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JM Nickels is a Senior Director of Product Management at Uber. Previously, he was Head of Product for Commercialization at Waymo and led product teams at DoorDash. JM is also a coach and advisor focused on conscious leadership. In our conversation, we discuss: • How to sharpen your vision and strategy skills • What “conscious leadership” means and how to practice it • Practical techniques for managing stress • The power of soft skills and emotional intelligence in product leadership • Lessons from working at Uber, Waymo, and DoorDash • Keys to living a successful and fulfilling life • Much more — Brought to you by: • Pendo — The only all-in-one product experience platform for any type of application: https://www.pendo.io/lenny • The Enterprise Ready Conference — For B2B leaders building enterprise SaaS: https://www.enterprise-ready.com/ • Vanta — Automate compliance. Simplify security: https://vanta.com/lenny Find the transcript at: https://www.lennysnewsletter.com/p/becoming-a-conscious-leader-john-mark-nickels Where to find John Mark Nickels: • X: https://x.com/nickelsjm • LinkedIn: https://www.linkedin.com/in/jmnickels/ • Website: https://www.rhythmofbeing.com/ Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • X: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ In this episode, we cover: (00:00) Introduction to JM (02:02) Conscious leadership explained (03:41) The power of soft skills (07:34) Navigating Uber’s evolution (12:41) Embracing emotions and inner work (21:46) Crafting strategy and vision (41:16) Balancing vision and execution (46:13) Lessons from DoorDash, Uber, and Waymo (52:32) The future of autonomous ride-hailing (55:18) Contrarian corner: Embracing emotions in the workplace (59:47) Keys to a fulfilling life (01:04:45) Taking responsibility and agency (01:07:29) Lightning round and final thoughts Referenced: • The Power of Soft Skills: Our Favorite Reads: https://hbr.org/2023/05/the-power-of-soft-skills-our-favorite-reads • Theodore Roosevelt quote: https://www.brainyquote.com/quotes/theodore_roosevelt_130674 • Content vs. Context: https://conscious.is/video/content-vs-context • Travis Kalanick on X: https://x.com/travisk • Garrett van Ryzin on LinkedIn: https://www.linkedin.com/in/garrett-van-ryzin-7084a1/ • Mike Isaac on LinkedIn: https://www.linkedin.com/in/mikejisaac/ • Dara Khosrowshahi on LinkedIn: https://www.linkedin.com/in/dara-khosrowshahi-70949862/ • Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/ • Wim Hof breathing exercises: https://www.wimhofmethod.com/breathing-exercises • The Breath Vault: https://george-ramsay-s-school.teachable.com/p/the-breath-vault • Waking Up app on the Apple Store: https://apps.apple.com/us/app/waking-up-meditation-wisdom/id1307736395 • The 5AM Club: Own Your Morning. Elevate Your Life: https://www.amazon.com/AM-Club-Morning-Elevate-Life/dp/1443456624 • The Lion Tracker’s Guide to Life: https://www.amazon.com/Lion-Trackers-Guide-Life/dp/0358099773/ • Nelson Mandela: https://en.wikipedia.org/wiki/Nelson_Mandela • Brent Goldman on LinkedIn: https://www.linkedin.com/in/brentgoldman/ • LIDAR: https://oceanservice.noaa.gov/facts/lidar • Lessons from Pixar 1: The Braintrust: https://medium.com/great-business-stories/lessons-from-pixar-1-the-braintrust-e306843a5153 • Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration: https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012 • Paul Graham’s website: https://www.paulgraham.com/ • Time management techniques that actually work: https://substack.com/@lenny/p-147172995 • Getting Things Done website: https://gettingthingsdone.com/ • Getting Things Done: The Art of Stress-Free Productivity: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280 • Mark Zuckerberg on Threads: https://www.threads.net/@zuck • Daniel Ek on X: https://x.com/eldsjal • Jeff Bezos on X: https://x.com/jeffbezos • Waymo: https://waymo.com/ • Shopify: https://www.shopify.com/ • Cruise: https://www.getcruise.com/ • Motional: https://motional.com/ • Ray Dalio “write down your principles” activity: https://www.linkedin.com/posts/raydalio_if-you-write-your-principles-down-1-you-activity-7003078168060297216-XnjV/ • How Will You Measure Your Life?: https://www.amazon.com/How-Will-Measure-Your-Life/dp/0062102419 • Seneca: https://en.wikipedia.org/wiki/Seneca_the_Younger • Marcus Aurelius: https://en.wikipedia.org/wiki/Marcus_Aurelius • Man’s Search for Meaning: https://www.amazon.com/Mans-Search-Meaning-Viktor-Frankl/dp/0807014273/ • The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success: https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904 Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.
JM Nickels emphasizes the importance of understanding our long-term priorities by reflecting on our future selves. He discusses how awareness of life's impermanence can reshape our daily actions and relationships, particularly with loved ones. This segment highlights the need for mindfulness in prioritizing what truly matters in life.
"get clear on your objective function and one way that I've gotten clear on is like trying to think about it from future me because like five years from now I'm not going to give a if I made the presen..."
In this segment, JM Nickels introduces himself and shares his extensive background in product management at companies like Uber, Waymo, and DoorDash. He discusses his journey and the blend of hard and soft skills that contribute to effective leadership. This introduction sets the stage for a deeper exploration of conscious leadership.
"requires me to rethink my priorities today my guest is JM Nichols JM has been a product leader at at weo door Dash and Uber he was also an engineering manager at Groupon and before that an equity Trad..."
JM Nickels defines conscious leadership as the awareness of one's influence in the world. He explains that everyone has the potential to lead, regardless of their position, and emphasizes the importance of self-awareness and responsibility in leadership. This segment lays the groundwork for understanding how conscious leadership can transform interactions and relationships.
"Nichols JM thank you so much for being here welcome to the podcast thank you Lenny thanks for having me I'm thrilled to be here um really appreciate your dedication to helping product managers kind of..."
Nickels discusses the significance of soft skills in leadership, referencing Theodore Roosevelt's quote about speaking softly and carrying a big stick. He reflects on his evolution as a leader, recognizing the value of listening and creating space for others in discussions, especially as he has advanced in his career. This segment highlights the shift from traditional assertiveness to a more inclusive leadership style.
"leadership piece so just like the the conscious piece then is becoming more aware waking up right to me it's like learning more about my interior world you know what um you know my background is my bi..."
In this segment, JM Nickels shares insights on navigating power dynamics in meetings, particularly as a senior leader. He discusses the importance of fostering an environment where junior team members feel comfortable sharing their ideas and how this approach can lead to more collaborative and effective decision-making. This highlights the need for conscious awareness in leadership roles.
"was it Theodore Roosevelt speak softly and carry a big stick so um yeah I think I've evolved in that department I think when I was younger in my career I thought it was really important that you know ..."
Nickels emphasizes the role of mindfulness in leadership, particularly in high-pressure environments. He shares his personal experiences of stress and the importance of being aware of one's internal state. This segment underscores the necessity of self-awareness and emotional regulation for effective leadership.
"little bit different yeah this episode is brought to you by pendo the only all-in-one product experience platform for any type of application tired of bouncing around multiple tools to uncover what's ..."
JM Nickels discusses the importance of embracing emotions in the workplace, countering the common tendency to suppress feelings. He explains how acknowledging emotions can lead to better outcomes and more authentic interactions. This segment challenges traditional views on emotional expression in professional settings.
"replays a very cool way to visualize user sessions I'm not surprised at all that over 10,000 companies use it today visit pendo.io Lenny to create your free pendo account today and start building bett..."
Nickels reflects on his experiences at Uber, describing the company's evolution through different phases. He shares insights from the early days under Travis Kalanick's leadership and how those experiences shaped his understanding of conscious leadership. This segment provides a unique perspective on the challenges and growth within a rapidly changing organization.
"you'll get detailed insights from industry leaders that have years of experience navigating the same challenges that you face today and best of all it's completely free since it's hosted by work OS sp..."
In this segment, JM Nickels discusses his journey towards conscious leadership, sparked by the challenges he faced as a junior product manager at Uber. He shares how stress and the fast-paced environment led him to explore inner work and mindfulness, ultimately influencing his leadership style. This segment illustrates the transformative power of personal growth in professional settings.
"parts of that era were like you know Travis was a very great Visionary product leader and we started atg and Elevate and sort of these sort of future forward things and you know the way he would condu..."
Nickels discusses the current state of Uber and the future of transportation, highlighting the company's transition into new areas and technologies. He reflects on the exciting developments in the industry and the potential for innovation in the coming years. This segment captures the dynamic nature of the transportation landscape and Uber's role within it.
"your Uber question yeah the Uber 1.0 was crazy Uber 2.0 was kind of like you know Travis is out the board is feuding there's leaking to Mike Isaac whatever and then Dar comes in and you know kind of T..."
JM Nickels discusses the importance of allowing thoughts and emotions to exist without resistance. He explains how resisting thoughts can create a negative feedback loop, leading to stress and anxiety. By accepting these thoughts, individuals can gain agency over their experiences and break free from cognitive-emotive loops.
"the thought just allow it you know I like let me show you why it doesn't work I said don't think of a pink elephant what' you just think of and he's like a pink elephant and then now it's hilar to tel..."
In this segment, JM emphasizes the significance of deriving self-worth and self-love from within rather than seeking external approval. He shares insights on how to shift focus from seeking validation to recognizing one's intrinsic value, which can lead to a more fulfilling and less anxiety-driven professional life.
"think in the Buddhist lineage around those those Concepts and then the next piece for me once I can take a breath and relax a little bit is coming home to the fact that I uh this is a little more radi..."
JM Nickels explains how to view feedback as an opportunity for growth rather than a threat. He discusses the importance of shifting from a fear-based mindset to a curious and open perspective, allowing individuals to learn and improve from their experiences rather than feeling overwhelmed by the stakes of performance.
"job's presentation you know there'll be another one right like it's okay you know it's and think it it's practice the other thing is like from the fear threat state I'm like uh oh this is a risk alarm..."
In this segment, JM addresses the balance between optics and actual work in professional settings. He shares his journey of focusing less on presentation and more on the substance of his work, which ultimately led to greater success and recognition in his career. He emphasizes that the true goal is to create impactful products rather than merely managing perceptions.
"dropped focusing all that because like for my first few years of u i was came out sen year pm and then I finally got my groove and started kind of you know moving through the the product ladder and it..."
JM discusses the importance of passion in developing effective strategies. He shares how working in a field that excites him fuels his motivation and creativity, allowing him to contribute meaningfully to the future of transportation and mobility. This passion is essential for product leaders aiming to enhance their strategic vision.
"sense of belonging and identity and sort of meaning and from that place it's like I'm just I I've just dropped the kind of kind of egoic self-centered focus on you know whether I did good in the prese..."
In this segment, JM emphasizes the value of deep immersion in a specific field to develop effective strategies. He reflects on his decade-long focus on mobility and transportation, highlighting how expertise in a nuanced area is crucial for crafting successful strategies and solutions.
"company and the level of seniority right when you're in ic you're probably hopefully doing more actual work and uh you know uh leaders are supporting them and presenting and communicating that work so..."
JM introduces the concept of first principles thinking as a method for innovation and strategy development. He encourages questioning the status quo and exploring why things are the way they are, which can lead to discovering new opportunities and solutions in product development.
"had this quote from one of your colleagues Brent Goldman Jam Thinks Big has lots of great ideas will yes and to other people's ideas will inspire everyone around him to be more creative ambitious and ..."
In this segment, JM shares techniques for visualizing the future of transportation and mobility. He encourages product leaders to imagine what cities and transportation systems could look like in 5 to 10 years, fostering creativity and strategic thinking that aligns with long-term goals.
"that's like the the first step so that's where I feel enormously lucky because again like this you know revolutionizing transportation and car ownership and what happens with autonomy and form factors..."
JM discusses the importance of anticipating future trends in transportation, such as the rise of autonomous vehicles and shared rides. He explains how understanding these dynamics can inform strategic decisions and product development, ensuring relevance in a rapidly evolving industry.
"that's like you know like when ean's like well why does the rocket cost you know gazillion dollars to launch and you know like there's no reason they have to throw away the materials and you know it's..."
In this segment, JM highlights the significance of shared rides in the future of transportation. He discusses the potential challenges and opportunities that arise with the introduction of autonomous vehicles, emphasizing the need for innovative solutions to address urban mobility and congestion.
"or or is all the space repurpose and actually it's cheaper to live in the city because compact things blah blah blah you know it's not even about having the right one it's more just like kind of devel..."
In this segment, JM Nickels shares his approach to visualizing the future of transportation. He emphasizes the importance of taking time to contemplate and imagine what the world will look like in the next five to ten years. Nickels discusses how this practice can inform product development and strategy, encouraging leaders to think beyond immediate concerns.
"I try to think about right like what are the likely things to be true in the future and then how does that lead to a potential kind of ecosystem and strategy around what we might build you know toward..."
JM Nickels highlights the necessity of carving out time for reflection amidst busy schedules. He shares his personal strategies for finding quiet moments to think deeply about future trends and product strategies, such as going for runs or hikes. This segment underscores the importance of stepping away from daily chaos to foster innovative thinking.
"Tailwind or a headwind you know both are overcomable but like having some awareness of of the religious ship between those things is is good yeah and I think like you know Transportation Uber way mod ..."
Nickels discusses the value of collaborative ideation sessions with teams to refine visions and strategies. He describes a recent productive all-day meeting focused on the future of marketplaces, emphasizing the importance of co-creation and open dialogue in developing innovative ideas. This segment illustrates how teamwork can enhance strategic thinking.
"first step for me is just getting out of the craziness of day-to-day like to me it's still insane like how many product managers leaders of all kinds right just run the schedule of like back-to-back m..."
In this segment, JM Nickels reflects on the benefits of quiet time for creativity and idea generation. He shares his practice of driving without distractions to allow his mind to wander and develop new ideas. This approach highlights the importance of mental space for innovation and strategic thinking.
"kind of iterate it right like I had some vision of the future and someone points out something that you know is a little bit you know off with it or has a better idea or you know you kind of you're th..."
JM Nickels emphasizes the importance of deep engagement in a field to develop effective strategies and insights. He discusses how spending time in a specific area can lead to innovative ideas and solutions. This segment encourages leaders to immerse themselves in their domains to foster creativity and strategic thinking.
"streamline Security reviews get $1,000 off vanta when you go to v.com Lenny that's v.com Lenny something I've started to do which is hard but I find really valuable is when I'm driving to not play any..."
Nickels explores the balance between visionary thinking and execution in product management. He discusses the challenges of focusing too much on either aspect and shares insights on how to effectively navigate this balance. This segment provides practical advice for leaders on managing both vision and execution in their strategies.
"here is there in this meeting that you have this ideation brainstorming meeting is there anything that came out of that that was like really surprising or new from a recent experience is there anythin..."
In this segment, JM Nickels delves into the complexities of building a future marketplace for Uber. He discusses the challenges of integrating various transportation modalities and the need for a sophisticated marketplace strategy. This segment highlights the evolving landscape of transportation and the strategic considerations necessary for success.
"and so it was kind of a us around like okay well you know now that we have taxi in the platform and we have Fleet providers and we're starting to add Whos and Crews and other things you know we have t..."
JM Nickels reinforces the importance of deep focus on key strategic areas for successful product management. He shares insights on prioritizing high-leverage tasks and maintaining a clear focus on core objectives. This segment emphasizes the need for leaders to cultivate a strategic mindset to drive innovation and effectiveness.
"cited marketplace now that's wild one last nugget I wanted to just reinforce that you shared about how to become better at strategy and vision developing great and interesting and Innovative strategy ..."
In this final segment, JM Nickels discusses productivity techniques that enhance strategic thinking. He shares his approach to daily and weekly planning, emphasizing the importance of identifying top priorities. This segment concludes with a focus on the relationship between mindfulness and effective productivity in leadership.
"micer that that to me again translates to yeah I don't have a to-do list of 20 things right I try to have a to-do list of three of the most important highest leverage things that could you know kind o..."
JM Nickels discusses the importance of not keeping tasks and ideas in your head, emphasizing that an empty mind is crucial for creativity and productivity. He shares insights from a productivity book that taught him to write down tasks to avoid mental clutter, allowing for better focus on vision and execution.
"periodically and that's it that gets you most of the way it's crazy I read that book like 20 years ago at this point and there's this like elements that still make things like I leverage and benefit f..."
Nickels explores the delicate balance between vision and execution in product management. He shares experiences from Uber, illustrating how focusing too much on theoretical vision can hinder practical execution. He emphasizes the need for a dynamic approach, adjusting between strategic thinking and getting things done.
"it was mind like water that's the one that stuck with me yeah where nothing you need to remember can be in your head it needs to be written down anyway and let's not go into a whole productivity podca..."
Reflecting on his time at Uber, Nickels recounts how an overemphasis on vision led to challenges in execution. He shares anecdotes about the struggles of translating ambitious ideas into actionable plans, highlighting the importance of balancing visionary thinking with practical implementation.
"distance rates but also you know we do incenses for drivers where it's like if you drive this many hours a week you get a bonus and there's also sech pricing and like how to tile the systems together ..."
Nickels contrasts the execution approach at DoorDash with that of Uber, discussing the 'ready, fire, aim' mentality that sometimes led to hasty decisions. He emphasizes the need for a balance between action and deliberation, advocating for a proactive approach while still allowing for strategic planning.
"balance um and it's you know can you can you adjust again it's Dynamic I think there's times where you're in a soul searching sort of what is our product strategy you know we got a pivot maybe you're ..."
In this segment, Nickels compares the foundational strategies of Uber and DoorDash, highlighting their differing focuses. He explains how Uber's consumer-centric approach contrasts with DoorDash's merchant-centric philosophy, illustrating how these strategies impact their respective business models and market success.
"I love that it's a almost a different flavor of I think the Bezos saying of you know he's like I like a crisp a crisp Dock and a messy meeting right the whole Amazon thing if you have the you know the..."
Nickels discusses the trade-offs businesses face when optimizing for different stakeholders, such as hosts and guests in marketplaces. He reflects on the importance of understanding these dynamics and making strategic decisions that align with the company's core mission and values.
"sense right and so you know for a long time I think Uber kind of took that too far got to the poity like drivers are commodity you know blah blah blah and they had to flip that back and start you know..."
Nickels shares insights from his experience at Waymo, discussing the complexities of scaling autonomous vehicle technology. He emphasizes the difference between developing technology in controlled environments versus real-world applications, highlighting the operational challenges that come with commercialization.
"so it's like there's a trade-off there yeah yeah that's like at everyb andb there's always this should we optimize for host should we optimize for guests and it was always this like this time guests a..."
In this concluding segment, Nickels reflects on the evolving landscape of ride-hailing services, discussing Uber's strategy to partner with autonomous technology companies. He emphasizes the importance of collaboration in achieving scalability and profitability in the rapidly changing transportation sector.
"you see them driving in fog and rain and puddles and like you know it's like wow that's pretty cool but I think what what what wayo uh was learning and I was trying to help them learn is that you know..."
In this segment, JM Nickels challenges the conventional belief that emotions should be left at home when entering the workplace. He advocates for acknowledging and embracing emotions as a form of intelligence that can enhance decision-making and team dynamics. By recognizing where emotions manifest in the body, leaders can foster a more open and effective work environment, ultimately leading to better outcomes.
"and the autonomy so yeah I think these companies will have an interesting question right like do they go alone build their own rer network to capture all the value or do they say well I could just wor..."
JM Nickels shares insights on living a successful and impactful life, emphasizing the importance of being conscious of one's values and objectives. He discusses the need to prioritize relationships over work, using the metaphor of a presentation versus spending time with loved ones. This segment encourages listeners to reflect on their life choices and the long-term implications of their daily actions.
"but start with just you know acknowledging it to yourself and so for me the wisdom of emotions is you know fear is something wants to be paid attention to right like there whe there can be the saber-t..."
In this powerful segment, JM Nickels discusses the shift from a victim mentality to taking responsibility for one's life and choices. He emphasizes the importance of agency and how individuals can change their perspective on challenges. Drawing from Viktor Frankl's experiences, he illustrates how adopting a proactive mindset can lead to personal growth and fulfillment, encouraging listeners to become the 'painters of their existence.'
"he was trying to answer this question of like you know he teaches whatever you know MBA students at at Harvard and U he's like wow all these executives are super successful they like fortunate 500 exa..."
JM shares his top book recommendations for developing soft skills and practicing conscious leadership. He highlights 'The 15 Commitments of Conscious Leadership' by Jim Dethmer and Diana Chapman, which explores themes of trust and emotional intelligence. He also mentions Nancy Duarte's 'Resonate,' which focuses on effective communication and storytelling techniques.
"reached our very exciting lightning round Jam are you ready I'm ready let's do it okay first question what are two or three books that You' recommended most to other people uh in the realm of the soft..."
In this segment, JM discusses the significance of storytelling in leadership and communication. He explains how effective presentations create tension between the current state and a desired future, engaging the audience and inspiring action. This technique is vital for product managers and leaders aiming to convey their vision compellingly.
"definitely recommend first another one more in the content world is um I think you had Nancy dwart on your podcast at one point but love or DW sorry I love her book resonate and then she has some othe..."
JM reflects on the emotional themes presented in the movie 'Inside Out 2,' highlighting its relevance to emotional literacy. He discusses how the film teaches the importance of integrating various emotions rather than allowing one to dominate, which aligns with the principles of conscious leadership and emotional intelligence.
"audience at the end is like sweaty palms and like I want to help build that future you know what do you need you need money you need time resources you to join your company like great you know so anyw..."
JM introduces 'Eight Sleep,' a smart mattress company that enhances sleep quality through technology. He explains how the mattress adjusts temperature based on sleep patterns, promoting deep sleep and overall well-being. This innovation is crucial for maintaining high energy and focus in leadership roles.
"there's YouTube videos there's some awesome YouTube videos of him that uh are wor watching we'll L to some of those and then ncy dwarte she shared exactly that lesson on the podcast that she had that ..."
JM shares a personal life motto inspired by a talk from Ram Dass: 'Beyond all polarities, I am.' He explains how this perspective helps him navigate conflicts and maintain a sense of calm. This approach is particularly useful in both personal and professional settings, fostering a balanced mindset.
"of that is like if I don't sleep well uh you know didn't get enough sleep or doesn't sleep well like you're already starting off a bad foot so yeah if you haven't checked out eat sleep H great product..."
JM recounts a humorous story about Travis Kalanick's paranoia during presentations at Uber. He describes how Travis would close the blinds to prevent potential spying from competitors, illustrating the high-stakes environment of early Uber and the intense focus on maintaining a competitive edge.
"very first part of that which is uh he says beyond all polarities I am let the judgments and opinions of the Mind be the judgments and opinions of the mind and you exist behind that awesome so sometim..."
In the closing segment, JM discusses how listeners can connect with him and provide feedback on the conversation. He emphasizes the value of understanding what resonates with the audience, which will help him refine his future engagements. He invites listeners to explore his website for more insights on conscious leadership.
"name kenic kenic Tris kenic yeah yeah I'll share a quick one that's uh short but but sweet hilarious to me maybe what we known um so what we we used to have the Uber office at 1455 Market right and so..."