"We don't want to become same as previous generation of of the editing suite. So instead, let's solve it on the research level where it will know based on the voice exactly how it should speak with the..."

"three years ago and um so it's it's uh great to hear all the kind notes but also what they didn't realize when we partnered the infrastructure team was free people and of course now I'm 11 loves found..."

"think first piece I have a I think the smartest person I I I got to know as my co-founder P who who has been the research brain for creating a lot of the the models and then being able to assemble wha..."

"a lot of small teams. So today we have roughly 20 product teams each of five to 10 people size which with full independence can go ahead and ship products. Of course that carries some of the um uh um ..."

"20 products. How do you think about balancing both like keep progressing on the model research but at the same time not delaying sort of the product launches? Yeah, it's very tricky. I'm sure many of ..."

"places. um how do you think about building this global expansion and finding talent um globally versus I guess the trade-offs of building at in the same place? >> Yeah. And we so we started uh so me a..."

">> and I think in Europe also people like this was a interesting one in US people are very keen and excited to to to work and if you if you go for any social event it's it's like you want to talk abou..."

"also maintained a pretty flat or structure um and have people own quite laterally a lot of um responsibilities. Can you talk about the rationale behind that? And I guess there was also a no title poli..."

"lot of the creative work whether it's from uh art, music or advertising that are starting to adopt AI tools. And in the beginning that was not the case. there was a lot of resistance and now we're jus..."

"like in the future and then too. Of course, to be able to cut to all those different use cases, you need such a big array of different voices, different languages, different accents, um different styl..."

"It took us 18 months to figure out the agreement that works. And in the end I think the main thing uh was was adding set of forcing functions or forcing timings to um to find a a effectively a trigger..."

"head and lead some of these functions and these are mostly unknown territories of how to navigate it like where have you been seeing um success in bringing the right people? >> So here for the spaces ..."

"the commercial business opportunities to you know help guide the right chain of actions in each of those domains. I found that very fascinating >> 100%. I mean legal I'm I don't know how many of you a..."

">> for sure. Um 11 Labs uh started as more of a creator brand um everywhere from the individual creators to the the creators that are building businesses but now you have been having a lot of success ..."

"now and that really as you can imagine didn't work out in this specific case. Um but we learned our lesson uh and we we now do invest in in a combination of that. It's 80% sales 20% engineering. Uh so..."

"easier easier way and then of course the the biggest gap that's the most common it's easy to do a demo but how do you actually build it to production how do you test how you version control how you ev..."

"choice has been the the most important lever like do you do do you want it or not and and some are are are um incredible on doing that that um innovation and and and and showing some of their work or ..."

"Uh my partner Martin Casado always say companies go through three phases. There is a product phase, there's sales phase and there's a scaling phase. And given you have been through some of those phase..."

"come back to us let's speak about it and just course. So now we are explicit with all our sales teams that if they are seeing a deal that let's say might be competitive in nature and our pricing table..."