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Ronny Kohavi is a leading expert in A/B testing. He has worked at Airbnb, Microsoft and Amazon
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The full pod with Ronny Kohavi drops tomorrow, Thursday, 27 July! #startup #founder #FAANG #softwareengineer #productmanager a/b test tips, how to do a/b tests, a/b testing and experimentation, product team frameworks, ux design
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The 80% Rule in A/B Testing
Ronny Kohavi discusses the importance of taking big bets in A/B testing while acknowledging the high likelihood of failure. He emphasizes that 80% of redesigns may not yield successful results, but those that do can lead to significant breakthroughs. This segment highlights the balance between optimization and innovation in product development.
"is it ever worth just going let's just rethink this whole thing and just give it a shot so I think what you said is fair I mean I I do want to allocate some percentage of resources to Big bets as you ..."