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Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
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0:00 - 0:27
•0:27 duration•107 wordsOvercoming the Status Quo
Lulu Cheng Meservey discusses the challenges startups face in getting their ideas to spread. She emphasizes that the status quo is a startup's biggest enemy and warns against trying to appeal to too broad an audience. Instead, she advocates for focusing on a specific niche to dominate, which is crucial for gaining attention and standing out in a crowded market.
"what helps an idea spread I think if you're a startup your enemy is the status quo people have things that they either care about or don't and you're not going to change that what other explanations c..."