"India is sort of seen by many American BCS as this great untapped country with 1.5 billion people but we see it a bit as a monolith out of the 1.4 billion people about 600 million people in the labor ..."

"wouldn't mind uh one of the things that I have been learning a lot about that I'm sure that many of our listeners and viewers don't know too much about is India is sort of seen by many American BCS as..."

"but really most products really appeal to 30 million households 120 million people and if it can appeal to India to then it's really a big big big big product uh so that is sort of the three nations a..."

"experimentally uh we we don't have any preconceived notions about how that might or might not work but you've also written elsewhere that India is a low trust society and are Are there specific things..."

"really have uh uh like anything about 10 thou 105,000 so lot of that permeates itself through the cting um with regards to your second question how do you build products uh which are high trust uh ver..."

"interesting this not related to trust as much but so much as so what it means is aligned with cash on delivery aligned with the fact that addresses are hard to pass and Etc they have return rates whic..."

"adoption curve and and what are your thoughts on how that might happen uh I could probably understand how you penetrate the aspiring country number two that's just below that 30 million figure you gav..."

"India too uh some of them are startups some of them are not necessarily startups in the trest sense but they are really larger companies uh you know launching Brands and one successful company is zudu..."

"and extremely they were extremely successful uh so uh so this it's it's it's it's it's kind of said uh that uh Indian consumers are not low low price but the high value more than low price right and t..."

"he's he's passed away he was an American academic he was at the University of M ARA he wrote this book called The Fortune at the bottom of the pyramid where you talked about how Indian companies can a..."

"stat that kind of blew my mind uh which is only 1.5% of the total population in India pays an income tax yeah this yeah yeah so what's what noting is and uh uh and and this is how our two countries ha..."

"of very different discussion and I I probably shouldn't go there uh there's also been uh a desire by the Indian state to not expand the tax base the the the direct tax base uh so sort of uh there's a ..."

"drive large cars and there's a trend towards uh richer households buying more and more cars while public transport is used not enough public transport is used there is a saying in the west that a rich..."

"privileged member of the apas so uh I won't see it it's sort of uh it's hard for me to kind of uh see the much like for example if you're a member of the minority in the US uh you will encounter for m..."

"growth the other minor risk and this is not so much for Indian companies but for I would say global companies is that there is a uh and and this not only India there is a sort of economic nationalism ..."

"but we so I would say these three uh a little bit of of temperamental tax treatments uh uh laws being uh you know applied kidos uh a little indiscriminately and the third thing that I was mentioning J..."

"three ways in which the government sort of kind of uh you know you know creates challenges I would say yeah we are investors in a fund uh that concentrates on Bangladesh and one of the uh GPS there sa..."

"I think I think they do understand uh it's just that I think there are very powerful forces uh uh and and it's not unique to India alone uh we're seeing that in Brazil we're seeing it in China the sta..."

"do you still see a diaspora of people of some of the brightest minds and who would make natural or uh has that um them leaving for places like the United States or uh other much more uh conducive to F..."

"migrate out and uh I was recently reading this uh podcast where the economist editors in India were being interviewed and one of them spoke about how when you go to Punjab almost every hoing you can s..."

"positive for everyone because many of them send money back but what we're seeing in blue color uh kind of migration is uh been is something that's very interesting and uh uh I I I do think a lot of it..."

"piece uh that looks at what you call the English txt uh talk a little bit about about that and I thought that piece very uh intriguing so the English tax is essentially uh fact that much of the Indian..."

"wearing a Sor of okay and they were old people and they were sitting peacefully and uh you know this seemed um you know uh I can't prove for sure but this they were speaking in Canada and I thought li..."

"knew English and who got into the bureaucracy who got access to the top jobs Etc and so that sort of continued and uh and and I I don't think it's very intentional gatekeeping but certainly uh it help..."

"English is a fairly easy language to learn how to speak poorly um it has it's a ton of idiom especially American English is filled with idioms I I once had a guy who was a native Spanish speaker worke..."

"little bit about that yeah that was uh my first big hit when it came to writing I've been writing for a long while and then I wrote this article and it just went viral across India uh I got a lot of f..."

"and uh one way uh is one way to kind of become a member of this is typically uh be from when you and your wife are from different communities two languages um and often uh the K you know uh speaks in ..."

"limited vocabulary especially in the emotional bucket if if what I'm saying is true then that explains a lot uh of why the elite use English a lot more because the native Indian languages don't have e..."

"like you know they can't uh be Pickers there are few Founders who can be Pickers because they they they like second time Founders Etc it's changing but it's slow so this is one reason why VCS don't ha..."

"company sort of like ganet in the US very well-run uh privately held uh very profitable and there was a well there's no word for it but there was a way of uh and the companies IND the name uh was Benn..."

"his chief of staff for a while and uh and it's sort of this Bennet approach or the Benet way or the times way was something that I kind of brought in in addition at I me working for about two decades ..."

"like you know when when the customers like on board it and like you know it's it's it's a working partnership so so I think incentives was another kind of uh area where I was able to kind of really he..."

"listening to you it sounds like helping them understand GE these things over here really really matter and and you need to think about them more um I are are you finding that there's push back on that..."

"uh you know and I'm the person on the stands uh but yeah I got to be a mirror for the founder I got to kind of show his or her face ws and all so that they're able to kind of take the corrective missi..."

"most frictionless payment system called UPI where I can send money like a message uh there were about 15 million transactions that happened last month on UPI like it's crazy right yeah 15 billion tran..."

"the V uh and and that is why it call India digital welfare state and you also refer to it sounds like you've mentioned a lot of uh things that in what you've call called Tony Wang Trifecta um and and ..."

"uh publication that we do uh which is what kind of very well-known you uh it's called the indust valy report uh and it's online uh you can access it so the indust value report the latest one which we ..."

"there were a lot of Indian interesting I give you two examples there was a company called share chat in India and share chats uh think of it as Twitter or Instagram but in non- English languages so th..."

"as indan Kuba but the difference as follows uh nayri is built on a open- source protocol called the Beck protocol and the beckan protocol is created so that companies like nayri and others could lever..."

"to ask him to mortgage his house or anything like that and historically the challenge has been that India is under penetrator credit because a lot of credit in India uh is given only on the back of as..."

"are C another few examples that you would think that would fall into this line that it doesn't get develop excuse me it doesn't get developed in the US because you know we already have that infrastruc..."

"WiFi uh uh like what my my the conversation is on Wi-Fi but a lot of Indians don't use Wi-Fi they use mobile internet because Wi-Fi means your house has to have good power regul power and uh and if yo..."

"uh one trend line uh that is happening in India is a move from unorganized to organized so uh there are ways of doing business which is on paper which is on trust within a small community uh on high i..."

"and get comfortable with each other when the chaon is there and then if you want to DM directly and you want to pay up something right and and sort of stuff like that there's an interesting app string..."

"time uh for India um and I think uh I I'm fascinated by the differences but also by just the hu just like the opportunities you just mentioned I I those are very exciting to me because they're very un..."