"this is Jim Sagal founder of Costco writing in the forward of this book about four years ago shortly before his death and a few days after we had lunched together I received a letter from Soul price d..."

"his intelligence and creativity but that's not the complete answer because there are millions of bright people in the world and only a handful make a lasting impact there was so much more to Soul's le..."

"Price Club as do all of our competitors in the industry and bigbox retailers in general Sam Walton who started Walmart in 1962 8 years after fedmart was founded later admitted that he had borrowed man..."

"wanted to read this book again the first is that I'm unbelievably impressed with Costco as a business and then Jim Sagle as a founder and as you'll see as we go through the book uh Jim is very adamant..."

"the last the way his son ends the book The Last paragraph which I'll share with you at the end is the definition of winning at life so I'm going to jump right into the book most of the highlights that..."

"compensated for this by being an overachiever in school even at a young age Soul was very intelligent but he also had like an aversion to being told what to do being an overachiever meant reading at a..."

"and the doctor advised him to move to California from the time he moved to California in 1927 until he died in 1949 my father never worked again he received his monthly Insurance disability now this i..."

"uh his mom so there's just this a turbulent family life that is really interesting because it was solved in Soul's Life by picking a unbelievably supportive spouse and this idea of just having someone..."

"the the best written autobiographies you can ever come across because it's written by Stephen King and he says something that's fascinating like how many times do you pick up a book and at the beginni..."

"to a wife or a husband I smile and think there's someone who knows writing is a lonely job entrepreneurship is a lonely job I talk to I'm going to wind up talking to more Founders than almost anybody ..."

"from them is not like how to like the technical aspects of running a law practice it's about how everything moves with relationships and so he says I became a lawyer in the community for all the Jewis..."

"very difficult thing but somehow we still managed to keep moving and I really can't recall clearly how we did it so in addition to having do this legal work during the day he has to work supporting th..."

"and taking full advantage of every hour of the day this is also something that his he teach his grandchildren in his later years Soul frequently spoke about the importance of time his granddaughter ta..."

"3 years old and he had no formal education but he was very smart and then Soul also saw that okay you don't have to have formal education be smart in business but you can be smart in business and bad ..."

"excuse me soul sees this very focused Niche business that is unbelievably valuable uh Navy regulations required Sailors to depart from their ships and come back to their ship in uniform because the sa..."

"dies he's trying to help his mother-in-law like settle their estate they own they own a bunch of like commercial real estate and so her name is Bera and it says uh so Soul was faced with the challenge..."

"paying attention to and this is one of them the fedco store was doing a Brisk business with customers coming from as far away as San Diego in fact 5,000 fedco members lived in San Diego and were drivi..."

"made in America uh it says this is Sam Walton WR writing many of our best opportunities were created out of necessity the things we were forced to learn and do because we started out underfinanced and..."

"very common in the history of Entrepreneurship and so he he says later on that uh I think they opened the first store for like $50,000 and they didn't know what they were doing and later on when they ..."

"loophole to get around these fair trade prices the way Corvette circumvented the fair trade laws was by requiring that Shoppers become members in order to shop the membership was really just a way of ..."

"fair trade Laws repealed it's incredible how the these things like Echo throughout time and so this is the reason he was doing this because customers could realize significant savings at Corvettes you..."

"hilarious as you saw with the the introduction with Jim Sagal so he's very has like this very sharp wit and he says I used to say afterwards that when we didn't know what we were doing it only took $5..."

"do not have any deleterious stuff in them he comes here comes this bedding inspector and he has this long list of questions and the questions had nothing to do with pillows and mattresses I politely a..."

"retailer and that he was an entrepreneur and not a chain store executive he was never driven by the need to have the most stores or the most money but by the desire to give the customer the best deal ..."

"paying good wages why just not apply the same wage philosophy in San Antonio and what I wrote here is just keep it simple I've seen other companies like compensation structure and it's like you need l..."

"the early history of fedmart they were the first ones to sell to use like this heavy discounting to to prescription drugs as well that's been copied over and over again the important part is that huma..."