"welcome to business books and Company every month we read great business books and explore how they can help us navigate our careers read along with us so you can become a stronger leader within your ..."

"advisory firm and I'm David copc I'm an assistant professor of computer science it's our pleasure to have Christopher bananos the author of instant the story of Polaroid joining us on the show this mo..."

"they were going to quit making film and I wanted to write a little story about it my day job is as a journalist I work at New York Magazine I have been for 28 years if you can believe that I really ca..."

"really fascinating I actually the first camera I ever had was a Polaroid also so um I I took a a class in seventh grade and they you know we each got you know I actually don't know what model it would..."

"narrative excellent thanks for that background too I particularly appreciated that Chris you know different points I remember that you have one line in the book uh where you essentially say this was a..."

"they wanted their story told and so it was it was often the opposite of difficult they were really eager to talk to me and a couple of times people who had been reticent at the beginning called their ..."

"commercial applications for this they they use it a lot in um Optical settings especially during the second world war you know it had applications in things like bomb sites gun sites uh Pilots goggles..."

"did Polaroid transition into instant photography um and for for listeners who might not be familiar with Polaroid could you could you tell us a little bit about their their most influential products s..."

"say year he dedicated a small team at Polaroid to fleshing it out and now one of Polaroid's projects during the war had been this thing called a vectograph which was a system of making 3D aerial photo..."

"Gang Busters right from the beginning and what was it like using a Polaroid instant camera compared to like other options for people at the time well you got to remember that if you took pictures in 1..."

"cameras work and sort of how did that that change over time okay strap in tight here comes the technological explanation the earlier Polaroid cameras and the later ones all depend on one key invention..."

"been said that it is one of the most complicated Industrial Products ever produced in volume in the United States or in the world really you know that you can make a make a a a piece of film to do thi..."

"government contracts like you touched on earlier uh even some of the the workings of the film like you were just explaining you know even that some of the film packs came with batteries uh that was a ..."

"this uh sort of path for very very smart Smith college women who had studied art history and Lan would send them for a few chemistry classes at night or sometimes they had taken some chemistry classes..."

"build out of the labs that had all sorts of wild research projects going it was not unique at the time but it was it was already rare then and now it's even rarer because people don't want to spend th..."

"thought that said it was a great humiliation for East mot they actually not only did they have to pay just shy of a billion dollars to Polaroid directly there was also a subsequent class action lawsui..."

"the book was about how Polaroid was actually working on digital photography as early as the 1980s I'm wondering if you could tell our listeners a bit about why that didn't work out why they didn't pur..."

"zeros um there there's a saying out on the internet that is often attributed to land I don't think he said it it was somebody is going to make your product obsolete make sure it's you and his successo..."

"off yeah that was a land hobby horse started in the 60s and introduced in 1977 was an 8mm camera a movie camera where the cartridge of film developed automatically you popped it out of the camera and ..."

"impact the future of the company um yeah Lan didn't want to give it up he he wanted to be there forever and after the poision debacle there was pressure on him for the first time you know for the firs..."

"the sort of long slow slide started to take place the truth is though that land Bears some responsibility for this too he didn't want to let go he didn't want to retire he didn't want anyone to succee..."

"one of those cinematic moments again when mckune decided to take the leather side off the S sx70 which had been more of a land aesthetic thing right that's right he wanted to he started to offer cheap..."

"fighting it off fighting it out with Kodak nobody had a picture you could see right away that's it end of story you know it was as if there were one cell phone manufacturer or something uh you know th..."

"Polaroid afloat and solvent uh in those late years till The Bitter End till till it didn't uh till that business started to peel away it wasn't just dentists either you know oscilloscope had Polaroid ..."

"that reminds me a bit of Apple versus Microsoft and how they were originally actually collaborators who became competitors and then became collaborators again but you know thinking actually about Appl..."

"that to work on his on his products jobs had to have the best designs in the world as we all know when they were up against a competitor who they felt was ripping them off you know as I said Lan told ..."

"Happ in the same way yeah absolutely I I think I yeah I see a lot of those parallels so taking it in a little bit of a different direction what were some of the important reasons for for Polaroids Dec..."

"Polaroid when they stopped making film two guys in the Netherlands bought the very last Polaroid film Factory the one that had been making film for Europe and they decided to start it get going start ..."

"Polaroid Again The Minnow had swallowed the whale and it now is a company that they're not inventing new products they are very much just serving the Legacy customer but they had in fact introduced a ..."

"listeners to know about instant well I would say that the the um the the real magic of instant photography is a little hard to get your head around why would anyone want to spend a couple of bucks to ..."

"it all right so Kevin you actually picked our book for next month can you tell us all a little bit about it sure our next book is going to be the hard thing about hard things building a business when ..."