A lot of people boil down the Lean Startup to:
1. Build an MVP, and
2. Run lots of experiments.

But while rapid experimentation is key for idea validation, success is often predicated on starting with a reasonably good idea in the first place which begs the question: Where do good ideas come from?

In this talk, Ash Maurya will outline a customer forces model that drives customer motivation/behavior, and show you how to find, define, and measure better product ideas.

BIO:
Ash Maurya is the author of two bestselling books “Running Lean” and “Scaling Lean”, and is also the creator of the highly popular one-page business modeling tool “Lean Canvas”.

Ash is praised for offering some of the best and most practical advice for entrepreneurs and intrapreneurs all over the world. Driven by the search for better and faster ways for building successful products, Ash has developed a systematic methodology for raising the odds of success built upon Lean Startup, Customer Development, and Bootstrapping techniques.

Ash is also a leading business blogger and his posts and advice have been featured in Inc. Magazine, Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and guest lecturers at several universities including MIT, Harvard, and UT Austin. Ash serves on the advisory board of a number of startups, and has consulted to new and established companies.

Ash lives in Austin, TX.