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Design Tips to Convert More Customers | Design Review
7 segments available
Think of your website like a journey. Arriving on the landing page is just step one. From there you need to convince the visitor to dig deeper and to ultimately sign up or purchase your product. And the sites that do that well have at least one thing in common: good design. For this episode of Design Review, Aaron Epstein is joined by YC’s newest Group Partner, Pete Koomen, to cover some of the seemingly small things in a page’s design that can ultimately have huge impacts. Pete knows a thing or two about this subject; before joining YC, he was a co-founder of Optimizely, which helps thousands of companies run A/B tests to figure out which potential design changes work best. Special thanks to all companies who submitted their sites for review: Rivet, Decoherence, Solve Intelligence, and InEvent. Apply to Y Combinator: https://yc.link/DesignReview-apply Work at a startup: https://yc.link/DesignReview-jobs Chapters (Powered by https://bit.ly/chapterme-yc) - 00:00 - Intro: Converting clicks to customers 00:28 - Optimizely 00:57 - Conversion funnel or Conversion flow 01:44 - Rivet 05:57 - Decoherence 13:23 - Solve Intelligence 18:04 - InEvent 23:23 - Outro
Segments Timeline
Converting Clicks to Customers
In this segment, Aaron Epstein introduces the episode's focus on how to effectively convert website visitors into customers. He emphasizes the importance of good design in guiding users through the conversion process, setting the stage for a detailed discussion on conversion funnels.
"it's one thing to get somebody to your website it's another to actually get them to sign up or convert So today we're going to look specifically at how well your sites convert clicks to customers welc..."
Understanding Conversion Funnels
Pete Koomen explains the concept of a conversion funnel, detailing the steps a user takes from landing on a website to completing a desired action, such as signing up or making a purchase. He highlights the significance of clarity in guiding users through this process.
"lot of these websites today is their conversion funnel or conversion flow maybe you can explain to everybody what do we mean when we say conversion funnel or conversion flow yeah sure so a conversion ..."
Rivet's Confusing Call to Action
The team reviews Rivet's website, discussing the multiple calls to action that create confusion for users. They analyze how too many competing options can hinder conversions and suggest simplifying the call to action to improve user experience.
"about what I'm supposed to do but let's spend a bit of more time trying to figure out what this is well let's see here there's a lot of different call to actions here and the call to action is uh the ..."
Decoherence: Clarity in AI Video Generation
The discussion shifts to Decoherence, where the team evaluates the website's clarity in presenting its AI video generation capabilities. They commend the effective use of repeated calls to action and the visual appeal of the site, which helps guide users toward conversion.
"decoherence let's let's take a look okay create what can't be filmed H right pretty abstract it looks like some kind of AI art maybe that looks like it maybe AI generated videos since they can't be fi..."
Solve Intelligence: Writing Patents with AI
The team analyzes Solve Intelligence's website, focusing on the clarity of its messaging regarding AI-assisted patent writing. They discuss the importance of social proof and clear communication of the product's value to build trust with potential users.
"right next up we have solve intelligence let's see write patents with AI get high quality patents in less time request a full demo sounds like a sounds like a commitment yeah I might have actually mis..."
InEvent: Event Management Software
In the final review, the team examines InEvent's website, noting the effective call to action and social proof displayed. They suggest improvements for clarity in messaging about the software's capabilities for managing various types of events, emphasizing the need for straightforward communication.
"okay next up we have in event let's check it out so let's see go beyond inperson events go be live live events with the ultimate all-in-one event management software for all events okay all right this..."
Closing Thoughts and Future Tips
Aaron and Pete wrap up the episode, thanking the founders for submitting their websites and encouraging viewers to share feedback. They highlight the importance of user experience in design and its impact on conversion rates, setting the stage for future discussions.
"episode Pete thank you for joining us it was awesome yeah it was great to have you you really appreciate it and thank you to all the founders for submitting your websites and uh definitely let us know..."