings um by default on Instagram and the reason I'm work..."

"because one of the default settings is a private account so there's tens of millions of teens that currently have Public Accounts today that we are going to automatically transition to private account..."

"because then we can put them in an age appropriate experience so now we have teen accounts we want to put all teens into teen accounts we all know sometimes teens lie that's sort of been the biggest f..."

"my life um seems pretty obvious but um until recently I actually did not prioritize sleep my boyfriend is actually super into sleep and we have the eight sleep we have eye masks we have blackout Shade..."

"that's what the Wall Street Journal article was about I set a goal of doing five pull-ups I'd read somewhere in an article that less than 1% of women can actually do pull-ups I think having a goal is ..."

"had a friend who her goal was do one push-up one push-up she's like I want to be able to do one push-up and that was that was really motivating to her and then she finally got there and then she could..."

"ridiculous until you're like I can't sleep without that one now totally well there's a lot of research that even like ambient lighting results in lower quality sleep so I think that's why the blackout..."

"that same conclusion makes me like like why why did why why did you come to that conclusion I'm just curious uh because as you said the PM's not like doing the not making the thing they're just helpin..."

"just elevating the people on my team and the people around me and one of the you know sort of candidly one of the development areas for me and and it could be sort of Downstream because I do have this..."

"maybe that silent conductor needs to take more of a vocal and and front-facing role I know exactly what you mean I had the same problem when I was at PM because there's always this like fear that PM's..."

"of that role as that even though you're not you know technically in charge yeah and maybe maybe you could call it something different but I I totally agree with that sentiment I think there was some I..."

"what this sounds terrible um so yeah there we had to prove that but I really I really like I actually do think the PM is the closest to really channeling what the CEO or the founder um wants and anoth..."

"for um and really make sure that I both develop that first- party opinion and communicate it clearly and and like you said said the best PMS I think can do it all just to follow this thread one thread..."

"view and so sort of how do I what what is the most effective way to do that and for me it is having you know two to three hour blocks of time where I can actually sit think have space but maybe someth..."

"master there's like a James Clear um thing that a friend Shirley told me about where it's like if you're a beginner you have like ignorant Simplicity and intermediate has like functional complexity an..."

"because I can clear my mind and just be and Lenny to our pre conversation that is how he himself and like is best that's what he needs to do you know I might need two to three hours a day and a sparri..."

"yes Wow have you read The Splendid and the vial yes that was the uh about the telegram right yeah right oh no there church's first year but um you know he has like six books I haven't read all of them..."

"yeah mov is ridiculous amazing um I think there's another one coming someday oh yeah yeah June three June three I'm just yeah just keep them coming next question do you have a favorite product you rec..."

"to wake me up it's under your ear I remember vibrating the whole my whole part of the bed I wonder if that's a new feature maybe this is like you're I'm on version three maybe there's a version four I..."

"pretty sure that's it I'm pretty sure that's it because the rice krispy PE part of it is is very unique so let me let me know what you think I really like the chocolate chip flavor them and I love the..."

"Rich amazing okay what else we got here okay two more questions do you have a favorite life motto that you often come back back to and find helpful and worker in life last month we were watching or I ..."

"um I mean it's been I think he was you know he spoke a little bit about this being an entrepreneur is really really hard yeah they had the Jensen line about people asked him if he'd start Nvidia again..."