"early days it's very important to just go back to the basics you know build the skeleton before you put on the makeup so the first question I would ask is do you have a website is it fast do the searc..."

"welcome to Lenny's podcast where I interview world-class product leaders and growth experts to learn from their hard-wing experiences building and growing today's most successful products today my gue..."

"after a short word from our sponsors today's episode is brought to you by Miro an online collaborative whiteboard that's designed specifically for teams like yours the best way to see what mirror is a..."

"element I just recently discovered this stuff actually from another podcast and it is such sweet salty goodness element is a tasty electrolyte drink mix with a science-backed electrolyte ratio and unl..."

"of growth at deal for people that aren't familiar with deal can you just give us a sense of what does deal do briefly and then also can you share some stats around the trajectory of deal it feels like..."

"particularly proud of is that we've been even a positive so that's something that we are very very proud of on top of the Argo amazing and you said that you were super early a deal can you give us a s..."

"growth channels that you think people are under investing in whatever you're willing to share there I don't know if you want to give away all your secrets I'm happy to give away all and everything um ..."

"that ends up being a cheap channel for you you don't necessarily have to advertise you know when you go to Reddit and you set up those keywords to be tracking what people ask certain questions you're ..."

"we did it's important to notice that you know if you're looking at a subreddit of about a thousand people you know recognize the upper size of this audience you know it's not you're not going to win 5..."

"value to the community otherwise No One's Gonna Pay attention to you they're going to kick you out and so I think that is a really important Insight is if you're trying to say piggyback off of a commu..."

"I want to touch on is in today's world are there any cheaper growth channels that you are excited about or is it essentially the same idea look for where your potential users are and ideally asking qu..."

"learn more about it you can chat with us and these were people on the team or you answering these questions it wasn't like some automated system it was never automated it still isn't today we would ne..."

"there are a lot of close communities so they're still you know they could be select communities Discord places that you know Founders choose to connect with other Founders or we have Partnerships with..."

"let's talk about SEO first of all how important has that been to the success and growth of deal and then also just what have you learned about what is important to get SEO right yeah so I would say fo..."

"with an example of a page that you wrote that ends people search and gives them what they need a lot of people wonder what what an eor is because that's an employer of record they tend to be confused ..."

"volume and oftentimes you never get to the Reds I love that and then once you have say a keyword say green I guess it's a green keyword where it's high intent and high volume what is the process to ac..."

"content team at this point like how many people is it and what are their focuses fun fact about our content team the person that leads it was one of the earliest employees at deal I want to say number..."

"exactly fifty percent of it something like half of your growth essentially is coming from this team yes is there anything else you found that it's really important or effective for thinking about maki..."

"so I think it's one of those things that people as they become more senior think it's below them and I think that's the biggest mistake it's interesting that's exactly the same advice for writing a ne..."

"there's no shortage of work to go around something that I go back and forth on a bit is if SEO is something every company should be doing and will work for them and in my experience there's certain pr..."

"effort should be put towards it makes a lot of sense going back to the early days your heart has had a growth a deal there's a lot of things you could do I'm curious how you decided where to prioritiz..."

"have a good time and they're experiencing it imagine part of it is also that people understand what you do like tweaking maybe the pitch and the yes exactly and speaking of the pitch our copy team doe..."

"because they're not as easy you have to take the time to set up from scratch to run it on everything you know our paid ads team they spend just as much time running Facebook and Google ads as they do ..."

"and welcome back speaking of podcast ads something that I find is with that sort of advertising there's a direct response component of like we will drive leads as running an ad like this and there's a..."

"about if they did that day one people would be like what is this thing that I'm looking at so we've been working kind of through all the ways that deal has grown we've talked about SEO Community you m..."

"been a huge part of what we did and what we've always answered for people that's why we have in-house experts that answer those questions that constantly provide updates if the answer to that question..."

"story around IRS linking to the company's resource that's the ultimate sign of the question is answered uh and you're done with it the IRS decides the link to it so you're saying that was actually a B..."

"sense one last question uh around paid and then I want to move on to a different topic is there anything you've learned about what it takes to be successful okay growth from your experience to deal ye..."

"product has evolved so has the messaging alongside that and also recognizing you know not just looking at the amount of leaks that you generated from a campaign but how many of them actually became a ..."

"you know I as I was joining an early stage company I joined right after series I was kind of expecting certain things to be duct taped in the back it happens and I was like oh no like the engineers an..."

"think it's very easy to take it for granted when you're at a company that has an awesome product you're like it is like this all the time but you know one of the things I would encourage anybody looki..."

"especially if it's like an outsourced you know Dev shop during the product they're like oh they'll take care of the product we'll just sell it something else that I think is important to talk about is..."

"working remotely from someone who lives a block away from you or you are working remotely from someone in Germany so we did benefit from the fact that everybody was at least forced to test out this hy..."

"more and more companies kind of started moving in that direction and is there anything that ended up being really important in terms of helping deal grow through that like a channel that's just like l..."

"I want to chat about team building something that I've heard you're exceptional at and my first question is early on when you're building the team the growth team specifically a deal what skills did y..."

"question of when did this person join that huge company they joined when the company was already 5 000 people and from day one they had all the resources at their disposal or were they actually one of..."

"great and some people are like I would build a team for that and of course in the future maybe you should but that shouldn't be your first answer your first answer should yes of course I'll do that th..."

"growth teams basically have Revenue goals it's not like you said leads or traffic or anything like that yes that's why we're called growth instead of marketing we care about the revenue growth and you..."

"said it now the teams have changed so now we have a different structure slightly different structure which is we have Regional teams and functional teams the functional teams are basically subject mat..."

"so say someone in Turkey wants to run paid ads they convince the paid growth team to investment resources in growing turkey exactly so they would work with our Central paid ads team to say I would lik..."

"culture a deal yeah so I would say culture is made up of two components one is what do you bring to the company as a team member and what does the company give back to you so what we expect the team m..."

"be able to bring to the table now in Return of those things coming what we give back as a company is you know outside of obviously your pay your benefits package Etc is you know we offered people the ..."

"existing but the culture happened well before we established that reminds me of Airbnb there was a team that came up with the core values I think I think it was like four years in probably and there w..."

"are proud of yes last question I saw on Twitter you share this photo of your home office and it was this incredible view out the window and then you took a photo facing your desk and it was an ironing..."

"a very real way in my life and I thought it was kind of hilarious my dad thought it was so unprofessional that I shared that with the public then he hasn't fully wrapped his head around the startup wo..."

"little bit later but the thing that allowed I think for me and deal to build the culture early on was because we all work from home we've been like that from day one we have the option to go into you ..."

"lot of discipline to kind of execute on it it's not rocket science quite an empowering statement I love it"

"quite an empowering statement I love it with that we've reached our very exciting lightning ground are you ready I am ready let's do this what are two or three books that you've"

"what are two or three books that you've recommended most to other people from the non-fiction world how will you measure your life by Clay Christensen that's one I recommend he kind of takes the busin..."

"adapt to I think I've had one I think I prefer Bloody Mary's but uh good a good pitch for the Caesars maltham thank you so much for being here we talked about growth strategy team building deals defau..."