"communication is constantly underrated and communication isn't about being able to convey a message it's about being able to convey a message in a way that the listener receives it and understands it ..."

"and using that to your to your benefit today my guest is Gina godil Gina is most known for leading growth and marketing at dualingo helping take them from 3 million to over 200 million users primarily..."

"short word from our sponsors you fell in love with building products for a reason but sometimes the day-to-day reality is a little different than you imagined instead of dreaming up Big Ideas talking ..."

"here welcome to the podcast Lenny I'm so excited to be here it's been awesome to see how you've built this and just how far it's gone thank you for inviting me really appreciate that I'm more excited ..."

"going to talk as you expected about a lot of your aside stuff is there any example of a B-side story of your life that would be interesting to share look I think those are the most interesting because..."

"started like an agency to help us-based tech companies and startups grow in Latin America because I figured I was in like this really great place to make that happen and it eventually worked for well-..."

"yeah yeah I guess me too I was I was an operator I was a consultant well I was an employee I was a consultant then I was an operator which is a fancy way of saying employee at a startup and then now I..."

"startups that have a lot of money to spend is you start going a little wild in terms of like oh like the money's are the the world's our oyster we can do whatever we want and you lose sight a little b..."

"short enough second so people normally like to have like a title some sort of like subtitle and then like an image and a button those are kind of like core pieces of like some sort of landing page exp..."

"understanding how people are going to feel when they see something and whether that's going to lead them to take action keeping it super super simple because also the other thing I see is like a lot o..."

"Toc language learning just like seems so Niche and plus education there's no money in education like you know it's been stuck for so long so you know and what I I kept hearing you guys did you hear ab..."

"found I wrote a post about this looking into of the ones that made it what did they do consistently across them all and one is just stay very lean and Scrappy for a long time because to your point it'..."

"everyone you know talks about that's an important thing but it's more than that first I think there's the cacil TV racial thing the second thing is that even if you have a low CAC I was just talking t..."

"as that and if you don't force yourself to pay attention to retention and finding the users to whom this is the most useful really early on you risk convincing yourself of metrics and kind of like glo..."

"really focused around a mission be very clear about what you're trying to achieve two is just very low spend try not essentially don't expect to grow this into Venture scale business focus on a sustai..."

"to this design they're like oh yeah we use duing something like great so like but then as I started talking to them I understand they didn't actually they don't have the engineers and PMs there lookin..."

"trying to build a subscription consumer app I would suggest just rewind and listen to that again I think there's so much gold there and in my experience I get a lot of decks because I do a bunch of An..."

"actually work and and the moment and the thing that I I tend to talk about which is like this mistake that we made as the growth team is almost like one of those like when you get asked in an intervie..."

"first of all at that point we we discovered that we hadn't been dog fooding okay which also was embarrassing looking back we hadn't been dog fooding in the growth team we just come up with hypothesis ..."

"got to with badges much early earlier on and not only did we get to growth with badges but it became like this amazing Treasure Trove of opportunity because once you have badges and people want them y..."

"know and luckily I think we were able to to bounce back from most of them in terms of how dueling was doing today man there's so much there that was awesome I like you're like oh I don't remember any ..."

"but you you have to and I think that forcing yourself to pretend that you know answers and just finding out what this like pretend person who would know all the answers would think like is really help..."

"that most of the growth was organic and you basically had to grow it organically is there anything that you can share that work really well because everybody wants to grow organically through their mo..."

"doesn't matter if you think Bloomberg or Trump should be president do you think everyone should have access to Great education like most people would say yes and so that's much more powerful than do y..."

"was going to ask what is that actually mean and how do you build a lovable brand and so what I've heard so far is there's this like personality and voice that was really fun that you all lead into to ..."

"anywhere in addition to that I I love copywriting and I believe that communication is constantly underrated and communication isn't about being able to convey a message it's about being able to convey..."

"by Mercury who I also happen to use for my business checking account I've tried a lot of business Banks and there is nothing even close to the experience you get with Mercury I moved cash over from an..."

"FDIC is there an example of that kind of like a message you remember for either from dualingo or from even latitude something that worked that was really funny or different look I think for dualingo w..."

"addition to that message around the same time we decided to send an email to people in New Years because that's when people make a resolution to do things and we wanted them to make learning a languag..."

"dingo meme that I'm sure you've seen where someone shared these they got these two notifications in a row I just pulled it up here where first they got this dualingo push notification looks like you f..."

"corporate lingo that you don't understand but if they get an email from their bank that's funny ironic but also very informative like that's that's a bank email I'm going to read you know I think that..."

"something else that contributes and allows a company to win in social media the way that t the way that dualingo has look I haven't met the person who does the Tik Tok and they're fantastic uh definit..."

"running the Tik Tok you're amazing that that's such a good lesson a lot of people are looking at dueling like we need to find that person at our company and what you're saying is it's it takes a lot m..."

"people want to learn a language and people learn a certain way and people use apps a certain way so there's a lot of commonality we just found that by treating the world as one and whenever we deploye..."

"matters so much to me and I met my co-founder Brian rorth at on De if you've heard of on De before I'm a big fan I'm wearing wearing on socks right now yeah I am I love their socks and I just had a co..."

"to take advantage of this the customers essentially are founders in any Latin American country is that right is that who Founders in Latin America but we also have a lot of us-based Founders who are b..."

"something I want to ask about is what is it that you think is that Latin American Founders and companies are uniquely good at is there kind of a thread across Latin American startups that are like oh ..."

"Portuguese and Spanish which is like dancing around things and figuring out things when like you don't have other Solutions so I think that's something that we see a lot in terms of what we what we ar..."

"there's just huge opportunity there trying to think what else I would like highlight ah Lenny you talked about like B Toc I think again because there's so much open field there's so much opportunity w..."

"most of the world is not developed markets and understand understanding what it's like to not have access to amazing Wi-Fi and and like iPhones and and all the things that we have access to that's tha..."

"business is being done on WhatsApp and that's not the case here in the US so you wouldn't understand that you can build something for that and there are other markets that are using WhatsApp for which..."

"in the next few years and I'm particularly curious to see how that plays out when it comes to AI one last question around Latin America it's going to be kind of a broad question what do you think peop..."

"think for for the US that's already a lot I don't think people know what's going on below the Border have no idea what Brazil is like but paying attention because it's not just a place that's behind a..."

"startup in Latin America and to scale it so from an investment perspective I just think that there's a lot of hot opportunities now in terms of like you know knowing what's a good opportunity versus n..."

"actually believe the Tam to be so that's what I would say I think everyone's looking at fintech in Latin America right now it's hot it's profitable money is where the money is but uh I'm super excited..."

"really like to ask because it tells me a lot you know of course everyone wants a job like people could just be like because I want a job and it seems like you guys pay well and you know whatever I thi..."

"really important what is a favorite product that you recently discovered they you really like I have not been trying any products I would say so nothing to recommend I would say though that I am very ..."

"I will I will call out the company Levels by my friend Sam coros because I think that what they're doing is awesome next question what is a favorite life motto that you like to think about come back t..."

"amazing this question elist it'ss so many interesting insights and stories I appreciate you sharing all that but final question you majored in philosophy if I'm not mistaken I'm curious do you have a ..."

"know so to to me that shapes I think a lot of ideas because it's it's a cool allegory and it resonates a lot but yeah so I would say at this point I embarrassingly have very cursory knowledge of philo..."

"anyway yeah Gina we covered so much ground what an amazing episode I learned a ton from you I'm so excited for people to hear this two final questions where can folks find you online if they want to r..."