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Estée Lauder’s genius insight: A demo of your product is greater than any ad. More on episode 361.
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•0:25 duration•104 wordsThe Power of Product Sampling
Estee Lauder shares her revolutionary marketing strategy of prioritizing product sampling over traditional advertising. By allowing potential customers to try her products, she believed that quality would speak for itself, leading to genuine purchases. This approach, initially mocked by competitors, has since become a widely adopted tactic in the beauty industry.
"one of my favorite entrepreneurs of all time is Estee water and in the early days of her company which she also started when she was 40 she actually took money out of her advertising budget and instea..."